ted baker body wash
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great£15.09avg listing price — sweet spot $15–$100
Review moat
Good727.38avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Price range
Good£5.88–£26.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£55K£55K/yr · 64K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, ted baker body wash is a £55K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
ted baker body wash market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £23K–£30K
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #297
- Page quality
- 0%
- Prime
- 69%
- Sponsored
- 54%
- Out of stock
- 22.9%
- Avg brand age
- 58 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
140
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
52%
Top 20: 92%
Open market
2%
- Ted Baker82%
- Luxurious4%
- Generic3%
- Designer Fragrances3%
- HUGO BOSS3%
- Creip2%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.9% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.8×
Top ted baker body wash search terms
- ted baker body spray for men16K/yr
- ted baker deodorant men spray14K/yr
- ted baker deodorant12K/yr
- ted baker gift set men14K/yr
- ted baker gift sets for men5K/yr
- ted baker deodorant men3K/yr
Top ted baker body wash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ted Baker Mens T Shirt And Jogger Set - Light Grey/Navy - M
Ted Baker£24.764.8★63 rev
Ted Baker Fusion Graphite Mens Body Spray Deodorant Aromatic Woody Fragrance with Bergamot & Cedarwood Odour Protection & Long Lasting Freshness Vegan 200ml
Ted Baker£5.924.7★4 rev
Ted Baker Fusion Electric Mens Body Spray Deodorant Spiced Floral Citrus Fragrance Body Spray for Men with Grapefruit & Sandalwood Odour Protection & Long Lasting Freshness Vegan 200ml
Ted Baker£5.885.0★4 rev
Ted Baker Fusion Enigmatic Mens Body Spray Deodorant Citrus Spicy Woody Fragrance with Sandalwood & Amber Odour Protection & Long Lasting Freshness Vegan 200ml
Ted Baker£5.895.0★2 rev
Ted Baker Teds Best In Show Toiletries Set
Ted Baker£24.224.6★122 rev
Newest
by launch dateTed Baker Fusion Graphite Mens Body Spray Deodorant Aromatic Woody Fragrance with Bergamot & Cedarwood Odour Protection & Long Lasting Freshness Vegan 200ml
Ted Baker£5.924 rev
Ted Baker Fusion Electric Mens Body Spray Deodorant Spiced Floral Citrus Fragrance Body Spray for Men with Grapefruit & Sandalwood Odour Protection & Long Lasting Freshness Vegan 200ml
Ted Baker£5.884 rev
Ted Baker Fusion Enigmatic Mens Body Spray Deodorant Citrus Spicy Woody Fragrance with Sandalwood & Amber Odour Protection & Long Lasting Freshness Vegan 200ml
Ted Baker£5.892 rev
Ted Baker Fusion Graphite Mens Toiletry Gift Set With Body Spray Deodorant & 2 In 1 Hair & Body Wash In Bag Full Size Items Aromatic Woody Sophisticated Fragrance Vegan
Ted Baker£15.000 rev
Ted B. Mens Vintage Amber Body Spray Lime and Mandarin Blend with Vanilla 150ml
Generic£25.820 rev
Trending
90-day click momentumTed Baker Fusion Electric Mens Body Spray Deodorant Spiced Floral Citrus Fragrance Body Spray for Men with Grapefruit & Sandalwood Odour Protection & Long Lasting Freshness Vegan 200ml
Ted Baker£5.885.0★
Ted Baker Fusion Graphite Mens Body Spray Deodorant Aromatic Woody Fragrance with Bergamot & Cedarwood Odour Protection & Long Lasting Freshness Vegan 200ml
Ted Baker£5.924.7★
Ted Baker Fusion Enigmatic Mens Body Spray Deodorant Citrus Spicy Woody Fragrance with Sandalwood & Amber Odour Protection & Long Lasting Freshness Vegan 200ml
Ted Baker£5.895.0★
Ted Baker Fusion Graphite Mens Toiletry Gift Set With Body Spray Deodorant & 2 In 1 Hair & Body Wash In Bag Full Size Items Aromatic Woody Sophisticated Fragrance Vegan
Ted Baker£15.000.0★
Ted Baker Mens T Shirt And Jogger Set - Raddicchio/Black - L
Ted Baker£24.724.8★
What buyers say about ted baker body wash
What buyers praise and complain about, mined from review topics.What buyers love
“Long lasting fragrance”
“Amazing value”
“Amazing Quality”
“A good gift idea”
“wearability is good, lasts a while, bottle size is pretty good”
“does the job”
“Good fit nice”
“It is pleasant to use”
“Love Ted Baker aftershave not too harsh on my skin not overpowering”
“Lightweight”
What buyers complain about
“Smells awful”
“Doesnt last”
“Cheap, thats it”
“* Expensive compared to similar products”
“Not very strong”
“Sent back due to size”
“It's alright, it just spell like after shave kinda - Just not my style”
“a total waste of money”
“they burn the skin something chronic”
“Very disappointed in receiving a pre-used product”
Top return reasons
Common questions
- Is ted baker body wash profitable to sell on Amazon United Kingdom?
- The niche generates £55K/yr across 26 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -0.9%. Flapen's verdict: Skip it (44/100).
- How competitive is the ted baker body wash niche?
- 8 brands and 140 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in ted baker body wash?
- Top complaints mined from reviews: Smell, Durability, Quality-Overall. The return rate is 0.4%.
- When does demand for ted baker body wash peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 4.8× the quietest.
- What does it cost to enter the ted baker body wash niche?
- Listings span £5.88–£26.91; the average listing price is £15.09 (sweet spot $15–$100). The average incumbent carries 727 reviews — the moat a new listing must climb.