Tea Tree Eye Wipes
FailThe top 5 brands take 98% of clicks, so Tea Tree Eye Wipes is a Fail.
- Flapen Score
- 45 / 100Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 4745
- Market size
- £209K/yr105K searches / yr
- 90-day growth
- +8.4%search demand this quarter
- Competition
- 80%top-5 click share · 6 brands · 16 sellers
Flapen Score
Tea Tree Eye Wipes against its category
The dotted line is the Beauty average. Past it, Tea Tree Eye Wipes is stronger. Inside it, weaker.
Market
The Tea Tree Eye Wipes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tea Tree Eye Wipes 105K times last year and spent an estimated £209K. The top 5 brands take 98% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 16.2% of those searches ended in a purchase.
Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.2% of those searches ended in a purchase. Searches in the last 90 days moved +8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £209K a year.
- Searches, last 12 months
- 105K
- Growth, 90 days vs prior 90
- +8.4%
- Conversion, latest week
- 16.2%
- Market size, estimated
- £209Ka year
- Top search term
- optase tea tree oil lid wipes31K searches a year
02 · Price
A sale here is worth £12.37.
Listings sell for £12.37 on average, from £6.71 to £28.32. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £12.37 that is £9K to £12K a year per listing.
- Average price
- £12.37under the $15 to $100 sweet spot
- Price range
- £6.71–£28.32
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £9K–£12K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #15 within Make-up Removers. It carries 4,499 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 11.5%
- Average rank
- #15in Make-up Removers
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,499per listing
- Listings tracked
- 12
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Tea Tree Eye Wipes products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Optase Tea Tree Oil Eyelid Wipes Cleanses Purifies and Refreshes Eyelids Preservative Free 30 Biodegradable Wipes Effective Cleansing with Antibacterial Tea Tree Oil
- Price
- £9.83
- Rating
- 4.6/5
- Reviews
- 6,205
- Age
- 4mo ago

Optase Tea Tree Oil Eyelid Wipes Cleanses Purifies and Refreshes Eyelids Preservative Free Biodegradable Wipes Effective Cleansing with Antibacterial Tea Tree Oil - 3x30 Pack
- Price
- £28.32
- Rating
- 4.6/5
- Reviews
- 6,205
- Age
- 4mo ago

Optase Tea Tree Oil Eyelid Wipes Cleanses Purifies and Refreshes Eyelids Preservative Free Biodegradable Wipes Effective Cleansing with Antibacterial Tea Tree Oil - 2x30 Pack
- Price
- £19.07
- Rating
- 4.6/5
- Reviews
- 6,205
- Age
- 4mo ago

One Step Tea Tree Oil Eyelid Wipes 60 Sachets Natural Aloe Chamomile Daily Cleanser Soothe Relieve for Dry Irritated Tired Itchy Eyes
- Price
- £6.71
- Rating
- 3.7/5
- Reviews
- 550
- Age
- 3y ago

NOVEHA Eyelid Wipes with Tea Tree Oil 60 PCs | Eye Cleansing Wipes for Lids Lashes & Sensitive Skin | Refreshing Daily Eye Area Care | Box of 60 Individually Wrapped
- Price
- £12.51
- Rating
- 4.6/5
- Reviews
- 3,732
- Age
- 4y ago
Trending
estimated 90-day click momentum
Optase Manuka Oil Eyelid Wipes Effective Cleansing with Antibacterial Action - Preservative Free 30 Biodegradable Wipes - Cleans Soothes and Hydrates Sensitive Eyelids
- Price
- £9.25
- Rating
- 4.6/5
- Reviews
- 6,205
- Age
- 4mo ago

Optase Tea Tree Oil Eyelid Wipes Cleanses Purifies and Refreshes Eyelids Preservative Free Biodegradable Wipes Effective Cleansing with Antibacterial Tea Tree Oil - 3x30 Pack
- Price
- £28.32
- Rating
- 4.6/5
- Reviews
- 6,205
- Age
- 4mo ago

Optase Tea Tree Oil Eyelid Wipes Cleanses Purifies and Refreshes Eyelids Preservative Free 30 Biodegradable Wipes Effective Cleansing with Antibacterial Tea Tree Oil
- Price
- £9.83
- Rating
- 4.6/5
- Reviews
- 6,205
- Age
- 4mo ago

Optase Tea Tree Oil Eyelid Wipes Cleanses Purifies and Refreshes Eyelids Preservative Free Biodegradable Wipes Effective Cleansing with Antibacterial Tea Tree Oil - 2x30 Pack
- Price
- £19.07
- Rating
- 4.6/5
- Reviews
- 6,205
- Age
- 4mo ago

NOVEHA Eyelid Wipes 60 PCs | Gentle Daily Eye Cleansing Wipes for Lids Lashes & Sensitive Skin | Hypoallergenic Pre-Moistened Wipes | Pack of 60
- Price
- £12.67
- Rating
- 4.4/5
- Reviews
- 3,185
- Age
- 5y ago
Newest
by launch date
Optase Tea Tree Oil Eyelid Wipes Cleanses Purifies and Refreshes Eyelids Preservative Free Biodegradable Wipes Effective Cleansing with Antibacterial Tea Tree Oil - 3x30 Pack
- Price
- £28.32
- Rating
- 4.6/5
- Reviews
- 6,205
- Age
- 4mo ago

Optase Tea Tree Oil Eyelid Wipes Cleanses Purifies and Refreshes Eyelids Preservative Free Biodegradable Wipes Effective Cleansing with Antibacterial Tea Tree Oil - 2x30 Pack
- Price
- £19.07
- Rating
- 4.6/5
- Reviews
- 6,205
- Age
- 4mo ago

Optase Manuka Oil Eyelid Wipes Effective Cleansing with Antibacterial Action - Preservative Free 30 Biodegradable Wipes - Cleans Soothes and Hydrates Sensitive Eyelids
- Price
- £9.25
- Rating
- 4.6/5
- Reviews
- 6,205
- Age
- 4mo ago

Optase Tea Tree Oil Eyelid Wipes Cleanses Purifies and Refreshes Eyelids Preservative Free 30 Biodegradable Wipes Effective Cleansing with Antibacterial Tea Tree Oil
- Price
- £9.83
- Rating
- 4.6/5
- Reviews
- 6,205
- Age
- 4mo ago

BlinkBetter BetterLids Eyelid Ointment Soothing Care for Dry Itchy & Flaky Eyelids Barrier-Repair Formula with Intense Oat Complex Shea Butter & Panthenol Suitable for Blepharitis-Prone Skin 10g
- Price
- £7.40
- Rating
- 4.5/5
- Reviews
- 2,804
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
16
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
80%
Top 20: 100%
Open market
0%
- Optase67%
- NOVEHA16%
- One Step8%
- BlinkBetter3%
- The Eye Doctor3%
- THEA PHARMA2%
Demand
Tea Tree Eye Wipes search demand
Weekly searches over the year. Pick a range.
Search terms
Top Tea Tree Eye Wipes search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- optase tea tree oil lid wipes31K/yr
- blink better eyelid wipes10K/yr
- tea tree eye wipes11K/yr
- tea tree eyelid wipes7K/yr
- blink better5K/yr
- demodex mite treatment5K/yr
- tea tree oil eyelid wipes5K/yr
- optase eye wipes15K/yr
- tea tree eye wipes for blepharitis4K/yr
- demodex4K/yr
Reviews and returns
What reviews say buyers love and hate about Tea Tree Eye Wipes
We read the reviews and the return reasons for every product selling here.
“These wipes are small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tea Tree Eye Wipes questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









