Is tea tree soap profitable to sell on Amazon United Kingdom?

The niche generates £81K/yr across 16 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is +4.7%. Flapen's verdict: Skip it (47/100).

How competitive is the tea tree soap niche?

14 brands and 31 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in tea tree soap?

Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 0.1%.

What does it cost to enter the tea tree soap niche?

Listings span £2.26–£16.17; the average listing price is £8.90 (sweet spot $15–$100). The average incumbent carries 1,729 reviews — the moat a new listing must climb.

tea tree soap

Skip it

Prices mostly outside the sweet spot ($2.26–$16.17) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible13.3%

search→purchase rate — share of searches ending in a sale

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,728.88

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+4.7%

90-day search growth — must beat 0% to launch

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£8.90

avg listing price — sweet spot $15–$100

Market size

Bad£81K

£81K/yr · 69K searches

Price range

Bad£2.26–£16.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, tea tree soap is a £81K/yr Amazon United Kingdom market (69K searches/yr). The top 5 brands hold 71% of demand. Verdict: Skip it — 47/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

tea tree soap market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: £71K–£89K; units × avg price
Conversion rate: 13.3%
Avg BSR: #274
Page quality: 0%
Prime: 100%
Sponsored: 81%
Out of stock: 8.6%
Avg brand age: 41 months
Avg seller age: 171 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

23%

FAITH IN NATURE29%
Hotcho18%
Kunoli12%
WYOK7%
POP MODERN.C6%
Australian Tea Tree5%

Demand

Weekly Amazon search volume, last 36 weeks — +4.7% search growth over the last 90 days.

Open Trend

Top tea tree soap search terms

tea tree soap46K/yr +1.6%9.7% conv.
tea tree oil soap9K/yr +11.1%9.3% conv.
tea tree soap bar antifungal5K/yr +36.4%11.7% conv.
tea tree antifungal soap3K/yr +4.6%11.4% conv.
tea tree soap bar5K/yr -11.1%9.3% conv.

All search terms

Top tea tree soap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Faith In Nature Natural Tea Tree Hand Soap Bar Cleansing Vegan & Cruelty Free No SLS or Parabens 100g

FAITH IN NATURE£2.264.6★10,476 rev

3 PCS Tea Tree Antifungal Soap Bar Purifying Face & Body Soap for Blemish-Prone Skin Deep Cleansing Controls Oil Refreshing Scent

Hotcho£10.114.3★316 rev

3 PCS Tea Tree Antifungal Soap Bar Tea Tree Oil Soap for Face Body Hand - Fights Acne Relieves Fungal Skin Controls Oil Clears Pores Prevents Breakouts Soothes Fresh Skin (3 Green)

Kunoli£8.194.4★155 rev

Tea Tree Soap 3x 115G- Natural Soap for Sensitive Skin Body Hair & Shaving - with Tea Tree Oil Fragrance-Light Rinse Clean

WYOK£10.104.5★54 rev

Tea Tree Oil Soap Bar Natural Organic Bath Soaps Body Wash Soap for Skin Fungus Facial Cleanser and Body Oder Moisturizer for Women Men Tea Tree Soaps for Body Itching Acne Athletes Foot 2x150g

POP MODERN.C£8.134.4★275 rev

Newest

by launch date

Tea Tree & Eucalyptus Skin Care Soap for Daily Cleansing Refreshes Skin Helps Control Odor & Oil Gentle Body Care Bar 120g

Kopa Haiku£9.4477 rev

3mo ago

Tea Tree Antifungal Soap Bar 3 x 115g | for Face & Body Gentle Daily Cleansing for Sensitive Skin Natural Bar Soap for Men and Women

ZUFIO£9.8275 rev

5mo ago

Tea Tree Soap 3x 115G- Natural Soap for Sensitive Skin Body Hair & Shaving - with Tea Tree Oil Fragrance-Light Rinse Clean

WYOK£10.1054 rev

5mo ago

Tea Tree Soap Bar Deep Cleansing Botanical Bar with Tea Tree Eucalyptus & Lavender Oils Gently Soothes Skin Prone to Discomfort Odour or Dryness

PHARMBANNER£9.7740 rev

6mo ago

3 PCS Tea Tree Antifungal Soap Bar Purifying Face & Body Soap for Blemish-Prone Skin Deep Cleansing Controls Oil Refreshing Scent

Hotcho£10.11316 rev

8mo ago

What buyers say about tea tree soap

What buyers praise and complain about, mined from review topics.

What buyers love

Smell23%

“Beautiful fragrance”

Quality-Overall16%

“Excellent product”

Value For Money10%

“Worth buying”

Lather7%

“The soap lathers really well”

Soft Feel5%

“makes skin feel soft and smoother”

Cleansing5%

“i feel my skin is gently cleaned”

Efficiency4%

“That the product is efficient”

Advertised Vs Actual Product4%

“Exactly as described”

Allergies4%

“no irritation at all”

Suitability Combination Skin3%

“Very good product for the skin”

What buyers complain about

Smell14%

“Terrible smell”

Allergies11%

“Caused A rash”

Value For Money9%

“Not worth the money”

Functionality-Overall8%

“Does not work as advertised”

Lather3%

“Does not lather as much”

Ingredients-Overall3%

“so, there's some chemicals which are not good”

Durability3%

“doesnt last long”

Quality-Overall3%

“Kinda poor quality”

Advertised Vs Actual Product1%

“Does not work as advertised”

Suitability Combination Skin1%

“Didnt suit my skin at all”

Top return reasons

Advertised Vs Actual Product38%

Functionality-Overall14%

Smell14%

Ingredients-Overall10%

Quality-Overall7%

Moist/Dry5%

Value For Money5%

Natural Ingredients5%

Ease Of Use2%

Common questions

Is tea tree soap profitable to sell on Amazon United Kingdom?: The niche generates £81K/yr across 16 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is +4.7%. Flapen's verdict: Skip it (47/100).
How competitive is the tea tree soap niche?: 14 brands and 31 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in tea tree soap?: Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 0.1%.
What does it cost to enter the tea tree soap niche?: Listings span £2.26–£16.17; the average listing price is £8.90 (sweet spot $15–$100). The average incumbent carries 1,729 reviews — the moat a new listing must climb.