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Tanning Tablets

Pass

Tanning Tablets scores 65 out of 100, a Pass. Shoppers spend an estimated $358K a year here, demand is soft, at -28.0% this quarter, and an estimated 0.0% of orders come back.

Flapen Score
65
65 / 100
Top 2% of 2,481 Beauty niches · +18 vs the category median of 47
Market size
£358K/yr484K searches / yr
90-day growth
-28.0%search demand this quarter
Competition
46%top-5 click share · 30 brands · 48 sellers

Flapen Score

Tanning Tablets against its category

The dotted line is the Beauty average. Past it, Tanning Tablets is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tanning Tablets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tanning Tablets 484K times last year and spent an estimated £358K. The top 5 brands take 46% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 484K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -28.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £358K a year.

Searches, last 12 months
484K
Growth, 90 days vs prior 90
-28.0%
Conversion, latest week
5.5%
Market size, estimated
£358Ka year
Peak month
March10.6× the quietest month
Top search term
tanning gummies230K searches a year

02 · Price

A sale here is worth £13.44.

Listings sell for £13.44 on average, from £5.10 to £28.28. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £13.44 that is £10K to £13K a year per listing.

Average price
£13.44under the $15 to $100 sweet spot
Price range
£5.10–£28.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£10K–£13K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #169 within Sun Care & Tanning. It carries 291 reviews at 3.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
94%
Out of stock, average day
11.0%
Average rank
#169in Sun Care & Tanning
Average rating
3.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
291per listing
Listings tracked
35

04 · Newcomers

4 of last year's 25 launches cleared the first-year sales bar.

25 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
25
Successful launches
4Amazon's first-year sales bar
Average brand age
43 months

Products

Top Tanning Tablets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

30 rising

Sellers

48

Top-5 brand share

46%

Top 20: 88%

Top-5 click share

46%

Top 20: 83%

Open market

49%

  • Brand 116%
  • Brand 210%
  • Brand 39%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Tanning Tablets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 10.6×

Search terms

Top Tanning Tablets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tanning gummies230K/yr
  • tanning tablets63K/yr
  • tanning gummies fast tan without sun38K/yr
  • best tanning tablets without sun11K/yr
  • tan gummies17K/yr
  • tanning tablets fast tan without sun12K/yr
  • tan tablets11K/yr
  • melanin booster for tanning7K/yr
  • tanning pills11K/yr
  • best tanning gummies6K/yr

Reviews and returns

What reviews say buyers love and hate about Tanning Tablets

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Taste-Overall”
28%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Did not work”
A buyer, on “Functionality-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Tanning Tablets questions

Answered from the same tracked data.