Thickening Conditioner
FailPrices span $2.68–$7.67, mostly outside the sweet spot, so Thickening Conditioner is a Fail.
- Flapen Score
- 36 / 100Ranks 2,265 of 2,481 Beauty niches · −11 vs the category median of 4736
- Market size
- £40K/yr73K searches / yr
- 90-day growth
- -8.3%search demand this quarter
- Competition
- 75%top-5 click share · 6 brands · 102 sellers
Flapen Score
Thickening Conditioner against its category
The dotted line is the Beauty average. Past it, Thickening Conditioner is stronger. Inside it, weaker.
Market
The Thickening Conditioner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Thickening Conditioner 73K times last year and spent an estimated £40K. The top 5 brands take 97% of clicks. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 11.8% of those searches ended in a purchase.
Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.
- Searches, last 12 months
- 73K
- Growth, 90 days vs prior 90
- -8.3%
- Conversion, latest week
- 11.8%
- Market size, estimated
- £40Ka year
- Peak month
- November2.0× the quietest month
- Top search term
- charles worthington22K searches a year
02 · Price
A sale here is worth £4.64.
Listings sell for £4.64 on average, from £2.68 to £7.67. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £4.64 that is £1K to £2K a year per listing.
- Average price
- £4.64under the $15 to $100 sweet spot
- Price range
- £2.68–£7.67
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £1K–£2K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #180 within Shampoos & Conditioners. It carries 1,712 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #180in Shampoos & Conditioners
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,712per listing
- Listings tracked
- 14
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Thickening Conditioner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
OGX Biotin and Collagen Volumising Hair Conditioner Thick and Full with Vitamin B7 Biotin and Collagen for Thin Hair Sulfate Free Surfactants 385ml packaging may vary
- Price
- £3.39
- Rating
- 4.5/5
- Reviews
- 15,627
- Age
- 11y ago

OGX Biotin and Collagen Volumising Hair Conditioner Thick and Full with Vitamin B7 Biotin and Collagen for Thin Hair Sulfate Free Surfactants 577ml
- Price
- £5.14
- Rating
- 4.5/5
- Reviews
- 632
- Age
- 4y ago

Charles Worthington Thicker and Fuller Densifying Conditioner Hair Thickening Conditioner for Fine Hair Hair Thickening Products for Women and Men Salon Hair Repair 250 ml
- Price
- £4.64
- Rating
- 4.4/5
- Reviews
- 926
- Age
- 10y ago

Aveeno Scalp Soothing Haircare Volumising Conditioner Fresh Green Blend with Colloidal Oat Extract for Fine Hair Soothes Dry Itchy & Flaky Scalp pH Balanaced Clinically Proven 300ml
- Price
- £4.33
- Rating
- 4.5/5
- Reviews
- 614
- Age
- 3y ago

Pantene LiftNVolume Thickening Hair Conditioner with Biotin 1L Pump
- Price
- £7.67
- Rating
- 4.6/5
- Reviews
- 1,749
- Age
- 3y ago
Trending
estimated 90-day click momentum
Charles Worthington Grow Strong Activating Shampoo Hair Growth Shampoo for Fine Hair Hair Repair Products for Women and Men Salon Hair Repair 250 ml
- Price
- £4.31
- Rating
- 4.3/5
- Reviews
- 33
- Age
- 2y ago

John Frieda Volume Lift Lightweight Conditioner 250ml Fine Hair
- Price
- £4.49
- Rating
- 4.7/5
- Reviews
- 52
- Age
- 6mo ago

John Frieda PROfiller+ Thickening Conditioner 250ml. Fine Hair Care with Volume Support and Lightweight Soft Feel
- Price
- £5.59
- Rating
- 4.6/5
- Reviews
- 93
- Age
- 6mo ago

LOréal Paris Elvive Collagen + Lifter Conditioner Fibre-Densifying Volume Conditioner Up to 72H Volume For Flat or Thin Hair Collagen Peptides 500ml
- Price
- £5.39
- Rating
- 4.3/5
- Reviews
- 73
- Age
- 9mo ago

OGX Biotin and Collagen Volumising Hair Conditioner Thick and Full with Vitamin B7 Biotin and Collagen for Thin Hair Sulfate Free Surfactants 385ml packaging may vary
- Price
- £3.39
- Rating
- 4.5/5
- Reviews
- 15,627
- Age
- 11y ago
Newest
by launch date
John Frieda PROfiller+ Thickening Conditioner 250ml. Fine Hair Care with Volume Support and Lightweight Soft Feel
- Price
- £5.59
- Rating
- 4.6/5
- Reviews
- 93
- Age
- 6mo ago

John Frieda PROfiller+ Thickening Conditioner 75ml Travel Size
- Price
- £2.76
- Rating
- 4.3/5
- Reviews
- 77
- Age
- 6mo ago

John Frieda Volume Lift Lightweight Conditioner 250ml Fine Hair
- Price
- £4.49
- Rating
- 4.7/5
- Reviews
- 52
- Age
- 6mo ago

LOréal Paris Elvive Collagen + Lifter Conditioner Fibre-Densifying Volume Conditioner Up to 72H Volume For Flat or Thin Hair Collagen Peptides 500ml
- Price
- £5.39
- Rating
- 4.3/5
- Reviews
- 73
- Age
- 9mo ago

Charles Worthington Grow Strong Activating Shampoo Hair Growth Shampoo for Fine Hair Hair Repair Products for Women and Men Salon Hair Repair 250 ml
- Price
- £4.31
- Rating
- 4.3/5
- Reviews
- 33
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
102
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
0%
- OGX62%
- Charles Worthington17%
- John Frieda9%
- Aveeno5%
- Pantene5%
- L'Oreal Paris3%
- Open — no brand owns it (0%)
Demand
Thickening Conditioner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 2.0×
Search terms
Top Thickening Conditioner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- charles worthington22K/yr
- biotin conditioner8K/yr
- thickening conditioner9K/yr
- volume conditioner7K/yr
- fine hair conditioner5K/yr
- biotin and collagen conditioner3K/yr
- conditioner for fine hair4K/yr
- hair thickening conditioner4K/yr
- ogx biotin and collagen conditioner4K/yr
- charles worthington shampoo and conditioner3K/yr
Reviews and returns
What reviews say buyers love and hate about Thickening Conditioner
We read the reviews and the return reasons for every product selling here.
“Small on size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Thickening Conditioner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









