Texture Spray
Texture Spray shows low returns (0.1%), but soft demand (-6.3% this quarter) keeps it on the watch list.
Flapen Score
Top 31% of 2,481 Beauty niches · +4 vs the category median of 47
Is Texture Spray profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Texture Spray is a £458K/yr Amazon United Kingdom market (522K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 51/100.
Texture Spray: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -6.3% over the last 90 days and 8.3% of searches end in a purchase.
£458K
revenue / yr
Who owns the niche?
The top 5 brands hold 79% of demand, so 21% of the market is open.
21%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 16 products
Top Texture Spray products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
COLOR WOW Style on Steroids Performance Enhancing Texture Spray for Long-Lasting Volume Style Hold and Curl Support Without Dulling or Stickiness 250ml
- Price
- £20.28
- Rating
- 4.3/5
- Reviews
- 11,891
- Age
- 9y ago
Fudge Professional Texture Spray Volumizing All-Day Hold Natural Finish 250 ml
- Price
- £8.92
- Rating
- 4.6/5
- Reviews
- 355
- Age
- 6y ago
Schwarzkopf Texturising Spray Aloe Vera 150ml Hair Styling for Natural Waves and Volume Styling Spray for All Hair Types with Aloe Vera & Niacinamide Vegan Formula*
- Price
- £2.68
- Rating
- 3.9/5
- Reviews
- 76
- Age
- 8mo ago
Moroccanoil Dry Texture Spray
- Price
- £16.06
- Rating
- 4.2/5
- Reviews
- 9,295
- Age
- 10y ago
ARKIVE The Movement Dry Texturizing Spray 200ml Instant Volume and Lift with Baobab Oil Vitamin E and Silica for Fuller Textured Hair and Long-Lasting Style
- Price
- £9.72
- Rating
- 4.1/5
- Reviews
- 76
- Age
- 1y ago
Trending
90-day click momentum
John Frieda Volume Lift Pushed-Up Dry Texture Spray 200ml. Hair Texture Spray for Fine Hair and Flexible Styling
- Price
- £5.83
- Rating
- 4.0/5
- Reviews
- 41
- Age
- 6mo ago
Schwarzkopf Texturising Spray Aloe Vera 150ml Hair Styling for Natural Waves and Volume Styling Spray for All Hair Types with Aloe Vera & Niacinamide Vegan Formula*
- Price
- £2.68
- Rating
- 3.9/5
- Reviews
- 76
- Age
- 8mo ago
Fudge Professional Texture Spray Volumizing All-Day Hold Natural Finish 250 ml
- Price
- £8.92
- Rating
- 4.6/5
- Reviews
- 355
- Age
- 6y ago
Toni & Guy Sea Salt Texture Spray Texturising Hair Spray for Defined Beachy Waves & Curls Long-Lasting 200ml
- Price
- £4.77
- Rating
- 4.3/5
- Reviews
- 1,228
- Age
- 10y ago
Fudge Urban Sea Salt Spray Texturizing and Volumizing with Flexible Hold Unisex Sea Salt Spray for Hair Men 150 ml
- Price
- £5.52
- Rating
- 4.4/5
- Reviews
- 1,973
- Age
- 3y ago
Newest
by launch dateJohn Frieda Volume Lift Pushed-Up Dry Texture Spray 200ml. Hair Texture Spray for Fine Hair and Flexible Styling
- Price
- £5.83
- Rating
- 4.0/5
- Reviews
- 41
- Age
- 6mo ago
Schwarzkopf Texturising Spray Aloe Vera 150ml Hair Styling for Natural Waves and Volume Styling Spray for All Hair Types with Aloe Vera & Niacinamide Vegan Formula*
- Price
- £2.68
- Rating
- 3.9/5
- Reviews
- 76
- Age
- 8mo ago
Color Wow Texas Hold em Big Hold Hairspray - High Performance Strong Hold Hairspray with Heat Protection for Long-Lasting Styles That Wont Fold in High Humidity
- Price
- £20.95
- Rating
- 4.4/5
- Reviews
- 109
- Age
- 1y ago
ARKIVE The Movement Dry Texturizing Spray 200ml Instant Volume and Lift with Baobab Oil Vitamin E and Silica for Fuller Textured Hair and Long-Lasting Style
- Price
- £9.72
- Rating
- 4.1/5
- Reviews
- 76
- Age
- 1y ago
Fudge Urban Sea Salt Spray Texturizing and Volumizing with Flexible Hold Unisex Sea Salt Spray for Hair Men 150 ml
- Price
- £5.52
- Rating
- 4.4/5
- Reviews
- 1,973
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 falling
Sellers
98
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
17%
- COLOR WOW48%
- Fudge14%
- Schwarzkopf10%
- Moroccanoil4%
- ARKIVE4%
- OSiS+4%
- Open — no brand owns it (6 brands, 17%)
Texture Spray demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Texture Spray search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- texture spray148K/yr
- texturising spray44K/yr
- colour wow style on steroids54K/yr
- hair texture spray37K/yr
- style on steroids wow texture spray35K/yr
- wow hair spray24K/yr
- dry texture spray22K/yr
- fudge hairspray13K/yr
- texture spray for hair women26K/yr
- wow style on steroids texture spray10K/yr
What reviews say buyers love and hate about Texture Spray
What buyers mention most, as a share of all reviews.
What buyers love
72% of reviews“As expected this is really good stuff and very effective”
“It has a lovely fragrance that smells clean”
“good value for money”
“The style lasted very well”
“As advertised”
What buyers complain about
59% of reviews“Not worth the price”
“Made hair bigger not in the way wanted”
“Not effective”
“Didnt really do very much to my hair”
“Smells bad”
Texture Spray return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
5%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Texture Spray questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
