How competitive is the Thermal Water niche on Amazon United Kingdom?

15 brands and 110 sellers compete in Thermal Water on Amazon United Kingdom. The top 5 Thermal Water products take 60% of clicks and its top 5 brands hold 77% of demand.

What do buyers complain about in Thermal Water?

Thermal Water buyers on Amazon United Kingdom complain most about Spray/Flow, Durability, Smell, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Thermal Water niche?

Thermal Water sells for £11.68 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.55–£37.81. The average incumbent carries 2,468 reviews — the moat a new listing must climb.

Thermal Water

Thermal Water shows demand growing +459.2% this quarter, but a small market ($25K/yr) keeps it on the watch list.

Signals Trending Out of Stock

Flapen Score

Worth a look

Top 22% of 2,481 Beauty niches · +6 vs the category median of 47

This niche Category average · 2,481 niches

Is Thermal Water profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Thermal Water is a £25K/yr Amazon United Kingdom market (56K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Feb–Mar–Jun–Jul. Verdict: Worth a look — 53/100.

Thermal Water: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +459.2% over the last 90 days and 3.8% of searches end in a purchase.

£25K

revenue / yr

Units sold / yr5K

Search volume / yr+459.2%56K

Conversion rate3.8%

Avg price£11.68

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers15 · 110

Top-5 product click share60%

Open market23%

Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 21 products

Top Thermal Water products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Brumisateur evian 400 ml

Price: £8.97
Rating: 4.6/5
Reviews: 2,557
Age: 13y ago

Evian Facial Spray 300 ml

Price: £10.17
Rating: 4.8/5
Reviews: 124
Age: 16y ago

XBC Cooling Mist Spray 150ml - Pack of 3

Price: £6.99
Rating: 4.2/5
Reviews: 2,710
Age: 7y ago

Avène Thermal Spring Water Spray 300ml Soothing Spray for Sensitive Skin Calming Mist Refresh Skin

Price: £9.86
Rating: 4.7/5
Reviews: 11,067
Age: 18y ago

Evian Brumisateur 2X300ml

Price: £19.40
Rating: 4.6/5
Reviews: 2,557
Age: 10y ago

Newest

by launch date

GRIFEMA 200 ml White Spray Bottle

Price: £4.64
Rating: 4.2/5
Reviews: 2,079
Age: 11mo ago

Pack of 6 Cooling Spray for Face and Body Instant Cooling Mist Spray For Face & Body Cooling Mist For Hot Weather and Portable Refreshment Anywhere.

Price: £14.35
Rating: 4.1/5
Reviews: 21
Age: 1y ago

Face Mist Spray Hydrating Bundle - Cooling Spray for Face and Body Hot Weather Water Mist with Wishesla Thank You Card (3-Pack 150ml)

Price: £17.33
Rating: 4.8/5
Reviews: 18
Age: 1y ago

Face Facts Hyaluronic Face Body Mist with peptides and betaine lock in moisture and stimulate collagen production; Hydrating Vegan 200ml Pack of 1

Price: £2.55
Rating: 4.4/5
Reviews: 436
Age: 3y ago

SIC Ultra Cooling Mist Spray for Face and Body Pack of 3 x 150ml Instant Cooling Spray for Skin Hydration Sun Relief & Refreshing Cold Sprays for Hot Weather Sports and Travel

Price: £8.61
Rating: 4.4/5
Reviews: 146
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 rising

Sellers

110

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

60%

Top 20: 99%

Open market

19%

evian52%
XBC11%
BRUMISATEUR5%
Avene5%
Inconnu4%
Simple3%

Thermal Water demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume56KCVR3.8%Products21Brands15Top 5 Brands77%OOS Rate9.8%Rating4.5★Reviews2,468Avg BSR#152

Peak months: Feb, Mar, Jun, Jul · busiest ÷ quietest = 3.2×

Top Thermal Water search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

evian face spray29K/yr +516.7%4.3% conv.
evian spray8K/yr +493.3%3.7% conv.
evian water spray6K/yr +471.2%4.5% conv.
evian spray mist face4K/yr +732.9%5.0% conv.
water face spray4K/yr +373.8%5.3% conv.
face water spray3K/yr +200.8%4.9% conv.
evian facial spray3K/yr +260.4%4.0% conv.

What reviews say buyers love and hate about Thermal Water

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews

Spray/Flow21%

“Good little sprayer”

Quality-Overall13%

“Nice quality spray bottle and looks good”

Smell8%

“Hydrating and a nice fresh smell”

Moist/Dry6%

“keeps my face hydrated”

Value For Money5%

“Great value”

What buyers complain about

70% of reviews

Spray/Flow16%

“Terrible spray bottle”

Durability15%

“Broke with 2 weeks”

Smell12%

“smells funny”

Quality-Overall10%

“Poor quality so stops working very quickly”

Functionality-Overall5%

“less controlled then stops completely”

Thermal Water return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

26%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Spray/Flow

21%

2Size-Overall

12%

3Functionality-Overall

12%

4Advertised Vs Actual Product

5Smell

Common Thermal Water questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Thermal Water 53/100 on Amazon United Kingdom — Worth a look. The niche generates £25K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +459.2% over the last 90 days.