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Temporary Tattoos

Temporary Tattoos shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

56
Worth a look

Top 13% of 2,481 Beauty niches · +9 vs the category median of 47

Market size 40Growth 64Conversion 44Competition 60Returns 98Price range 0Avg price 14Brand share 80Review moat 40Quality gap 62
This niche Category average · 2,481 niches

Is Temporary Tattoos profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Temporary Tattoos is a £203K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 56/100.

Temporary Tattoos: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +43.0% over the last 90 days and 3.5% of searches end in a purchase.

£203K

revenue / yr

Units sold / yr50K
Search volume / yr+43.0%1.2M
Conversion rate3.5%
Avg price£4.91

Who owns the niche?

The top 5 brands hold 55% of demand, so 45% of the market is open.

45%

open market share

Brands · sellers25 · 54
Top-5 product click share49%
Open market45%
Avg brand age29 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 29 products

Sponsored placement76%
New entrants (1y)3· 1 succeeded
Avg rating4.4★
Avg reviews2,508

Top Temporary Tattoos products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

£0£10K£20K£31K£41K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

54

Top-5 brand share

55%

Top 20: 95%

Top-5 click share

49%

Top 20: 89%

Open market

41%

  • ACWOO23%
  • Generic14%
  • Yazhiji8%
  • Acevegue5%
  • Sun Awesome4%
  • Aisszhao4%

Temporary Tattoos demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.2MCVR3.5%Products29Brands25Top 5 Brands55%OOS Rate15.2%Rating4.4★Reviews2,508Avg BSR#122
35K25KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.1×

Top Temporary Tattoos search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • temporary tattoos399K/yr
  • tattoo145K/yr
  • fake tattoos141K/yr
  • kids tattoos93K/yr
  • temporary tattoos for kids54K/yr
  • tattoos for kids59K/yr
  • semi permanent tattoos37K/yr
  • tattoos49K/yr
  • temporary tattoos for women25K/yr
  • kids temporary tattoos24K/yr

What reviews say buyers love and hate about Temporary Tattoos

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Ease Of Use18%

Easy to use

Value For Money15%

Good value

Quality-Overall13%

Good variety so was perfect for boys & girls

Fun/Entertainment Experience10%

Great fun

Design-Overall8%

Designs are nice

What buyers complain about

75% of reviews
Durability14%

5 minutes after applying the tattoos they started to peel away from the skin and crack

Quality-Overall12%

Terrible quality

Value For Money12%

Its not worth it for £5

Adhesion/Stickiness7%

Would not stick on properly

Size-Overall6%

So Small

Temporary Tattoos return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

46%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
33%
2Functionality-Overall
13%
3Adhesion/Stickiness
12%
4Quality-Overall
12%
5Advertised Vs Actual Product
10%

Common Temporary Tattoos questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Temporary Tattoos 56/100 on Amazon United Kingdom — Worth a look. The niche generates £203K/yr across 29 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved +43.0% over the last 90 days.
Search demand for Temporary Tattoos on Amazon United Kingdom peaks in Jul–Aug, where the busiest month runs 2.1× the quietest.