Is tea tree face wash profitable to sell on Amazon United Kingdom?

The niche generates £76K/yr across 11 tracked products. 90-day search growth is -8.5%. Flapen's verdict: Skip it (36/100).

How competitive is the tea tree face wash niche?

6 brands and 106 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in tea tree face wash?

Top complaints mined from reviews: Texture/Consistency-Overall, Smell, Value For Money. The return rate is 0.1%.

When does demand for tea tree face wash peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the tea tree face wash niche?

Listings span £3.76–£14.28; the average listing price is £8.10 (sweet spot $15–$100). The average incumbent carries 2,285 reviews — the moat a new listing must climb.

tea tree face wash

Skip it

Prices mostly outside the sweet spot ($3.76–$14.28) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible12.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,284.82

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£8.10

avg listing price — sweet spot $15–$100

Growth

Bad-8.5%

90-day search growth — must beat 0% to launch

Market size

Bad£76K

£76K/yr · 77K searches

Competition

Bad81%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

Price range

Bad£3.76–£14.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, tea tree face wash is a £76K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 36/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

tea tree face wash market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: £65K–£81K; units × avg price
Conversion rate: 12.2%
Avg BSR: #329
Page quality: 0%
Prime: 82%
Sponsored: 64%
Out of stock: 9.7%
Avg brand age: 64 months
Avg seller age: 146 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 flat

Sellers

106

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

Tea Tree37%
The Body Shop35%
Dr. Organic11%
XHC10%
AllGoods Distribution5%
Cheeroo2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 75 weeks — -8.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top tea tree face wash search terms

tea tree face wash49K/yr -13.3%9.7% conv.
body shop tea tree face wash7K/yr +5.8%15.4% conv.
body shop tea tree6K/yr +2.9%5.9% conv.
tea tree oil face wash3K/yr +22.6%10.1% conv.
tea tree foaming face wash5K/yr +3.0%12.4% conv.
teatree facewash3K/yr +2.5%10.5% conv.
foaming face wash tea tree2K/yr -34.4%15.7% conv.
the body shop tea tree3K/yr -19.2%4.8% conv.

All search terms

Top tea tree face wash products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

2 X TEA TREE FOAMING FACE WASH 200ml FOR HEALTHY CLEAN SKIN - DAILY USE

Tea Tree£4.444.4★1,886 rev

The Body Shop Tea Tree Skin Clearing Facial Wash (1x 250ml) Gel-to-Foam Cleanser for Oily Blemish-Prone Skin Proven to Visibly Reduce The Appearance of Blemishes with Tea Tree Oil & Salicylic Acid

The Body Shop£12.024.6★9,860 rev

Dr Organic Tea Tree Face Wash Cleansing Purifying Mens Womens Oily Skin Natural Vegan Cruelty-Free Paraben & SLS-Free Organic Recycled & Recyclable Organic 200ml Packaging may vary

Dr. Organic£4.814.3★588 rev

Xpel Marketing 3 X TEA TREE FOAMING FACE WASH 200ml FOR HEALTHY CLEAN SKIN - DAILY USE

XHC£5.134.6★312 rev

The Body Shop Tea Tree Skin Clearing Toner (1x 250ml) Purifying Toner for Oily Blemish-Prone Skin Removes Residue & Excess Oil with Tea Tree Oil & Salicylic Acid Dermatologically Tested

The Body Shop£10.644.4★57 rev

Newest

by launch date

Tea Tree Foaming Face Wash and Facial Scrub with Cleansing Brush 2-Pack Deep Pore Cleansing

AllGoods Distribution£9.1114 rev

1y ago

Beauty Formulas Tea Tree Face Wash - Salicylic Acid & Exfoliating Deep Cleansing Foaming Face Cleanser for All Skin Types - Face Exfoliator Facial Cleanser for Teen Women Men 3 pack+Cheeroo Magnet

Cheeroo£8.3613 rev

2y ago

The Body Shop Tea Tree Skin Clearing Toner (1x 250ml) Purifying Toner for Oily Blemish-Prone Skin Removes Residue & Excess Oil with Tea Tree Oil & Salicylic Acid Dermatologically Tested

The Body Shop£10.6457 rev

2y ago

Xpel Marketing 3 X TEA TREE FOAMING FACE WASH 200ml FOR HEALTHY CLEAN SKIN - DAILY USE

XHC£5.13312 rev

4y ago

The Body Shop Tea Tree 3-in-1 Wash Scrub & Mask (1x 125ml) Face Cleanser for Blemished Skin With Tea Tree Oil & Salicylic Acid Purifies Exfoliates & Clarifies Suitable for Blemished Skin

The Body Shop£12.009,860 rev

9y ago

What buyers say about tea tree face wash

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Cream is simply amazing”

Cleansing13%

“leaves my skin feeling clean”

Suitability Combination Skin12%

“Really nice for your skin”

Value For Money11%

“Excellent value”

Advertised Vs Actual Product10%

“As advertised”

Soft Feel9%

“Smooth”

Wrinkle3%

“Very good for me helps with bumps I get on face its not acne something different so had to stock up”

Lather3%

“I have been using this face wash for a few years now/ you get a good foamy lather, it smells lovely makes your face clean and feeling soft”

Brightness/Shine/Glow3%

“Absolutely brilliant”

Smell2%

“The tea tree scent is fresh and uplifting, and you can feel that slight cooling effect that makes your skin feel cleansed”

What buyers complain about

Texture/Consistency-Overall13%

“not smooth like the normal consistency”

Smell13%

“very weak fragrance”

Value For Money10%

“Too expensive”

Quality-Overall6%

“Poor quality”

Allergies6%

“As soon as I put it on my face I felt it stinging and it left my skin red, blothchy and stinging”

Sensitivity-Overall6%

“Not for sensitive skin”

Moist/Dry6%

“it dries it out”

Lather6%

“Does not lather up at all anymore”

Top return reasons

Leak-Proof31%

Advertised Vs Actual Product25%

Dilute/Watery16%

Value For Money13%

Thin6%

Skin Health6%

Functionality-Overall3%

Common questions

Is tea tree face wash profitable to sell on Amazon United Kingdom?: The niche generates £76K/yr across 11 tracked products. 90-day search growth is -8.5%. Flapen's verdict: Skip it (36/100).
How competitive is the tea tree face wash niche?: 6 brands and 106 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in tea tree face wash?: Top complaints mined from reviews: Texture/Consistency-Overall, Smell, Value For Money. The return rate is 0.1%.
When does demand for tea tree face wash peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the tea tree face wash niche?: Listings span £3.76–£14.28; the average listing price is £8.10 (sweet spot $15–$100). The average incumbent carries 2,285 reviews — the moat a new listing must climb.