The Ordinary Set

Shoppers searched for this 224K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months

224K

Growth, 90 days vs prior 90

-23.9%

Conversion, latest week

3.1%

Market size, estimated

£67Ka year

Peak month

December5.5× the quietest month

Top search term

the ordinary set59K searches a year

Listings sell for £9.53 on average, from £3.96 to £18.11. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £9.53 that is £953 to £2K a year per listing.

Average price

£9.53under the $15 to $100 sweet spot

Price range

£3.96–£18.11

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

£953–£2K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #42 within Body. It carries 26,668 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

4.4%

Average rank

#42in Body

Average rating

4.57 starsAmazon United Kingdom average 4.36 stars

Average reviews

26,668per listing

Listings tracked

7

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

34 months