Tanning Oil
MaybeSearch demand grew +328.7% this quarter. But prices span $3.09–$14.93, mostly outside the sweet spot, so Tanning Oil is a Maybe.
- Flapen Score
- 59 / 100Top 7% of 2,481 Beauty niches · +12 vs the category median of 4759
- Market size
- £342K/yr656K searches / yr
- 90-day growth
- +328.7%search demand this quarter
- Competition
- 49%top-5 click share · 9 brands · 235 sellers
Flapen Score
Tanning Oil against its category
The dotted line is the Beauty average. Past it, Tanning Oil is stronger. Inside it, weaker.
Market
The Tanning Oil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tanning Oil 656K times last year and spent an estimated £342K. The top 5 brands take 91% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 8.0% of those searches ended in a purchase.
Shoppers searched for this 656K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +328.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £342K a year.
- Searches, last 12 months
- 656K
- Growth, 90 days vs prior 90
- +328.7%
- Conversion, latest week
- 8.0%
- Market size, estimated
- £342Ka year
- Peak month
- May18.0× the quietest month
- Top search term
- tanning oil265K searches a year
02 · Price
A sale here is worth £6.55.
Listings sell for £6.55 on average, from £3.09 to £14.93. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At £6.55 that is £8K to £10K a year per listing.
- Average price
- £6.55under the $15 to $100 sweet spot
- Price range
- £3.09–£14.93
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £8K–£10K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Body. It carries 3,437 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 97%
- Out of stock, average day
- 0.0%
- Average rank
- #34in Body
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,437per listing
- Listings tracked
- 30
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Tanning Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
235
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
49%
Top 20: 88%
Open market
6%
- Brand 161%
- Brand 218%
- Brand 35%
- Brand 44%
- Brand 54%
- Brand 64%
- Open — no brand owns it (3 brands, 6%)
Demand
Tanning Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 18.0×
Search terms
Top Tanning Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tanning oil265K/yr
- malibu sun cream82K/yr
- malibu tanning oil51K/yr
- hawaiian tropic tanning oil56K/yr
- sun oil36K/yr
- tanning oil with spf24K/yr
- tanning sun cream16K/yr
- tan accelerator with spf13K/yr
- sun oil with tan accelerator12K/yr
- bronzing sun cream12K/yr
Reviews and returns
What reviews say buyers love and hate about Tanning Oil
We read the reviews and the return reasons for every product selling here.
“Feels very oily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Cellulite Massager
£199K/yr+31.0%
Anti Chafing Stick
£446K/yr+174.2%
Mens Aftershave
£5.0M/yr+20.0%
Face Gems
£156K/yr+184.1%
England Face Paint
£20K/yr>1,000%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tanning Oil questions
Answered from the same tracked data.