Thayers Toner
FailThe top 5 brands take 97% of clicks, so Thayers Toner is a Fail.
- Flapen Score
- 37 / 100Ranks 2,208 of 2,481 Beauty niches · −10 vs the category median of 4737
- Market size
- £61K/yr73K searches / yr
- 90-day growth
- +8.5%search demand this quarter
- Competition
- 70%top-5 click share · 7 brands · 105 sellers
Flapen Score
Thayers Toner against its category
The dotted line is the Beauty average. Past it, Thayers Toner is stronger. Inside it, weaker.
Market
The Thayers Toner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Thayers Toner 73K times last year and spent an estimated £61K. The top 5 brands take 97% of clicks. Demand peaks in Aug–Sep. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 9.4% of those searches ended in a purchase.
Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved +8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.
- Searches, last 12 months
- 73K
- Growth, 90 days vs prior 90
- +8.5%
- Conversion, latest week
- 9.4%
- Market size, estimated
- £61Ka year
- Peak month
- August2.4× the quietest month
- Top search term
- thayers toner20K searches a year
02 · Price
A sale here is worth £8.91.
Listings sell for £8.91 on average, from £1.74 to £19.72. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £8.91 that is £2K to £4K a year per listing.
- Average price
- £8.91under the $15 to $100 sweet spot
- Price range
- £1.74–£19.72
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
35% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #126 within Face. It carries 8,432 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 35%
- Prime listings
- 90%
- Out of stock, average day
- 5.9%
- Average rank
- #126in Face
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 8,432per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Thayers Toner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Garnier Natural Rose Water Toner Sensitive Skin 200ml (Packaging May Vary)
- Price
- £1.88
- Rating
- 4.6/5
- Reviews
- 3,916
- Age
- 9y ago

Thayers Witch Hazel Facial Gentle Original Toner Lotion with Organic Aloe Vera All Day Hydration Redue Pores & Improve Skin Texture Vegan & Alcohol Free 355ml
- Price
- £12.56
- Rating
- 4.6/5
- Reviews
- 11,464
- Age
- 14y ago

Thayers Witch Hazel Facial Gentle Rose Petal Toner Lotion with Organic Aloe Vera All Day Hydration Redue Pores & Improve Skin Texture Vegan & Alcohol Free 355ml
- Price
- £8.64
- Rating
- 4.7/5
- Reviews
- 69,854
- Age
- 15y ago

Garnier Vitamin C Brightening Liquid Care Toner with 10% Glycerin + Niacinamide + Vitamin C + Salicylic acid - Dermatologically tested Vegan Formula Cruelty-Free approved - 120ML
- Price
- £5.29
- Rating
- 4.6/5
- Reviews
- 106
- Age
- 1y ago

Thayers Witch Hazel Facial Gentle Unscented Toner Lotion with Organic Aloe Vera All Day Hydration Redue Pores & Improve Skin Texture Vegan & Alcohol Free 355ml
- Price
- £11.58
- Rating
- 4.5/5
- Reviews
- 11,351
- Age
- 9y ago
Trending
estimated 90-day click momentum
Thayers Witch Hazel Gentle Facial Mist Lavender Toner Lotion with Organic Aloe Vera 237ml
- Price
- £8.89
- Rating
- 4.6/5
- Reviews
- 13,681
- Age
- 8y ago

Thayers Milky Face Toner with Snow Mushroom and Hyaluronic Acid - Natural Gentle Facial Toner - Dermatologist Tested - for Dry and Sensitive Skin - 355 ml
- Price
- £19.72
- Rating
- 4.6/5
- Reviews
- 4,747
- Age
- 2y ago

Thayers Witch Hazel Facial Gentle Coconut Toner Lotion with Organic Aloe Vera 355ml
- Price
- £13.24
- Rating
- 4.7/5
- Reviews
- 5,497
- Age
- 5y ago

Thayers Witch Hazel Facial Gentle Original Toner Lotion with Organic Aloe Vera All Day Hydration Redue Pores & Improve Skin Texture Vegan & Alcohol Free 355ml
- Price
- £12.56
- Rating
- 4.6/5
- Reviews
- 11,464
- Age
- 14y ago

Alteya Organic Rose Water Spray 240 ml Glass- 100% Pure Rosa Damascena (Damask Rose) Hydrolat - No additives - USDA Certified Organic - Face Toner Revitalizing Body Condition Hair & Scalp
- Price
- £9.87
- Rating
- 4.5/5
- Reviews
- 5,951
- Age
- 7y ago
Newest
by launch date
Garnier Vitamin C Brightening Liquid Care Toner with 10% Glycerin + Niacinamide + Vitamin C + Salicylic acid - Dermatologically tested Vegan Formula Cruelty-Free approved - 120ML
- Price
- £5.29
- Rating
- 4.6/5
- Reviews
- 106
- Age
- 1y ago

Garnier Salicylic Acid Skin Perfecting Liquid Care Toner 7% Niacinamide & Squalane AHA Reduces Pores & Blemishes Smooths & Evens Skin Vegan & Cruelty-Free 120ml
- Price
- £5.42
- Rating
- 4.5/5
- Reviews
- 197
- Age
- 1y ago

GARNIER Hyaluron Barrier Repair Liquid Care Toner 12% Glycerin and Panthenol With Aloe Vera & Hyaluronic Acid Long-Lasting Hydration Repairs Skin Barrier Cruelty Free & Vegan 120ml
- Price
- £4.87
- Rating
- 4.6/5
- Reviews
- 99
- Age
- 1y ago

Thayers Milky Face Toner with Snow Mushroom and Hyaluronic Acid - Natural Gentle Facial Toner - Dermatologist Tested - for Dry and Sensitive Skin - 355 ml
- Price
- £19.72
- Rating
- 4.6/5
- Reviews
- 4,747
- Age
- 2y ago

Thayers Witch Hazel Gentle Facial Mist Rose Petal Toner Lotion with Organic Aloe Vera 237ml
- Price
- £9.71
- Rating
- 4.6/5
- Reviews
- 13,681
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
105
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
1%
- Thayer's47%
- Garnier39%
- L'Oreal Paris4%
- Thayers4%
- BIONOBLE3%
- Alteya Organics1%
- Open — no brand owns it (1 brand, 1%)
Demand
Thayers Toner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 2.4×
Search terms
Top Thayers Toner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- thayers toner20K/yr
- garnier toner16K/yr
- thayers witch hazel toner9K/yr
- rose toner7K/yr
- thayers witch hazel5K/yr
- rose water spray for face5K/yr
- garnier toner for face5K/yr
- garnier rose toner4K/yr
- garnier rose4K/yr
Reviews and returns
What reviews say buyers love and hate about Thayers Toner
We read the reviews and the return reasons for every product selling here.
“Unpleasant smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Thayers Toner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









