The Ordinary Vitamin C

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £161K a year.

Searches, last 12 months

103K

Growth, 90 days vs prior 90

-5.3%

Conversion, latest week

6.5%

Market size, estimated

£161Ka year

Peak month

February1.5× the quietest month

Top search term

timeless vitamin c serum29K searches a year

Listings sell for £24.12 on average, from £6.31 to £89.26. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At £24.12 that is £18K to £24K a year per listing.

Average price

£24.12inside the $15 to $100 sweet spot

Price range

£6.31–£89.26

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

750–1,000

Revenue per listing a year

£18K–£24K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

57% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #1,520 within Face. It carries 4,416 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

57%

Prime listings

86%

Out of stock, average day

14.3%

Average rank

#1,520in Face

Average rating

4.29 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,416per listing

Listings tracked

7

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

54 months