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Tattoo Ink

Tattoo Ink shows low returns (0.2%), but soft demand (-0.1% this quarter) keeps it on the watch list.

Flapen Score

50
Worth a look

Top 34% of 2,481 Beauty niches · +3 vs the category median of 47

Market size 35Growth 25Conversion 67Competition 36Returns 99Price range 51Avg price 64Brand share 39Review moat 78Quality gap 48
This niche Category average · 2,481 niches

Is Tattoo Ink profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Tattoo Ink is a £172K/yr Amazon United Kingdom market (208K searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 50/100.

Tattoo Ink: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -0.1% over the last 90 days and 6.1% of searches end in a purchase.

£172K

revenue / yr

Units sold / yr15K
Search volume / yr-0.1%208K
Conversion rate6.1%
Avg price£13.69

Who owns the niche?

The top 5 brands hold 82% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers9 · 32
Top-5 product click share63%
Open market19%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement18%
New entrants (1y)3· 1 succeeded
Avg rating4.5★
Avg reviews432

Top Tattoo Ink products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

£0£17K£34K£52K£69K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

32

Top-5 brand share

82%

Top 20: 96%

Top-5 click share

63%

Top 20: 100%

Open market

12%

  • HAWINK36%
  • GTARTISTOO17%
  • PFARRER10%
  • CNC10%
  • DYNAMIC9%
  • Rnigra7%
  • Open — no brand owns it (3 brands, 12%)

Tattoo Ink demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume208KCVR6.1%Products17Brands9Top 5 Brands82%OOS Rate12.3%Rating4.5★Reviews432Avg BSR#253
6K4KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Tattoo Ink search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • tattoo ink138K/yr
  • black tattoo ink35K/yr
  • tattoo ink black9K/yr
  • tattoo ink set11K/yr
  • black ink tattoo4K/yr
  • ink tattoo black4K/yr
  • tattoo black ink4K/yr
  • tatoo ink3K/yr

What reviews say buyers love and hate about Tattoo Ink

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Color34%

bright colours

Quality-Overall15%

No complaints so far

Ease Of Use11%

Good to work with

Ink Refill10%

This ink is really good

Value For Money9%

its really good quality for the price

What buyers complain about

83% of reviews
Thickness17%

Liquid is very thick can't pull though my needle what a waste

Color17%

Dont see any difference between the normal black

Ink Leakage11%

the ink ended up falling out

Leak-Proof11%

Arrived leaking

Hard Feel11%

Weird hard lump of ink

Tattoo Ink return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

18%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Ink Refill
35%
2Leak-Proof
16%
3Advertised Vs Actual Product
12%
4Ink Leakage
9%
5Color
5%

Common Tattoo Ink questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tattoo Ink 50/100 on Amazon United Kingdom — Worth a look. The niche generates £172K/yr across 17 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -0.1% over the last 90 days.
Search demand for Tattoo Ink on Amazon United Kingdom is steady year-round — the busiest month runs 1.4× the quietest.