tanning brush
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Growth
Great+97.9%90-day search growth — must beat 0% to launch
Review moat
Great261.63avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Bad£80K£80K/yr · 125K searches
Avg price
Bad£5.61avg listing price — sweet spot $15–$100
Price range
Bad£3.34–£8.64cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, tanning brush is a £80K/yr Amazon United Kingdom market (125K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 57/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
tanning brush market data
- Units sold / yr
- 13K–15K
- avg 750–1,000/product
- Revenue / yr
- £70K–£84K
- units × avg price
- Conversion rate
- 11.4%
- Avg BSR
- #105
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 6.8%
- Avg brand age
- 27 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
21
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
26%
- Yoolly26%
- ST. MORIZ11%
- Tanologist10%
- Start Makers9%
- Twinsun9%
- DIVINA VITAE8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +97.9% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.0×
Top tanning brush search terms
- tanning brush32K/yr
- fake tan brush23K/yr
- tan brush16K/yr
- tanning brush for body11K/yr
- body brush for tan9K/yr
- self tan brush8K/yr
- body makeup brush8K/yr
- tanning brush for body and face4K/yr
- tan brush body3K/yr
- body brush makeup3K/yr
Top tanning brush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tanning Self Tan Brush Portable Face & Body Brush Self Tan Applicator for Tanners Mousse Kabuki Foundation (Rose Gold)
Yoolly£4.434.5★189 rev
St Moriz Self Tan Applicator Blending Brush | For Face Body & Hard to Reach Areas | Streak-Free Airbrush Finish | Use with Any Fake Tan
ST. MORIZ£6.814.2★89 rev
Tanologist KABUKI Face & Body Blending Brush Self Tan Applicator for an Airbrushed Finish
Tanologist£7.314.6★1,256 rev
Tanning Brush Start Makers Pink Makeup Brushes Kabuki Self-tanning Brush for Liquid Cream and Powder Face Makeup for Body & Leg Makeup
Start Makers£3.904.4★104 rev
Extra Large Body Makeup Brush for Self Tanner Self Tan Back Applicator Brush for Bronzers Blend Self Tanning Applicator Oval Face Leg Makeup Brush with Drawstring Bag (Rose One Size)
Twinsun£6.054.2★85 rev
Newest
by launch date
Body Brush For Tan Self Tan Brush With Two Sizes Tanning Brush For Body And Face Large Makeup Brush For Body Makeup Application Round And Rectangular Rose Gold Brushes Measuring 8.8 x 3 cm And 6.8
DXPETA£8.111 rev
Self Tan Brush Soft Brush Portable Self Tanning Brush Self Tanner Face Brush For Body & Leg MakeupRose Gold
MERVYNIA£3.373 rev
Large Self Tanning Brush Self Tan brush Applicator Brush for Bronzers Blend Self Tanning Applicator Large Body Makeup Brush for Makeup Legs Arms Face and Body
ZKFSIE£6.4116 rev
Tanning Brush for Body and Face Self Tan Brush for Legs & Arms Body Makeup Brushes for Blending Self Tanning Mousse & Lotion Soft Synthetic Tan Brushes
DUAIU£5.0332 rev
Extra Large Body Makeup Brush Bronzer Tanning Brush For Body And Face Legs 3 Inch Wide Soft Kabuki Brushes For Fake Tan Blusher Foundation Setting Powder (Rose Gold)
HZHSGLY£5.9113 rev
Trending
90-day click momentumBody Brush For Tan Self Tan Brush With Two Sizes Tanning Brush For Body And Face Large Makeup Brush For Body Makeup Application Round And Rectangular Rose Gold Brushes Measuring 8.8 x 3 cm And 6.8
DXPETA£8.114.0★
Self Tan Brush Soft Brush Portable Self Tanning Brush Self Tanner Face Brush For Body & Leg MakeupRose Gold
MERVYNIA£3.375.0★
Watermans Tanning Brush for face & body also great for foundation
WATERMANS£4.903.9★
Extra Large Body Makeup Brush Bronzer Tanning Brush For Body And Face Legs 3 Inch Wide Soft Kabuki Brushes For Fake Tan Blusher Foundation Setting Powder (Rose Gold)
HZHSGLY£5.914.9★
Extra Large Body Makeup Brush for Self Tanner Self Tan Back Applicator Brush for Bronzers Blend Self Tanning Applicator Oval Face Leg Makeup Brush with Drawstring Bag (Rose One Size)
Twinsun£6.054.2★
What buyers say about tanning brush
What buyers praise and complain about, mined from review topics.What buyers love
“Love this brush so soft”
“Good brush”
“Worth the money”
“Good quality”
“easy to use”
“these items made it so much easier to apply”
“Does the job”
“Much better application for tanning my face when compared to mitt”
“works well”
“also easy to clean”
What buyers complain about
“Glove slightly large if you have tiny hands like me”
“waste of money”
“Glove leaks around seem a bit”
“Hard to use as the bristles are packed too tightly”
“I wish I had gone for pale as it looked orange on me”
“Not that substantial”
“not the best quality is poor”
“then brush broke off handle”
“Nothing unusual about the material or quality at this price point”
Top return reasons
Common questions
- Is tanning brush profitable to sell on Amazon United Kingdom?
- The niche generates £80K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +97.9%. Flapen's verdict: Worth a look (57/100).
- How competitive is the tanning brush niche?
- 16 brands and 21 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in tanning brush?
- Top complaints mined from reviews: Size-Overall, Value For Money, Leak-Proof. The return rate is 0.1%.
- When does demand for tanning brush peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 6.0× the quietest.
- What does it cost to enter the tanning brush niche?
- Listings span £3.34–£8.64; the average listing price is £5.61 (sweet spot $15–$100). The average incumbent carries 262 reviews — the moat a new listing must climb.