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Tattoo Ink

Maybe

An estimated 0.2% of orders come back. But demand is soft, at -0.1% this quarter, so Tattoo Ink is a Maybe.

Flapen Score
50
50 / 100
Top 34% of 2,481 Beauty niches · +3 vs the category median of 47
Market size
£172K/yr208K searches / yr
90-day growth
-0.1%search demand this quarter
Competition
63%top-5 click share · 9 brands · 32 sellers

Flapen Score

Tattoo Ink against its category

The dotted line is the Beauty average. Past it, Tattoo Ink is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tattoo Ink market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tattoo Ink 208K times last year and spent an estimated £172K. The top 5 brands take 82% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £172K a year.

Searches, last 12 months
208K
Growth, 90 days vs prior 90
-0.1%
Conversion, latest week
6.1%
Market size, estimated
£172Ka year
Peak month
February1.4× the quietest month
Top search term
tattoo ink138K searches a year

02 · Price

A sale here is worth £13.69.

Listings sell for £13.69 on average, from £4.11 to £26.38. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £13.69 that is £3K to £7K a year per listing.

Average price
£13.69under the $15 to $100 sweet spot
Price range
£4.11–£26.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

18% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #253 within Make-up. It carries 432 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
18%
Prime listings
100%
Out of stock, average day
12.3%
Average rank
#253in Make-up
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
432per listing
Listings tracked
17

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Tattoo Ink products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

32

Top-5 brand share

82%

Top 20: 96%

Top-5 click share

63%

Top 20: 100%

Open market

12%

  • Brand 136%
  • Brand 217%
  • Brand 310%
  • Brand 410%
  • Brand 59%
  • Brand 67%
  • Open — no brand owns it (3 brands, 12%)

Demand

Tattoo Ink search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Tattoo Ink search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tattoo ink138K/yr
  • black tattoo ink35K/yr
  • tattoo ink black9K/yr
  • tattoo ink set11K/yr
  • black ink tattoo4K/yr
  • ink tattoo black4K/yr
  • tattoo black ink4K/yr
  • tatoo ink3K/yr

Reviews and returns

What reviews say buyers love and hate about Tattoo Ink

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Color”
17%of negative reviews mention “Thickness”
0.2%of orders come back
“Liquid is very thick can't pull though my needle what a waste”
A buyer, on “Thickness”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Tattoo Ink questions

Answered from the same tracked data.