thickening conditioner
Skip itPrices mostly outside the sweet spot ($2.68–$7.67) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,711.86avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.3%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Avg price
Bad£4.64avg listing price — sweet spot $15–$100
Market size
Bad£40K£40K/yr · 73K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad£2.68–£7.67cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, thickening conditioner is a £40K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 36/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
thickening conditioner market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £37K–£46K
- units × avg price
- Conversion rate
- 11.8%
- Avg BSR
- #180
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 0.0%
- Avg brand age
- 73 months
- Avg seller age
- 144 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
102
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- OGX62%
- Charles Worthington17%
- John Frieda9%
- Aveeno5%
- Pantene5%
- L'Oreal Paris3%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 49 weeks — -8.3% search growth over the last 90 days.Top thickening conditioner search terms
- charles worthington22K/yr
- biotin conditioner8K/yr
- thickening conditioner9K/yr
- volume conditioner7K/yr
- fine hair conditioner5K/yr
- biotin and collagen conditioner3K/yr
- conditioner for fine hair4K/yr
- hair thickening conditioner4K/yr
- ogx biotin and collagen conditioner4K/yr
- charles worthington shampoo and conditioner3K/yr
Top thickening conditioner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OGX Biotin and Collagen Volumising Hair Conditioner Thick and Full with Vitamin B7 Biotin and Collagen for Thin Hair Sulfate Free Surfactants 385ml packaging may vary
OGX£3.394.5★15,627 rev
OGX Biotin and Collagen Volumising Hair Conditioner Thick and Full with Vitamin B7 Biotin and Collagen for Thin Hair Sulfate Free Surfactants 577ml
OGX£5.144.5★632 rev
Charles Worthington Thicker and Fuller Densifying Conditioner Hair Thickening Conditioner for Fine Hair Hair Thickening Products for Women and Men Salon Hair Repair 250 ml
Charles Worthington£4.644.4★926 rev
Aveeno Scalp Soothing Haircare Volumising Conditioner Fresh Green Blend with Colloidal Oat Extract for Fine Hair Soothes Dry Itchy & Flaky Scalp pH Balanaced Clinically Proven 300ml
Aveeno£4.334.5★614 rev
Pantene LiftNVolume Thickening Hair Conditioner with Biotin 1L Pump
Pantene£7.674.6★1,749 rev
Newest
by launch date
John Frieda PROfiller+ Thickening Conditioner 250ml. Fine Hair Care with Volume Support and Lightweight Soft Feel
John Frieda£5.5993 rev
John Frieda PROfiller+ Thickening Conditioner 75ml Travel Size
John Frieda£2.7677 rev
John Frieda Volume Lift Lightweight Conditioner 250ml Fine Hair
John Frieda£4.4952 rev
LOréal Paris Elvive Collagen + Lifter Conditioner Fibre-Densifying Volume Conditioner Up to 72H Volume For Flat or Thin Hair Collagen Peptides 500ml
L'Oreal Paris£5.3973 rev
Charles Worthington Grow Strong Activating Shampoo Hair Growth Shampoo for Fine Hair Hair Repair Products for Women and Men Salon Hair Repair 250 ml
Charles Worthington£4.3133 rev
Trending
90-day click momentumCharles Worthington Grow Strong Activating Shampoo Hair Growth Shampoo for Fine Hair Hair Repair Products for Women and Men Salon Hair Repair 250 ml
Charles Worthington£4.314.3★
John Frieda Volume Lift Lightweight Conditioner 250ml Fine Hair
John Frieda£4.494.7★
John Frieda PROfiller+ Thickening Conditioner 250ml. Fine Hair Care with Volume Support and Lightweight Soft Feel
John Frieda£5.594.6★
LOréal Paris Elvive Collagen + Lifter Conditioner Fibre-Densifying Volume Conditioner Up to 72H Volume For Flat or Thin Hair Collagen Peptides 500ml
L'Oreal Paris£5.394.3★
OGX Biotin and Collagen Volumising Hair Conditioner Thick and Full with Vitamin B7 Biotin and Collagen for Thin Hair Sulfate Free Surfactants 385ml packaging may vary
OGX£3.394.5★
What buyers say about thickening conditioner
What buyers praise and complain about, mined from review topics.What buyers love
“clean scent it used to have”
“Feels good”
“The bottle feels good quality”
“Great for hair- I use this every day”
“Good value”
“Leaves your hair feeling soft & thicker”
“It feels quite moisturised”
“A lovely shampoo for straight & very fine hair,no heavy feeling after washing and conditioning”
“It definitely adds thickness”
“Does what it says”
What buyers complain about
“Small on size”
“which can also make it rather dry”
“Made my hair thinner”
“Waste of money”
“The only setback of this product for me is that it does not have a strong or distinct of fragrance”
“And for those with thinner hair, like myself, it definitely seems to add a little more thickness”
“I don't think it does my hair any good”
“As I felt this was deceiving”
“My hair is fine and very wavy, it didnt enhance the curls etc”
“ended up with extremely greasy hair”
Common questions
- Is thickening conditioner profitable to sell on Amazon United Kingdom?
- The niche generates £40K/yr across 14 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -8.3%. Flapen's verdict: Skip it (36/100).
- How competitive is the thickening conditioner niche?
- 6 brands and 102 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in thickening conditioner?
- Top complaints mined from reviews: Size-Overall, Moist/Dry, Hair Related. The return rate is 0.0%.
- What does it cost to enter the thickening conditioner niche?
- Listings span £2.68–£7.67; the average listing price is £4.64 (sweet spot $15–$100). The average incumbent carries 1,712 reviews — the moat a new listing must climb.