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Tan Shots

Tan Shots shows low returns (0.1%), but a concentrated shelf (top 5 take 93% of clicks) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 22% of 2,481 Beauty niches · +6 vs the category median of 47

Market size 17Growth 66Conversion 61Competition 5Returns 99Price range 73Avg price 93Brand share 16Review moat 90Quality gap 92
This niche Category average · 2,481 niches

Is Tan Shots profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Tan Shots is a £67K/yr Amazon United Kingdom market (57K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 53/100.

Tan Shots: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +45.8% over the last 90 days and 5.3% of searches end in a purchase.

£67K

revenue / yr

Units sold / yr4K
Search volume / yr+45.8%57K
Conversion rate5.3%
Avg price£22.00

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

7%

open market share

Brands · sellers7 · 21
Top-5 product click share93%
Open market7%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 7 products

Sponsored placement43%
New entrants (1y)1· 0 succeeded
Avg rating4.0★
Avg reviews194

Top Tan Shots products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

£0£10K£20K£30K£40K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

21

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

3%

  • Tanshot51%
  • tanshot24%
  • 2BTanned7%
  • sunshot6%
  • Dachitian5%
  • HDmirrorR3%
  • Open — no brand owns it (1 brand, 3%)

Tan Shots demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume57KCVR5.3%Products7Brands7Top 5 Brands93%OOS Rate7.7%Rating4.0★Reviews194Avg BSR#292
3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 6.3×

Top Tan Shots search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • tanning shots23K/yr
  • tan shots13K/yr
  • tanning shots drinks for sunbed8K/yr
  • tan shots xtra drinks sunbed5K/yr
  • tanshots xtra tanning shots3K/yr
  • tan shot4K/yr

What reviews say buyers love and hate about Tan Shots

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Suitability Combination Skin23%

my skin is amazing when on holiday

Value For Money18%

Good price

Quality-Overall14%

Great product

Color9%

Amazing tan shots

Brightness/Shine/Glow9%

I come out with a fantastic mahogany glow

What buyers complain about

100% of reviews
Functionality-Overall38%

Didn't work

Leak-Proof8%

Item came and the seal appeared to have leaked the product over I dont want to use these now incase they have been tampered with

Skin Health8%

Dont bother buying had no effect on skin tone or feel or appearance

Suitability Hot Weather8%
Instructions/User Manual/Troubleshooting8%

Stuck to the instructions

Tan Shots return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
33%
2Functionality-Overall
33%
3Value For Money
33%

Common Tan Shots questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tan Shots 53/100 on Amazon United Kingdom — Worth a look. The niche generates £67K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +45.8% over the last 90 days.
Search demand for Tan Shots on Amazon United Kingdom peaks in Mar–Apr–May, where the busiest month runs 6.3× the quietest.