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Tattoo Soap

Tattoo Soap shows low returns (0.1%), but a small market ($69K/yr) keeps it on the watch list.

Flapen Score

51
Worth a look

Top 31% of 2,481 Beauty niches · +4 vs the category median of 47

Market size 17Growth 25Conversion 85Competition 51Returns 99Price range 41Avg price 27Brand share 80Review moat 49Quality gap 50
This niche Category average · 2,481 niches

Is Tattoo Soap profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Tattoo Soap is a £69K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 51/100.

Tattoo Soap: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +0.2% over the last 90 days and 9.5% of searches end in a purchase.

£69K

revenue / yr

Units sold / yr10K
Search volume / yr+0.2%78K
Conversion rate9.5%
Avg price£9.23

Who owns the niche?

The top 5 brands hold 56% of demand, so 44% of the market is open.

44%

open market share

Brands · sellers19 · 88
Top-5 product click share55%
Open market44%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement75%
New entrants (1y)2· 1 succeeded
Avg rating4.5★
Avg reviews1,630

Top Tattoo Soap products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£7K£10K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

88

Top-5 brand share

56%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

38%

  • Tattoo Goo18%
  • proamate12%
  • Magnum Tattoo Supplies11%
  • MEIEGOU8%
  • VIKING REVOLUTION6%
  • Bepanthen6%

Tattoo Soap demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume78KCVR9.5%Products20Brands19Top 5 Brands56%OOS Rate12.5%Rating4.5★Reviews1,630Avg BSR#163
5K4KSpike '25DecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.4×

Top Tattoo Soap search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • tattoo balm39K/yr
  • tattoo butter23K/yr
  • tattoo balm aftercare7K/yr
  • tattoo aftercare balm4K/yr
  • tattoo butter aftercare4K/yr

What reviews say buyers love and hate about Tattoo Soap

What buyers mention most, as a share of all reviews.

What buyers love

68% of reviews
Quality-Overall16%

Very good product which maintains the look

Smell14%

Pleasant, subtle smell

Moist/Dry12%

is very hydrating

Value For Money7%

Worth the money

Soft Feel5%

It's so soft

What buyers complain about

50% of reviews
Allergies10%

is now turning into a rash

Smell7%

Smells like plastic

Thickness7%

This cream is definitely not thick enough

Ease Of Use6%

had to push down hard

Size-Overall4%

Smaller tube than I thought

Tattoo Soap return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

54%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
28%
2Advertised Vs Actual Product
17%
3Ease Of Use
7%
4Ingredients-Overall
6%
5Texture/Consistency-Overall
5%

Common Tattoo Soap questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tattoo Soap 51/100 on Amazon United Kingdom — Worth a look. The niche generates £69K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved +0.2% over the last 90 days.
Search demand for Tattoo Soap on Amazon United Kingdom peaks in Aug–Sep, where the busiest month runs 2.4× the quietest.