Is the summer i turned pretty profitable to sell on Amazon United Kingdom?

The niche generates £567K/yr across 6 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.0%. Flapen's verdict: Skip it (37/100).

How competitive is the the summer i turned pretty niche?

5 brands and 46 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in the summer i turned pretty?

Top complaints mined from reviews: Size-Overall, Smell, Durability. The return rate is 0.7%.

When does demand for the summer i turned pretty peak?

Demand peaks in Jul–Aug–Sep; the busiest month runs 17.1× the quietest.

What does it cost to enter the the summer i turned pretty niche?

Listings span £5.79–£20.50; the average listing price is £11.09 (sweet spot $15–$100). The average incumbent carries 8,448 reviews — the moat a new listing must climb.

the summer i turned pretty

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Market size

Good£567K

£567K/yr · 6.0M searches

Avg price

Okay£11.09

avg listing price — sweet spot $15–$100

Price range

Okay£5.79–£20.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad8,447.5

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-10.0%

90-day search growth — must beat 0% to launch

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Competition

Bad96%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, the summer i turned pretty is a £567K/yr Amazon United Kingdom market (6.0M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 37/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

the summer i turned pretty market data

Units sold / yr: 25K–30K; avg 2,000–2,500/product
Revenue / yr: £277K–£333K; units × avg price
Conversion rate: 0.9%
Avg BSR: #3,011
Page quality: 0%
Prime: 83%
Sponsored: 100%
Out of stock: 31.5%
Avg brand age: 28 months
Avg seller age: 235 days

Competition & brand share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

Just Juice70%
Penguin12%
BLCAFEE8%
Mounted Gifts Trading6%
FOTAP4%

Demand & seasonality

Weekly Amazon search volume, last 58 weeks — -10.0% search growth over the last 90 days.

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 17.1×

Open Trend

Top the summer i turned pretty search terms

the summer i turned pretty5.6M/yr -10.3%0.0% conv.
tsitp147K/yr +12.9%0.0% conv.
the summer i turned pretty book set115K/yr -10.0%0.2% conv.
summer i turned pretty50K/yr -21.8%0.2% conv.
the summer i turned pretty book135K/yr -26.6%0.0% conv.
summer i turned pretty series11K/yr -56.9%0.0% conv.

All search terms

Top the summer i turned pretty products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Just Juice - The Summer I Turned Pretty Mini Perfume Set - 3 Perfumes for Women and Men - Cousins Beach Bonfire Nights Summer In Bloom - 3 pc

Just Juice£6.734.4★328 rev

Its Not Summer Without You: Book 2 in the Summer I Turned Pretty Series

Penguin£7.704.4★49,928 rev

Just Juice - The Summer I Turned Pretty Summer in Bloom Eau de Parfum - Fresh Sun-Kissed Floral Perfume for Women and Men - 100 ml

Just Juice£20.504.2★182 rev

60 Pcs The Summer I Turned Pretty Classic TV Fashion Aesthetic Waterproof Vinyl Stickers for Adults for Birthday Party Supplies Decoration Favors for Water Bottles Laptop Suitcase

BLCAFEE£12.984.3★244 rev

Mounted Gifts Trading The Summer I Turned Pretty Cast Signed A4 Poster Photo Print Framed Autograph Gift TV Show Lola Tung Christopher Briney (A4 Poster only)

Mounted Gifts Trading£5.795.0★1 rev

Newest

by launch date

Mounted Gifts Trading The Summer I Turned Pretty Cast Signed A4 Poster Photo Print Framed Autograph Gift TV Show Lola Tung Christopher Briney (A4 Poster only)

Mounted Gifts Trading£5.791 rev

8mo ago

FOTAP TSITP Inspire Shoulder Bag Cousins Beach Tote Bag SDrama TV Show Gift Summer Romance Handbag (CousinsBeach T UK)

FOTAP£12.822 rev

11mo ago

Just Juice - The Summer I Turned Pretty Mini Perfume Set - 3 Perfumes for Women and Men - Cousins Beach Bonfire Nights Summer In Bloom - 3 pc

Just Juice£6.73328 rev

1y ago

Just Juice - The Summer I Turned Pretty Summer in Bloom Eau de Parfum - Fresh Sun-Kissed Floral Perfume for Women and Men - 100 ml

Just Juice£20.50182 rev

1y ago

60 Pcs The Summer I Turned Pretty Classic TV Fashion Aesthetic Waterproof Vinyl Stickers for Adults for Birthday Party Supplies Decoration Favors for Water Bottles Laptop Suitcase

BLCAFEE£12.98244 rev

3y ago

What buyers say about the summer i turned pretty

What buyers praise and complain about, mined from review topics.

What buyers love

Suitability Combination Skin33%

“Cousins Beach - as this one is best on my skin right now”

Value For Money33%

“A good value set to try a new brand”

Smell33%

“I like perfumes”

What buyers complain about

Size-Overall50%

“I wish we could get the full size in the UK”

Smell25%

“Not long lasting smell”

Durability25%

“Not long lasting smell”

Top return reasons

Size-Overall40%

Advertised Vs Actual Product20%

Cover Quality20%

Binding Quality20%

Common questions

Is the summer i turned pretty profitable to sell on Amazon United Kingdom?: The niche generates £567K/yr across 6 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.0%. Flapen's verdict: Skip it (37/100).
How competitive is the the summer i turned pretty niche?: 5 brands and 46 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in the summer i turned pretty?: Top complaints mined from reviews: Size-Overall, Smell, Durability. The return rate is 0.7%.
When does demand for the summer i turned pretty peak?: Demand peaks in Jul–Aug–Sep; the busiest month runs 17.1× the quietest.
What does it cost to enter the the summer i turned pretty niche?: Listings span £5.79–£20.50; the average listing price is £11.09 (sweet spot $15–$100). The average incumbent carries 8,448 reviews — the moat a new listing must climb.