How competitive is the Tanning Gel niche on Amazon United Kingdom?

4 brands and 91 sellers compete in Tanning Gel on Amazon United Kingdom. The top 5 Tanning Gel products take 87% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Tanning Gel?

Tanning Gel buyers on Amazon United Kingdom complain most about Size-Overall, Oily/Greasy, Allergies, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Tanning Gel niche?

Tanning Gel sells for £10.01 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.07–£16.67. The average incumbent carries 6,350 reviews — the moat a new listing must climb.

Tanning Gel

Tanning Gel shows demand growing +293.1% this quarter, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Signals Trending

Flapen Score

Worth a look

Top 22% of 2,481 Beauty niches · +6 vs the category median of 47

This niche Category average · 2,481 niches

Is Tanning Gel profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Tanning Gel is a £274K/yr Amazon United Kingdom market (260K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 53/100.

Tanning Gel: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +293.1% over the last 90 days and 10.5% of searches end in a purchase.

£274K

revenue / yr

Units sold / yr25K

Search volume / yr+293.1%260K

Conversion rate10.5%

Avg price£10.01

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 91

Top-5 product click share87%

Open market0%

Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 10 products

Top Tanning Gel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Malibu Sun Fast Tanning Bronzing Body Butter Tan Accelerator SPF 0 300ml

Price: £5.07
Rating: 4.4/5
Reviews: 6,409
Age: 12y ago

Carroten Intensive Tanning Gel 150 ml - Tan Accelerator with Coconut Oil and Vitamin A & E - Sunbed Tanning Accelerator - Sunscreen without SPF

Price: £16.67
Rating: 4.3/5
Reviews: 10,239
Age: 12y ago

Babaria Coconut Tanning Accelerator Gel SPF0-75ml

Price: £8.00
Rating: 4.3/5
Reviews: 683
Age: 3y ago

Carroten Gold Shimmer Intensive Tanning Gel 150 ml - Tan Express Accelerator - Sunbed Tanning Accelerator - Sunscreen without SPF

Price: £15.58
Rating: 4.3/5
Reviews: 4,923
Age: 11y ago

Malibu Sun SPF 8 Bronzing Tanning Body Butter with Beta Carotene and Coconut Oil Water Resistant Tropical Coconut Fragrance 300ml

Price: £5.85
Rating: 4.4/5
Reviews: 6,409
Age: 8y ago

Newest

by launch date

Malibu Sun Fast Tanning Bronzing Body Butter SPF 15 300ml

Price: £6.40
Rating: 4.4/5
Reviews: 6,409
Age: 1y ago

Carroten Intensive Tanning Oil 150 ml - Tan Accelerator with Carrot and Coconut Oils - Sunbed Tanning Accelerator with Vitamin A & E - SPF0

Price: £10.68
Rating: 4.4/5
Reviews: 397
Age: 3y ago

Babaria Coconut Tanning Accelerator Gel SPF0-75ml

Price: £8.00
Rating: 4.3/5
Reviews: 683
Age: 3y ago

BYROKKO Shine Brown Tanning Accelerator 210ml - Fast Bronzing Sunbed Cream and Outdoor Tan Enhancer - Deep Natural Glow with Oil-Rich Water-Resistant and Hydrating Formula

Price: £12.96
Rating: 4.3/5
Reviews: 21,400
Age: 4y ago

Babaria Unisex Zanahoria BABARIA GELATINA CARROT SPF15 300ML Black Only UK

Price: £12.53
Rating: 4.3/5
Reviews: 223
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

Malibu50%
Carroten33%
Babaria13%
BYROKKO SHINEBROWN3%

Tanning Gel demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume260KCVR10.5%Products10Brands4Top 5 Brands100%OOS Rate8.3%Rating4.3★Reviews6,350Avg BSR#58

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 23.6×

Top Tanning Gel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

malibu tanning butter54K/yr +835.5%12.5% conv.
carroten tanning gel43K/yr +224.6%6.4% conv.
carroten19K/yr +214.3%4.3% conv.
babaria25K/yr +150.2%3.1% conv.
tanning butter17K/yr +282.5%6.9% conv.
carotene tanning gel15K/yr +245.0%7.7% conv.
tanning gel17K/yr +190.0%4.0% conv.
babaria exotic bronze12K/yr +521.5%5.5% conv.
barbarian tanning jelly12K/yr +348.1%4.2% conv.
malibu bronzing butter7K/yr +236.4%9.8% conv.

What reviews say buyers love and hate about Tanning Gel

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

Smell25%

“smells beautiful too”

Quality-Overall17%

“Amazing tanning accelerator”

Suitability Combination Skin16%

“Brilliant for tanning”

Color6%

“Made me very nice colour”

Efficiency6%

“Works well”

What buyers complain about

73% of reviews

Size-Overall13%

“Smaller than I thought”

Oily/Greasy11%

“The product is greasy”

Allergies10%

“Bad reaction”

Smell9%

“Has a bit of a chemical smell in my opinion”

Value For Money8%

“Waste of money”

Tanning Gel return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

10%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Oily/Greasy

17%

2Product Condition

3Leak-Proof

4Advertised Vs Actual Product

5Defective Material/Parts

Common Tanning Gel questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tanning Gel 53/100 on Amazon United Kingdom — Worth a look. The niche generates £274K/yr across 10 tracked products. Search demand moved +293.1% over the last 90 days.