How competitive is the Thermal Water Spray niche on Amazon United Kingdom?

4 brands and 45 sellers compete in Thermal Water Spray on Amazon United Kingdom. The top 5 Thermal Water Spray products take 81% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Thermal Water Spray niche?

Thermal Water Spray sells for £12.46 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.02–£29.89. The average incumbent carries 4,362 reviews — the moat a new listing must climb.

Thermal Water Spray

brand-locked demand (top 5 brands take 100% of clicks) — Thermal Water Spray doesn't clear our bar today.

Signals Trending

Flapen Score

Skip it

Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47

This niche Category average · 2,481 niches

Is Thermal Water Spray profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Thermal Water Spray is a £31K/yr Amazon United Kingdom market (82K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.

Thermal Water Spray: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +133.5% over the last 90 days and 3.0% of searches end in a purchase.

£31K

revenue / yr

Units sold / yr8K

Search volume / yr+133.5%82K

Conversion rate3.0%

Avg price£12.46

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 45

Top-5 product click share81%

Open market0%

Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 10 products

Top Thermal Water Spray products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Avène Thermal Spring Water Spray 300ml Soothing Spray for Sensitive Skin Calming Mist Refresh Skin

Price: £9.86
Rating: 4.7/5
Reviews: 11,067
Age: 18y ago

Avène Thermal Spring Water Spray 300ml Soothing Spray for Sensitive Skin Calming Mist Refresh Skin (Pack of 2)

Price: £15.27
Rating: 4.4/5
Reviews: 22
Age: 6mo ago

La Roche-Posay Thermal Spring Water Soothing Mist Spray 150ml

Price: £6.77
Rating: 4.6/5
Reviews: 13,999
Age: 12y ago

Avène Thermal Spring Water 300 ml

Price: £10.45
Rating: 4.8/5
Reviews: 2,307
Age: 6y ago

AVENE - Thermal Spring Water Spray - Refreshes Calms and Softens the Skin - Reduces Irritation - For the Whole Family - Soothing Face Mist for Sensitive Skin - 50 ml

Price: £5.02
Rating: 4.8/5
Reviews: 2,203
Age: 13y ago

Newest

by launch date

Avène Thermal Spring Water Spray 300ml Soothing Spray for Sensitive Skin Calming Mist Refresh Skin (Pack of 2)

Price: £15.27
Rating: 4.4/5
Reviews: 22
Age: 6mo ago

Avène Eau Thermale Thermal water - 6 x 50 ml spray cans.

Price: £29.89
Rating: 4.4/5
Reviews: 70
Age: 1y ago

Avène Thermal Spring Water 300 ml

Price: £10.45
Rating: 4.8/5
Reviews: 2,307
Age: 6y ago

Avene Thermal Water Spray 300 ml

Price: £17.41
Rating: 4.4/5
Reviews: 44
Age: 10y ago

Uriage Eau Thermale Lot de 2 x 300ml Pour Peau Normale Peau Sensible Peau Sèche

Price: £15.29
Rating: 4.7/5
Reviews: 1,393
Age: 12y ago

Competition: brands, sellers & click share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

Avene85%
La Roche-Posay9%
VICHY4%
Uriage3%

Thermal Water Spray demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume82KCVR3.0%Products10Brands4Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews4,362Avg BSR#215

Top Thermal Water Spray search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

avene thermal water spray36K/yr +139.2%8.6% conv.
thermal water spray17K/yr +225.9%4.3% conv.
thermal water9K/yr +63.0%4.1% conv.
thermal spring water spray5K/yr +138.4%6.3% conv.
avene spray5K/yr +97.9%8.3% conv.
avene water spray3K/yr +152.6%8.3% conv.
eau thermale avene3K/yr +62.8%7.4% conv.
avene thermal spring water3K/yr +37.7%8.4% conv.

What reviews say buyers love and hate about Thermal Water Spray

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews

Quality-Overall21%

“Excellent product”

Suitability Dry Skin9%

“an essential for European heatwave: Doesnt dry up my skin”

Advertised Vs Actual Product9%

“As described”

Moist/Dry9%

“soothing plus moisturising I love it”

Suitability Combination Skin6%

“Great for rosacea”

What buyers complain about

63% of reviews

Moist/Dry17%

“Not a moisturiser”

Allergies10%

“I have dermatitis around my eyes”

Product Condition8%

“it appeared like someone had used it before it got sent to me”

Value For Money8%

“Pricey”

Quality-Overall8%

“Bad quality”

Thermal Water Spray return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

30%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Ease Of Cleaning

20%

2Size-Overall

20%

3Product Condition

20%

4Functionality-Overall

15%

5Ethical Trade/Fair Trade

10%

Common Thermal Water Spray questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Thermal Water Spray 41/100 on Amazon United Kingdom — Skip it. The niche generates £31K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +133.5% over the last 90 days.

Thermal Water Spray buyers on Amazon United Kingdom complain most about Moist/Dry, Allergies, Product Condition, the themes mined from the niche's reviews. Its return rate is 0.1%.