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The Summer I Turned Pretty

brand-locked demand (top 5 brands take 100% of clicks) — The Summer I Turned Pretty doesn't clear our bar today.

Flapen Score

37
Skip it

Ranks 2,208 of 2,481 Beauty niches · −10 vs the category median of 47

Market size 63Growth 20Conversion 11Competition 3Returns 96Price range 37Avg price 42Brand share 0Review moat 23Quality gap 80
This niche Category average · 2,481 niches

Is The Summer I Turned Pretty profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, The Summer I Turned Pretty is a £567K/yr Amazon United Kingdom market (6.0M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 37/100.

The Summer I Turned Pretty: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -10.0% over the last 90 days and 0.9% of searches end in a purchase.

£567K

revenue / yr

Units sold / yr30K
Search volume / yr-10.0%6.0M
Conversion rate0.9%
Avg price£11.09

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 46
Top-5 product click share96%
Open market0%
Avg brand age28 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 6 products

Sponsored placement100%
New entrants (1y)2· 0 succeeded
Avg rating4.2★
Avg reviews8,448

Top The Summer I Turned Pretty products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

£0£113K£227K£340K£454K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

46

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Just Juice70%
  • Penguin12%
  • BLCAFEE8%
  • Mounted Gifts Trading6%
  • FOTAP4%

The Summer I Turned Pretty demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume6.0MCVR0.9%Products6Brands5Top 5 Brands100%OOS Rate31.5%Rating4.2★Reviews8,448Avg BSR#3,011
450K350KPrime Day '25Spike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 17.1×

Top The Summer I Turned Pretty search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • the summer i turned pretty5.6M/yr
  • tsitp147K/yr
  • the summer i turned pretty book set115K/yr
  • summer i turned pretty50K/yr
  • the summer i turned pretty book135K/yr
  • summer i turned pretty series11K/yr

What reviews say buyers love and hate about The Summer I Turned Pretty

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Suitability Combination Skin33%

Cousins Beach - as this one is best on my skin right now

Value For Money33%

A good value set to try a new brand

Smell33%

I like perfumes

What buyers complain about

100% of reviews
Size-Overall50%

I wish we could get the full size in the UK

Smell25%

Not long lasting smell

Durability25%

Not long lasting smell

The Summer I Turned Pretty return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

60%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
40%
2Advertised Vs Actual Product
20%
3Cover Quality
20%
4Binding Quality
20%

Common The Summer I Turned Pretty questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores The Summer I Turned Pretty 37/100 on Amazon United Kingdom — Skip it. The niche generates £567K/yr across 6 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -10.0% over the last 90 days.
Search demand for The Summer I Turned Pretty on Amazon United Kingdom peaks in Jul–Aug–Sep, where the busiest month runs 17.1× the quietest.