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Tanning Brush

Tanning Brush shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

57
Worth a look

Top 11% of 2,481 Beauty niches · +10 vs the category median of 47

Market size 20Growth 90Conversion 93Competition 32Returns 100Price range 0Avg price 16Brand share 65Review moat 87Quality gap 50
This niche Category average · 2,481 niches

Is Tanning Brush profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Tanning Brush is a £80K/yr Amazon United Kingdom market (125K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 57/100.

Tanning Brush: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +97.9% over the last 90 days and 11.4% of searches end in a purchase.

£80K

revenue / yr

Units sold / yr15K
Search volume / yr+97.9%125K
Conversion rate11.4%
Avg price£5.61

Who owns the niche?

The top 5 brands hold 66% of demand, so 34% of the market is open.

34%

open market share

Brands · sellers16 · 21
Top-5 product click share66%
Open market34%
Avg brand age27 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement81%
New entrants (1y)2· 0 succeeded
Avg rating4.5★
Avg reviews262

Top Tanning Brush products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

£0£8K£16K£24K£32K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

21

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

26%

  • Yoolly26%
  • ST. MORIZ11%
  • Tanologist10%
  • Start Makers9%
  • Twinsun9%
  • DIVINA VITAE8%

Tanning Brush demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume125KCVR11.4%Products16Brands16Top 5 Brands66%OOS Rate6.8%Rating4.5★Reviews262Avg BSR#105
10K6KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.0×

Top Tanning Brush search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • tanning brush32K/yr
  • fake tan brush23K/yr
  • tan brush16K/yr
  • tanning brush for body11K/yr
  • body brush for tan9K/yr
  • self tan brush8K/yr
  • body makeup brush8K/yr
  • tanning brush for body and face4K/yr
  • tan brush body3K/yr
  • body brush makeup3K/yr

What reviews say buyers love and hate about Tanning Brush

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Soft Feel22%

Love this brush so soft

Brush Quality16%

Good brush

Value For Money15%

Worth the money

Quality-Overall10%

Good quality

Ease Of Use7%

easy to use

What buyers complain about

87% of reviews
Size-Overall19%

Glove slightly large if you have tiny hands like me

Value For Money17%

waste of money

Leak-Proof11%

Glove leaks around seem a bit

Ease Of Use11%

Hard to use as the bristles are packed too tightly

Color11%

I wish I had gone for pale as it looked orange on me

Tanning Brush return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

82%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
76%
2Brush Quality
6%
3Advertised Vs Actual Product
6%
4Product Condition
6%
5Material Quality
6%

Common Tanning Brush questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tanning Brush 57/100 on Amazon United Kingdom — Worth a look. The niche generates £80K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +97.9% over the last 90 days.
Search demand for Tanning Brush on Amazon United Kingdom peaks in Apr–May–Jun–Jul, where the busiest month runs 6.0× the quietest.