Is thick hair bands profitable to sell on Amazon United Kingdom?

The niche generates £61K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.9%. Flapen's verdict: Skip it (44/100).

How competitive is the thick hair bands niche?

14 brands and 22 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in thick hair bands?

Top complaints mined from reviews: Stretchability/Expandability/Elasticity, Size-Overall, Quality-Overall. The return rate is 0.1%.

When does demand for thick hair bands peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the thick hair bands niche?

Listings span £2.13–£7.46; the average listing price is £4.04 (sweet spot $15–$100). The average incumbent carries 2,938 reviews — the moat a new listing must climb.

thick hair bands

Skip it

Prices mostly outside the sweet spot ($2.13–$7.46) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great9.3%

search→purchase rate — share of searches ending in a sale

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,938.24

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+2.9%

90-day search growth — must beat 0% to launch

Market size

Bad£61K

£61K/yr · 162K searches

Avg price

Bad£4.04

avg listing price — sweet spot $15–$100

Price range

Bad£2.13–£7.46

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, thick hair bands is a £61K/yr Amazon United Kingdom market (162K searches/yr). The top 5 brands hold 71% of demand. Verdict: Skip it — 44/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

thick hair bands market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: £61K–£81K; units × avg price
Conversion rate: 9.3%
Avg BSR: #39
Page quality: 0%
Prime: 100%
Sponsored: 76%
Out of stock: 0.0%
Avg brand age: 31 months
Avg seller age: 154 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

53%

Top 20: 99%

Open market

22%

ZHIYE29%
Ithyes17%
Yedtreg9%
Kitsch8%
Dreamlover8%
Zulfaye7%

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — +2.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top thick hair bands search terms

thick hair bands25K/yr +3.4%5.4% conv.
bobbles for thick hair21K/yr +10.0%10.0% conv.
hair bobbles for thick hair20K/yr +6.7%8.0% conv.
hair ties for thick hair18K/yr -8.4%5.1% conv.
thick hair bobbles15K/yr +8.4%6.7% conv.
hair bands for women thick hair19K/yr -13.6%4.4% conv.
hairbands for thick hair9K/yr +4.6%8.8% conv.
strong hair bands8K/yr +9.1%8.4% conv.
hair bands for thick hair6K/yr +30.9%6.5% conv.
large hair bands6K/yr +11.3%5.7% conv.

All search terms

Top thick hair bands products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ZHIYE Elastic Hair Ties 50 Pcs Thick Seamless Hair Bands No Damage Soft Ponytail Holders Hair Bobbles for Girls Women Black

ZHIYE£3.494.5★1,543 rev

Ithyes 32Pcs Hair Bands for Women Thick Hair 4mm Elastic Hair Ties for Girl Black Hair Band Ponytail Holders Hair Bobbles for Girls Men Rubber Bands for Hair Hair Accessories Scrunchies for Women

Ithyes£3.214.6★2,018 rev

Dreamlover Hair Bobbles for Long and Thick Hair Firm Hold & No Pulling Black 50 Pieces

Dreamlover£4.574.6★10,843 rev

Zulfaye Hair Bobbles for Thick Hair Elastic Hair Bands for Women 4mm Snag Free Strong Hair Ties No Damage for Girls Hairbands Women Ponytail Holders (Pack of 40 - Black)

Zulfaye£4.504.7★2,651 rev

Kitsch Black Hair Ties No Damage 20pcs - Hair Bands for women - Strong Stretchy Hairbands & Hair Bobbles - Soft Nylon Hair Elastics Snag-Free Rubber Bands for Updos & Braids

Kitsch£4.584.6★8,438 rev

Newest

by launch date

Loiluliy Headbands for Womens Hair 6 Pcs Elastic Hair Bands Thick Head Bands - Wide Soft and Non-Slip Unisex Hair Accessories for Sports Gym Running Yoga Makeup and Everyday Fashion

Loiluliy£7.46211 rev

6mo ago

Sularpek 15 Pcs Brown and Black Hair Bobbles Mixed Color Elastic Hair Ties for Women and Girls Thick No Damage Bands Ponytail Holders

sularpek£4.94523 rev

1y ago

Sularpek 15 Pcs Hair Bobbles Mixed Color Elastic Hair Ties for Women and Girls Thick No Damage Bands Ponytail Holders

sularpek£5.05523 rev

1y ago

100 Pack Hair Bobbles Elastic Hair Bands 4 Styles

Ailvor£4.0259 rev

2y ago

ZHIYE Elastic Hair Ties 50 Pcs Thick Seamless Hair Bands No Damage Soft Ponytail Holders Hair Bobbles for Girls Women Black

ZHIYE£3.491,543 rev

2y ago

What buyers say about thick hair bands

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Good quality and arrived in good time”

Stretchability/Expandability/Elasticity16%

“they stretch”

Value For Money13%

“Worth buying”

Hair Styling7%

“They hold up the hair well, look nice”

Advertised Vs Actual Product7%

“As described”

Soft Feel6%

“Brilliant hair bands so soft”

Suitability Straight Hair5%

“firm in your hair”

Durability3%

“Never had one break or anything so I'd recommend if you just want some cheap bobbles that will last you ages”

Comfort-Overall3%

“These are comfortable”

Ease Of Use2%

“Easy to use”

What buyers complain about

Stretchability/Expandability/Elasticity18%

“Too stretchy”

Size-Overall15%

“Not a good fit”

Quality-Overall13%

“Cheap rubbish”

Thickness8%

“Thick Hair Beware”

Suitability Short Hair5%

“Too weak/thin to hold hair at all”

Hair Related4%

“that rips your hair out”

Durability4%

“for me, they don't last so long due to this reason”

Strength3%

“they're not SUPER strong”

Suitability Long Hair2%

“Sadly cant find the perfect hair tie”

Shape/Style2%

“They do loose shape after many many many uses”

Top return reasons

Size-Overall30%

Quality-Overall20%

Stretchability/Expandability/Elasticity9%

Strength5%

Suitability Long Hair4%

Thin4%

Suitability Straight Hair4%

Advertised Vs Actual Product4%

Color4%

Suitability Short Hair3%

Common questions

Is thick hair bands profitable to sell on Amazon United Kingdom?: The niche generates £61K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.9%. Flapen's verdict: Skip it (44/100).
How competitive is the thick hair bands niche?: 14 brands and 22 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in thick hair bands?: Top complaints mined from reviews: Stretchability/Expandability/Elasticity, Size-Overall, Quality-Overall. The return rate is 0.1%.
When does demand for thick hair bands peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the thick hair bands niche?: Listings span £2.13–£7.46; the average listing price is £4.04 (sweet spot $15–$100). The average incumbent carries 2,938 reviews — the moat a new listing must climb.