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thermal water spray

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 8Growth 96Conversion 38Competition 16Returns 100Price range 60Avg price 54Brand share 0Review moat 25Quality gap 25

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Growth

Incredible+133.5%

90-day search growth — must beat 0% to launch

Price range

Good£5.02–£29.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£12.46

avg listing price — sweet spot $15–$100

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,362.4

avg incumbent reviews — the moat a new listing must climb

Competition

Bad81%

top-5 click share — a locked-up shelf

Market size

Bad£31K

£31K/yr · 82K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Trending

According to Flapen's Amazon United Kingdom niche tracking, thermal water spray is a £31K/yr Amazon United Kingdom market (82K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

thermal water spray market data

Units sold / yr
6K–8K
avg 500–750/product
Revenue / yr
£75K–£100K
units × avg price
Conversion rate
3.0%
Avg BSR
#215
Page quality
0%
Prime
70%
Sponsored
40%
Out of stock
0.0%
Avg brand age
59 months
Avg seller age
151 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

45

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Avene85%
  • La Roche-Posay9%
  • VICHY4%
  • Uriage3%

Demand

Weekly Amazon search volume, last 49 weeks — +133.5% search growth over the last 90 days.
8K6KSpike '25Black Friday '25Spike '26Aug '25Oct '25Nov '25Jan '26Mar '26May '26

Top thermal water spray search terms

  • avene thermal water spray36K/yr
  • thermal water spray17K/yr
  • thermal water9K/yr
  • thermal spring water spray5K/yr
  • avene spray5K/yr
  • avene water spray3K/yr
  • eau thermale avene3K/yr
  • avene thermal spring water3K/yr
All search terms

Top thermal water spray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%£5K30%£9K45%£14K60%£18K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

What buyers say about thermal water spray

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Excellent product”

Suitability Dry Skin9%

“an essential for European heatwave: Doesnt dry up my skin”

Advertised Vs Actual Product9%

“As described”

Moist/Dry9%

“soothing plus moisturising I love it”

Suitability Combination Skin6%

“Great for rosacea”

Allergies6%

“soothes eczema flares ups”

Cleansing6%

“Skin feels refreshed and clean”

Suitability Hot Weather3%

“I keep this in the fridge during summer and its amazing”

Brightness/Shine/Glow3%

“it makes it glowing”

Soft Feel3%

“Gentle enough ti be used on babies, yet efficacious”

What buyers complain about

Moist/Dry17%

“Not a moisturiser”

Allergies10%

“I have dermatitis around my eyes”

Product Condition8%

“it appeared like someone had used it before it got sent to me”

Value For Money8%

“Pricey”

Quality-Overall8%

“Bad quality”

Suitability Winter Weather6%

“its definitely colder on my face”

Suitability Dry Skin6%

“I have dermatitis around my eyes”

Top return reasons

Ease Of Cleaning20%
Size-Overall20%
Product Condition20%
Functionality-Overall15%
Ethical Trade/Fair Trade10%
Color Fading/Discoloration10%
Water Resistance5%

Common questions

Is thermal water spray profitable to sell on Amazon United Kingdom?
The niche generates £31K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +133.5%. Flapen's verdict: Skip it (41/100).
How competitive is the thermal water spray niche?
4 brands and 45 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in thermal water spray?
Top complaints mined from reviews: Moist/Dry, Allergies, Product Condition. The return rate is 0.1%.
What does it cost to enter the thermal water spray niche?
Listings span £5.02–£29.89; the average listing price is £12.46 (sweet spot $15–$100). The average incumbent carries 4,362 reviews — the moat a new listing must climb.