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Tea Tree Face Wash

Fail

Prices span $3.76–$14.28, mostly outside the sweet spot, so Tea Tree Face Wash is a Fail.

Flapen Score
36
36 / 100
Ranks 2,265 of 2,481 Beauty niches · −11 vs the category median of 47
Market size
£76K/yr77K searches / yr
90-day growth
-8.5%search demand this quarter
Competition
81%top-5 click share · 6 brands · 106 sellers

Flapen Score

Tea Tree Face Wash against its category

The dotted line is the Beauty average. Past it, Tea Tree Face Wash is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tea Tree Face Wash market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tea Tree Face Wash 77K times last year and spent an estimated £76K. The top 5 brands take 98% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 12.2% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-8.5%
Conversion, latest week
12.2%
Market size, estimated
£76Ka year
Peak month
November1.4× the quietest month
Top search term
tea tree face wash49K searches a year

02 · Price

A sale here is worth £8.10.

Listings sell for £8.10 on average, from £3.76 to £14.28. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £8.10 that is £4K to £6K a year per listing.

Average price
£8.10under the $15 to $100 sweet spot
Price range
£3.76–£14.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #329 within Bath & Body. It carries 2,285 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
82%
Out of stock, average day
9.7%
Average rank
#329in Bath & Body
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,285per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Tea Tree Face Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

6 flat

Sellers

106

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Brand 137%
  • Brand 235%
  • Brand 311%
  • Brand 410%
  • Brand 55%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Tea Tree Face Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25Black Friday '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Tea Tree Face Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tea tree face wash49K/yr
  • body shop tea tree face wash7K/yr
  • body shop tea tree6K/yr
  • tea tree oil face wash3K/yr
  • tea tree foaming face wash5K/yr
  • teatree facewash3K/yr
  • foaming face wash tea tree2K/yr
  • the body shop tea tree3K/yr

Reviews and returns

What reviews say buyers love and hate about Tea Tree Face Wash

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Texture/Consistency-Overall”
0.1%of orders come back
“not smooth like the normal consistency”
A buyer, on “Texture/Consistency-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Tea Tree Face Wash questions

Answered from the same tracked data.