The Summer I Turned Pretty

Shoppers searched for this 6.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £567K a year.

Searches, last 12 months

6.0M

Growth, 90 days vs prior 90

-10.0%

Conversion, latest week

0.9%

Market size, estimated

£567Ka year

Peak month

August17.1× the quietest month

Top search term

the summer i turned pretty5.6M searches a year

Listings sell for £11.09 on average, from £5.79 to £20.50. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At £11.09 that is £22K to £28K a year per listing.

Average price

£11.09under the $15 to $100 sweet spot

Price range

£5.79–£20.50

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

2,000–2,500

Revenue per listing a year

£22K–£28K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

100% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 31.5% of listings are out of stock. The average listing ranks #3,011 within Fragrances. It carries 8,448 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

83%

Out of stock, average day

31.5%

Average rank

#3,011in Fragrances

Average rating

4.22 starsAmazon United Kingdom average 4.36 stars

Average reviews

8,448per listing

Listings tracked

6

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

28 months