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Thickening Conditioner

Fail

Prices span $2.68–$7.67, mostly outside the sweet spot, so Thickening Conditioner is a Fail.

Flapen Score
36
36 / 100
Ranks 2,265 of 2,481 Beauty niches · −11 vs the category median of 47
Market size
£40K/yr73K searches / yr
90-day growth
-8.3%search demand this quarter
Competition
75%top-5 click share · 6 brands · 102 sellers

Flapen Score

Thickening Conditioner against its category

The dotted line is the Beauty average. Past it, Thickening Conditioner is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thickening Conditioner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Thickening Conditioner 73K times last year and spent an estimated £40K. The top 5 brands take 97% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 11.8% of those searches ended in a purchase.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-8.3%
Conversion, latest week
11.8%
Market size, estimated
£40Ka year
Peak month
November2.0× the quietest month
Top search term
charles worthington22K searches a year

02 · Price

A sale here is worth £4.64.

Listings sell for £4.64 on average, from £2.68 to £7.67. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £4.64 that is £1K to £2K a year per listing.

Average price
£4.64under the $15 to $100 sweet spot
Price range
£2.68–£7.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£1K–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #180 within Shampoos & Conditioners. It carries 1,712 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#180in Shampoos & Conditioners
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,712per listing
Listings tracked
14

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
73 months

Products

Top Thickening Conditioner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

102

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Brand 162%
  • Brand 217%
  • Brand 39%
  • Brand 45%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (0%)

Demand

Thickening Conditioner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KBlack Friday '25Spike '26AugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 2.0×

Search terms

Top Thickening Conditioner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • charles worthington22K/yr
  • biotin conditioner8K/yr
  • thickening conditioner9K/yr
  • volume conditioner7K/yr
  • fine hair conditioner5K/yr
  • biotin and collagen conditioner3K/yr
  • conditioner for fine hair4K/yr
  • hair thickening conditioner4K/yr
  • ogx biotin and collagen conditioner4K/yr
  • charles worthington shampoo and conditioner3K/yr

Reviews and returns

What reviews say buyers love and hate about Thickening Conditioner

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Smell”
9%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Small on size”
A buyer, on “Size-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Thickening Conditioner questions

Answered from the same tracked data.