Temporary Hair Dye
a small market ($28K/yr) — Temporary Hair Dye doesn't clear our bar today.
Flapen Score
Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47
Is Temporary Hair Dye profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Temporary Hair Dye is a £28K/yr Amazon United Kingdom market (291K searches/yr). The top 5 brands hold 73% of demand. Verdict: Skip it — 46/100.
Temporary Hair Dye: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -1.8% over the last 90 days and 1.5% of searches end in a purchase.
£28K
revenue / yr
Who owns the niche?
The top 5 brands hold 73% of demand, so 27% of the market is open.
27%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 56 products
Top Temporary Hair Dye products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Wella Professionals Color Fresh Mask Temporary Color Refresh Treatment Semi Permanent Hair Dye Hair Gloss Treatment for Brown Hair Chocolate Touch 150ml
- Price
- £9.18
- Rating
- 4.2/5
- Reviews
- 2,893
- Age
- 5y ago
Wella Colour Touch Demi-Permanent Hair Colour No. 6/0 Dark Blonde 0.13601 kg
- Price
- £8.00
- Rating
- 4.6/5
- Reviews
- 4,577
- Age
- 12y ago
Adore Shining Semi Permanent Hair Colour 107 Mocha
- Price
- £6.10
- Rating
- 3.8/5
- Reviews
- 1,232
- Age
- 14y ago
Crazy Color Vibrant Vermillion Red Semi-Permanent Hair Dye. Highly Pigmented Scarlet Red Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml
- Price
- £4.78
- Rating
- 4.5/5
- Reviews
- 385
- Age
- 2y ago
Clairol Nicen Easy Tone+Gloss Semi Permanent Hair Dye - 600/755 Light Brown
- Price
- £4.52
- Rating
- 4.4/5
- Reviews
- 66
- Age
- 1y ago
Trending
90-day click momentum
Schwarzkopf LIVE Colour Custom Drops Fiery Red Temporary Hair Dye Drops for Customised Colour Intensity Red Hair Dye
- Price
- £6.24
- Rating
- 3.9/5
- Reviews
- 73
- Age
- 6mo ago
Crazy Color Vibrant Rebel UV Semi-Permanent Hair Dye. Highly Pigmented Neon Pink Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml
- Price
- £6.20
- Rating
- 3.5/5
- Reviews
- 138
- Age
- 1y ago
Crazy Color Vibrant Candy Floss Semi-Permanent Hair Dye. Highly Pigmented Pastel Pink Conditioning & Oil Nourishing Vegan Formula | No Bleach or Ammonia | 100ml
- Price
- £4.51
- Rating
- 3.4/5
- Reviews
- 276
- Age
- 1y ago
Clairol Natural Instincts Semi-Permanent No Ammonia Hair Dye 5 Medium Brown
- Price
- £5.11
- Rating
- 4.4/5
- Reviews
- 259
- Age
- 7y ago
Schwarzkopf LIVE Colour Drops Vegan Semi-permanent Pink Hair Dye Lasts 2 to 12 Washes Petal Pink 30 ml
- Price
- £6.39
- Rating
- 4.2/5
- Reviews
- 4,534
- Age
- 4y ago
Newest
by launch dateSchwarzkopf LIVE Colour Custom Drops Fiery Red Temporary Hair Dye Drops for Customised Colour Intensity Red Hair Dye
- Price
- £6.24
- Rating
- 3.9/5
- Reviews
- 73
- Age
- 6mo ago
Schwarzkopf Hair Gloss Shine Treatment Light Brown 150ml Semi-Permanent Hair Dye Temporary Hair Treatment to Condition and Colour Hair Contains Coconut Oil Enhances Colour and Reduces Breakage
- Price
- £6.00
- Rating
- 3.9/5
- Reviews
- 470
- Age
- 1y ago
Schwarzkopf Hair Gloss Shine Treatment Cacao Brown 150ml Semi-Permanent Hair Dye Temporary Hair Treatment to Condition and Colour Hair Contains Coconut Oil Enhances Colour and Reduces Breakage
- Price
- £6.10
- Rating
- 3.9/5
- Reviews
- 470
- Age
- 1y ago
Clairol Nicen Easy Tone+Gloss Semi Permanent Hair Dye - 600/755 Light Brown
- Price
- £4.52
- Rating
- 4.4/5
- Reviews
- 66
- Age
- 1y ago
Clairol Nicen Easy Tone+Gloss Semi Permanent Hair Dye - 500/765 Medium Brown
- Price
- £4.45
- Rating
- 4.5/5
- Reviews
- 138
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
Brands
19 falling
Sellers
188
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
31%
Top 20: 69%
Open market
22%
- Clairol29%
- Wella Professionals20%
- Crazy Color10%
- L'Oreal Paris7%
- Adore7%
- LIVE5%
Temporary Hair Dye demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Temporary Hair Dye search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- temporary hair dye96K/yr
- demi permanent hair color47K/yr
- semi permanent hair dye brown46K/yr
- wash out hair dye20K/yr
- brown semi permanent hair dye14K/yr
- clairol semi permanent hair dye9K/yr
- nice and easy semi permanent hair dye9K/yr
- hair dye temporary7K/yr
- semi permanent hair dye light brown6K/yr
- light brown semi permanent hair dye6K/yr
What reviews say buyers love and hate about Temporary Hair Dye
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“The colours are vibrant”
“Excellent product”
“Sefntly worth it”
“Easy to use”
“Great hair colour drops”
What buyers complain about
69% of reviews“Color fades quickly”
“didnt cover the hair with colour”
“NOT VERY EFFECTIVE”
“Waste of money”
“made a mess of my hair”
Temporary Hair Dye return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
69%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Temporary Hair Dye questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
