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tattoo numbing cream

Skip it

Weak search conversion (1.3%) — this niche doesn't clear our bar today.

Market size 39Growth 22Conversion 16Competition 17Returns 100Price range 61Avg price 54Brand share 24Review moat 50Quality gap 87

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Good£5.30–£29.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£12.43

avg listing price — sweet spot $15–$100

Review moat

Okay1,506.7

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£199K

£199K/yr · 1.2M searches

Brand share

Bad90%

top-5 brand share — brand-locked demand

Growth

Bad-7.0%

90-day search growth — must beat 0% to launch

Competition

Bad80%

top-5 click share — a locked-up shelf

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United Kingdom niche tracking, tattoo numbing cream is a £199K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 42/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

tattoo numbing cream market data

Units sold / yr
25K–30K
avg 750–1,000/product
Revenue / yr
£311K–£373K
units × avg price
Conversion rate
1.3%
Avg BSR
#298
Page quality
0%
Prime
80%
Sponsored
40%
Out of stock
12.8%
Avg brand age
41 months
Avg seller age
167 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

27

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

6%

  • Generic53%
  • Bepanthen14%
  • Venus Cosmetics13%
  • BIOTAT6%
  • VIKING REVOLUTION5%
  • Bepanthol4%
  • Open — no brand owns it (2 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.
35K25KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.1×

Top tattoo numbing cream search terms

  • tattoo numbing cream525K/yr
  • numbing cream for tattooing250K/yr
  • tktx numbing cream152K/yr
  • tattoo numbing cream extra strong uk36K/yr
  • numbing cream tattoo33K/yr
  • tktx numbing cream for tattooing37K/yr
  • tktx29K/yr
  • numbing cream for tattoos25K/yr
  • tatoo numbing cream strong12K/yr
  • tattoo numbing cream tktx20K/yr
All search terms

Top tattoo numbing cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%£30K30%£60K45%£89K60%£119K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

What buyers say about tattoo numbing cream

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall27%

“Excellent product”

Soft Feel7%

“Creamy”

Value For Money7%

“Great value for the Price”

Efficiency7%

“The cream worked really well on my new tattoo”

Moist/Dry6%

“helps keep new tattoos moisturized”

Ease Of Use4%

“Easy to use”

Soothing Effect4%

“I can relax”

Itch Relief4%

“Tattoo healed really well with little itching or peeling”

Protection4%

“I feel this is a good protective barrier for the first couple of days”

Thickness3%

“Thick good for new ink”

What buyers complain about

Thickness15%

“The cream is far too thick”

Functionality-Overall14%

“Didn't work”

Allergies7%

“I came out in a rash”

Natural Resource Wastage6%

“so there can be a bit of wastage”

Quality-Overall6%

“Absolutely crap”

Skin Health6%

“burns the skin”

Size-Overall5%

“Tiny”

Value For Money3%

“I thought it was expensive for the size”

Adhesion/Stickiness3%

“literally like glue”

Durability3%

“doesnt last as long”

Top return reasons

Functionality-Overall43%
Advertised Vs Actual Product36%
Skin Health14%
Ingredients-Overall7%

Common questions

Is tattoo numbing cream profitable to sell on Amazon United Kingdom?
The niche generates £199K/yr across 10 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Skip it (42/100).
How competitive is the tattoo numbing cream niche?
8 brands and 27 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in tattoo numbing cream?
Top complaints mined from reviews: Thickness, Functionality-Overall, Allergies. The return rate is 0.0%.
When does demand for tattoo numbing cream peak?
Demand peaks in Aug–Sep; the busiest month runs 2.1× the quietest.
What does it cost to enter the tattoo numbing cream niche?
Listings span £5.30–£29.88; the average listing price is £12.43 (sweet spot $15–$100). The average incumbent carries 1,507 reviews — the moat a new listing must climb.