tan shots
Worth a lookShows low returns (0.1%), but a concentrated shelf (top 5 take 93% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great£22.00avg listing price — sweet spot $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great193.86avg incumbent reviews — the moat a new listing must climb
Price range
Good£6.48–£38.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+45.8%90-day search growth — must beat 0% to launch
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£67K£67K/yr · 57K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad93%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, tan shots is a £67K/yr Amazon United Kingdom market (57K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 53/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
tan shots market data
- Units sold / yr
- 3K–4K
- avg 500–750/product
- Revenue / yr
- £66K–£88K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #292
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 43%
- Out of stock
- 7.7%
- Avg brand age
- 35 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
21
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
3%
- Tanshot51%
- tanshot24%
- 2BTanned7%
- sunshot6%
- Dachitian5%
- HDmirrorR3%
- Open — no brand owns it (1 brand, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +45.8% search growth over the last 90 days.Peak months: Mar, Apr, May · busiest ÷ quietest = 6.3×
Top tan shots search terms
- tanning shots23K/yr
- tan shots13K/yr
- tanning shots drinks for sunbed8K/yr
- tan shots xtra drinks sunbed5K/yr
- tanshots xtra tanning shots3K/yr
- tan shot4K/yr
Top tan shots products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tanshot Tanning & Beauty drink Liquid (24 bottles + display box)
Tanshot£28.284.4★899 rev
X6 Tanshot / Sunshot Tanning drinks Promotes tanning and cares for your skin (X6 60ml bottles) by tanshot
tanshot£10.404.4★214 rev
2bTanned Extreme Tanning Shots (12 x 80ml) Tanning Drink with Collagen Beta Carotene and Vitamin D Sunbed Tan Accelerator Mango & Peach
2BTanned£27.874.3★46 rev
Sunshot Tan & Beauty Drink with Collagen (5 Pack) (Pack of 5)
sunshot£38.344.5★133 rev
Sunless Tanning Drops to Drink 60ml Drinkable Self Tannings Drops Sun-Kissed Glow Without Sun Damage Safe & Long-Lasting Enhances Natural Tan for All Skin Types
Dachitian£7.213.0★39 rev
Newest
by launch date
Watermelon Flavored Black Nutrient Solution 60ml Drinkable Tanning Shots for Sun Drops Lazy Tan Self Tanning Drops Sunless Sunburn Create a Uniform Luster for All Skin Types
LIXINGLY£6.481 rev
Sunless Tanning Drops to Drink 60ml Drinkable Self Tannings Drops Sun-Kissed Glow Without Sun Damage Safe & Long-Lasting Enhances Natural Tan for All Skin Types
Dachitian£7.2139 rev
2bTanned Extreme Tanning Shots (12 x 80ml) Tanning Drink with Collagen Beta Carotene and Vitamin D Sunbed Tan Accelerator Mango & Peach
2BTanned£27.8746 rev
Sunshot Tanning & Beauty Drink enhanced with Collagen (24 bottles/display box)
HDmirrorR£35.4225 rev
Sunshot Tan & Beauty Drink with Collagen (5 Pack) (Pack of 5)
sunshot£38.34133 rev
Trending
90-day click momentumWatermelon Flavored Black Nutrient Solution 60ml Drinkable Tanning Shots for Sun Drops Lazy Tan Self Tanning Drops Sunless Sunburn Create a Uniform Luster for All Skin Types
LIXINGLY£6.483.0★
Sunless Tanning Drops to Drink 60ml Drinkable Self Tannings Drops Sun-Kissed Glow Without Sun Damage Safe & Long-Lasting Enhances Natural Tan for All Skin Types
Dachitian£7.213.0★
Sunshot Tanning & Beauty Drink enhanced with Collagen (24 bottles/display box)
HDmirrorR£35.424.7★
Sunshot Tan & Beauty Drink with Collagen (5 Pack) (Pack of 5)
sunshot£38.344.5★
Tanshot Tanning & Beauty drink Liquid (24 bottles + display box)
Tanshot£28.284.4★
What buyers say about tan shots
What buyers praise and complain about, mined from review topics.What buyers love
“my skin is amazing when on holiday”
“Good price”
“Great product”
“Amazing tan shots”
“I come out with a fantastic mahogany glow”
“Skin feels beautiful”
“Not bad working slowly”
“Do the job”
What buyers complain about
“Didn't work”
“Item came and the seal appeared to have leaked the product over I dont want to use these now incase they have been tampered with”
“Dont bother buying had no effect on skin tone or feel or appearance”
“Stuck to the instructions”
“no go glow”
“Didn't work after more than two weeks use”
“No difference in my skin colour at all”
“just £30 + wasted”
Top return reasons
Common questions
- Is tan shots profitable to sell on Amazon United Kingdom?
- The niche generates £67K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +45.8%. Flapen's verdict: Worth a look (53/100).
- How competitive is the tan shots niche?
- 7 brands and 21 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in tan shots?
- Top complaints mined from reviews: Functionality-Overall, Leak-Proof, Skin Health. The return rate is 0.1%.
- When does demand for tan shots peak?
- Demand peaks in Mar–Apr–May; the busiest month runs 6.3× the quietest.
- What does it cost to enter the tan shots niche?
- Listings span £6.48–£38.34; the average listing price is £22.00 (sweet spot $15–$100). The average incumbent carries 194 reviews — the moat a new listing must climb.