thayers toner
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+8.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay£1.74–£19.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£8.91avg listing price — sweet spot $15–$100
Review moat
Bad8,432.45avg incumbent reviews — the moat a new listing must climb
Market size
Bad£61K£61K/yr · 73K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, thayers toner is a £61K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 37/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
thayers toner market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £71K–£89K
- units × avg price
- Conversion rate
- 9.4%
- Avg BSR
- #126
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 35%
- Out of stock
- 5.9%
- Avg brand age
- 78 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
105
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
1%
- Thayer's47%
- Garnier39%
- L'Oreal Paris4%
- Thayers4%
- BIONOBLE3%
- Alteya Organics1%
- Open — no brand owns it (1 brand, 1%)
Demand
Weekly Amazon search volume, last 50 weeks — +8.5% search growth over the last 90 days.Top thayers toner search terms
- thayers toner20K/yr
- garnier toner16K/yr
- thayers witch hazel toner9K/yr
- rose toner7K/yr
- thayers witch hazel5K/yr
- rose water spray for face5K/yr
- garnier toner for face5K/yr
- garnier rose toner4K/yr
- garnier rose4K/yr
Top thayers toner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Garnier Natural Rose Water Toner Sensitive Skin 200ml (Packaging May Vary)
Garnier£1.884.6★3,916 rev
Thayers Witch Hazel Facial Gentle Original Toner Lotion with Organic Aloe Vera All Day Hydration Redue Pores & Improve Skin Texture Vegan & Alcohol Free 355ml
Thayer's£12.564.6★11,464 rev
Thayers Witch Hazel Facial Gentle Rose Petal Toner Lotion with Organic Aloe Vera All Day Hydration Redue Pores & Improve Skin Texture Vegan & Alcohol Free 355ml
Thayer's£8.644.7★69,854 rev
Garnier Vitamin C Brightening Liquid Care Toner with 10% Glycerin + Niacinamide + Vitamin C + Salicylic acid - Dermatologically tested Vegan Formula Cruelty-Free approved - 120ML
Garnier£5.294.6★106 rev
Thayers Witch Hazel Facial Gentle Unscented Toner Lotion with Organic Aloe Vera All Day Hydration Redue Pores & Improve Skin Texture Vegan & Alcohol Free 355ml
Thayers£11.584.5★11,351 rev
Newest
by launch dateGarnier Vitamin C Brightening Liquid Care Toner with 10% Glycerin + Niacinamide + Vitamin C + Salicylic acid - Dermatologically tested Vegan Formula Cruelty-Free approved - 120ML
Garnier£5.29106 rev
Garnier Salicylic Acid Skin Perfecting Liquid Care Toner 7% Niacinamide & Squalane AHA Reduces Pores & Blemishes Smooths & Evens Skin Vegan & Cruelty-Free 120ml
Garnier£5.42197 rev
GARNIER Hyaluron Barrier Repair Liquid Care Toner 12% Glycerin and Panthenol With Aloe Vera & Hyaluronic Acid Long-Lasting Hydration Repairs Skin Barrier Cruelty Free & Vegan 120ml
Garnier£4.8799 rev
Thayers Milky Face Toner with Snow Mushroom and Hyaluronic Acid - Natural Gentle Facial Toner - Dermatologist Tested - for Dry and Sensitive Skin - 355 ml
Thayer's£19.724,747 rev
Thayers Witch Hazel Gentle Facial Mist Rose Petal Toner Lotion with Organic Aloe Vera 237ml
Thayer's£9.7113,681 rev
Trending
90-day click momentum
Thayers Witch Hazel Gentle Facial Mist Lavender Toner Lotion with Organic Aloe Vera 237ml
Thayer's£8.894.6★
Thayers Milky Face Toner with Snow Mushroom and Hyaluronic Acid - Natural Gentle Facial Toner - Dermatologist Tested - for Dry and Sensitive Skin - 355 ml
Thayer's£19.724.6★
Thayers Witch Hazel Facial Gentle Coconut Toner Lotion with Organic Aloe Vera 355ml
Thayer's£13.244.7★
Thayers Witch Hazel Facial Gentle Original Toner Lotion with Organic Aloe Vera All Day Hydration Redue Pores & Improve Skin Texture Vegan & Alcohol Free 355ml
Thayer's£12.564.6★
Alteya Organic Rose Water Spray 240 ml Glass- 100% Pure Rosa Damascena (Damask Rose) Hydrolat - No additives - USDA Certified Organic - Face Toner Revitalizing Body Condition Hair & Scalp
Alteya Organics£9.874.5★
What buyers say about thayers toner
What buyers praise and complain about, mined from review topics.What buyers love
“Great beauty product”
“Value for money”
“Beautiful fragrance”
“Very good and refreshing to the skin”
“Its hydrating”
“My skin feels super soft”
“doesn't dry my skin out”
“Lovely Clean Feeling”
“it looks so shiny after each use”
“As illustrated”
What buyers complain about
“Unpleasant smell”
“It made my skin get some bumps”
“Not good for sensitive skin”
“Very expensive for a tonner”
“but quickly became difficult”
“Left my skin feeling dry”
“Its quite watery and thin, not what I was expecting”
“Not really what I was expecting its more lotion than a toner”
“Product contains alcohol which dries out mature and sensitive skin”
“Extremely drying and damaged my skin barrier”
Common questions
- Is thayers toner profitable to sell on Amazon United Kingdom?
- The niche generates £61K/yr across 20 tracked products. 90-day search growth is +8.5%. Flapen's verdict: Skip it (37/100).
- How competitive is the thayers toner niche?
- 7 brands and 105 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in thayers toner?
- Top complaints mined from reviews: Smell, Allergies, Sensitivity-Overall. The return rate is 0.0%.
- What does it cost to enter the thayers toner niche?
- Listings span £1.74–£19.72; the average listing price is £8.91 (sweet spot $15–$100). The average incumbent carries 8,432 reviews — the moat a new listing must climb.