Is Tea Tree Soap profitable to sell on Amazon United Kingdom?

Flapen scores Tea Tree Soap 47 out of 100 on Amazon United Kingdom, a Fail. Shoppers spend £81K a year across 16 tracked products. 5 of the 8 products launched in the last year cleared the first-year sales bar. Search demand grew +4.7% in the last 90 days.

How competitive is the Tea Tree Soap niche on Amazon United Kingdom?

14 brands and 31 sellers compete in Tea Tree Soap on Amazon United Kingdom. The top 5 Tea Tree Soap products take 66% of clicks, and the top 5 brands take 71%.

What do buyers complain about in Tea Tree Soap?

Tea Tree Soap buyers on Amazon United Kingdom complain most about Smell, Allergies, and Value For Money. An estimated 0.1% of orders come back.

What does it cost to enter the Tea Tree Soap niche?

Tea Tree Soap sells for £8.90 on average on Amazon United Kingdom, outside the $15 to $100 sweet spot. Listings run £2.26 to £16.17. The average product has 1,729 reviews, the count a new listing must catch up to.

Tea Tree Soap

Fail

Prices span $2.26–$16.17, mostly outside the sweet spot, so Tea Tree Soap is a Fail.

Flapen Score: 47
47 / 100Ranks 1,175 of 2,481 Beauty niches · on the category median
Market size: £81K/yr69K searches / yr
90-day growth: +4.7%search demand this quarter
Competition: 66%top-5 click share · 14 brands · 31 sellers

Flapen Score

Tea Tree Soap against its category

The dotted line is the Beauty average. Past it, Tea Tree Soap is stronger. Inside it, weaker.

47Fail

This niche Category average

See the method

Market

The Tea Tree Soap market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tea Tree Soap 69K times last year and spent an estimated £81K. The top 5 brands take 71% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 13.3% of those searches ended in a purchase.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved +4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.

Searches, last 12 months: 69K
Growth, 90 days vs prior 90: +4.7%
Conversion, latest week: 13.3%
Market size, estimated: £81Ka year
Top search term: tea tree soap46K searches a year

02 · Price

A sale here is worth £8.90.

Listings sell for £8.90 on average, from £2.26 to £16.17. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £8.90 that is £4K to £7K a year per listing.

Average price: £8.90under the $15 to $100 sweet spot
Price range: £2.26–£16.17
Amazon United Kingdom median price: £12.12across 27,606 niches
Units sold a year: 8K–10K
Units per listing a year: 500–750
Revenue per listing a year: £4K–£7K
Returns: 0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #274 within Bath & Body. It carries 1,729 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings: 81%
Prime listings: 100%
Out of stock, average day: 8.6%
Average rank: #274in Bath & Body
Average rating: 4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews: 1,729per listing
Listings tracked: 16

04 · Newcomers

5 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months: 8
Successful launches: 5Amazon's first-year sales bar
Average brand age: 41 months

Products

Top Tea Tree Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

23%

Brand 129%
Brand 218%
Brand 312%
Brand 47%
Brand 56%
Brand 65%

Demand

Tea Tree Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan · busiest ÷ quietest = 1.6× · 9 of 12 months tracked

Search terms

Top Tea Tree Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

tea tree soap46K/yr +1.6%9.7% conv.
tea tree oil soap9K/yr +11.1%9.3% conv.
tea tree soap bar antifungal5K/yr +36.4%11.7% conv.
tea tree antifungal soap3K/yr +4.6%11.4% conv.
tea tree soap bar5K/yr -11.1%9.3% conv.

Reviews and returns

What reviews say buyers love and hate about Tea Tree Soap

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Smell”

14%of negative reviews mention “Smell”

0.1%of orders come back

“Terrible smell”

A buyer, on “Smell”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Tea Tree Soap questions

Answered from the same tracked data.

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