Taylor Swift Perfume

Shoppers searched for this 874K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £736K a year.

Searches, last 12 months

874K

Growth, 90 days vs prior 90

+2.9%

Conversion, latest week

3.1%

Market size, estimated

£736Ka year

Peak month

December6.6× the quietest month

Top search term

ariana grande perfumes417K searches a year

Listings sell for £26.83 on average, from £6.97 to £83.02. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £26.83 that is £20K to £27K a year per listing.

Average price

£26.83inside the $15 to $100 sweet spot

Price range

£6.97–£83.02

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

750–1,000

Revenue per listing a year

£20K–£27K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

52% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #409 within Fragrances. It carries 6,837 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

52%

Prime listings

92%

Out of stock, average day

1.5%

Average rank

#409in Fragrances

Average rating

4.59 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,837per listing

Listings tracked

25

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

53 months