tanning gel
Worth a lookShows demand growing +293.1% this quarter, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Growth
Incredible+293.1%90-day search growth — must beat 0% to launch
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay£274K£274K/yr · 260K searches
Avg price
Okay£10.01avg listing price — sweet spot $15–$100
Review moat
Bad6,350.1avg incumbent reviews — the moat a new listing must climb
Price range
Bad£5.07–£16.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, tanning gel is a £274K/yr Amazon United Kingdom market (260K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 53/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
tanning gel market data
- Units sold / yr
- 20K–25K
- avg 1,500–2,000/product
- Revenue / yr
- £200K–£250K
- units × avg price
- Conversion rate
- 10.5%
- Avg BSR
- #58
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 70%
- Out of stock
- 8.3%
- Avg brand age
- 44 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
91
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Malibu50%
- Carroten33%
- Babaria13%
- BYROKKO SHINEBROWN3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +293.1% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 23.6×
Top tanning gel search terms
- malibu tanning butter54K/yr
- carroten tanning gel43K/yr
- carroten19K/yr
- babaria25K/yr
- tanning butter17K/yr
- carotene tanning gel15K/yr
- tanning gel17K/yr
- babaria exotic bronze12K/yr
- barbarian tanning jelly12K/yr
- malibu bronzing butter7K/yr
Top tanning gel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Malibu Sun Fast Tanning Bronzing Body Butter Tan Accelerator SPF 0 300ml
Malibu£5.074.4★6,409 rev
Carroten Intensive Tanning Gel 150 ml - Tan Accelerator with Coconut Oil and Vitamin A & E - Sunbed Tanning Accelerator - Sunscreen without SPF
Carroten£16.674.3★10,239 rev
Babaria Coconut Tanning Accelerator Gel SPF0-75ml
Babaria£8.004.3★683 rev
Carroten Gold Shimmer Intensive Tanning Gel 150 ml - Tan Express Accelerator - Sunbed Tanning Accelerator - Sunscreen without SPF
Carroten£15.584.3★4,923 rev
Malibu Sun SPF 8 Bronzing Tanning Body Butter with Beta Carotene and Coconut Oil Water Resistant Tropical Coconut Fragrance 300ml
Malibu£5.854.4★6,409 rev
Newest
by launch dateMalibu Sun Fast Tanning Bronzing Body Butter SPF 15 300ml
Malibu£6.406,409 rev
Carroten Intensive Tanning Oil 150 ml - Tan Accelerator with Carrot and Coconut Oils - Sunbed Tanning Accelerator with Vitamin A & E - SPF0
Carroten£10.68397 rev
Babaria Coconut Tanning Accelerator Gel SPF0-75ml
Babaria£8.00683 rev
BYROKKO Shine Brown Tanning Accelerator 210ml - Fast Bronzing Sunbed Cream and Outdoor Tan Enhancer - Deep Natural Glow with Oil-Rich Water-Resistant and Hydrating Formula
BYROKKO SHINEBROWN£12.9621,400 rev
Babaria Unisex Zanahoria BABARIA GELATINA CARROT SPF15 300ML Black Only UK
Babaria£12.53223 rev
Trending
90-day click momentumBabaria Coconut Tanning Accelerator Gel SPF0-75ml
Babaria£8.004.3★
Carroten Intensive Tanning Oil 150 ml - Tan Accelerator with Carrot and Coconut Oils - Sunbed Tanning Accelerator with Vitamin A & E - SPF0
Carroten£10.684.4★
Carroten Intensive Tanning Gel 150 ml - Tan Accelerator with Coconut Oil and Vitamin A & E - Sunbed Tanning Accelerator - Sunscreen without SPF
Carroten£16.674.3★
BYROKKO Shine Brown Tanning Accelerator 210ml - Fast Bronzing Sunbed Cream and Outdoor Tan Enhancer - Deep Natural Glow with Oil-Rich Water-Resistant and Hydrating Formula
BYROKKO SHINEBROWN£12.964.3★
Malibu Sun Fast Tanning Bronzing Body Butter Tan Accelerator SPF 0 300ml
Malibu£5.074.4★
What buyers say about tanning gel
What buyers praise and complain about, mined from review topics.What buyers love
“smells beautiful too”
“Amazing tanning accelerator”
“Brilliant for tanning”
“Made me very nice colour”
“Works well”
“Good value”
“its very moisturising which is allways nice”
“As described”
“gives you a glow when on”
“Best ever great outdoors”
What buyers complain about
“Smaller than I thought”
“The product is greasy”
“Bad reaction”
“Has a bit of a chemical smell in my opinion”
“Waste of money”
“Can stain”
“It didn't give me sunkissed brown”
“It not good cream”
“Doesnt effect product”
“Misleading”
Top return reasons
Common questions
- Is tanning gel profitable to sell on Amazon United Kingdom?
- The niche generates £274K/yr across 10 tracked products. 90-day search growth is +293.1%. Flapen's verdict: Worth a look (53/100).
- How competitive is the tanning gel niche?
- 4 brands and 91 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in tanning gel?
- Top complaints mined from reviews: Size-Overall, Oily/Greasy, Allergies. The return rate is 0.1%.
- When does demand for tanning gel peak?
- Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 23.6× the quietest.
- What does it cost to enter the tanning gel niche?
- Listings span £5.07–£16.67; the average listing price is £10.01 (sweet spot $15–$100). The average incumbent carries 6,350 reviews — the moat a new listing must climb.