Is tattoo pens profitable to sell on Amazon United Kingdom?

The niche generates £56K/yr across 32 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is +22.9%. Flapen's verdict: Worth a look (57/100).

How competitive is the tattoo pens niche?

25 brands and 55 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 49% of demand.

What do buyers complain about in tattoo pens?

Top complaints mined from reviews: Color, Durability, Smudge Resistance. The return rate is 0.4%.

When does demand for tattoo pens peak?

Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.

What does it cost to enter the tattoo pens niche?

Listings span £2.80–£27.31; the average listing price is £9.34 (sweet spot $15–$100). The average incumbent carries 1,851 reviews — the moat a new listing must climb.

tattoo pens

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Brand share

Great49%

top-5 brand share — no brand owns this niche

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Growth

Good+22.9%

90-day search growth — must beat 0% to launch

Price range

Good£2.80–£27.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,851.19

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£9.34

avg listing price — sweet spot $15–$100

Market size

Bad£56K

£56K/yr · 136K searches

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, tattoo pens is a £56K/yr Amazon United Kingdom market (136K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

tattoo pens market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: £56K–£75K; units × avg price
Conversion rate: 4.4%
Avg BSR: #604
Page quality: 0%
Prime: 97%
Sponsored: 78%
Out of stock: 7.7%
Avg brand age: 26 months
Avg seller age: 192 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 rising

Sellers

Top-5 brand share

49%

Top 20: 96%

Top-5 click share

41%

Top 20: 87%

Open market

45%

HAWINK13%
Oiomniv12%
Bodymark10%
ToVii7%
GBK7%
PFARRER7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +22.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Open Trend

Top tattoo pens search terms

tattoo pens for skin22K/yr +62.5%4.5% conv.
tattoo pens27K/yr +14.5%2.9% conv.
temporary tattoo pens12K/yr +14.5%2.0% conv.
tattoo pens for kids23K/yr -12.8%4.8% conv.
temporary tattoo pen6K/yr +44.4%1.8% conv.
body pens3K/yr +78.2%3.6% conv.
skin safe markers3K/yr +25.7%2.0% conv.
body art pens3K/yr +56.3%3.6% conv.
tattoo marker pen for skin4K/yr +9.7%3.2% conv.
tattoo pens for skin temporary4K/yr +28.4%2.3% conv.

All search terms

Top tattoo pens products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HAWINK Temporary Tattoo Markers for Skin 10 Body Dual-End Markers and 56 Tattoo Stencils for Adults Christmas Party Tattoo Pens Make Bold and Fine Lines ZYH2208001KIT

HAWINK£8.974.4★2,620 rev

Oiomniv Temporary Tattoo Markers for Skin 15 PCS Tattoo Pens Body Markers Dual-End for Kids Adults 62 Tattoo Stencils 2 Tattoos Stickers Glitter Matte Face Paint Markers Kits Skin Safe

Oiomniv£12.334.4★187 rev

GBK 6Pcs Skin Marker Pen for Eyebrow Lips & Body Art Temporary Tattoo Markers with Paper Ruler Brow Position Mapping Pencil for Beauty Drawing (Purple)

GBK£5.735.0★14 rev

PORUPAEL 10 Colours Temporary Tattoo Pen Temporary Tattoo Markers for Skin Tattoo Pen Kit Body Markers for Kids and Adults Art Marker Pens for Kids and Adults Party Festival Dress Up

PORUPAEL£8.364.0★21 rev

BIC BodyMark Temporary Tattoo Markers for Skin Color Collection Flexible Brush Tip 8-Count Pack of Assorted Colors Skin-Safe* Cosmetic Quality (MTBP81-AST) 1 Count (Pack of 8)

Bodymark£27.314.4★24,575 rev

Newest

by launch date

Sovano Temporary Tattoo Markers for Skin 15 Tattoo Pens Dual-End for Kids Adults Skin Safe Body Markers with 82 Tattoo Stencils Body Art Pens Glitter Metallic Matte Washable

Sovano£11.8769 rev

3mo ago

Unihuby 12Pcs Dual-Tip Tattoo Pens Temporary Tattoo Markers for Skin 81 Design Patterns 5Pcs Tattoos Stencils ChristmasKids Gift

Unihuby£8.823 rev

5mo ago

AYBUY Temporary Tattoo Markers for Skin 10 Colour Body Markers Tattoo Pen Kit for Kids and Adults Marker Pens for Kids and Adults Christmas Halloween Party Festival Dress Up

AYBUY£5.164 rev

6mo ago

Oiomniv Temporary Tattoo Markers for Skin 15PCS Dual-End Tattoo Pens Body Markers for Kids Adults 78 Tattoo Stencils 2 Face Gems Stickers Glitter Matte Tattoo Pens Flexible Brush Tip Skin Safe

Oiomniv£12.1972 rev

6mo ago

Oiomniv Temporary Tattoo Markers for Skin 15 PCS Tattoo Pens Body Markers Dual-End for Kids Adults 62 Tattoo Stencils 2 Tattoos Stickers Glitter Matte Face Paint Markers Kits Skin Safe

Oiomniv£12.33187 rev

7mo ago

What buyers say about tattoo pens

What buyers praise and complain about, mined from review topics.

What buyers love

Color22%

“The colours are vibrant”

Ease Of Use11%

“Easy To Use”

Ease Of Cleaning7%

“Its been a fun activity for playdates and parties, and everything is easy to use and clean up afterwards”

Quality-Overall6%

“They're great quality pens”

Design-Overall6%

“They have produced some stunning designs”

Value For Money5%

“Good price”

Gifting Purpose4%

“Great as a gift”

Fun/Entertainment Experience3%

“Great fun”

Durability3%

“Good longevity”

Paint Quality3%

“Once on, the designs look clear and the colours show up nicely”

What buyers complain about

Color10%

“some had barely any pigmentation at all”

Durability8%

“Product comes off very easily does not last”

Smudge Resistance6%

“its even stained my table”

Ease Of Cleaning4%

“They are difficult to wash off”

Adhesion/Stickiness3%

“it definitely didnt stick down as well”

Functionality-Overall3%

“Did not work”

Natural Resource Wastage3%

“Waste of time and money”

Quality-Overall3%

“Poor quality ingredients rubs off eaisey”

Stain Resistance3%

“Stains everything although designed for marking skin”

Value For Money2%

“expensive for what they are”

Top return reasons

Functionality-Overall33%

Color12%

Leak-Proof7%

Dry/Empty Ink7%

Quality-Overall5%

Moist/Dry5%

Advertised Vs Actual Product5%

Smudge Resistance4%

Durability4%

Instructions/User Manual/Troubleshooting2%

Common questions

Is tattoo pens profitable to sell on Amazon United Kingdom?: The niche generates £56K/yr across 32 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is +22.9%. Flapen's verdict: Worth a look (57/100).
How competitive is the tattoo pens niche?: 25 brands and 55 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 49% of demand.
What do buyers complain about in tattoo pens?: Top complaints mined from reviews: Color, Durability, Smudge Resistance. The return rate is 0.4%.
When does demand for tattoo pens peak?: Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the tattoo pens niche?: Listings span £2.80–£27.31; the average listing price is £9.34 (sweet spot $15–$100). The average incumbent carries 1,851 reviews — the moat a new listing must climb.