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Tattoo Kit

Maybe

An estimated 0.7% of orders come back. But buyers convert on only 2.1% of searches, so Tattoo Kit is a Maybe.

Flapen Score
55
55 / 100
Top 15% of 2,481 Beauty niches · +8 vs the category median of 47
Market size
£705K/yr949K searches / yr
90-day growth
+1.5%search demand this quarter
Competition
60%top-5 click share · 10 brands · 13 sellers

Flapen Score

Tattoo Kit against its category

The dotted line is the Beauty average. Past it, Tattoo Kit is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tattoo Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tattoo Kit 949K times last year and spent an estimated £705K. The top 5 brands take 87% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 949K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £705K a year.

Searches, last 12 months
949K
Growth, 90 days vs prior 90
+1.5%
Conversion, latest week
2.1%
Market size, estimated
£705Ka year
Peak month
July1.2× the quietest month
Top search term
tattoo gun266K searches a year

02 · Price

A sale here is worth £35.39.

Listings sell for £35.39 on average, from £13.06 to £86.34. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £35.39 that is £9K to £18K a year per listing.

Average price
£35.39inside the $15 to $100 sweet spot
Price range
£13.06–£86.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£9K–£18K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

26% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #321 within Make-up. It carries 276 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
26%
Prime listings
100%
Out of stock, average day
13.2%
Average rank
#321in Make-up
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
276per listing
Listings tracked
27

04 · Newcomers

5 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
5Amazon's first-year sales bar
Average brand age
30 months

Products

Top Tattoo Kit products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

£0£71K£141K£212K£282K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

13

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 92%

Open market

9%

  • POSEIDON44%
  • Neebol16%
  • STIGMA12%
  • RHEIN9%
  • Solong Tattoo7%
  • PFARRER4%
  • Open — no brand owns it (4 brands, 9%)

Demand

Tattoo Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KHoliday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Tattoo Kit search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tattoo gun266K/yr
  • tattoo kit309K/yr
  • tattoo machine83K/yr
  • tattoo pen46K/yr
  • tattoo gun kit34K/yr
  • tattoo kit for beginners14K/yr
  • tattoo machines25K/yr
  • tatoo gun kit23K/yr
  • tattoo gun kit for beginners with ink22K/yr
  • tattoo machine kit21K/yr

Reviews and returns

What reviews say buyers love and hate about Tattoo Kit

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Ease Of Use”
13%of negative reviews mention “Functionality-Overall”
0.7%of orders come back
“Wont turn on at all”
A buyer, on “Functionality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Tattoo Kit questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data