Tanning Gel

Shoppers searched for this 260K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved +293.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £274K a year.

Searches, last 12 months

260K

Growth, 90 days vs prior 90

+293.1%

Conversion, latest week

10.5%

Market size, estimated

£274Ka year

Peak month

July23.6× the quietest month

Top search term

malibu tanning butter54K searches a year

Listings sell for £10.01 on average, from £5.07 to £16.67. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £10.01 that is £15K to £20K a year per listing.

Average price

£10.01under the $15 to $100 sweet spot

Price range

£5.07–£16.67

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

1,500–2,000

Revenue per listing a year

£15K–£20K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #58 within Sun Care & Tanning. It carries 6,350 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

100%

Out of stock, average day

8.3%

Average rank

#58in Sun Care & Tanning

Average rating

4.35 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,350per listing

Listings tracked

10

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

44 months