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Thermal Water

Maybe

Search demand grew +459.2% this quarter. But shoppers spend an estimated $25K a year here, so Thermal Water is a Maybe.

Flapen Score
53
53 / 100
Top 22% of 2,481 Beauty niches · +6 vs the category median of 47
Market size
£25K/yr56K searches / yr
90-day growth
+459.2%search demand this quarter
Competition
60%top-5 click share · 15 brands · 110 sellers

Flapen Score

Thermal Water against its category

The dotted line is the Beauty average. Past it, Thermal Water is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thermal Water market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Thermal Water 56K times last year and spent an estimated £25K. The top 5 brands take 77% of clicks. Demand peaks in Feb–Mar–Jun–Jul. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +459.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
+459.2%
Conversion, latest week
3.8%
Market size, estimated
£25Ka year
Peak month
July3.2× the quietest month
Top search term
evian face spray29K searches a year

02 · Price

A sale here is worth £11.68.

Listings sell for £11.68 on average, from £2.55 to £37.81. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £11.68 that is £1K to £3K a year per listing.

Average price
£11.68under the $15 to $100 sweet spot
Price range
£2.55–£37.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #152 within Face. It carries 2,468 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
71%
Out of stock, average day
9.8%
Average rank
#152in Face
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,468per listing
Listings tracked
21

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Thermal Water products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

110

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

60%

Top 20: 99%

Open market

19%

  • Brand 152%
  • Brand 211%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 63%

Demand

Thermal Water search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Jun, Jul · busiest ÷ quietest = 3.2×

Search terms

Top Thermal Water search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • evian face spray29K/yr
  • evian spray8K/yr
  • evian water spray6K/yr
  • evian spray mist face4K/yr
  • water face spray4K/yr
  • face water spray3K/yr
  • evian facial spray3K/yr

Reviews and returns

What reviews say buyers love and hate about Thermal Water

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Spray/Flow”
16%of negative reviews mention “Spray/Flow”
0.1%of orders come back
“Terrible spray bottle”
A buyer, on “Spray/Flow”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Thermal Water questions

Answered from the same tracked data.