Thayers Toner
brand-locked demand (top 5 brands take 97% of clicks) — Thayers Toner doesn't clear our bar today.
Flapen Score
Ranks 2,208 of 2,481 Beauty niches · −10 vs the category median of 47
Is Thayers Toner profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Thayers Toner is a £61K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 37/100.
Thayers Toner: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +8.5% over the last 90 days and 9.4% of searches end in a purchase.
£61K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 20 products
Top Thayers Toner products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Garnier Natural Rose Water Toner Sensitive Skin 200ml (Packaging May Vary)
- Price
- £1.88
- Rating
- 4.6/5
- Reviews
- 3,916
- Age
- 9y ago
Thayers Witch Hazel Facial Gentle Original Toner Lotion with Organic Aloe Vera All Day Hydration Redue Pores & Improve Skin Texture Vegan & Alcohol Free 355ml
- Price
- £12.56
- Rating
- 4.6/5
- Reviews
- 11,464
- Age
- 14y ago
Thayers Witch Hazel Facial Gentle Rose Petal Toner Lotion with Organic Aloe Vera All Day Hydration Redue Pores & Improve Skin Texture Vegan & Alcohol Free 355ml
- Price
- £8.64
- Rating
- 4.7/5
- Reviews
- 69,854
- Age
- 15y ago
Garnier Vitamin C Brightening Liquid Care Toner with 10% Glycerin + Niacinamide + Vitamin C + Salicylic acid - Dermatologically tested Vegan Formula Cruelty-Free approved - 120ML
- Price
- £5.29
- Rating
- 4.6/5
- Reviews
- 106
- Age
- 1y ago
Thayers Witch Hazel Facial Gentle Unscented Toner Lotion with Organic Aloe Vera All Day Hydration Redue Pores & Improve Skin Texture Vegan & Alcohol Free 355ml
- Price
- £11.58
- Rating
- 4.5/5
- Reviews
- 11,351
- Age
- 9y ago
Trending
90-day click momentum
Thayers Witch Hazel Gentle Facial Mist Lavender Toner Lotion with Organic Aloe Vera 237ml
- Price
- £8.89
- Rating
- 4.6/5
- Reviews
- 13,681
- Age
- 8y ago
Thayers Milky Face Toner with Snow Mushroom and Hyaluronic Acid - Natural Gentle Facial Toner - Dermatologist Tested - for Dry and Sensitive Skin - 355 ml
- Price
- £19.72
- Rating
- 4.6/5
- Reviews
- 4,747
- Age
- 2y ago
Thayers Witch Hazel Facial Gentle Coconut Toner Lotion with Organic Aloe Vera 355ml
- Price
- £13.24
- Rating
- 4.7/5
- Reviews
- 5,497
- Age
- 5y ago
Thayers Witch Hazel Facial Gentle Original Toner Lotion with Organic Aloe Vera All Day Hydration Redue Pores & Improve Skin Texture Vegan & Alcohol Free 355ml
- Price
- £12.56
- Rating
- 4.6/5
- Reviews
- 11,464
- Age
- 14y ago
Alteya Organic Rose Water Spray 240 ml Glass- 100% Pure Rosa Damascena (Damask Rose) Hydrolat - No additives - USDA Certified Organic - Face Toner Revitalizing Body Condition Hair & Scalp
- Price
- £9.87
- Rating
- 4.5/5
- Reviews
- 5,951
- Age
- 7y ago
Newest
by launch dateGarnier Vitamin C Brightening Liquid Care Toner with 10% Glycerin + Niacinamide + Vitamin C + Salicylic acid - Dermatologically tested Vegan Formula Cruelty-Free approved - 120ML
- Price
- £5.29
- Rating
- 4.6/5
- Reviews
- 106
- Age
- 1y ago
Garnier Salicylic Acid Skin Perfecting Liquid Care Toner 7% Niacinamide & Squalane AHA Reduces Pores & Blemishes Smooths & Evens Skin Vegan & Cruelty-Free 120ml
- Price
- £5.42
- Rating
- 4.5/5
- Reviews
- 197
- Age
- 1y ago
GARNIER Hyaluron Barrier Repair Liquid Care Toner 12% Glycerin and Panthenol With Aloe Vera & Hyaluronic Acid Long-Lasting Hydration Repairs Skin Barrier Cruelty Free & Vegan 120ml
- Price
- £4.87
- Rating
- 4.6/5
- Reviews
- 99
- Age
- 1y ago
Thayers Milky Face Toner with Snow Mushroom and Hyaluronic Acid - Natural Gentle Facial Toner - Dermatologist Tested - for Dry and Sensitive Skin - 355 ml
- Price
- £19.72
- Rating
- 4.6/5
- Reviews
- 4,747
- Age
- 2y ago
Thayers Witch Hazel Gentle Facial Mist Rose Petal Toner Lotion with Organic Aloe Vera 237ml
- Price
- £9.71
- Rating
- 4.6/5
- Reviews
- 13,681
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
Brands
7 falling
Sellers
105
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
1%
- Thayer's47%
- Garnier39%
- L'Oreal Paris4%
- Thayers4%
- BIONOBLE3%
- Alteya Organics1%
- Open — no brand owns it (1 brand, 1%)
Thayers Toner demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Thayers Toner search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- thayers toner20K/yr
- garnier toner16K/yr
- thayers witch hazel toner9K/yr
- rose toner7K/yr
- thayers witch hazel5K/yr
- rose water spray for face5K/yr
- garnier toner for face5K/yr
- garnier rose toner4K/yr
- garnier rose4K/yr
What reviews say buyers love and hate about Thayers Toner
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Great beauty product”
“Value for money”
“Beautiful fragrance”
“Very good and refreshing to the skin”
“Its hydrating”
What buyers complain about
70% of reviews“Unpleasant smell”
“It made my skin get some bumps”
“Not good for sensitive skin”
“Very expensive for a tonner”
“but quickly became difficult”
Common Thayers Toner questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
