Thickening Shampoo
FailDemand is soft, at -8.5% this quarter, so Thickening Shampoo is a Fail.
- Flapen Score
- 45 / 100Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 4745
- Market size
- £104K/yr139K searches / yr
- 90-day growth
- -8.5%search demand this quarter
- Competition
- 62%top-5 click share · 14 brands · 96 sellers
Flapen Score
Thickening Shampoo against its category
The dotted line is the Beauty average. Past it, Thickening Shampoo is stronger. Inside it, weaker.
Market
The Thickening Shampoo market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Thickening Shampoo 139K times last year and spent an estimated £104K. The top 5 brands take 77% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 7.3% of those searches ended in a purchase.
Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.
- Searches, last 12 months
- 139K
- Growth, 90 days vs prior 90
- -8.5%
- Conversion, latest week
- 7.3%
- Market size, estimated
- £104Ka year
- Peak month
- February1.5× the quietest month
- Top search term
- hair thickening shampoo73K searches a year
02 · Price
A sale here is worth £10.26.
Listings sell for £10.26 on average, from £2.75 to £26.53. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £10.26 that is £3K to £5K a year per listing.
- Average price
- £10.26under the $15 to $100 sweet spot
- Price range
- £2.75–£26.53
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #100 within Hair Loss Prevention. It carries 5,667 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #100in Hair Loss Prevention
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,667per listing
- Listings tracked
- 19
04 · Newcomers
4 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Thickening Shampoo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
OGX Biotin and Collagen Volumising Hair Shampoo Thick and Full with Vitamin B7 Biotin and Collagen for Fine Hair Sulfate Free Surfactants 385ml
- Price
- £3.38
- Rating
- 4.4/5
- Reviews
- 24,613
- Age
- 11y ago

Watermans Grow Me Hair Growth Shampoo - Not just a Caffeine Shampoo we include Biotin Argan Oil Rosemary Niacinamide. Hair Thickening Treatment for Women & Men with progressed thinning.
- Price
- £11.11
- Rating
- 4.2/5
- Reviews
- 15,029
- Age
- 11y ago

John Frieda ProFiller+ Thickening Shampoo and Conditioner 500ml Duo Pack
- Price
- £15.00
- Rating
- 4.5/5
- Reviews
- 755
- Age
- 2y ago

John Frieda PROfiller+ Thickening Shampoo 250ml Fine Hair
- Price
- £5.56
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 6mo ago

Pantene LiftNVolume Thickening Shampoo with Biotin Silicone Free 1L
- Price
- £5.81
- Rating
- 4.6/5
- Reviews
- 3,127
- Age
- 3y ago
Trending
estimated 90-day click momentum
Hair Growth Shampoo with Rosemary Oil & Ginger Thickening Formula for Thinning Hair Hair Loss Treatment for Men & Women Sulfate Free Natural Shampoo (300ml (Pack of 1))
- Price
- £16.85
- Rating
- 5.0/5
- Reviews
- 84
- Age
- 6mo ago

Dove scalp + hair therapy Density & Growth Shampoo hair care with Amino Complex Zinc and Biotin for up to 90% less hair fall 400 ml
- Price
- £4.13
- Rating
- 4.6/5
- Reviews
- 156
- Age
- 5mo ago

John Frieda PROfiller+ Thickening Shampoo 250ml Fine Hair
- Price
- £5.56
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 6mo ago

Nioxin Scalp + Hair Thickening System 2 Kit - Hair Thickening System for Natural Hair with Progressed Thinning - Shampoo Conditioner & Scalp Treatment (150+150+40ml)
- Price
- £26.53
- Rating
- 4.3/5
- Reviews
- 742
- Age
- 1y ago

Biotin+ Caffeine Shampoo for Men & Women- Sulphate-Free DHT Blocker Thickening & Volumizing Hair Strengthens Fine & Thinning Hair- Biotin Shampoo with C+ Formula Hair Growth Shampoo 250ml/8.5 fl.oz
- Price
- £7.59
- Rating
- 4.0/5
- Reviews
- 45
- Age
- 8mo ago
Newest
by launch date
Dove scalp + hair therapy Density & Growth Shampoo hair care with Amino Complex Zinc and Biotin for up to 90% less hair fall 400 ml
- Price
- £4.13
- Rating
- 4.6/5
- Reviews
- 156
- Age
- 5mo ago

Hair Growth Shampoo with Rosemary Oil & Ginger Thickening Formula for Thinning Hair Hair Loss Treatment for Men & Women Sulfate Free Natural Shampoo (300ml (Pack of 1))
- Price
- £16.85
- Rating
- 5.0/5
- Reviews
- 84
- Age
- 6mo ago

John Frieda PROfiller+ Thickening Shampoo 250ml Fine Hair
- Price
- £5.56
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 6mo ago

John Frieda PROfiller+ Thickening Shampoo 75ml Travel Size
- Price
- £2.75
- Rating
- 4.2/5
- Reviews
- 87
- Age
- 6mo ago

Biotin+ Caffeine Shampoo for Men & Women- Sulphate-Free DHT Blocker Thickening & Volumizing Hair Strengthens Fine & Thinning Hair- Biotin Shampoo with C+ Formula Hair Growth Shampoo 250ml/8.5 fl.oz
- Price
- £7.59
- Rating
- 4.0/5
- Reviews
- 45
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
96
Est. top-5 brand share
77%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 100%
Open market
18%
- OGX27%
- John Frieda22%
- WATERMANS16%
- Pantene7%
- KÉRASTASE6%
- Plantur 395%
- Open — no brand owns it (8 brands, 18%)
Demand
Thickening Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Thickening Shampoo search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hair thickening shampoo73K/yr
- thickening shampoo59K/yr
- hair thickening shampoo for women7K/yr
Reviews and returns
What reviews say buyers love and hate about Thickening Shampoo
We read the reviews and the return reasons for every product selling here.
“So expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Thickening Shampoo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









