The Ordinary Hyaluronic Acid
a concentrated shelf (top 5 take 100% of clicks) — The Ordinary Hyaluronic Acid doesn't clear our bar today.
Flapen Score
Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 47
Is The Ordinary Hyaluronic Acid profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, The Ordinary Hyaluronic Acid is a £529K/yr Amazon United Kingdom market (348K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
The Ordinary Hyaluronic Acid: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -14.1% over the last 90 days and 21.1% of searches end in a purchase.
£529K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 5 products
Top The Ordinary Hyaluronic Acid products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides) Multi-Depth Hydration Serum for Plumper Smoother Skin 30ml
- Price
- £6.89
- Rating
- 4.6/5
- Reviews
- 37,319
- Age
- 9y ago
Simple Hydrate+ 3% Hyaluronic Acid + Vitamin B5 Face Serum skin care suitable for daily use on all skin types for hydrated softer skin 30 ml
- Price
- £5.07
- Rating
- 4.4/5
- Reviews
- 2,797
- Age
- 4y ago
The Ordinary Multi-Peptide + Hyaluronic Acid Anti-Aging Peptide Serum for Crows Feet Elasticity & Firmness 30ml
- Price
- £11.46
- Rating
- 4.6/5
- Reviews
- 3,536
- Age
- 3y ago
Hyaluronic Acid 2% + B5 Hyaluronic Acid Serum for Face to Plump and Smooth Skin for All Skin Types 30 ml
- Price
- £7.46
- Rating
- 3.4/5
- Reviews
- 33
- Age
- 10mo ago
Simple Glow+ 10% Vitamins C + E + F Serum Skin Care for Dry or Dehydrated Skin Brightening Face Glow Serum for Youthful Glowing Skin 30 ml
- Price
- £5.21
- Rating
- 4.4/5
- Reviews
- 2,288
- Age
- 4y ago
Trending
90-day click momentumHyaluronic Acid 2% + B5 Hyaluronic Acid Serum for Face to Plump and Smooth Skin for All Skin Types 30 ml
- Price
- £7.46
- Rating
- 3.4/5
- Reviews
- 33
- Age
- 10mo ago
The Ordinary Multi-Peptide + Hyaluronic Acid Anti-Aging Peptide Serum for Crows Feet Elasticity & Firmness 30ml
- Price
- £11.46
- Rating
- 4.6/5
- Reviews
- 3,536
- Age
- 3y ago
The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides) Multi-Depth Hydration Serum for Plumper Smoother Skin 30ml
- Price
- £6.89
- Rating
- 4.6/5
- Reviews
- 37,319
- Age
- 9y ago
Simple Glow+ 10% Vitamins C + E + F Serum Skin Care for Dry or Dehydrated Skin Brightening Face Glow Serum for Youthful Glowing Skin 30 ml
- Price
- £5.21
- Rating
- 4.4/5
- Reviews
- 2,288
- Age
- 4y ago
Simple Hydrate+ 3% Hyaluronic Acid + Vitamin B5 Face Serum skin care suitable for daily use on all skin types for hydrated softer skin 30 ml
- Price
- £5.07
- Rating
- 4.4/5
- Reviews
- 2,797
- Age
- 4y ago
Newest
by launch dateHyaluronic Acid 2% + B5 Hyaluronic Acid Serum for Face to Plump and Smooth Skin for All Skin Types 30 ml
- Price
- £7.46
- Rating
- 3.4/5
- Reviews
- 33
- Age
- 10mo ago
The Ordinary Multi-Peptide + Hyaluronic Acid Anti-Aging Peptide Serum for Crows Feet Elasticity & Firmness 30ml
- Price
- £11.46
- Rating
- 4.6/5
- Reviews
- 3,536
- Age
- 3y ago
Simple Hydrate+ 3% Hyaluronic Acid + Vitamin B5 Face Serum skin care suitable for daily use on all skin types for hydrated softer skin 30 ml
- Price
- £5.07
- Rating
- 4.4/5
- Reviews
- 2,797
- Age
- 4y ago
Simple Glow+ 10% Vitamins C + E + F Serum Skin Care for Dry or Dehydrated Skin Brightening Face Glow Serum for Youthful Glowing Skin 30 ml
- Price
- £5.21
- Rating
- 4.4/5
- Reviews
- 2,288
- Age
- 4y ago
The Ordinary Hyaluronic Acid 2% + B5 (with Ceramides) Multi-Depth Hydration Serum for Plumper Smoother Skin 30ml
- Price
- £6.89
- Rating
- 4.6/5
- Reviews
- 37,319
- Age
- 9y ago
Competition: brands, sellers & click share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 falling
Sellers
71
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- The Ordinary86%
- Simple10%
- Bowasin4%
The Ordinary Hyaluronic Acid demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top The Ordinary Hyaluronic Acid search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- the ordinary hyaluronic acid223K/yr
- simple serum56K/yr
- ordinary hyaluronic acid serum10K/yr
- the ordinary hyaluronic acid 2% + b512K/yr
- the ordinary hyaluronic acid 60ml13K/yr
- hyaluronic acid the ordinary11K/yr
- hyaluronic acid ordinary6K/yr
- simple face serum5K/yr
- ordinary hyaluronic acid4K/yr
- simple booster serum4K/yr
What reviews say buyers love and hate about The Ordinary Hyaluronic Acid
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Better than most brands”
“Good moisturiser”
“suitable for sensitive skin”
“Its very affordable”
“it is visibly less dry”
What buyers complain about
64% of reviews“Unpleasant smell”
“Smaller than i thought for the price”
“Ok. Definitely still need moisturiser on the top of this”
“Simpl. Left horrible feel on face”
“extremely deceiving and should be allowed”
The Ordinary Hyaluronic Acid return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
52%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common The Ordinary Hyaluronic Acid questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
