The Ordinary Multi-peptide Serum
FailShoppers spend an estimated $77K a year here, so The Ordinary Multi-peptide Serum is a Fail.
- Flapen Score
- 49 / 100Top 39% of 2,481 Beauty niches · +2 vs the category median of 4749
- Market size
- £77K/yr75K searches / yr
- 90-day growth
- +17.0%search demand this quarter
- Competition
- 74%top-5 click share · 12 brands · 51 sellers
Flapen Score
The Ordinary Multi-peptide Serum against its category
The dotted line is the Beauty average. Past it, The Ordinary Multi-peptide Serum is stronger. Inside it, weaker.
Market
The The Ordinary Multi-peptide Serum market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for The Ordinary Multi-peptide Serum 75K times last year and spent an estimated £77K. The top 5 brands take 74% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 6.4% of those searches ended in a purchase.
Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.
- Searches, last 12 months
- 75K
- Growth, 90 days vs prior 90
- +17.0%
- Conversion, latest week
- 6.4%
- Market size, estimated
- £77Ka year
- Peak month
- September1.3× the quietest month
- Top search term
- copper peptide serum40K searches a year
02 · Price
A sale here is worth £16.17.
Listings sell for £16.17 on average, from £8.49 to £29.53. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £16.17 that is £4K to £8K a year per listing.
- Average price
- £16.17inside the $15 to $100 sweet spot
- Price range
- £8.49–£29.53
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£8K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #306 within Face. It carries 1,890 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 3.0%
- Average rank
- #306in Face
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,890per listing
- Listings tracked
- 12
04 · Newcomers
5 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 22 months
Products
Top The Ordinary Multi-peptide Serum products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
12 falling
Sellers
51
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
21%
- Brand 138%
- Brand 212%
- Brand 310%
- Brand 48%
- Brand 56%
- Brand 66%
Demand
The Ordinary Multi-peptide Serum search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top The Ordinary Multi-peptide Serum search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- copper peptide serum40K/yr
- copper peptide24K/yr
- copper peptides12K/yr
Reviews and returns
What reviews say buyers love and hate about The Ordinary Multi-peptide Serum
We read the reviews and the return reasons for every product selling here.
“Irritated”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common The Ordinary Multi-peptide Serum questions
Answered from the same tracked data.









