The Ordinary Squalane Cleanser
FailThe top 5 brands take 95% of clicks, so The Ordinary Squalane Cleanser is a Fail.
- Flapen Score
- 39 / 100Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 4739
- Market size
- £54K/yr103K searches / yr
- 90-day growth
- +5.4%search demand this quarter
- Competition
- 76%top-5 click share · 8 brands · 97 sellers
Flapen Score
The Ordinary Squalane Cleanser against its category
The dotted line is the Beauty average. Past it, The Ordinary Squalane Cleanser is stronger. Inside it, weaker.
Market
The The Ordinary Squalane Cleanser market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for The Ordinary Squalane Cleanser 103K times last year and spent an estimated £54K. The top 5 brands take 95% of clicks. Demand peaks in Jan. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 4.8% of those searches ended in a purchase.
Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.
- Searches, last 12 months
- 103K
- Growth, 90 days vs prior 90
- +5.4%
- Conversion, latest week
- 4.8%
- Market size, estimated
- £54Ka year
- Peak month
- January3.8× the quietest month
- Top search term
- dr sams flawless cleanser34K searches a year
02 · Price
A sale here is worth £10.95.
Listings sell for £10.95 on average, from £4.90 to £27.94. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £10.95 that is £5K to £8K a year per listing.
- Average price
- £10.95under the $15 to $100 sweet spot
- Price range
- £4.90–£27.94
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£8K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #143 within Face. It carries 1,511 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 94%
- Out of stock, average day
- 0.0%
- Average rank
- #143in Face
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,511per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top The Ordinary Squalane Cleanser products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
97
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
3%
- Brand 139%
- Brand 229%
- Brand 312%
- Brand 410%
- Brand 55%
- Brand 62%
- Open — no brand owns it (2 brands, 3%)
Demand
The Ordinary Squalane Cleanser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 3.8×
Search terms
Top The Ordinary Squalane Cleanser search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dr sams flawless cleanser34K/yr
- coats cleanser22K/yr
- curel face wash11K/yr
- prequel cleanser8K/yr
- dr sam flawless cleanser9K/yr
- coats gentle hydrating cleanser4K/yr
- dr sams cleanser4K/yr
- curel cleanser4K/yr
- coats hydrating cleanser2K/yr
- curel foaming face wash2K/yr
Reviews and returns
What reviews say buyers love and hate about The Ordinary Squalane Cleanser
We read the reviews and the return reasons for every product selling here.
“Strong chemical smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common The Ordinary Squalane Cleanser questions
Answered from the same tracked data.