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Ted Baker Body Wash

Fail

The top 5 brands take 95% of clicks, so Ted Baker Body Wash is a Fail.

Flapen Score
44
44 / 100
Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47
Market size
£55K/yr64K searches / yr
90-day growth
-0.9%search demand this quarter
Competition
52%top-5 click share · 8 brands · 140 sellers

Flapen Score

Ted Baker Body Wash against its category

The dotted line is the Beauty average. Past it, Ted Baker Body Wash is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ted Baker Body Wash market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ted Baker Body Wash 64K times last year and spent an estimated £55K. The top 5 brands take 95% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-0.9%
Conversion, latest week
5.7%
Market size, estimated
£55Ka year
Peak month
November4.8× the quietest month
Top search term
ted baker body spray for men16K searches a year

02 · Price

A sale here is worth £15.09.

Listings sell for £15.09 on average, from £5.88 to £26.91. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £15.09 that is £0 to £2K a year per listing.

Average price
£15.09inside the $15 to $100 sweet spot
Price range
£5.88–£26.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 22.9% of listings are out of stock. The average listing ranks #297 within Bath & Body. It carries 727 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
69%
Out of stock, average day
22.9%
Average rank
#297in Bath & Body
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
727per listing
Listings tracked
26

04 · Newcomers

2 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
58 months

Products

Top Ted Baker Body Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

140

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

52%

Top 20: 92%

Open market

2%

  • Brand 182%
  • Brand 24%
  • Brand 33%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (2 brands, 2%)

Demand

Ted Baker Body Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.8×

Search terms

Top Ted Baker Body Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ted baker body spray for men16K/yr
  • ted baker deodorant men spray14K/yr
  • ted baker deodorant12K/yr
  • ted baker gift set men14K/yr
  • ted baker gift sets for men5K/yr
  • ted baker deodorant men3K/yr

Reviews and returns

What reviews say buyers love and hate about Ted Baker Body Wash

We read the reviews and the return reasons for every product selling here.

57%of positive reviews mention “Smell”
44%of negative reviews mention “Smell”
0.4%of orders come back
“Smells awful”
A buyer, on “Smell”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Ted Baker Body Wash questions

Answered from the same tracked data.