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Ted Baker Body Wash

brand-locked demand (top 5 brands take 95% of clicks) — Ted Baker Body Wash doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47

Market size 14Growth 25Conversion 64Competition 56Returns 98Price range 57Avg price 75Brand share 11Review moat 69Quality gap 25
This niche Category average · 2,481 niches

Is Ted Baker Body Wash profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Ted Baker Body Wash is a £55K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 44/100.

Ted Baker Body Wash: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -0.9% over the last 90 days and 5.7% of searches end in a purchase.

£55K

revenue / yr

Units sold / yr2K
Search volume / yr-0.9%64K
Conversion rate5.7%
Avg price£15.09

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers8 · 140
Top-5 product click share52%
Open market5%
Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement54%
New entrants (1y)8· 2 succeeded
Avg rating4.6★
Avg reviews727

Top Ted Baker Body Wash products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£5K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

8 falling

Sellers

140

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

52%

Top 20: 92%

Open market

2%

  • Ted Baker82%
  • Luxurious4%
  • Generic3%
  • Designer Fragrances3%
  • HUGO BOSS3%
  • Creip2%
  • Open — no brand owns it (2 brands, 2%)

Ted Baker Body Wash demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume64KCVR5.7%Products26Brands8Top 5 Brands95%OOS Rate22.9%Rating4.6★Reviews727Avg BSR#297
10K6KSpike '24Holiday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.8×

Top Ted Baker Body Wash search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • ted baker body spray for men16K/yr
  • ted baker deodorant men spray14K/yr
  • ted baker deodorant12K/yr
  • ted baker gift set men14K/yr
  • ted baker gift sets for men5K/yr
  • ted baker deodorant men3K/yr

What reviews say buyers love and hate about Ted Baker Body Wash

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Smell57%

Long lasting fragrance

Value For Money20%

Amazing value

Quality-Overall7%

Amazing Quality

Gifting Purpose5%

A good gift idea

Durability2%

wearability is good, lasts a while, bottle size is pretty good

What buyers complain about

82% of reviews
Smell44%

Smells awful

Durability16%

Doesnt last

Quality-Overall9%

Cheap, thats it

Value For Money4%

* Expensive compared to similar products

Strength3%

Not very strong

Ted Baker Body Wash return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

62%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
42%
2Smell
18%
3Advertised Vs Actual Product
8%
4Quality-Overall
6%
5Value For Money
3%

Common Ted Baker Body Wash questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ted Baker Body Wash 44/100 on Amazon United Kingdom — Skip it. The niche generates £55K/yr across 26 tracked products. 2 of 8 products launched in the last 360 days are still selling. Search demand moved -0.9% over the last 90 days.
Search demand for Ted Baker Body Wash on Amazon United Kingdom peaks in Oct–Nov–Dec, where the busiest month runs 4.8× the quietest.