temporary hair dye
Skip itA small market ($28K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Okay2,912.75avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.49–£19.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-1.8%90-day search growth — must beat 0% to launch
Avg price
Bad£6.67avg listing price — sweet spot $15–$100
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£28K£28K/yr · 291K searches
According to Flapen's Amazon United Kingdom niche tracking, temporary hair dye is a £28K/yr Amazon United Kingdom market (291K searches/yr). The top 5 brands hold 73% of demand. Verdict: Skip it — 46/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
temporary hair dye market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- £40K–£53K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #65
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 70%
- Out of stock
- 2.5%
- Avg brand age
- 56 months
- Avg seller age
- 155 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
19 falling
Sellers
188
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
31%
Top 20: 69%
Open market
22%
- Clairol29%
- Wella Professionals20%
- Crazy Color10%
- L'Oreal Paris7%
- Adore7%
- LIVE5%
Demand
Weekly Amazon search volume, last 11 weeks — -1.8% search growth over the last 90 days.Top temporary hair dye search terms
- temporary hair dye96K/yr
- demi permanent hair color47K/yr
- semi permanent hair dye brown46K/yr
- wash out hair dye20K/yr
- brown semi permanent hair dye14K/yr
- clairol semi permanent hair dye9K/yr
- nice and easy semi permanent hair dye9K/yr
- hair dye temporary7K/yr
- semi permanent hair dye light brown6K/yr
- light brown semi permanent hair dye6K/yr
Top temporary hair dye products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wella Professionals Color Fresh Mask Temporary Color Refresh Treatment Semi Permanent Hair Dye Hair Gloss Treatment for Brown Hair Chocolate Touch 150ml
Wella Professionals£9.184.2★2,893 rev
Wella Colour Touch Demi-Permanent Hair Colour No. 6/0 Dark Blonde 0.13601 kg
Wella Professionals£8.004.6★4,577 rev
Adore Shining Semi Permanent Hair Colour 107 Mocha
Adore£6.103.8★1,232 rev
Crazy Color Vibrant Vermillion Red Semi-Permanent Hair Dye. Highly Pigmented Scarlet Red Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml
Crazy Color£4.784.5★385 rev
Clairol Nicen Easy Tone+Gloss Semi Permanent Hair Dye - 600/755 Light Brown
Clairol£4.524.4★66 rev
Newest
by launch date
Schwarzkopf LIVE Colour Custom Drops Fiery Red Temporary Hair Dye Drops for Customised Colour Intensity Red Hair Dye
LIVE£6.2473 rev
Schwarzkopf Hair Gloss Shine Treatment Light Brown 150ml Semi-Permanent Hair Dye Temporary Hair Treatment to Condition and Colour Hair Contains Coconut Oil Enhances Colour and Reduces Breakage
Schwarzkopf£6.00470 rev
Schwarzkopf Hair Gloss Shine Treatment Cacao Brown 150ml Semi-Permanent Hair Dye Temporary Hair Treatment to Condition and Colour Hair Contains Coconut Oil Enhances Colour and Reduces Breakage
Schwarzkopf£6.10470 rev
Clairol Nicen Easy Tone+Gloss Semi Permanent Hair Dye - 600/755 Light Brown
Clairol£4.5266 rev
Clairol Nicen Easy Tone+Gloss Semi Permanent Hair Dye - 500/765 Medium Brown
Clairol£4.45138 rev
Trending
90-day click momentumSchwarzkopf LIVE Colour Custom Drops Fiery Red Temporary Hair Dye Drops for Customised Colour Intensity Red Hair Dye
LIVE£6.243.9★
Crazy Color Vibrant Rebel UV Semi-Permanent Hair Dye. Highly Pigmented Neon Pink Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml
Crazy Color£6.203.5★
Crazy Color Vibrant Candy Floss Semi-Permanent Hair Dye. Highly Pigmented Pastel Pink Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml
Crazy Color£4.513.4★
Clairol Natural Instincts Semi-Permanent No Ammonia Hair Dye 5 Medium Brown
Clairol£5.114.4★
Schwarzkopf LIVE Colour Drops Vegan Semi-permanent Pink Hair Dye Lasts 2 to 12 Washes Petal Pink 30 ml
LIVE£6.394.2★
What buyers say about temporary hair dye
What buyers praise and complain about, mined from review topics.What buyers love
“The colours are vibrant”
“Excellent product”
“Sefntly worth it”
“Easy to use”
“Great hair colour drops”
“fresh scent”
“Good coverage”
“makes hair soft”
“Ease of application”
“Its the perfect solution to growing out highlights that have gone bad”
What buyers complain about
“Color fades quickly”
“didnt cover the hair with colour”
“NOT VERY EFFECTIVE”
“Waste of money”
“made a mess of my hair”
“poor quality hair dye”
“Didn't cover that well”
“Not good for my hair type at all”
“The smell is so strong”
“Allergic reaction”
Top return reasons
Common questions
- Is temporary hair dye profitable to sell on Amazon United Kingdom?
- The niche generates £28K/yr across 56 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Skip it (46/100).
- How competitive is the temporary hair dye niche?
- 19 brands and 188 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in temporary hair dye?
- Top complaints mined from reviews: Color, Suitability Colored Hair, Functionality-Overall. The return rate is 0.1%.
- What does it cost to enter the temporary hair dye niche?
- Listings span £2.49–£19.33; the average listing price is £6.67 (sweet spot $15–$100). The average incumbent carries 2,913 reviews — the moat a new listing must climb.