The Ordinary Squalane Cleanser
brand-locked demand (top 5 brands take 95% of clicks) — The Ordinary Squalane Cleanser doesn't clear our bar today.
Flapen Score
Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 47
Is The Ordinary Squalane Cleanser profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, The Ordinary Squalane Cleanser is a £54K/yr Amazon United Kingdom market (103K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan. Verdict: Skip it — 39/100.
The Ordinary Squalane Cleanser: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +5.4% over the last 90 days and 4.8% of searches end in a purchase.
£54K
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 16 products
Top The Ordinary Squalane Cleanser products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Curél Foaming Facial Wash 150ml for Dry Sensitive Skin
- Price
- £7.50
- Rating
- 4.6/5
- Reviews
- 1,778
- Age
- 6y ago
Coats Gentle Hydrating Cleanser Prevents Breakouts + Protects the Skin Barrier For Soft Clean + Clear Skin Dermatologically Approved Designed for Teens + Young Skin 150 ml
- Price
- £11.04
- Rating
- 4.4/5
- Reviews
- 258
- Age
- 3y ago
AVEENO Face CALM+RESTORE Nourishing Oat Cleanser (1x 200ml) Non-Foaming Face Care Gentle Cleanser with Prebiotic Oat and Calming Feverfew Helps Preserve Skins Barrier For Sensitive Skin
- Price
- £4.90
- Rating
- 4.5/5
- Reviews
- 5,171
- Age
- 4y ago
Coats Gentle Dual Exfoliant Cream Face Wash Scrub Helps Prevent Breakouts + Boosts Skin Radiance with Weekly Use Dermatologically Approved + Clinically Proven 75 ml
- Price
- £11.18
- Rating
- 4.3/5
- Reviews
- 102
- Age
- 3y ago
Dermatica Anti-Breakout Balancing Glycerin Gel Cleanser | Suitable for Acne Treatments I Clarifying Daily Cleanser for Removing Makeup | For Oily Acne Blemish-Prone Skin (200ml)
- Price
- £10.98
- Rating
- 4.7/5
- Reviews
- 282
- Age
- 3y ago
Trending
90-day click momentum
Coats Skinsentials Starter Bundle Travel Cleanser Toner & Moisturizer (1 oz each) 3-Step Regimen Prevents Breakouts & Protects Barrier with Ceramides For Women & Men
- Price
- £13.66
- Rating
- 4.1/5
- Reviews
- 34
- Age
- 1y ago
Coats Gentle Dual Exfoliant Cream Face Wash Scrub Helps Prevent Breakouts + Boosts Skin Radiance with Weekly Use Dermatologically Approved + Clinically Proven 75 ml
- Price
- £11.18
- Rating
- 4.3/5
- Reviews
- 102
- Age
- 3y ago
The Ordinary Squalane Cleanser Hydrating Makeup Remover Supports Moisture Barrier 150ml
- Price
- £12.36
- Rating
- 4.8/5
- Reviews
- 2,057
- Age
- 6y ago
AVEENO Face CALM+RESTORE Nourishing Oat Cleanser (1x 200ml) Non-Foaming Face Care Gentle Cleanser with Prebiotic Oat and Calming Feverfew Helps Preserve Skins Barrier For Sensitive Skin
- Price
- £4.90
- Rating
- 4.5/5
- Reviews
- 5,171
- Age
- 4y ago
Curél Foaming Facial Wash 150ml for Dry Sensitive Skin
- Price
- £7.50
- Rating
- 4.6/5
- Reviews
- 1,778
- Age
- 6y ago
Newest
by launch date
Curél Hydrating Makeup Cleanser 200ml
- Price
- £9.96
- Rating
- 4.6/5
- Reviews
- 40
- Age
- 1y ago
Coats Skinsentials Starter Bundle Travel Cleanser Toner & Moisturizer (1 oz each) 3-Step Regimen Prevents Breakouts & Protects Barrier with Ceramides For Women & Men
- Price
- £13.66
- Rating
- 4.1/5
- Reviews
- 34
- Age
- 1y ago
Prequel - Skin - Universal Solution for the Skin Hypochlorous Skin Spray Soothing Face and Body Spray with Electrolyzed Water and Minerals 140 ml
- Price
- £27.94
- Rating
- 4.4/5
- Reviews
- 1,252
- Age
- 1y ago
Coats Blemish Defense Purifying Hydrating Clay Cleanser for Oily Blemish-Prone Skin With Kaolin Clay Glycolic Acid & Salicylic Acid to Help Prevent Breakouts Designed For Young Skin 150 ml
- Price
- £9.60
- Rating
- 4.0/5
- Reviews
- 71
- Age
- 2y ago
haruharu wonder Black Rice Moisture Cleansing Oil Double Cleansing Daily Makeup Remover Pore Oil Cleanser Korean Skincare For sensitive Non-comedogenic 150ml
- Price
- £12.37
- Rating
- 4.4/5
- Reviews
- 4,171
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
Brands
8 rising
Sellers
97
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
3%
- Curel39%
- COATS29%
- Aveeno12%
- Dermatica10%
- Haruharu5%
- BYOMA2%
- Open — no brand owns it (2 brands, 3%)
The Ordinary Squalane Cleanser demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan · busiest ÷ quietest = 3.8×
Top The Ordinary Squalane Cleanser search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dr sams flawless cleanser34K/yr
- coats cleanser22K/yr
- curel face wash11K/yr
- prequel cleanser8K/yr
- dr sam flawless cleanser9K/yr
- coats gentle hydrating cleanser4K/yr
- dr sams cleanser4K/yr
- curel cleanser4K/yr
- coats hydrating cleanser2K/yr
- curel foaming face wash2K/yr
What reviews say buyers love and hate about The Ordinary Squalane Cleanser
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Love this cleanser”
“Excellent product”
“Good quality cleaner”
“Great for sensitive skin”
“Soft skin”
What buyers complain about
45% of reviews“Strong chemical smell”
“It ended up really irritating my skin”
“Makes my skin so dry”
“irritated my skin”
“Broken pump”
The Ordinary Squalane Cleanser return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
12%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common The Ordinary Squalane Cleanser questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
