How competitive is the Ted Baker Gift Set niche on Amazon United Kingdom?

10 brands and 70 sellers compete in Ted Baker Gift Set on Amazon United Kingdom. The top 5 Ted Baker Gift Set products take 26% of clicks and its top 5 brands hold 96% of demand.

What do buyers complain about in Ted Baker Gift Set?

Ted Baker Gift Set buyers on Amazon United Kingdom complain most about Size-Overall, Smell, Durability, the themes mined from the niche's reviews. Its return rate is 0.9%.

What does it cost to enter the Ted Baker Gift Set niche?

Ted Baker Gift Set sells for £19.74 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £6.25–£63.88. The average incumbent carries 1,041 reviews — the moat a new listing must climb.

Ted Baker Gift Set

Ted Baker Gift Set shows low returns (0.9%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Signals Out of Stock

Flapen Score

Worth a look

Top 19% of 2,481 Beauty niches · +7 vs the category median of 47

This niche Category average · 2,481 niches

Is Ted Baker Gift Set profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Ted Baker Gift Set is a £553K/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.

Ted Baker Gift Set: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -19.1% over the last 90 days and 2.0% of searches end in a purchase.

£553K

revenue / yr

Units sold / yr40K

Search volume / yr-19.1%1.4M

Conversion rate2.0%

Avg price£19.74

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

open market share

Brands · sellers10 · 70

Top-5 product click share26%

Open market4%

Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 100 products

Top Ted Baker Gift Set products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Ted Baker W EDT Ted Baker Rose And Orchid Fig Leaf White Peony Cassis Raspberry Middle notes Womens Perfume Long Lasting Fragrance Eau De Toilette Fruity Floral 75ml

Price: £9.20
Rating: 4.6/5
Reviews: 1,426
Age: 4y ago

Ted Baker Woman Pink Eau de Toilette Floral Green & Fruity Perfume for Women with Peach Bergamot Apple Tangerine Musk & Vanilla Gift Idea 3.38 fl oz / 100ml

Price: £10.27
Rating: 4.5/5
Reviews: 1,860
Age: 4y ago

Ted Baker Mini Perfume Gift Set for Her Miniature Fragrances: Woman Woman Limited Edition W X2O Travel Friendly Floral & Fruity Eau de Toilette Collection 4 x 0.5 fl oz/15ml

Price: £16.03
Rating: 4.8/5
Reviews: 20
Age: 1y ago

Ted Baker Han Crystal Heart Stud Earrings For Women (Silver/Crystal)

Price: £15.43
Rating: 4.7/5
Reviews: 4,055
Age: 5y ago

Mens DKNY GIANTS - 3pk Black/White/Grey

Price: £15.95
Rating: 4.3/5
Reviews: 3,903
Age: 4y ago

Newest

by launch date

Ted Baker London Mens Coral Travel Accessory-Envelope Card Holder BRN-Choc One Size

Price: £29.14
Rating: 3.9/5
Reviews: 54
Age: 4w ago

Ted Baker Knot Bow Icon Handbag Black One Size

Price: £30.37
Rating: 4.4/5
Reviews: 1,508
Age: 2mo ago

Ted Baker Fusion Mini Body & Hair Fragrance Mist Trio Gift Set for Women Cosmic Crush Midnight Petal & Pink Bloom Perfume Body Mist Set. Vegan Pro Vitamin B5 Travel Size Set 3 x 75ml

Price: £12.52
Rating: 3.6/5
Reviews: 6
Age: 2mo ago

Ted Baker Power Pout Trio 3 Lip Glosses Delicate Peony Sheer Rose & Glazed Pink Playful Lip gloss Gift Set for Women - 3 x 4.34ml

Price: £9.72
Rating: 4.3/5
Reviews: 47
Age: 9mo ago

adidas Mens Grand Court Base 00S Shoes Wonder Taupe/Off White/Grey 9 UK

Price: £22.01
Rating: 4.5/5
Reviews: 11,962
Age: 10mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

Top-5 brand share

96%

Top 20: 99%

Top-5 click share

26%

Top 20: 50%

Open market

Ted Baker85%
DKNY5%
adidas2%
Swarovski2%
PANDORA1%
Famulily1%
Open — no brand owns it (4 brands, 3%)

Ted Baker Gift Set demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.4MCVR2.0%Products100Brands10Top 5 Brands96%OOS Rate10.1%Rating4.5★Reviews1,041Avg BSR#1,114

Peak months: Nov, Dec · busiest ÷ quietest = 5.0×

Top Ted Baker Gift Set search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

ted baker361K/yr -6.7%1.0% conv.
ted baker earrings252K/yr -34.0%1.4% conv.
ted baker jewellery186K/yr -37.0%0.7% conv.
ted baker perfume women137K/yr +11.0%4.5% conv.
ted baker bracelet75K/yr -28.7%1.1% conv.
ted baker body spray54K/yr +36.0%0.7% conv.
ted baker gift sets for women91K/yr -36.6%0.7% conv.
ted baker perfume35K/yr -8.7%3.0% conv.
ted baker necklace36K/yr -38.7%0.8% conv.
ted baker women21K/yr +28.5%0.9% conv.

What reviews say buyers love and hate about Ted Baker Gift Set

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Smell39%

“Long lasting fragrance”

Value For Money16%

“Good value for Money”

Quality-Overall12%

“Nice quality necklace”

Gifting Purpose10%

“Cute Christmas gift”

Size-Overall4%

“Fits beautifully”

What buyers complain about

84% of reviews

Size-Overall29%

“Smaller than expected”

Smell23%

“scent is a bit weak”

Durability11%

“Doesnt last”

Quality-Overall8%

“Poorly made”

Value For Money4%

“not worth money”

Ted Baker Gift Set return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

75%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

57%

2Smell

3Quality-Overall

4Advertised Vs Actual Product

5Metal Authenticity

Common Ted Baker Gift Set questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ted Baker Gift Set 54/100 on Amazon United Kingdom — Worth a look. The niche generates £553K/yr across 100 tracked products. 5 of 28 products launched in the last 360 days are still selling. Search demand moved -19.1% over the last 90 days.