Thickening Shampoo
soft demand (-8.5% this quarter) — Thickening Shampoo doesn't clear our bar today.
Flapen Score
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Is Thickening Shampoo profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Thickening Shampoo is a £104K/yr Amazon United Kingdom market (139K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 45/100.
Thickening Shampoo: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -8.5% over the last 90 days and 7.3% of searches end in a purchase.
£104K
revenue / yr
Who owns the niche?
The top 5 brands hold 77% of demand, so 23% of the market is open.
23%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 19 products
Top Thickening Shampoo products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
OGX Biotin and Collagen Volumising Hair Shampoo Thick and Full with Vitamin B7 Biotin and Collagen for Fine Hair Sulfate Free Surfactants 385ml
- Price
- £3.38
- Rating
- 4.4/5
- Reviews
- 24,613
- Age
- 11y ago
Watermans Grow Me Hair Growth Shampoo - Not just a Caffeine Shampoo we include Biotin Argan Oil Rosemary Niacinamide. Hair Thickening Treatment for Women & Men with progressed thinning.
- Price
- £11.11
- Rating
- 4.2/5
- Reviews
- 15,029
- Age
- 11y ago
John Frieda ProFiller+ Thickening Shampoo and Conditioner 500ml Duo Pack
- Price
- £15.00
- Rating
- 4.5/5
- Reviews
- 755
- Age
- 2y ago
John Frieda PROfiller+ Thickening Shampoo 250ml Fine Hair
- Price
- £5.56
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 6mo ago
Pantene LiftNVolume Thickening Shampoo with Biotin Silicone Free 1L
- Price
- £5.81
- Rating
- 4.6/5
- Reviews
- 3,127
- Age
- 3y ago
Trending
90-day click momentum
Hair Growth Shampoo with Rosemary Oil & Ginger Thickening Formula for Thinning Hair Hair Loss Treatment for Men & Women Sulfate Free Natural Shampoo (300ml (Pack of 1))
- Price
- £16.85
- Rating
- 5.0/5
- Reviews
- 84
- Age
- 6mo ago
Dove scalp + hair therapy Density & Growth Shampoo hair care with Amino Complex Zinc and Biotin for up to 90% less hair fall 400 ml
- Price
- £4.13
- Rating
- 4.6/5
- Reviews
- 156
- Age
- 5mo ago
John Frieda PROfiller+ Thickening Shampoo 250ml Fine Hair
- Price
- £5.56
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 6mo ago
Nioxin Scalp + Hair Thickening System 2 Kit - Hair Thickening System for Natural Hair with Progressed Thinning - Shampoo Conditioner & Scalp Treatment (150+150+40ml)
- Price
- £26.53
- Rating
- 4.3/5
- Reviews
- 742
- Age
- 1y ago
Biotin+ Caffeine Shampoo for Men & Women- Sulphate-Free DHT Blocker Thickening & Volumizing Hair Strengthens Fine & Thinning Hair- Biotin Shampoo with C+ Formula Hair Growth Shampoo 250ml/8.5 fl.oz
- Price
- £7.59
- Rating
- 4.0/5
- Reviews
- 45
- Age
- 8mo ago
Newest
by launch dateDove scalp + hair therapy Density & Growth Shampoo hair care with Amino Complex Zinc and Biotin for up to 90% less hair fall 400 ml
- Price
- £4.13
- Rating
- 4.6/5
- Reviews
- 156
- Age
- 5mo ago
Hair Growth Shampoo with Rosemary Oil & Ginger Thickening Formula for Thinning Hair Hair Loss Treatment for Men & Women Sulfate Free Natural Shampoo (300ml (Pack of 1))
- Price
- £16.85
- Rating
- 5.0/5
- Reviews
- 84
- Age
- 6mo ago
John Frieda PROfiller+ Thickening Shampoo 250ml Fine Hair
- Price
- £5.56
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 6mo ago
John Frieda PROfiller+ Thickening Shampoo 75ml Travel Size
- Price
- £2.75
- Rating
- 4.2/5
- Reviews
- 87
- Age
- 6mo ago
Biotin+ Caffeine Shampoo for Men & Women- Sulphate-Free DHT Blocker Thickening & Volumizing Hair Strengthens Fine & Thinning Hair- Biotin Shampoo with C+ Formula Hair Growth Shampoo 250ml/8.5 fl.oz
- Price
- £7.59
- Rating
- 4.0/5
- Reviews
- 45
- Age
- 8mo ago
Competition: brands, sellers & click share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 falling
Sellers
96
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
18%
- OGX27%
- John Frieda22%
- WATERMANS16%
- Pantene7%
- KÉRASTASE6%
- Plantur 395%
- Open — no brand owns it (8 brands, 18%)
Thickening Shampoo demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Thickening Shampoo search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- hair thickening shampoo73K/yr
- thickening shampoo59K/yr
- hair thickening shampoo for women7K/yr
What reviews say buyers love and hate about Thickening Shampoo
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“smells beautiful”
“Nice quality bottle”
“Less hair loss”
“Great value”
“very soft”
What buyers complain about
55% of reviews“So expensive”
“hair went full”
“makes it feel very dry”
“this made my eyelids sore and very dry, disappointed”
“Smell is awful”
Thickening Shampoo return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
14%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Thickening Shampoo questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
