How competitive is the Taylor Swift Perfume niche on Amazon United Kingdom?

7 brands and 166 sellers compete in Taylor Swift Perfume on Amazon United Kingdom. The top 5 Taylor Swift Perfume products take 55% of clicks and its top 5 brands hold 98% of demand.

What do buyers complain about in Taylor Swift Perfume?

Taylor Swift Perfume buyers on Amazon United Kingdom complain most about Smell, Durability, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.5%.

What does it cost to enter the Taylor Swift Perfume niche?

Taylor Swift Perfume sells for £26.83 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £6.97–£83.02. The average incumbent carries 6,837 reviews — the moat a new listing must climb.

Taylor Swift Perfume

brand-locked demand (top 5 brands take 98% of clicks) — Taylor Swift Perfume doesn't clear our bar today.

Flapen Score

Skip it

Top 39% of 2,481 Beauty niches · +2 vs the category median of 47

This niche Category average · 2,481 niches

Is Taylor Swift Perfume profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Taylor Swift Perfume is a £736K/yr Amazon United Kingdom market (874K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Taylor Swift Perfume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +2.9% over the last 90 days and 3.1% of searches end in a purchase.

£736K

revenue / yr

Units sold / yr30K

Search volume / yr+2.9%874K

Conversion rate3.1%

Avg price£26.83

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

open market share

Brands · sellers7 · 166

Top-5 product click share55%

Open market2%

Avg brand age53 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 25 products

Top Taylor Swift Perfume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Angham by Lattafa for Unisex - 3.4 oz EDP Spray

Price: £17.98
Rating: 4.5/5
Reviews: 7,510
Age: 1y ago

Ariana Grande Ari Eau De Parfum Spray 100 ml

Price: £24.38
Rating: 4.7/5
Reviews: 17,942
Age: 10y ago

Ariana Grande Cloud EDP Spray 100 ml - Amazon Vine

Price: £30.46
Rating: 4.7/5
Reviews: 22,645
Age: 7y ago

Ariana Grande Cloud Pink Eau De Parfum Spray Womens Perfume 30 ml

Price: £21.25
Rating: 4.6/5
Reviews: 1,676
Age: 1y ago

Ariana Grande Mod Vanilla Eau De Parfum Spray Womens Perfume 100ml

Price: £32.54
Rating: 4.7/5
Reviews: 2,092
Age: 3y ago

Newest

by launch date

ANGHAM Eau De Parfum 100ml for Women Luxury Long Lasting Floral Gourmand Fragrance with Vanilla Amber & Musk Notes Elegant Ladies Perfume Gift

Price: £22.36
Rating: 3.0/5
Reviews: 2
Age: 2mo ago

Wicked Glinda Bubbly Pink Eau de Parfum - 3.4 Fl Oz

Price: £25.54
Rating: 4.9/5
Reviews: 114
Age: 4mo ago

Lattafa Angham Second Song Eau de Parfum 100ml Unisex Oriental Vanilla Fragrance Long-Lasting Sweet & Creamy Scent

Price: £23.06
Rating: 4.4/5
Reviews: 860
Age: 5mo ago

Khloé Kardashian - XO Khloé - Set - Eau de Parfum 100 ml + Perfume 7.5 ml

Price: £83.02
Rating: 5.0/5
Reviews: 1
Age: 8mo ago

Sabrina Carpenter Sweet Tooth Womens Eau De Parfum 30ml

Price: £15.91
Rating: 4.6/5
Reviews: 126
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

166

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

Ariana Grande76%
Lattafa18%
Sabrina Carpenter2%
Top Linen (NW) Ltd2%
Hollister1%
Grande1%
Open — no brand owns it (1 brand, 1%)

Taylor Swift Perfume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume874KCVR3.1%Products25Brands7Top 5 Brands98%OOS Rate1.5%Rating4.6★Reviews6,837Avg BSR#409

Peak months: Nov, Dec · busiest ÷ quietest = 6.6×

Top Taylor Swift Perfume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

ariana grande perfumes417K/yr +1.3%3.5% conv.
ariana grande170K/yr +33.1%0.4% conv.
angham lattafa41K/yr -26.1%6.4% conv.
ariana grande perfume55K/yr -5.2%2.7% conv.
unisex perfume21K/yr +11.1%0.1% conv.
lattafa angham23K/yr -19.0%6.8% conv.
arianna grande perfumes12K/yr +3.4%3.7% conv.
small perfume13K/yr +38.3%0.0% conv.
perfume for teenage girls22K/yr +2.3%1.3% conv.
perfume cheap13K/yr -4.8%0.0% conv.

What reviews say buyers love and hate about Taylor Swift Perfume

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Smell69%

“Amazing Scent”

Value For Money9%

“Great Price”

Durability4%

“Decent longevity as well”

Quality-Overall3%

“quite happy with performance”

Advertised Vs Actual Product3%

“exactly what I was looking for”

What buyers complain about

71% of reviews

Smell44%

“No scent”

Durability9%

“Im worried I break it”

Value For Money5%

“Too expensive for the value / quality”

Strength3%

“not particularly strong”

Ease Of Use2%

“Couldn't use it”

Taylor Swift Perfume return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

70%

2Durability

3Value For Money

4Size-Overall

5Leak-Proof

Common Taylor Swift Perfume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Taylor Swift Perfume 49/100 on Amazon United Kingdom — Skip it. The niche generates £736K/yr across 25 tracked products. 3 of 4 products launched in the last 360 days are still selling. Search demand moved +2.9% over the last 90 days.