The Essence Vault

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months

54K

Growth, 90 days vs prior 90

-2.5%

Conversion, latest week

2.4%

Market size, estimated

£22Ka year

Peak month

December3.7× the quietest month

Top search term

fm perfume18K searches a year

Listings sell for £17.06 on average, from £11.79 to £22.77. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £17.06 that is £0 to £2K a year per listing.

Average price

£17.06inside the $15 to $100 sweet spot

Price range

£11.79–£22.77

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

1.5%of orders · Amazon United Kingdom median 0.6%

61% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 17.8% of listings are out of stock. The average listing ranks #1,525 within Fragrances. It carries 1,919 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

61%

Prime listings

43%

Out of stock, average day

17.8%

Average rank

#1,525in Fragrances

Average rating

4.49 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,919per listing

Listings tracked

28

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

55 months