thermal water
Worth a lookShows demand growing +459.2% this quarter, but a small market ($25K/yr) keeps it on the watch list.
Growth
Incredible+459.2%90-day search growth — must beat 0% to launch
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Price range
Good£2.55–£37.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.68avg listing price — sweet spot $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,467.71avg incumbent reviews — the moat a new listing must climb
Market size
Bad£25K£25K/yr · 56K searches
According to Flapen's Amazon United Kingdom niche tracking, thermal water is a £25K/yr Amazon United Kingdom market (56K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Feb–Mar–Jun–Jul. Verdict: Worth a look — 53/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
thermal water market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £47K–£58K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #152
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 62%
- Out of stock
- 9.8%
- Avg brand age
- 46 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
110
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
60%
Top 20: 99%
Open market
19%
- evian52%
- XBC11%
- BRUMISATEUR5%
- Avene5%
- Inconnu4%
- Simple3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +459.2% search growth over the last 90 days.Peak months: Feb, Mar, Jun, Jul · busiest ÷ quietest = 3.2×
Top thermal water search terms
- evian face spray29K/yr
- evian spray8K/yr
- evian water spray6K/yr
- evian spray mist face4K/yr
- water face spray4K/yr
- face water spray3K/yr
- evian facial spray3K/yr
Top thermal water products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Brumisateur evian 400 ml
evian£8.974.6★2,557 rev
Evian Facial Spray 300 ml
evian£10.174.8★124 rev
XBC Cooling Mist Spray 150ml - Pack of 3
XBC£6.994.2★2,710 rev
Avène Thermal Spring Water Spray 300ml Soothing Spray for Sensitive Skin Calming Mist Refresh Skin
Avene£9.864.7★11,067 rev
Evian Brumisateur 2X300ml
evian£19.404.6★2,557 rev
Newest
by launch date
GRIFEMA 200 ml White Spray Bottle
GRIFEMA£4.642,079 rev
Pack of 6 Cooling Spray for Face and Body Instant Cooling Mist Spray For Face & Body Cooling Mist For Hot Weather and Portable Refreshment Anywhere.
RZIN TRADE£14.3521 rev
Face Mist Spray Hydrating Bundle - Cooling Spray for Face and Body Hot Weather Water Mist with Wishesla Thank You Card (3-Pack 150ml)
Wishesla£17.3318 rev
Face Facts Hyaluronic Face Body Mist with peptides and betaine lock in moisture and stimulate collagen production; Hydrating Vegan 200ml Pack of 1
Face Facts£2.55436 rev
SIC Ultra Cooling Mist Spray for Face and Body Pack of 3 x 150ml Instant Cooling Spray for Skin Hydration Sun Relief & Refreshing Cold Sprays for Hot Weather Sports and Travel
SIC£8.61146 rev
Trending
90-day click momentumSIC Ultra Cooling Mist Spray for Face and Body Pack of 3 x 150ml Instant Cooling Spray for Skin Hydration Sun Relief & Refreshing Cold Sprays for Hot Weather Sports and Travel
SIC£8.614.4★
Evian Mist 150 ml Pack of 4
Inconnu£26.880.0★
Magicool Body & Face Cooler 75ml
MAGICOOL£9.014.2★
GRIFEMA 200 ml White Spray Bottle
GRIFEMA£4.644.2★
Evian - Mineral Water Spray (Travel Trio)
BRUMISATEUR£37.814.6★
What buyers say about thermal water
What buyers praise and complain about, mined from review topics.What buyers love
“Good little sprayer”
“Nice quality spray bottle and looks good”
“Hydrating and a nice fresh smell”
“keeps my face hydrated”
“Great value”
“Easy to use”
“As described and definitely cools”
“Just the right size”
“Very effective”
“gentle”
What buyers complain about
“Terrible spray bottle”
“Broke with 2 weeks”
“smells funny”
“Poor quality so stops working very quickly”
“less controlled then stops completely”
“which costs more than the item”
“Far too small”
“There is absolutely nothing cooling about it”
“Not as described”
“didn't work with the gnat water”
Top return reasons
Common questions
- Is thermal water profitable to sell on Amazon United Kingdom?
- The niche generates £25K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +459.2%. Flapen's verdict: Worth a look (53/100).
- How competitive is the thermal water niche?
- 15 brands and 110 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in thermal water?
- Top complaints mined from reviews: Spray/Flow, Durability, Smell. The return rate is 0.1%.
- When does demand for thermal water peak?
- Demand peaks in Feb–Mar–Jun–Jul; the busiest month runs 3.2× the quietest.
- What does it cost to enter the thermal water niche?
- Listings span £2.55–£37.81; the average listing price is £11.68 (sweet spot $15–$100). The average incumbent carries 2,468 reviews — the moat a new listing must climb.