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The Ordinary Multi-peptide Serum

a small market ($77K/yr) — The Ordinary Multi-peptide Serum doesn't clear our bar today.

Flapen Score

49
Skip it

Top 39% of 2,481 Beauty niches · +2 vs the category median of 47

Market size 19Growth 46Conversion 70Competition 22Returns 99Price range 69Avg price 78Brand share 52Review moat 46Quality gap 40
This niche Category average · 2,481 niches

Is The Ordinary Multi-peptide Serum profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, The Ordinary Multi-peptide Serum is a £77K/yr Amazon United Kingdom market (75K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 49/100.

The Ordinary Multi-peptide Serum: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +17.0% over the last 90 days and 6.4% of searches end in a purchase.

£77K

revenue / yr

Units sold / yr5K
Search volume / yr+17.0%75K
Conversion rate6.4%
Avg price£16.17

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers12 · 51
Top-5 product click share74%
Open market26%
Avg brand age22 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement92%
New entrants (1y)8· 5 succeeded
Avg rating4.5★
Avg reviews1,890

Top The Ordinary Multi-peptide Serum products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

£0£8K£15K£23K£31K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

51

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

21%

  • The Ordinary38%
  • Lumiter12%
  • Sapónne Naturals10%
  • Dr. Brenner8%
  • TOSOWOONG6%
  • Kilibili6%

The Ordinary Multi-peptide Serum demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume75KCVR6.4%Products12Brands12Top 5 Brands74%OOS Rate3.0%Rating4.5★Reviews1,890Avg BSR#306
3K2KSpike '25Prime Day '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Top The Ordinary Multi-peptide Serum search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • copper peptide serum40K/yr
  • copper peptide24K/yr
  • copper peptides12K/yr

What reviews say buyers love and hate about The Ordinary Multi-peptide Serum

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Suitability Combination Skin19%

makes my skin look amazing

Quality-Overall17%

Excellent product

Moist/Dry10%

Super hydrating

Soft Feel9%

So smooth

Value For Money8%

Excellent value for money

What buyers complain about

57% of reviews
Allergies12%

Irritated

Value For Money9%

Not worth the price

Adhesion/Stickiness7%

for the first few minutes there is a slight bit of stickiness

Quality-Overall6%

equally nothing much to rate either

Skin Health5%

Burnt my skin

The Ordinary Multi-peptide Serum return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

9%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
10%
2Leak-Proof
10%
3Skin Health
9%
4Suitability Combination Skin
8%
5Moist/Dry
7%

Common The Ordinary Multi-peptide Serum questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores The Ordinary Multi-peptide Serum 49/100 on Amazon United Kingdom — Skip it. The niche generates £77K/yr across 12 tracked products. 5 of 8 products launched in the last 360 days are still selling. Search demand moved +17.0% over the last 90 days.
Search demand for The Ordinary Multi-peptide Serum on Amazon United Kingdom is steady year-round — the busiest month runs 1.3× the quietest.