Is temporary tattoos profitable to sell on Amazon United Kingdom?

The niche generates £203K/yr across 29 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +43.0%. Flapen's verdict: Worth a look (56/100).

How competitive is the temporary tattoos niche?

25 brands and 54 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in temporary tattoos?

Top complaints mined from reviews: Durability, Quality-Overall, Value For Money. The return rate is 0.3%.

When does demand for temporary tattoos peak?

Demand peaks in Jul–Aug; the busiest month runs 2.1× the quietest.

What does it cost to enter the temporary tattoos niche?

Listings span £1.89–£7.71; the average listing price is £4.91 (sweet spot $15–$100). The average incumbent carries 2,508 reviews — the moat a new listing must climb.

temporary tattoos

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Brand share

Great55%

top-5 brand share — no brand owns this niche

Growth

Good+43.0%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Market size

Okay£203K

£203K/yr · 1.2M searches

Review moat

Okay2,508.28

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£4.91

avg listing price — sweet spot $15–$100

Price range

Bad£1.89–£7.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, temporary tattoos is a £203K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 56/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

temporary tattoos market data

Units sold / yr: 40K–50K; avg 1,000–1,250/product
Revenue / yr: £196K–£246K; units × avg price
Conversion rate: 3.5%
Avg BSR: #122
Page quality: 0%
Prime: 97%
Sponsored: 76%
Out of stock: 15.2%
Avg brand age: 29 months
Avg seller age: 190 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 falling

Sellers

Top-5 brand share

55%

Top 20: 95%

Top-5 click share

49%

Top 20: 89%

Open market

41%

ACWOO23%
Generic14%
Yazhiji8%
Acevegue5%
Sun Awesome4%
Aisszhao4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +43.0% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 2.1×

Open Trend

Top temporary tattoos search terms

temporary tattoos399K/yr +60.0%1.9% conv.
tattoo145K/yr +2.7%0.2% conv.
fake tattoos141K/yr +33.8%1.5% conv.
kids tattoos93K/yr +49.0%4.9% conv.
temporary tattoos for kids54K/yr +47.3%3.7% conv.
tattoos for kids59K/yr +61.6%5.1% conv.
semi permanent tattoos37K/yr +71.7%0.3% conv.
tattoos49K/yr +33.4%2.6% conv.
temporary tattoos for women25K/yr +45.4%1.0% conv.
kids temporary tattoos24K/yr +45.1%3.8% conv.

All search terms

Top temporary tattoos products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ACWOO Temporary Tattoo for Kids 60 Sheets Mermaid Animal Dinosaur Cartoon Tattoo Stickers Waterproof Cartoon Fake Tattoo Stickers Set for Boys Girls Birthday Gift Party Bag Filler

ACWOO£3.254.4★4,436 rev

30 Sheets Fine Line Temporary Tattoos - Realistic Removable Body Art Words Patterns Flowers Botanical Leaves - 100s of Festival Tattoos

Generic£3.494.4★93 rev

Yazhiji 36 Sheets Temporary Tattoos Stickers 12 Sheets Fake Body Arm Chest Shoulder Tattoos for Men or Women with 24 Sheets Tiny Black Temporary Tattoos

Yazhiji£6.924.4★13,697 rev

Acevegue 61 Sheets Temporary Tattoos for Women Girls - Black Flowers Wild Plant Butterfly Fake Tattoos for adults Semi Permanent Transfer Tattoos Stickers for Makeup Accessories Decorations

Acevegue£6.024.4★624 rev

60 Sheets Cute Lovely Temporary Tattoos fake tattoo for Kids Toddlers Children Boys Girls

Sun Awesome£4.534.4★229 rev

Newest

by launch date

4 Sheets Temporary Tattoos for Women Semi Permanent Fine Line Mandala Lotus Realistic Fake Tattoos 2-Week Long Lasting for Finger Hand Wrist Leg

COMOOKA£4.1130 rev

6mo ago

30 PCS Temporary Tattoos Fine Line Fake Tattoos for Body Art Realistic Removable Tattoo Stickers with Flowers Leaves Words & Patterns Waterproof Festival Tattoos for Women & Men

BrambleCo£4.259 rev

10mo ago

Animals Temporary Tattoos 10 Sheets Watercolour Animal for Girls Boys Body Arm Shoulder Kids Tattoos Party Bag Birthday Party Small Gift

FATLBSEV£4.95279 rev

12mo ago

30 Sheets Fine Line Temporary Tattoos - Realistic Removable Body Art Words Patterns Flowers Botanical Leaves - 100s of Festival Tattoos

Generic£3.4993 rev

1y ago

Selutiya Temporary Tattoos for kids 600+ Kids tattoos Waterproof Cartoon Mermaid Animal DinosaurCartoon Kidstemporary tattoos Ideal for Party Bags Birthday Gifts Festivals

selutiya£3.8188 rev

2y ago

What buyers say about temporary tattoos

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use18%

“Easy to use”

Value For Money15%

“Good value”

Quality-Overall13%

“Good variety so was perfect for boys & girls”

Fun/Entertainment Experience10%

“Great fun”

Design-Overall8%

“Designs are nice”

Gifting Purpose7%

“now bought for others as a gift”

Durability5%

“last nicely for a few days”

Ease Of Application4%

“Easy to apply”

Color4%

“bright colours”

Adhesion/Stickiness3%

“It works, it sticks, it's easy to use, and there's a wonderful amount of variety”

What buyers complain about

Durability14%

“5 minutes after applying the tattoos they started to peel away from the skin and crack”

Quality-Overall12%

“Terrible quality”

Value For Money12%

“Its not worth it for £5”

Adhesion/Stickiness7%

“Would not stick on properly”

Size-Overall6%

“So Small”

Allergies6%

“Used one and it irritated my skin”

Functionality-Overall5%

“Don't work”

Skin Health5%

“Still trying to get remaining marks off skin”

Brightness/Shine/Glow5%

“didnt glow”

Ease Of Use4%

“Hard to get off”

Top return reasons

Size-Overall33%

Functionality-Overall13%

Adhesion/Stickiness12%

Quality-Overall12%

Advertised Vs Actual Product10%

Durability7%

Compatibility-Overall2%

Defective Material/Parts2%

Product Condition1%

Value For Money1%

Common questions

Is temporary tattoos profitable to sell on Amazon United Kingdom?: The niche generates £203K/yr across 29 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +43.0%. Flapen's verdict: Worth a look (56/100).
How competitive is the temporary tattoos niche?: 25 brands and 54 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in temporary tattoos?: Top complaints mined from reviews: Durability, Quality-Overall, Value For Money. The return rate is 0.3%.
When does demand for temporary tattoos peak?: Demand peaks in Jul–Aug; the busiest month runs 2.1× the quietest.
What does it cost to enter the temporary tattoos niche?: Listings span £1.89–£7.71; the average listing price is £4.91 (sweet spot $15–$100). The average incumbent carries 2,508 reviews — the moat a new listing must climb.