Is tea tree shampoo profitable to sell on Amazon United Kingdom?

The niche generates £154K/yr across 26 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -20.7%. Flapen's verdict: Worth a look (53/100).

How competitive is the tea tree shampoo niche?

20 brands and 118 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in tea tree shampoo?

Top complaints mined from reviews: Allergies, Value For Money, Smell. The return rate is 0.2%.

When does demand for tea tree shampoo peak?

Demand peaks in Sep; the busiest month runs 1.7× the quietest.

What does it cost to enter the tea tree shampoo niche?

Listings span £1.44–£36.19; the average listing price is £10.70 (sweet spot $15–$100). The average incumbent carries 5,100 reviews — the moat a new listing must climb.

tea tree shampoo

Worth a look

Shows low returns (0.2%), but soft demand (-20.7% this quarter) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great9.0%

search→purchase rate — share of searches ending in a sale

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Price range

Good£1.44–£36.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Okay£10.70

avg listing price — sweet spot $15–$100

Market size

Okay£154K

£154K/yr · 160K searches

Review moat

Bad5,099.85

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-20.7%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, tea tree shampoo is a £154K/yr Amazon United Kingdom market (160K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Sep. Verdict: Worth a look — 53/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

tea tree shampoo market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: £107K–£134K; units × avg price
Conversion rate: 9.0%
Avg BSR: #473
Page quality: 0%
Prime: 85%
Sponsored: 62%
Out of stock: 7.9%
Avg brand age: 72 months
Avg seller age: 162 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 rising

Sellers

118

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

49%

Top 20: 94%

Open market

32%

Krishna Stores Limited17%
Botanic Hearth14%
NEW YORK BIOLOGY THE ULTIMATE COSMECEUTICALS14%
Tea Tree11%
MURASAKI BEAUTY6%
XHC6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.7% search growth over the last 90 days.

Peak months: Sep · busiest ÷ quietest = 1.7×

Open Trend

Top tea tree shampoo search terms

tea tree shampoo116K/yr -16.1%7.4% conv.
tea tree oil shampoo17K/yr -26.1%4.3% conv.
teatree shampoos10K/yr -0.4%8.8% conv.
paul mitchell tea tree shampoo10K/yr -47.6%6.7% conv.
t tree shampoo4K/yr -4.9%10.6% conv.
tea tree special shampoo2K/yr -87.0%3.5% conv.

All search terms

Top tea tree shampoo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Alberto Tea Tree Tingle Shampoo 3 x 300ml Invigorating Cleansing Shampoo with Tea Tree & Pro-Vitamin B5 | Refreshes Scalp & Strengthens Hair

Krishna Stores Limited£6.744.6★44 rev

New York Biology Tea Tree Shampoo Clarifying Shampoo for Women and Men Moisturizing and Cleansing Hair and Scalp - 236 ml

NEW YORK BIOLOGY THE ULTIMATE COSMECEUTICALS£8.334.3★8,660 rev

Botanic Hearth Tea Tree Shampoo & Conditioner Set 16 Fl Oz (473 ml) Each | With Peppermint Lavender & Rosemary Oils | Helps Relieve Dry Itchy Scalp & Nourishing | Suitable for Men & Women

Botanic Hearth£14.644.2★30,640 rev

Paul Mitchell Tea Tree Special Shampoo 300 ml (Pack of 1)

Tea Tree£15.694.5★24,386 rev

Set of 2 - XHC Tea Tree Oil Moisturising Shampoo & Conditioner (400ml)

MURASAKI BEAUTY£5.774.2★74 rev

Newest

by launch date

Miniml Clarifying Shampoo - Refreshing Tea Tree & Mint 400ml 99.6% Natural Vegan & Cruelty-Free Shampoo for Oily Hair & Scalp

Miniml£2.9426 rev

5mo ago

Alberto Tea Tree Tingle Shampoo 3 x 300ml Invigorating Cleansing Shampoo with Tea Tree & Pro-Vitamin B5 | Refreshes Scalp & Strengthens Hair

Krishna Stores Limited£6.7444 rev

7mo ago

Alberto Tea Tree Tingle SHAMPOO & CONDITIONER Bundle (2 x 300ml) Invigorating Tea Tree Formula with Pro-Vitamin B5 | Refreshes Scalp & Strengthens Hair

Krishna Stores Limited£5.2613 rev

7mo ago

The Body Shop Tea Tree Shampoo Purifying & Balancing (1x 400ml) Clarifying Shampoo for Oily Hair & Scalp For a Refreshing & Purifying Cleansing Vegan Haircare

The Body Shop£13.4561 rev

1y ago

New York Biology Tea Tree Shampoo Clarifying Shampoo for Women and Men Moisturizing and Cleansing Hair and Scalp - 236 ml

NEW YORK BIOLOGY THE ULTIMATE COSMECEUTICALS£8.338,660 rev

1y ago

What buyers say about tea tree shampoo

What buyers praise and complain about, mined from review topics.

What buyers love

Smell19%

“Great smell”

Quality-Overall14%

“Overall, a great shampoo and good quality for the price”

Value For Money10%

“Well worth buying”

Cleansing9%

“Super clean”

Allergies5%

“Excellent for itchy scalp”

Advertised Vs Actual Product4%

“does what it says”

Efficiency4%

“Effective”

Hair Growth4%

“it makes my hair feel a lot cleaner than usual shampoo”

Lather2%

“It lathers well”

Hair Styling2%

“NICE WAY TO MAKE HAIR FEEL GOOD”

What buyers complain about

Allergies13%

“Allergic reaction”

Value For Money10%

“A complete waste of money”

Smell9%

“the fragrance is too strong”

Functionality-Overall9%

“Ineffective for me”

Lather6%

“Doesnt lather very well”

Hair Related3%

“It made my hair rough”

Ingredients-Overall3%

“Much worse than the old formula”

Symptom Reduction3%

“It does nothing to control symptoms so at this price its a pointless rip-off”

Moist/Dry2%

“didn't make it dry either”

Quality-Overall2%

“Inconsistent quality”

Top return reasons

Leak-Proof31%

Functionality-Overall15%

Smell8%

Advertised Vs Actual Product8%

Value For Money6%

Ingredients-Overall5%

Suitability Short Hair3%

Size-Overall3%

Moist/Dry3%