Is the essence vault profitable to sell on Amazon United Kingdom?

The niche generates £22K/yr across 28 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.5%. Flapen's verdict: Skip it (37/100).

How competitive is the the essence vault niche?

6 brands and 15 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in the essence vault?

Top complaints mined from reviews: Smell, Connectivity-Overall, Durability. The return rate is 1.5%.

When does demand for the essence vault peak?

Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 3.7× the quietest.

What does it cost to enter the the essence vault niche?

Listings span £11.79–£22.77; the average listing price is £17.06 (sweet spot $15–$100). The average incumbent carries 1,919 reviews — the moat a new listing must climb.

the essence vault

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.5%

return rate — above 5% kills the launch gate

Avg price

Great£17.06

avg listing price — sweet spot $15–$100

Price range

Good£11.79–£22.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,918.61

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-2.5%

90-day search growth — must beat 0% to launch

Market size

Bad£22K

£22K/yr · 54K searches

Brand share

Bad99%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, the essence vault is a £22K/yr Amazon United Kingdom market (54K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 37/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

the essence vault market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: £26K–£34K; units × avg price
Conversion rate: 2.4%
Avg BSR: #1,525
Page quality: 0%
Prime: 43%
Sponsored: 61%
Out of stock: 17.8%
Avg brand age: 55 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

56%

Top 20: 95%

Open market

Generic47%
FM World46%
FM WORLD3%
Federico Mahora2%
FM London1%
SYNCWIRE1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.7×

Open Trend

Top the essence vault search terms

fm perfume18K/yr +9.3%1.8% conv.
federico mahora perfume7K/yr +20.2%1.9% conv.
federico mahora7K/yr -20.8%0.5% conv.
fm 910 pure royal perfume2K/yr -6.4%13.4% conv.
fm fragrances2K/yr -11.9%0.5% conv.
pure perfume for women2K/yr -8.0%1.8% conv.
pure royal 9102K/yr -32.6%15.2% conv.
910 fm perfume baccarat rouge757/yr +1.3%17.9% conv.
fm perfume list2K/yr -65.3%0.7% conv.
federico mahora perfume list893/yr +57.1%0.0% conv.

All search terms

Top the essence vault products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

FM 910 Pure Royal Collection Perfume for Women and Men 50ml

Generic£22.774.2★47 rev

FM World Pure 18-Madmoseli-Inspired Alternative Perfume for Women Long-lasting Perfume with Bold and alluring Scent 50ml Ideal for Special Occasions and Gifting

FM World£17.714.4★45 rev

FM World Pure 20 EDP Best Seller!!! Flowerbomb-Inspired Alternative Perfume for Women Long-lasting Perfume with Bold and Feminine Scent 50ml Ideal for Special Occasions and Gifting

FM World£15.794.4★20 rev

FM 910 Pure Royal Collection Perfume for Women and Men 50ml

Generic£20.805.0★1 rev

FM World Pure Royal 910-Bakkaret rugh 54O: 50ML -Inspired Alternative Perfume for Women or Mens Perfume Ideal for Daily Wear and Special Occasions and Gifting

FM World£22.454.4★21 rev

Newest

by launch date

FM intense 05 EDP Best Seller!!! Perfume with intriguing modern Scent 50ml Ideal for Special Occasions and Gifting women

FM WORLD£17.608 rev

11mo ago

FM Pure 32 EDP Best Seller!!!Perfume for Women Long-lasting Perfume 50ml Ideal for Special Occasions and Gifting

FM World£16.117 rev

11mo ago

FM World Pure Royal 910-Bakkaret rugh 54O: 50ML -Inspired Alternative Perfume for Women or Mens Perfume Ideal for Daily Wear and Special Occasions and Gifting

FM World£22.4521 rev

1y ago

FM World Pure 489 EDP- Alian Inspired Perfume with very bold eccentric Scent 50ml Ideal for Daily Wear and Special Occasions and Christmas gifting!!!

FM World£16.638 rev

1y ago

FM World Pure 473 EDP Best Seller!!! Inspired By popular Designer Perfumes Long-lasting Perfume with Bold and Masculine Scent 50ml Ideal for Daily Wear and Special Occasions and Gifting

FM World£16.3188 rev

1y ago

What buyers say about the essence vault

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Great device”

Smell17%

“sweet smell”

Value For Money9%

“Fantastic for the price”

Audio Quality9%

“Superb sound quality”

Assembly/Installation8%

“easy peasy to install”

Ease Of Use8%

“Easy to use”

Connectivity-Overall8%

“Easy to connect”

Advertised Vs Actual Product4%

“Better than I was expecting”

Compatibility-Overall2%

“Compatible with my car”

Charging2%

“fast phone charging”

What buyers complain about

Smell16%

“Doesnt smell of anything at all”

Connectivity-Overall9%

“Used to lose connection”

Durability9%

“doesn't last”

Functionality-Overall8%

“Didn't work”

Audio Quality6%

“It didnt sound good”

Noise Level5%

“it was noisy”

Socket/Port/Plug4%

“Awful, usb ports dont work and the Bluetooth wont connect”

Audio Volume4%

“Volume issues”

Value For Money3%

“In short it's cheap far a reason”

Size-Overall3%

“They do not fit as expected like other brands”

Top return reasons

Compatibility-Overall26%

Functionality-Overall19%

Connectivity-Overall15%

Size-Overall6%

Audio Quality6%

Defective Material/Parts5%

Smell4%

Noise Level3%

Charging3%

Advertised Vs Actual Product2%

Common questions

Is the essence vault profitable to sell on Amazon United Kingdom?: The niche generates £22K/yr across 28 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.5%. Flapen's verdict: Skip it (37/100).
How competitive is the the essence vault niche?: 6 brands and 15 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in the essence vault?: Top complaints mined from reviews: Smell, Connectivity-Overall, Durability. The return rate is 1.5%.
When does demand for the essence vault peak?: Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 3.7× the quietest.
What does it cost to enter the the essence vault niche?: Listings span £11.79–£22.77; the average listing price is £17.06 (sweet spot $15–$100). The average incumbent carries 1,919 reviews — the moat a new listing must climb.

the essence vault

the essence vault market data

Competition & brand share

Demand & seasonality

Top the essence vault search terms

Top the essence vault products on Amazon

Top sellers

Newest

Trending

What buyers say about the essence vault

What buyers love

What buyers complain about

Top return reasons

Common questions

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