Is taylor swift perfume profitable to sell on Amazon United Kingdom?

The niche generates £736K/yr across 25 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +2.9%. Flapen's verdict: Skip it (49/100).

How competitive is the taylor swift perfume niche?

7 brands and 166 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in taylor swift perfume?

Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.5%.

When does demand for taylor swift perfume peak?

Demand peaks in Nov–Dec; the busiest month runs 6.6× the quietest.

What does it cost to enter the taylor swift perfume niche?

Listings span £6.97–£83.02; the average listing price is £26.83 (sweet spot $15–$100). The average incumbent carries 6,837 reviews — the moat a new listing must climb.

taylor swift perfume

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Incredible£26.83

avg listing price — sweet spot $15–$100

Price range

Great£6.97–£83.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good£736K

£736K/yr · 874K searches

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Growth

Okay+2.9%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,836.92

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, taylor swift perfume is a £736K/yr Amazon United Kingdom market (874K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

taylor swift perfume market data

Units sold / yr: 25K–30K; avg 750–1,000/product
Revenue / yr: £671K–£805K; units × avg price
Conversion rate: 3.1%
Avg BSR: #409
Page quality: 0%
Prime: 92%
Sponsored: 52%
Out of stock: 1.5%
Avg brand age: 53 months
Avg seller age: 154 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 rising

Sellers

166

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

Ariana Grande76%
Lattafa18%
Sabrina Carpenter2%
Top Linen (NW) Ltd2%
Hollister1%
Grande1%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 6.6×

Open Trend

Top taylor swift perfume search terms

ariana grande perfumes417K/yr +1.3%3.5% conv.
ariana grande170K/yr +33.1%0.4% conv.
angham lattafa41K/yr -26.1%6.4% conv.
ariana grande perfume55K/yr -5.2%2.7% conv.
unisex perfume21K/yr +11.1%0.1% conv.
lattafa angham23K/yr -19.0%6.8% conv.
arianna grande perfumes12K/yr +3.4%3.7% conv.
small perfume13K/yr +38.3%0.0% conv.
perfume for teenage girls22K/yr +2.3%1.3% conv.
perfume cheap13K/yr -4.8%0.0% conv.

All search terms

Top taylor swift perfume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Angham by Lattafa for Unisex - 3.4 oz EDP Spray

Lattafa£17.984.5★7,510 rev

Ariana Grande Ari Eau De Parfum Spray 100 ml

Ariana Grande£24.384.7★17,942 rev

Ariana Grande Cloud EDP Spray 100 ml - Amazon Vine

Ariana Grande£30.464.7★22,645 rev

Ariana Grande Cloud Pink Eau De Parfum Spray Womens Perfume 30 ml

Ariana Grande£21.254.6★1,676 rev

Ariana Grande Mod Vanilla Eau De Parfum Spray Womens Perfume 100ml

Ariana Grande£32.544.7★2,092 rev

Newest

by launch date

ANGHAM Eau De Parfum 100ml for Women Luxury Long Lasting Floral Gourmand Fragrance with Vanilla Amber & Musk Notes Elegant Ladies Perfume Gift

Top Linen (NW) Ltd£22.362 rev

2mo ago

Wicked Glinda Bubbly Pink Eau de Parfum - 3.4 Fl Oz

Ariana Grande£25.54114 rev

4mo ago

Lattafa Angham Second Song Eau de Parfum 100ml Unisex Oriental Vanilla Fragrance Long-Lasting Sweet & Creamy Scent

Lattafa£23.06860 rev

5mo ago

Khloé Kardashian - XO Khloé - Set - Eau de Parfum 100 ml + Perfume 7.5 ml

Khloé Kardashian£83.021 rev

8mo ago

Sabrina Carpenter Sweet Tooth Womens Eau De Parfum 30ml

Sabrina Carpenter£15.91126 rev

1y ago

What buyers say about taylor swift perfume

What buyers praise and complain about, mined from review topics.

What buyers love

Smell69%

“Amazing Scent”

Value For Money9%

“Great Price”

Durability4%

“Decent longevity as well”

Quality-Overall3%

“quite happy with performance”

Advertised Vs Actual Product3%

“exactly what I was looking for”

Size-Overall1%

“Good size”

Soft Feel1%

“It's sweet and soft — very much in that cosy, fluffy style of the original Cloud”

Gifting Purpose1%

“Great for gift giving”

Design-Overall1%

“Great Design 9/10”

Ease Of Use1%

“Great and easy to wear”

What buyers complain about

Smell44%

“No scent”

Durability9%

“Im worried I break it”

Value For Money5%

“Too expensive for the value / quality”

Strength3%

“not particularly strong”

Ease Of Use2%

“Couldn't use it”

Moist/Dry2%

“the dry down”

Oily/Greasy2%

“it is an oil one”

Weight Heavy2%

“its a heavy item to transport”

Quality-Overall2%

“Too expensive for the value / quality”

Advertised Vs Actual Product1%

“It's not identical”

Top return reasons

Smell70%

Durability6%

Value For Money4%

Size-Overall4%

Leak-Proof4%

Defective Material/Parts3%

Color2%

Functionality-Overall2%