The Ordinary Set
brand-locked demand (top 5 brands take 100% of clicks) — The Ordinary Set doesn't clear our bar today.
Flapen Score
Ranks 2,459 of 2,481 Beauty niches · −21 vs the category median of 47
Is The Ordinary Set profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, The Ordinary Set is a £67K/yr Amazon United Kingdom market (224K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 26/100.
The Ordinary Set: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -23.9% over the last 90 days and 3.1% of searches end in a purchase.
£67K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 7 products
Top The Ordinary Set products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
The Ordinary Face & Body Set Daily Skincare Routine with Niacinamide 5% Face & Body Emulsion Natural Moisturizing Factors + Inulin Body Lotion and Natural Moisturizing Factors + Hyaluronic Acid
- Price
- £18.11
- Rating
- 4.5/5
- Reviews
- 93
- Age
- 5mo ago
The Ordinary Niacinamide 10% + Zinc 1% Brightening & Smoothing Serum for Blemish-Prone Skin 30ml
- Price
- £3.96
- Rating
- 4.6/5
- Reviews
- 57,923
- Age
- 6y ago
The Ordinary Natural Moisturizing Factors + HA Lightweight Hydrator for Skin Barrier Support & Hydration 100ml
- Price
- £8.94
- Rating
- 4.6/5
- Reviews
- 24,145
- Age
- 9y ago
The Ordinary Salicylic Acid 2% Solution Blemish-Fighting Serum for Blemish-Prone Skin 30ml
- Price
- £4.84
- Rating
- 4.5/5
- Reviews
- 11,234
- Age
- 3y ago
mixsoon Pure Glow Essentials Set - 5-Step Korean Glass Skin Routine for Sensitive Skin Hydrating Skincare Kit with Centella & Fermented Soybean Travel Kit Miniauture Size 5 Items
- Price
- £15.11
- Rating
- 4.6/5
- Reviews
- 1,078
- Age
- 11mo ago
Trending
90-day click momentummixsoon Pure Glow Essentials Set - 5-Step Korean Glass Skin Routine for Sensitive Skin Hydrating Skincare Kit with Centella & Fermented Soybean Travel Kit Miniauture Size 5 Items
- Price
- £15.11
- Rating
- 4.6/5
- Reviews
- 1,078
- Age
- 11mo ago
The Ordinary Face & Body Set Daily Skincare Routine with Niacinamide 5% Face & Body Emulsion Natural Moisturizing Factors + Inulin Body Lotion and Natural Moisturizing Factors + Hyaluronic Acid
- Price
- £18.11
- Rating
- 4.5/5
- Reviews
- 93
- Age
- 5mo ago
The Ordinary Salicylic Acid 2% Solution Blemish-Fighting Serum for Blemish-Prone Skin 30ml
- Price
- £4.84
- Rating
- 4.5/5
- Reviews
- 11,234
- Age
- 3y ago
The Ordinary Glycolic Acid 7% Exfoliating Toner Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone 240ml
- Price
- £8.86
- Rating
- 4.6/5
- Reviews
- 54,885
- Age
- 9y ago
The Ordinary Natural Moisturizing Factors + HA Lightweight Hydrator for Skin Barrier Support & Hydration 100ml
- Price
- £8.94
- Rating
- 4.6/5
- Reviews
- 24,145
- Age
- 9y ago
Newest
by launch dateThe Ordinary Face & Body Set Daily Skincare Routine with Niacinamide 5% Face & Body Emulsion Natural Moisturizing Factors + Inulin Body Lotion and Natural Moisturizing Factors + Hyaluronic Acid
- Price
- £18.11
- Rating
- 4.5/5
- Reviews
- 93
- Age
- 5mo ago
mixsoon Pure Glow Essentials Set - 5-Step Korean Glass Skin Routine for Sensitive Skin Hydrating Skincare Kit with Centella & Fermented Soybean Travel Kit Miniauture Size 5 Items
- Price
- £15.11
- Rating
- 4.6/5
- Reviews
- 1,078
- Age
- 11mo ago
The Ordinary Salicylic Acid 2% Solution Blemish-Fighting Serum for Blemish-Prone Skin 30ml
- Price
- £4.84
- Rating
- 4.5/5
- Reviews
- 11,234
- Age
- 3y ago
The Ordinary Niacinamide 10% + Zinc 1% Brightening & Smoothing Serum for Blemish-Prone Skin 30ml
- Price
- £3.96
- Rating
- 4.6/5
- Reviews
- 57,923
- Age
- 6y ago
The Ordinary Glycolic Acid 7% Exfoliating Toner Brightening and Smoothing Daily Toner for More Even-Looking Skin Tone 240ml
- Price
- £8.86
- Rating
- 4.6/5
- Reviews
- 54,885
- Age
- 9y ago
Competition: brands, sellers & click share
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
Brands
2 falling
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- The Ordinary96%
- mixsoon4%
- Open — no brand owns it (0%)
The Ordinary Set demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 5.5×
Top The Ordinary Set search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- the ordinary set59K/yr
- ordinary skincare set48K/yr
- ordinary set18K/yr
- the ordinary clear set16K/yr
- the ordinary skincare set15K/yr
- the ordinary gift set20K/yr
- the ordinary set skincare8K/yr
- the ordinary the clear set7K/yr
- inkey list set8K/yr
- the ordinary gift set for women7K/yr
What reviews say buyers love and hate about The Ordinary Set
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Better than most brands”
“Great helps clear skin of spots”
“not expensive”
“Super hydrating”
“Feels very smooth”
What buyers complain about
66% of reviews“Allergic reaction”
“skin irritation”
“Unpleasant smell”
“dry - its awful”
“Certainly not for dry skin”
The Ordinary Set return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
45%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common The Ordinary Set questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
