tattoo soap
Worth a lookShows low returns (0.1%), but a small market ($69K/yr) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,630.05avg incumbent reviews — the moat a new listing must climb
Price range
Okay£4.10–£22.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.23avg listing price — sweet spot $15–$100
Growth
Okay+0.2%90-day search growth — must beat 0% to launch
Market size
Bad£69K£69K/yr · 78K searches
According to Flapen's Amazon United Kingdom niche tracking, tattoo soap is a £69K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 51/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
tattoo soap market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £74K–£92K
- units × avg price
- Conversion rate
- 9.5%
- Avg BSR
- #163
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 12.5%
- Avg brand age
- 34 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
88
Top-5 brand share
56%
Top 20: 100%
Top-5 click share
55%
Top 20: 100%
Open market
38%
- Tattoo Goo18%
- proamate12%
- Magnum Tattoo Supplies11%
- MEIEGOU8%
- VIKING REVOLUTION6%
- Bepanthen6%
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — +0.2% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 2.4×
Top tattoo soap search terms
- tattoo balm39K/yr
- tattoo butter23K/yr
- tattoo balm aftercare7K/yr
- tattoo aftercare balm4K/yr
- tattoo butter aftercare4K/yr
Top tattoo soap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TattooGoo Original Aftercare Balm 21g DeepMoisture Natural Tattoo Aftercare & Colour Retention with Beeswax Cocoa Butter & VitaminE Prevents Scabbing Speeds Healing & Brightens Ink
Tattoo Goo£6.504.7★6,358 rev
Tattoo Aftercare Butter Balm Natural Organic Tattoo Cream Moisturizer for Old & New Tattoos Healing Brightener Color Enhance
proamate£5.184.5★717 rev
Hustle Butter Deluxe TubThe Ones Organic Tattoo Care 30ml (1oz) By Richie Bulldog You Cant Knock The Hustle
Magnum Tattoo Supplies£9.084.6★638 rev
Tattoo Balm Tattoo Aftercare Cream suitable for new and old tattoo healing whitening agent color enhancement Tattoo Aftercare natural ingredients Tattoo Cream.
MEIEGOU£6.494.4★156 rev
Viking Revolution - Tattoo Aftercare - Balm for Before During & After Tattoo Natural Tattoo Cream Moisturizing Lotion to Promote Skin Healing Tattoo balm - 56.6g
VIKING REVOLUTION£7.024.5★3,258 rev
Newest
by launch date
Skininky Tattoo Aftercare Cream Balm Colour Enhancing Moisturiser for New & Healed Tattoos Non-Greasy Tattoo Care Butter 50 g
Skininky£9.9352 rev
VITIUM Tattoo Butter 100ml Vegan Aftercare Balm for New & Healed Tattoos
VITIUM£22.7356 rev
Premium Tattoo Balm 50g Tattoo Aftercare Balm for New & Old Tattoos Soothing Tattoo Moisturiser with Shea Butter Jojoba Coconut & Vitamin B5- Vegan Tattoo Butter for Bright Healthy-Looking Ink
Premium Tattoo£7.7576 rev
2Pcs Tattoo Butter - Color Enhancing Nourishing Body Butter for Tattoo Aftercare - Hydrating Moisturizer Balm and Cream
EveBeaty£6.147 rev
Natural Tattoo Balm for New & Old Tattoo Aftercare - Healing Whitening & Color Enhancement with Butter & Cream
KKwoter£4.4521 rev
Trending
90-day click momentumSkininky Tattoo Aftercare Cream Balm Colour Enhancing Moisturiser for New & Healed Tattoos Non-Greasy Tattoo Care Butter 50 g
Skininky£9.934.6★
2Pcs Tattoo Butter - Color Enhancing Nourishing Body Butter for Tattoo Aftercare - Hydrating Moisturizer Balm and Cream
EveBeaty£6.144.4★
VITIUM Tattoo Butter 100ml Vegan Aftercare Balm for New & Healed Tattoos
VITIUM£22.734.2★
Natural Tattoo Balm for New & Old Tattoo Aftercare - Healing Whitening & Color Enhancement with Butter & Cream
KKwoter£4.453.8★
Tattoo Balm Tattoo Aftercare Cream suitable for new and old tattoo healing whitening agent color enhancement Tattoo Aftercare natural ingredients Tattoo Cream.
MEIEGOU£6.494.4★
What buyers say about tattoo soap
What buyers praise and complain about, mined from review topics.What buyers love
“Very good product which maintains the look”
“Pleasant, subtle smell”
“is very hydrating”
“Worth the money”
“It's so soft”
“no irritation”
“Absorbs well”
“It has definitely done the job well”
“Easy to use”
“helping maintain colour”
What buyers complain about
“is now turning into a rash”
“Smells like plastic”
“This cream is definitely not thick enough”
“had to push down hard”
“Smaller tube than I thought”
“Expensive”
“makes skin worse”
“this batch is just oil with grains that dont break down”
“it feels quite sticky on the skin”
“Poor manufacturing”
Top return reasons
Common questions
- Is tattoo soap profitable to sell on Amazon United Kingdom?
- The niche generates £69K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +0.2%. Flapen's verdict: Worth a look (51/100).
- How competitive is the tattoo soap niche?
- 19 brands and 88 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in tattoo soap?
- Top complaints mined from reviews: Allergies, Smell, Thickness. The return rate is 0.1%.
- When does demand for tattoo soap peak?
- Demand peaks in Aug–Sep; the busiest month runs 2.4× the quietest.
- What does it cost to enter the tattoo soap niche?
- Listings span £4.10–£22.73; the average listing price is £9.23 (sweet spot $15–$100). The average incumbent carries 1,630 reviews — the moat a new listing must climb.