The Essence Vault
brand-locked demand (top 5 brands take 99% of clicks) — The Essence Vault doesn't clear our bar today.
Flapen Score
Ranks 2,208 of 2,481 Beauty niches · −10 vs the category median of 47
Is The Essence Vault profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, The Essence Vault is a £22K/yr Amazon United Kingdom market (54K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 37/100.
The Essence Vault: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -2.5% over the last 90 days and 2.4% of searches end in a purchase.
£22K
revenue / yr
Who owns the niche?
The top 5 brands hold 99% of demand, so 1% of the market is open.
1%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 28 products
Top The Essence Vault products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
FM 910 Pure Royal Collection Perfume for Women and Men 50ml
- Price
- £22.77
- Rating
- 4.2/5
- Reviews
- 47
- Age
- 1y ago
FM World Pure 18-Madmoseli-Inspired Alternative Perfume for Women Long-lasting Perfume with Bold and alluring Scent 50ml Ideal for Special Occasions and Gifting
- Price
- £17.71
- Rating
- 4.4/5
- Reviews
- 45
- Age
- 1y ago
FM World Pure 20 EDP Best Seller!!! Flowerbomb-Inspired Alternative Perfume for Women Long-lasting Perfume with Bold and Feminine Scent 50ml Ideal for Special Occasions and Gifting
- Price
- £15.79
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 1y ago
FM 910 Pure Royal Collection Perfume for Women and Men 50ml
- Price
- £20.80
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
FM World Pure Royal 910-Bakkaret rugh 54O: 50ML -Inspired Alternative Perfume for Women or Mens Perfume Ideal for Daily Wear and Special Occasions and Gifting
- Price
- £22.45
- Rating
- 4.4/5
- Reviews
- 21
- Age
- 1y ago
Trending
90-day click momentumFM 910 Pure Royal Collection Perfume for Women and Men 50ml
- Price
- £20.80
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
FM World Pure 18 Collection Perfume for Women 50ml
- Price
- £16.41
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
FM London 4/8-Pack Mens Boxers with Elastic Waist - Soft Boxer Shorts Men Stretch Fit Underwear for Everyday Wear - Fitted Hipster Underwear
- Price
- £19.11
- Rating
- 4.4/5
- Reviews
- 40,021
- Age
- 3y ago
FM World Pure 177 Collection Perfume for Women 50ml
- Price
- £11.79
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago
FM World Pure 20 EDP Best Seller!!! Flowerbomb-Inspired Alternative Perfume for Women Long-lasting Perfume with Bold and Feminine Scent 50ml Ideal for Special Occasions and Gifting
- Price
- £15.79
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 1y ago
Newest
by launch date
FM intense 05 EDP Best Seller!!! Perfume with intriguing modern Scent 50ml Ideal for Special Occasions and Gifting women
- Price
- £17.60
- Rating
- 4.6/5
- Reviews
- 8
- Age
- 11mo ago
FM Pure 32 EDP Best Seller!!!Perfume for Women Long-lasting Perfume 50ml Ideal for Special Occasions and Gifting
- Price
- £16.11
- Rating
- 4.4/5
- Reviews
- 7
- Age
- 11mo ago
FM World Pure Royal 910-Bakkaret rugh 54O: 50ML -Inspired Alternative Perfume for Women or Mens Perfume Ideal for Daily Wear and Special Occasions and Gifting
- Price
- £22.45
- Rating
- 4.4/5
- Reviews
- 21
- Age
- 1y ago
FM World Pure 489 EDP- Alian Inspired Perfume with very bold eccentric Scent 50ml Ideal for Daily Wear and Special Occasions and Christmas gifting!!!
- Price
- £16.63
- Rating
- 3.9/5
- Reviews
- 8
- Age
- 1y ago
FM World Pure 473 EDP Best Seller!!! Inspired By popular Designer Perfumes Long-lasting Perfume with Bold and Masculine Scent 50ml Ideal for Daily Wear and Special Occasions and Gifting
- Price
- £16.31
- Rating
- 4.2/5
- Reviews
- 88
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
Brands
6 falling
Sellers
15
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
56%
Top 20: 95%
Open market
0%
- Generic47%
- FM World46%
- FM WORLD3%
- Federico Mahora2%
- FM London1%
- SYNCWIRE1%
The Essence Vault demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.7×
Top The Essence Vault search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- fm perfume18K/yr
- federico mahora perfume7K/yr
- federico mahora7K/yr
- fm 910 pure royal perfume2K/yr
- fm fragrances2K/yr
- pure perfume for women2K/yr
- pure royal 9102K/yr
- 910 fm perfume baccarat rouge757/yr
- fm perfume list2K/yr
- federico mahora perfume list893/yr
What reviews say buyers love and hate about The Essence Vault
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Great device”
“sweet smell”
“Fantastic for the price”
“Superb sound quality”
“easy peasy to install”
What buyers complain about
67% of reviews“Doesnt smell of anything at all”
“Used to lose connection”
“doesn't last”
“Didn't work”
“It didnt sound good”
The Essence Vault return rate & reasons
Why buyers send it back, as a share of all return requests.
1.5%
Return rate
8%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common The Essence Vault questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
