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Tea Tree Face Wash

prices mostly outside the sweet spot ($3.76–$14.28) — Tea Tree Face Wash doesn't clear our bar today.

Flapen Score

36
Skip it

Ranks 2,265 of 2,481 Beauty niches · −11 vs the category median of 47

Market size 19Growth 21Conversion 95Competition 16Returns 100Price range 0Avg price 22Brand share 5Review moat 42Quality gap 42
This niche Category average · 2,481 niches

Is Tea Tree Face Wash profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Tea Tree Face Wash is a £76K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 36/100.

Tea Tree Face Wash: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -8.5% over the last 90 days and 12.2% of searches end in a purchase.

£76K

revenue / yr

Units sold / yr10K
Search volume / yr-8.5%77K
Conversion rate12.2%
Avg price£8.10

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers6 · 106
Top-5 product click share81%
Open market2%
Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement64%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews2,285

Top Tea Tree Face Wash products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

£0£8K£15K£23K£30K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

106

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Tea Tree37%
  • The Body Shop35%
  • Dr. Organic11%
  • XHC10%
  • AllGoods Distribution5%
  • Cheeroo2%
  • Open — no brand owns it (0%)

Tea Tree Face Wash demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume77KCVR12.2%Products11Brands6Top 5 Brands98%OOS Rate9.7%Rating4.5★Reviews2,285Avg BSR#329
2K1KPrime Day '25Spike '25Black Friday '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Tea Tree Face Wash search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • tea tree face wash49K/yr
  • body shop tea tree face wash7K/yr
  • body shop tea tree6K/yr
  • tea tree oil face wash3K/yr
  • tea tree foaming face wash5K/yr
  • teatree facewash3K/yr
  • foaming face wash tea tree2K/yr
  • the body shop tea tree3K/yr

What reviews say buyers love and hate about Tea Tree Face Wash

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Quality-Overall17%

Cream is simply amazing

Cleansing13%

leaves my skin feeling clean

Suitability Combination Skin12%

Really nice for your skin

Value For Money11%

Excellent value

Advertised Vs Actual Product10%

As advertised

What buyers complain about

67% of reviews
Texture/Consistency-Overall13%

not smooth like the normal consistency

Smell13%

very weak fragrance

Value For Money10%

Too expensive

Quality-Overall6%

Poor quality

Allergies6%

As soon as I put it on my face I felt it stinging and it left my skin red, blothchy and stinging

Tea Tree Face Wash return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

25%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
31%
2Advertised Vs Actual Product
25%
3Dilute/Watery
16%
4Value For Money
13%
5Thin
6%

Common Tea Tree Face Wash questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tea Tree Face Wash 36/100 on Amazon United Kingdom — Skip it. The niche generates £76K/yr across 11 tracked products. Search demand moved -8.5% over the last 90 days.
Search demand for Tea Tree Face Wash on Amazon United Kingdom is steady year-round — the busiest month runs 1.4× the quietest.