Tanning Oil
Tanning Oil shows demand growing +328.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 7% of 2,481 Beauty niches · +12 vs the category median of 47
Is Tanning Oil profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Tanning Oil is a £342K/yr Amazon United Kingdom market (656K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 59/100.
Tanning Oil: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +328.7% over the last 90 days and 8.0% of searches end in a purchase.
£342K
revenue / yr
Who owns the niche?
The top 5 brands hold 91% of demand, so 9% of the market is open.
9%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 30 products
Top Tanning Oil products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Malibu Sun Bronzing Fast Tanning Oil with Beta Carotene Hydrating Bronzing Body Oil with Tropical Coconut Fragrance Water Resistant 200ml
- Price
- £4.98
- Rating
- 4.5/5
- Reviews
- 3,022
- Age
- 13y ago
Malibu Sun Fast Tanning Bronzing Body Butter Tan Accelerator SPF 0 300ml
- Price
- £5.07
- Rating
- 4.4/5
- Reviews
- 6,409
- Age
- 12y ago
Malibu Sun SPF 8 Bronzing Tanning Oil 200ml
- Price
- £4.29
- Rating
- 4.5/5
- Reviews
- 2,250
- Age
- 7y ago
Hawaiian Tropic Glowing Tanning Oil 200ml Tropical Scent with Vitamin E Vegan
- Price
- £6.05
- Rating
- 4.6/5
- Reviews
- 11,085
- Age
- 16y ago
Malibu Sun SPF 15 Bronzing Tanning Oil Spray with Coconut Oil 200ml
- Price
- £4.04
- Rating
- 4.5/5
- Reviews
- 2,250
- Age
- 9y ago
Trending
90-day click momentum
Malibu Sun Bronzing Fast Tanning Oil With Beta Carotene 100ml
- Price
- £3.49
- Rating
- 4.2/5
- Reviews
- 640
- Age
- 8y ago
Piz Buin Tan and Protect Tan Accelerating Oil Spray SPF 15 150 ml (Pack of 1)
- Price
- £7.24
- Rating
- 4.5/5
- Reviews
- 3,870
- Age
- 13y ago
Malibu Sun SPF 30 Non-Greasy Dry Oil Spray for Tanning High Protection Water Resistant 100 ml (Pack of 1)
- Price
- £3.97
- Rating
- 4.5/5
- Reviews
- 1,196
- Age
- 12y ago
Malibu Sun SPF 15 Bronzing Tanning Oil Spray with Argan Oil 200ml
- Price
- £5.17
- Rating
- 4.4/5
- Reviews
- 755
- Age
- 9y ago
Malibu Sun Fast Tanning Bronzing Body Butter Tan Accelerator SPF 0 300ml
- Price
- £5.07
- Rating
- 4.4/5
- Reviews
- 6,409
- Age
- 12y ago
Newest
by launch date
Malibu Sun SPF 8 Bronzing Tanning Oil 100ml
- Price
- £3.09
- Rating
- 4.6/5
- Reviews
- 223
- Age
- 2y ago
Garnier Ambre Solaire Sun Cream Spray SPF 30 Ideal Bronze Protective Oil Sunscreen Tan Enhancing High Sun Protection Factor 30 Shea Butter Water Resistant Non-Greasy UVA & UVB Protect 150ml
- Price
- £5.79
- Rating
- 4.6/5
- Reviews
- 1,099
- Age
- 4y ago
BYROKKO Shine Brown Tanning Accelerator 210ml - Fast Bronzing Sunbed Cream and Outdoor Tan Enhancer - Deep Natural Glow with Oil-Rich Water-Resistant and Hydrating Formula
- Price
- £12.96
- Rating
- 4.3/5
- Reviews
- 21,400
- Age
- 4y ago
BYROKKO Shine Brown Tanning Oil (150 ml) XXL Sunbed Tanning Accelerator for Outdoor Sun or Indoor Tanning Bed Lotion Fast Bronzer with Premium Natural Ingredients for Deep Long-Lasting Glow
- Price
- £12.17
- Rating
- 4.4/5
- Reviews
- 4,274
- Age
- 5y ago
Hawaiian Tropic Glowing Protection Sunscreen Dry Oil Spray Mist Water Resistant SPF 30 UVA plus UVB Protection Sunscreen Spray Tropical Scent Sun Lotion with Island Botanicals 200 ml
- Price
- £6.17
- Rating
- 4.6/5
- Reviews
- 901
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 falling
Sellers
235
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
49%
Top 20: 88%
Open market
6%
- Malibu61%
- HAWAIIAN Tropic18%
- Piz Buin5%
- Garnier4%
- BYROKKO SHINEBROWN4%
- Calypso4%
- Open — no brand owns it (3 brands, 6%)
Tanning Oil demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jun, Jul · busiest ÷ quietest = 18.0×
Top Tanning Oil search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- tanning oil265K/yr
- malibu sun cream82K/yr
- malibu tanning oil51K/yr
- hawaiian tropic tanning oil56K/yr
- sun oil36K/yr
- tanning oil with spf24K/yr
- tanning sun cream16K/yr
- tan accelerator with spf13K/yr
- sun oil with tan accelerator12K/yr
- bronzing sun cream12K/yr
What reviews say buyers love and hate about Tanning Oil
What buyers mention most, as a share of all reviews.
What buyers love
72% of reviews“Beautiful smell”
“Good for the price”
“its good quality oil”
“Very useful for skin”
“does the job”
What buyers complain about
67% of reviews“Feels very oily”
“And it smells odd”
“Rash, tight skin, etc”
“Very small”
“Can stain”
Tanning Oil return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
8%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Tanning Oil questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
