tanning oil
Worth a lookShows demand growing +328.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+328.7%90-day search growth — must beat 0% to launch
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Market size
Good£342K£342K/yr · 656K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,437.33avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Avg price
Bad£6.55avg listing price — sweet spot $15–$100
Price range
Bad£3.09–£14.93cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, tanning oil is a £342K/yr Amazon United Kingdom market (656K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 59/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
tanning oil market data
- Units sold / yr
- 50K–60K
- avg 1,250–1,500/product
- Revenue / yr
- £328K–£393K
- units × avg price
- Conversion rate
- 8.0%
- Avg BSR
- #34
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 60%
- Out of stock
- 0.0%
- Avg brand age
- 50 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
235
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
49%
Top 20: 88%
Open market
6%
- Malibu61%
- HAWAIIAN Tropic18%
- Piz Buin5%
- Garnier4%
- BYROKKO SHINEBROWN4%
- Calypso4%
- Open — no brand owns it (3 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +328.7% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 18.0×
Top tanning oil search terms
- tanning oil265K/yr
- malibu sun cream82K/yr
- malibu tanning oil51K/yr
- hawaiian tropic tanning oil56K/yr
- sun oil36K/yr
- tanning oil with spf24K/yr
- tanning sun cream16K/yr
- tan accelerator with spf13K/yr
- sun oil with tan accelerator12K/yr
- bronzing sun cream12K/yr
Top tanning oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Malibu Sun Bronzing Fast Tanning Oil with Beta Carotene Hydrating Bronzing Body Oil with Tropical Coconut Fragrance Water Resistant 200ml
Malibu£4.984.5★3,022 rev
Malibu Sun Fast Tanning Bronzing Body Butter Tan Accelerator SPF 0 300ml
Malibu£5.074.4★6,409 rev
Malibu Sun SPF 8 Bronzing Tanning Oil 200ml
Malibu£4.294.5★2,250 rev
Hawaiian Tropic Glowing Tanning Oil 200ml Tropical Scent with Vitamin E Vegan
HAWAIIAN Tropic£6.054.6★11,085 rev
Malibu Sun SPF 15 Bronzing Tanning Oil Spray with Coconut Oil 200ml
Malibu£4.044.5★2,250 rev
Newest
by launch date
Malibu Sun SPF 8 Bronzing Tanning Oil 100ml
Malibu£3.09223 rev
Garnier Ambre Solaire Sun Cream Spray SPF 30 Ideal Bronze Protective Oil Sunscreen Tan Enhancing High Sun Protection Factor 30 Shea Butter Water Resistant Non-Greasy UVA & UVB Protect 150ml
Garnier£5.791,099 rev
BYROKKO Shine Brown Tanning Accelerator 210ml - Fast Bronzing Sunbed Cream and Outdoor Tan Enhancer - Deep Natural Glow with Oil-Rich Water-Resistant and Hydrating Formula
BYROKKO SHINEBROWN£12.9621,400 rev
BYROKKO Shine Brown Tanning Oil (150 ml) XXL Sunbed Tanning Accelerator for Outdoor Sun or Indoor Tanning Bed Lotion Fast Bronzer with Premium Natural Ingredients for Deep Long-Lasting Glow
BYROKKO SHINEBROWN£12.174,274 rev
Hawaiian Tropic Glowing Protection Sunscreen Dry Oil Spray Mist Water Resistant SPF 30 UVA plus UVB Protection Sunscreen Spray Tropical Scent Sun Lotion with Island Botanicals 200 ml
HAWAIIAN Tropic£6.17901 rev
Trending
90-day click momentum
Malibu Sun Bronzing Fast Tanning Oil With Beta Carotene 100ml
Malibu£3.494.2★
Piz Buin Tan and Protect Tan Accelerating Oil Spray SPF 15 150 ml (Pack of 1)
Piz Buin£7.244.5★
Malibu Sun SPF 30 Non-Greasy Dry Oil Spray for Tanning High Protection Water Resistant 100 ml (Pack of 1)
Malibu£3.974.5★
Malibu Sun SPF 15 Bronzing Tanning Oil Spray with Argan Oil 200ml
Malibu£5.174.4★
Malibu Sun Fast Tanning Bronzing Body Butter Tan Accelerator SPF 0 300ml
Malibu£5.074.4★
What buyers say about tanning oil
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful smell”
“Good for the price”
“its good quality oil”
“Very useful for skin”
“does the job”
“has a really nice bronzing colour”
“Protects the skin”
“gives you a glow when on”
“PRODUCT DOES WHAT IT SAYS”
“Easy to use”
What buyers complain about
“Feels very oily”
“And it smells odd”
“Rash, tight skin, etc”
“Very small”
“Can stain”
“Firstly, one of the bottles had leaked inside the bag it arrived in”
“As soon as I put this on it burned my skin in the sun it bubbled up”
“Not the best price”
“The product came white instead of orange”
“Doesnt effect product”
Top return reasons
Common questions
- Is tanning oil profitable to sell on Amazon United Kingdom?
- The niche generates £342K/yr across 30 tracked products. 90-day search growth is +328.7%. Flapen's verdict: Worth a look (59/100).
- How competitive is the tanning oil niche?
- 9 brands and 235 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in tanning oil?
- Top complaints mined from reviews: Oily/Greasy, Smell, Allergies. The return rate is 0.1%.
- When does demand for tanning oil peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 18.0× the quietest.
- What does it cost to enter the tanning oil niche?
- Listings span £3.09–£14.93; the average listing price is £6.55 (sweet spot $15–$100). The average incumbent carries 3,437 reviews — the moat a new listing must climb.