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Tea Tree Eye Wipes

Fail

The top 5 brands take 98% of clicks, so Tea Tree Eye Wipes is a Fail.

Flapen Score
45
45 / 100
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Market size
£209K/yr105K searches / yr
90-day growth
+8.4%search demand this quarter
Competition
80%top-5 click share · 6 brands · 16 sellers

Flapen Score

Tea Tree Eye Wipes against its category

The dotted line is the Beauty average. Past it, Tea Tree Eye Wipes is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tea Tree Eye Wipes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tea Tree Eye Wipes 105K times last year and spent an estimated £209K. The top 5 brands take 98% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 16.2% of those searches ended in a purchase.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.2% of those searches ended in a purchase. Searches in the last 90 days moved +8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £209K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
+8.4%
Conversion, latest week
16.2%
Market size, estimated
£209Ka year
Top search term
optase tea tree oil lid wipes31K searches a year

02 · Price

A sale here is worth £12.37.

Listings sell for £12.37 on average, from £6.71 to £28.32. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £12.37 that is £9K to £12K a year per listing.

Average price
£12.37under the $15 to $100 sweet spot
Price range
£6.71–£28.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£9K–£12K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #15 within Make-up Removers. It carries 4,499 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
11.5%
Average rank
#15in Make-up Removers
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,499per listing
Listings tracked
12

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
68 months

Products

Top Tea Tree Eye Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

16

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Brand 167%
  • Brand 216%
  • Brand 38%
  • Brand 43%
  • Brand 53%
  • Brand 62%

Demand

Tea Tree Eye Wipes search demand

Weekly searches over the year. Pick a range.

3K2KSpike '26Feb '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Tea Tree Eye Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • optase tea tree oil lid wipes31K/yr
  • blink better eyelid wipes10K/yr
  • tea tree eye wipes11K/yr
  • tea tree eyelid wipes7K/yr
  • blink better5K/yr
  • demodex mite treatment5K/yr
  • tea tree oil eyelid wipes5K/yr
  • optase eye wipes15K/yr
  • tea tree eye wipes for blepharitis4K/yr
  • demodex4K/yr

Reviews and returns

What reviews say buyers love and hate about Tea Tree Eye Wipes

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Size-Overall”
0.1%of orders come back
“These wipes are small”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Tea Tree Eye Wipes questions

Answered from the same tracked data.