tattoo kit
Worth a lookShows low returns (0.7%), but weak search conversion (2.1%) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible£35.39avg listing price — sweet spot $15–$100
Price range
Great£13.06–£86.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great276.44avg incumbent reviews — the moat a new listing must climb
Market size
Good£705K£705K/yr · 949K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, tattoo kit is a £705K/yr Amazon United Kingdom market (949K searches/yr). The top 5 brands hold 87% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
tattoo kit market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- £531K–£708K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #321
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 26%
- Out of stock
- 13.2%
- Avg brand age
- 30 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
13
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
60%
Top 20: 92%
Open market
9%
- POSEIDON44%
- Neebol16%
- STIGMA12%
- RHEIN9%
- Solong Tattoo7%
- PFARRER4%
- Open — no brand owns it (4 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top tattoo kit search terms
- tattoo gun266K/yr
- tattoo kit309K/yr
- tattoo machine83K/yr
- tattoo pen46K/yr
- tattoo gun kit34K/yr
- tattoo kit for beginners14K/yr
- tattoo machines25K/yr
- tatoo gun kit23K/yr
- tattoo gun kit for beginners with ink22K/yr
- tattoo machine kit21K/yr
Top tattoo kit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
POSEIDON Tattoo Gun Kit Wireless Tattoo Pen Kit with Long-Lasting Battery & Complete Starter Supplies | Professional Cordless Tattoo Machine for Beginners | Includes 20 Needles Inks Practice Skin
POSEIDON£22.944.1★50 rev
Neebol Tattoo Gun Kit for Beginners Wireless Tattoo Gun with 1600mAh Battery Tattoo Pen Machine 10 Cartridge Needles Black & Color Ink Set Complete Tattoo Kit
Neebol£20.144.6★230 rev
STIGMA Wireless Tattoo Machine Kit Rotary Complete Tattoo Set with 20Pcs Tattoo Cartridges Needles and Wireless Power Supply Battery for Beginners and Artists STP89KITP802-2
STIGMA£38.054.4★1,340 rev
RHEIN Tattoo Gun Kit Tattoo Pen Machine with 1600mAh Battery Adjustable Voltages 10Pcs Cartridge Needles 7 Inks RNP76KITUK-7
RHEIN£22.684.2★696 rev
POSEIDON Wireless Tattoo Pen Kit - Professional Cordless Tattoo Gun with 1500mAh Battery & 20 Cartridge Needles | Complete Tattoo Machine Kit for Beginners
POSEIDON£33.284.5★111 rev
Newest
by launch date
POSEIDON Tattoo Gun Kit Rotary Tattoo Machine with 2×1200mAh Capacity Tattoo Batteries Tattoo Pen 20 Tattoo Cartridge Needles Black & Color Ink Set tattoo kit for beginners complete set
Gaea£21.8510 rev
STIGMA Wireless Rotary Tattoo Pen Machine - 1800 mAh Battery 2PCS with 20Pcs Cartridge Needles 10Pcs Ink Tattoo Machine Kit ST-TKE101AUK-7
STIGMA£86.346 rev
STIGMA Wireless Tattoo Gun Kit Rotary Pen Machine Kit with 2 Batteries 11 Tattoo inks 20 Cartridge Needles Transfer Paper Tattoo Supplies forArtists & Beginners ST-TKP101AUK-3
STIGMA£38.1611 rev
POSEIDON Cordless Tattoo Gun Kit for Beginners Tattoo Pen Kit with 2300mAh Battery 20 Needles Inks & Practice Skin Complete Tattoo Machine kit Tattoo Supplies
Gaea£25.8812 rev
POSEIDON Tattoo Gun Kit Wireless Tattoo Pen Kit with Long-Lasting Battery & Complete Starter Supplies | Professional Cordless Tattoo Machine for Beginners | Includes 20 Needles Inks Practice Skin
POSEIDON£22.9450 rev
Trending
90-day click momentumSTIGMA Wireless Tattoo Gun Kit Rotary Pen Machine Kit with 2 Batteries 11 Tattoo inks 20 Cartridge Needles Transfer Paper Tattoo Supplies forArtists & Beginners ST-TKP101AUK-3
STIGMA£38.164.7★
POSEIDON Tattoo Gun Kit Wireless Tattoo Pen Kit with 2 Long-Lasting Batteries & Complete Starter Supplies Professional Cordless Tattoo Machine for Beginners Includes 20 Needles Inks Practice Skin
POSEIDON£25.204.1★
STIGMA Wireless Rotary Tattoo Pen Machine - 1800 mAh Battery 2PCS with 20Pcs Cartridge Needles 10Pcs Ink Tattoo Machine Kit ST-TKE101AUK-7
STIGMA£86.344.6★
POSEIDON Tattoo Gun Kit Rotary Tattoo Machine with 2×1200mAh Capacity Tattoo Batteries Tattoo Pen 20 Tattoo Cartridge Needles Black & Color Ink Set tattoo kit for beginners complete set
Gaea£21.854.8★
POSEIDON Tattoo Gun Kit Wireless Tattoo Pen Kit with Long-Lasting Battery & Complete Starter Supplies | Professional Cordless Tattoo Machine for Beginners | Includes 20 Needles Inks Practice Skin
POSEIDON£22.944.1★
What buyers say about tattoo kit
What buyers praise and complain about, mined from review topics.What buyers love
“easy to handle”
“Excellent value”
“Excellent product”
“Long lasting batteries”
“It came fully charged”
“It offers a lightweight”
“comfortable to use”
“Seems to work well and as advertised”
“the ergonomic design makes it easy to maintain precision during long practice sessions”
“it had clear instructions which are very easy to follow”
What buyers complain about
“Wont turn on at all”
“The Coloured Inks are a little iffy”
“And the one I brought this time is a lot lower quality”
“you're looking in the wrong price bracket”
“Only had it few months hardly used an its dont work needle dont move no more”
“Cd marker pen instead of a tattoo pen? 3 stars because the tattoo pen it comes with, in which I would have freehand drawn on skin to tattoo with, literally says cd marker on it, and you definitely should not use a cd marker to fix up your tattoo stencil or freehand on your skin”
“Charged once the machine wont turn back on also has really burnt smell from charging port”
“Anyones machine go dead then just stop working”
“its very thick”
“made from cheap non durable materials”
Top return reasons
Common questions
- Is tattoo kit profitable to sell on Amazon United Kingdom?
- The niche generates £705K/yr across 27 tracked products. 5 of 13 products launched in the last 360 days are still selling. 90-day search growth is +1.5%. Flapen's verdict: Worth a look (55/100).
- How competitive is the tattoo kit niche?
- 10 brands and 13 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in tattoo kit?
- Top complaints mined from reviews: Functionality-Overall, Color, Quality-Overall. The return rate is 0.7%.
- When does demand for tattoo kit peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the tattoo kit niche?
- Listings span £13.06–£86.34; the average listing price is £35.39 (sweet spot $15–$100). The average incumbent carries 276 reviews — the moat a new listing must climb.