The Ordinary Hyaluronic Acid
FailThe top 5 products take 100% of clicks, so The Ordinary Hyaluronic Acid is a Fail.
- Flapen Score
- 42 / 100Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 4742
- Market size
- £529K/yr348K searches / yr
- 90-day growth
- -14.1%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 71 sellers
Flapen Score
The Ordinary Hyaluronic Acid against its category
The dotted line is the Beauty average. Past it, The Ordinary Hyaluronic Acid is stronger. Inside it, weaker.
Market
The The Ordinary Hyaluronic Acid market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for The Ordinary Hyaluronic Acid 348K times last year and spent an estimated £529K. All 3 brands take every click. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 21.1% of those searches ended in a purchase.
Shoppers searched for this 348K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 21.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £529K a year.
- Searches, last 12 months
- 348K
- Growth, 90 days vs prior 90
- -14.1%
- Conversion, latest week
- 21.1%
- Market size, estimated
- £529Ka year
- Peak month
- November1.5× the quietest month
- Top search term
- the ordinary hyaluronic acid223K searches a year
02 · Price
A sale here is worth £7.22.
Listings sell for £7.22 on average, from £5.07 to £11.46. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 10,000 to 12,500 of them. At £7.22 that is £72K to £90K a year per listing.
- Average price
- £7.22under the $15 to $100 sweet spot
- Price range
- £5.07–£11.46
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- £72K–£90K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #78 within Face. It carries 9,195 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #78in Face
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 9,195per listing
- Listings tracked
- 5
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top The Ordinary Hyaluronic Acid products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides) Multi-Depth Hydration Serum for Plumper Smoother Skin 30ml
- Price
- £6.89
- Rating
- 4.6/5
- Reviews
- 37,319
- Age
- 9y ago

Simple Hydrate+ 3% Hyaluronic Acid + Vitamin B5 Face Serum skin care suitable for daily use on all skin types for hydrated softer skin 30 ml
- Price
- £5.07
- Rating
- 4.4/5
- Reviews
- 2,797
- Age
- 4y ago

The Ordinary Multi-Peptide + Hyaluronic Acid Anti-Aging Peptide Serum for Crows Feet Elasticity & Firmness 30ml
- Price
- £11.46
- Rating
- 4.6/5
- Reviews
- 3,536
- Age
- 3y ago

Hyaluronic Acid 2% + B5 Hyaluronic Acid Serum for Face to Plump and Smooth Skin for All Skin Types 30 ml
- Price
- £7.46
- Rating
- 3.4/5
- Reviews
- 33
- Age
- 10mo ago

Simple Glow+ 10% Vitamins C + E + F Serum Skin Care for Dry or Dehydrated Skin Brightening Face Glow Serum for Youthful Glowing Skin 30 ml
- Price
- £5.21
- Rating
- 4.4/5
- Reviews
- 2,288
- Age
- 4y ago
Trending
estimated 90-day click momentum
Hyaluronic Acid 2% + B5 Hyaluronic Acid Serum for Face to Plump and Smooth Skin for All Skin Types 30 ml
- Price
- £7.46
- Rating
- 3.4/5
- Reviews
- 33
- Age
- 10mo ago

The Ordinary Multi-Peptide + Hyaluronic Acid Anti-Aging Peptide Serum for Crows Feet Elasticity & Firmness 30ml
- Price
- £11.46
- Rating
- 4.6/5
- Reviews
- 3,536
- Age
- 3y ago

The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides) Multi-Depth Hydration Serum for Plumper Smoother Skin 30ml
- Price
- £6.89
- Rating
- 4.6/5
- Reviews
- 37,319
- Age
- 9y ago

Simple Glow+ 10% Vitamins C + E + F Serum Skin Care for Dry or Dehydrated Skin Brightening Face Glow Serum for Youthful Glowing Skin 30 ml
- Price
- £5.21
- Rating
- 4.4/5
- Reviews
- 2,288
- Age
- 4y ago

Simple Hydrate+ 3% Hyaluronic Acid + Vitamin B5 Face Serum skin care suitable for daily use on all skin types for hydrated softer skin 30 ml
- Price
- £5.07
- Rating
- 4.4/5
- Reviews
- 2,797
- Age
- 4y ago
Newest
by launch date
Hyaluronic Acid 2% + B5 Hyaluronic Acid Serum for Face to Plump and Smooth Skin for All Skin Types 30 ml
- Price
- £7.46
- Rating
- 3.4/5
- Reviews
- 33
- Age
- 10mo ago

The Ordinary Multi-Peptide + Hyaluronic Acid Anti-Aging Peptide Serum for Crows Feet Elasticity & Firmness 30ml
- Price
- £11.46
- Rating
- 4.6/5
- Reviews
- 3,536
- Age
- 3y ago

Simple Hydrate+ 3% Hyaluronic Acid + Vitamin B5 Face Serum skin care suitable for daily use on all skin types for hydrated softer skin 30 ml
- Price
- £5.07
- Rating
- 4.4/5
- Reviews
- 2,797
- Age
- 4y ago

Simple Glow+ 10% Vitamins C + E + F Serum Skin Care for Dry or Dehydrated Skin Brightening Face Glow Serum for Youthful Glowing Skin 30 ml
- Price
- £5.21
- Rating
- 4.4/5
- Reviews
- 2,288
- Age
- 4y ago

The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides) Multi-Depth Hydration Serum for Plumper Smoother Skin 30ml
- Price
- £6.89
- Rating
- 4.6/5
- Reviews
- 37,319
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
71
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- The Ordinary86%
- Simple10%
- Bowasin4%
Demand
The Ordinary Hyaluronic Acid search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top The Ordinary Hyaluronic Acid search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- the ordinary hyaluronic acid223K/yr
- simple serum56K/yr
- ordinary hyaluronic acid serum10K/yr
- the ordinary hyaluronic acid 2% + b512K/yr
- the ordinary hyaluronic acid 60ml13K/yr
- hyaluronic acid the ordinary11K/yr
- hyaluronic acid ordinary6K/yr
- simple face serum5K/yr
- ordinary hyaluronic acid4K/yr
- simple booster serum4K/yr
Reviews and returns
What reviews say buyers love and hate about The Ordinary Hyaluronic Acid
We read the reviews and the return reasons for every product selling here.
“Unpleasant smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
24 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common The Ordinary Hyaluronic Acid questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









