the ordinary caffeine eye serum
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good£429K£429K/yr · 257K searches
Review moat
Okay3,668.67avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.04avg listing price — sweet spot $15–$100
Growth
Bad-10.3%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£5.96–£11.46cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, the ordinary caffeine eye serum is a £429K/yr Amazon United Kingdom market (257K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
the ordinary caffeine eye serum market data
- Units sold / yr
- 50K–60K
- avg 15,000–20,000/product
- Revenue / yr
- £402K–£482K
- units × avg price
- Conversion rate
- 20.7%
- Avg BSR
- #2
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 37 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
63
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- The INKEY List49%
- The Ordinary48%
- medicube3%
Demand & seasonality
Weekly Amazon search volume, last 78 weeks — -10.3% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 6.8×
Top the ordinary caffeine eye serum search terms
- caffeine eye cream76K/yr
- the ordinary caffeine eye serum40K/yr
- inkey list caffeine eye cream38K/yr
- the inkey list caffeine eye cream20K/yr
- the ordinary caffeine solution16K/yr
- the ordinary caffeine solution 5% + egcg9K/yr
- caffeine eye serum21K/yr
- inkey list eye cream7K/yr
- inky list caffeine eye cream3K/yr
- the ordinary caffeine3K/yr
Top the ordinary caffeine eye serum products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The INKEY List Caffeine Eye Cream 15ml Improves Dark Circles Brightens Under Eye Fragrance-free Suitable For All Skin Types
The INKEY List£5.964.2★3,644 rev
The Ordinary Caffeine Solution 5% + EGCG Eye Serum Depuffing Eye Serum for Dark Circles and Tired Eyes 30ml
The Ordinary£6.694.3★2,785 rev
medicube Eye Cream with Salmon DNA PDRN & Pink Peptides | 99% Purity Retinol for Fine Lines | PDRN & Niacinamide Eye Serum for Uneven Skin Tone | Korean Skincare 1.01 fl.oz
medicube£11.464.4★4,577 rev
Newest
by launch datemedicube Eye Cream with Salmon DNA PDRN & Pink Peptides | 99% Purity Retinol for Fine Lines | PDRN & Niacinamide Eye Serum for Uneven Skin Tone | Korean Skincare 1.01 fl.oz
medicube£11.464,577 rev
The Ordinary Caffeine Solution 5% + EGCG Eye Serum Depuffing Eye Serum for Dark Circles and Tired Eyes 30ml
The Ordinary£6.692,785 rev
The INKEY List Caffeine Eye Cream 15ml Improves Dark Circles Brightens Under Eye Fragrance-free Suitable For All Skin Types
The INKEY List£5.963,644 rev
Trending
90-day click momentummedicube Eye Cream with Salmon DNA PDRN & Pink Peptides | 99% Purity Retinol for Fine Lines | PDRN & Niacinamide Eye Serum for Uneven Skin Tone | Korean Skincare 1.01 fl.oz
medicube£11.464.4★
The Ordinary Caffeine Solution 5% + EGCG Eye Serum Depuffing Eye Serum for Dark Circles and Tired Eyes 30ml
The Ordinary£6.694.3★
The INKEY List Caffeine Eye Cream 15ml Improves Dark Circles Brightens Under Eye Fragrance-free Suitable For All Skin Types
The INKEY List£5.964.2★
What buyers say about the ordinary caffeine eye serum
What buyers praise and complain about, mined from review topics.What buyers love
“The price for the quality of product is brilliant”
“Good Price”
“Super hydrating”
“this product feels nice on my skin”
“Feels lovely on the skin”
“does the job well”
“which is exactly what I needed”
“Bright eyes”
“Nice texture”
“a visible improvement in eye bags”
What buyers complain about
“the pump does not work”
“kind of red”
“no major changes/improve improvements”
“I found that it wasn't hydrating at all”
“Absolute rubbish”
“Not for sensitive eyes”
“Started to burn my skin after 2 days of applying a small amount under eyes twice a day”
“Waste of money”
“I found that it wasn't hydrating at all”
“the effects didn't last long”
Top return reasons
Common questions
- Is the ordinary caffeine eye serum profitable to sell on Amazon United Kingdom?
- The niche generates £429K/yr across 3 tracked products. 90-day search growth is -10.3%. Flapen's verdict: Skip it (41/100).
- How competitive is the the ordinary caffeine eye serum niche?
- 3 brands and 63 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in the ordinary caffeine eye serum?
- Top complaints mined from reviews: Functionality-Overall, Allergies, Symptom Reduction. The return rate is 0.0%.
- When does demand for the ordinary caffeine eye serum peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 6.8× the quietest.
- What does it cost to enter the the ordinary caffeine eye serum niche?
- Listings span £5.96–£11.46; the average listing price is £8.04 (sweet spot $15–$100). The average incumbent carries 3,669 reviews — the moat a new listing must climb.