The Ordinary Squalane Cleanser

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months

103K

Growth, 90 days vs prior 90

+5.4%

Conversion, latest week

4.8%

Market size, estimated

£54Ka year

Peak month

January3.8× the quietest month

Top search term

dr sams flawless cleanser34K searches a year

Listings sell for £10.95 on average, from £4.90 to £27.94. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £10.95 that is £5K to £8K a year per listing.

Average price

£10.95under the $15 to $100 sweet spot

Price range

£4.90–£27.94

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

500–750

Revenue per listing a year

£5K–£8K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

75% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #143 within Face. It carries 1,511 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

94%

Out of stock, average day

0.0%

Average rank

#143in Face

Average rating

4.46 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,511per listing

Listings tracked

16

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

68 months