Is texture spray profitable to sell on Amazon United Kingdom?

The niche generates £458K/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Worth a look (51/100).

How competitive is the texture spray niche?

12 brands and 98 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in texture spray?

Top complaints mined from reviews: Value For Money, Hair Related, Functionality-Overall. The return rate is 0.1%.

When does demand for texture spray peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the texture spray niche?

Listings span £2.68–£20.95; the average listing price is £10.57 (sweet spot $15–$100). The average incumbent carries 4,032 reviews — the moat a new listing must climb.

texture spray

Worth a look

Shows low returns (0.1%), but soft demand (-6.3% this quarter) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Market size

Good£458K

£458K/yr · 522K searches

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Avg price

Okay£10.57

avg listing price — sweet spot $15–$100

Price range

Okay£2.68–£20.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad4,032.31

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-6.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, texture spray is a £458K/yr Amazon United Kingdom market (522K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

texture spray market data

Units sold / yr: 40K–50K; avg 2,000–2,500/product
Revenue / yr: £423K–£529K; units × avg price
Conversion rate: 8.3%
Avg BSR: #60
Page quality: 0%
Prime: 94%
Sponsored: 88%
Out of stock: 4.1%
Avg brand age: 62 months
Avg seller age: 156 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

17%

COLOR WOW48%
Fudge14%
Schwarzkopf10%
Moroccanoil4%
ARKIVE4%
OSiS+4%
Open — no brand owns it (6 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top texture spray search terms

texture spray148K/yr -7.9%5.6% conv.
texturising spray44K/yr -10.9%5.6% conv.
colour wow style on steroids54K/yr -6.8%11.4% conv.
hair texture spray37K/yr -0.1%5.1% conv.
style on steroids wow texture spray35K/yr +23.0%13.3% conv.
wow hair spray24K/yr -9.5%7.1% conv.
dry texture spray22K/yr -20.6%6.0% conv.
fudge hairspray13K/yr +76.8%3.3% conv.
texture spray for hair women26K/yr -9.3%5.7% conv.
wow style on steroids texture spray10K/yr +81.0%13.4% conv.

All search terms

Top texture spray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

COLOR WOW Style on Steroids Performance Enhancing Texture Spray for Long-Lasting Volume Style Hold and Curl Support Without Dulling or Stickiness 250ml

COLOR WOW£20.284.3★11,891 rev

Fudge Professional Texture Spray Volumizing All-Day Hold Natural Finish 250 ml

Fudge£8.924.6★355 rev

Schwarzkopf Texturising Spray Aloe Vera 150ml Hair Styling for Natural Waves and Volume Styling Spray for All Hair Types with Aloe Vera & Niacinamide Vegan Formula*

Schwarzkopf£2.683.9★76 rev

Moroccanoil Dry Texture Spray

Moroccanoil£16.064.2★9,295 rev

ARKIVE The Movement Dry Texturizing Spray 200ml Instant Volume and Lift with Baobab Oil Vitamin E and Silica for Fuller Textured Hair and Long-Lasting Style

ARKIVE£9.724.1★76 rev

Newest

by launch date

John Frieda Volume Lift Pushed-Up Dry Texture Spray 200ml. Hair Texture Spray for Fine Hair and Flexible Styling

John Frieda£5.8341 rev

6mo ago

Schwarzkopf Texturising Spray Aloe Vera 150ml Hair Styling for Natural Waves and Volume Styling Spray for All Hair Types with Aloe Vera & Niacinamide Vegan Formula*

Schwarzkopf£2.6876 rev

8mo ago

Color Wow Texas Hold em Big Hold Hairspray - High Performance Strong Hold Hairspray with Heat Protection for Long-Lasting Styles That Wont Fold in High Humidity

COLOR WOW£20.95109 rev

1y ago

ARKIVE The Movement Dry Texturizing Spray 200ml Instant Volume and Lift with Baobab Oil Vitamin E and Silica for Fuller Textured Hair and Long-Lasting Style

ARKIVE£9.7276 rev

1y ago

Fudge Urban Sea Salt Spray Texturizing and Volumizing with Flexible Hold Unisex Sea Salt Spray for Hair Men 150 ml

Fudge£5.521,973 rev

3y ago

What buyers say about texture spray

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“As expected this is really good stuff and very effective”

Smell12%

“It has a lovely fragrance that smells clean”

Value For Money9%

“good value for money”

Hair Styling7%

“The style lasted very well”

Advertised Vs Actual Product7%

“As advertised”

Texture/Consistency-Overall6%

“Adds texture and body love it”

Ease Of Use5%

“Easy to use”

Suitability Straight Hair4%

“I can still run my fingers through my hair easily”

Adhesion/Stickiness3%

“not too sticky”

Hair Growth3%

“Good product gives good results in fine hair”

What buyers complain about

Value For Money18%

“Not worth the price”

Hair Related10%

“Made hair bigger not in the way wanted”

Functionality-Overall7%

“Not effective”

Suitability Short Hair4%

“Didnt really do very much to my hair”

Smell4%

“Smells bad”

Moist/Dry4%

“Makes your hair very dry”

Quality-Overall3%

“POOR PRODUCT”

Durability3%

“Broken”

Suitability Straight Hair3%

“Didnt work on my fine hair”

Adhesion/Stickiness3%

“the only issue I had was it was slightly sticky when first applied”

Top return reasons

Functionality-Overall16%

Defective Material/Parts13%

Smell9%

Quality-Overall8%

Adhesion/Stickiness8%

Suitability Short Hair7%

Leak-Proof4%

Value For Money4%

Advertised Vs Actual Product4%

Motor Power3%

Common questions

Is texture spray profitable to sell on Amazon United Kingdom?: The niche generates £458K/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Worth a look (51/100).
How competitive is the texture spray niche?: 12 brands and 98 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in texture spray?: Top complaints mined from reviews: Value For Money, Hair Related, Functionality-Overall. The return rate is 0.1%.
When does demand for texture spray peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the texture spray niche?: Listings span £2.68–£20.95; the average listing price is £10.57 (sweet spot $15–$100). The average incumbent carries 4,032 reviews — the moat a new listing must climb.