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Tan Remover

Maybe

An estimated 0.2% of orders come back. But the top 5 brands take 98% of clicks, so Tan Remover is a Maybe.

Flapen Score
62
62 / 100
Top 4% of 2,481 Beauty niches · +15 vs the category median of 47
Market size
£425K/yr279K searches / yr
90-day growth
+95.9%search demand this quarter
Competition
77%top-5 click share · 6 brands · 45 sellers

Flapen Score

Tan Remover against its category

The dotted line is the Beauty average. Past it, Tan Remover is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tan Remover market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tan Remover 279K times last year and spent an estimated £425K. The top 5 brands take 98% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 13.0% of those searches ended in a purchase.

Shoppers searched for this 279K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved +95.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £425K a year.

Searches, last 12 months
279K
Growth, 90 days vs prior 90
+95.9%
Conversion, latest week
13.0%
Market size, estimated
£425Ka year
Peak month
May3.3× the quietest month
Top search term
tan remover110K searches a year

02 · Price

A sale here is worth £11.72.

Listings sell for £11.72 on average, from £3.79 to £23.70. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At £11.72 that is £35K to £47K a year per listing.

Average price
£11.72under the $15 to $100 sweet spot
Price range
£3.79–£23.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
£35K–£47K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #95 within Sun Care & Tanning. It carries 801 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#95in Sun Care & Tanning
Average rating
4.02 starsAmazon United Kingdom average 4.36 stars
Average reviews
801per listing
Listings tracked
13

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Tan Remover products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.

£0£43K£85K£128K£170K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

45

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

77%

Top 20: 100%

Open market

0%

  • Rose & Caramel46%
  • ST. MORIZ39%
  • Bondi Sands6%
  • St.Tropez4%
  • Skinny Tan3%
  • VITA LIBERATA2%
  • Open — no brand owns it (0%)

Demand

Tan Remover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.3×

Search terms

Top Tan Remover search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tan remover110K/yr
  • fake tan remover69K/yr
  • rose and caramel tan remover57K/yr
  • self tan remover7K/yr
  • tan eraser7K/yr
  • rose and caramel11K/yr
  • tan removal6K/yr
  • tan remover scrub3K/yr
  • rose & caramel tan remover3K/yr
  • strong tan remover3K/yr

Reviews and returns

What reviews say buyers love and hate about Tan Remover

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Soft Feel”
21%of negative reviews mention “Functionality-Overall”
0.2%of orders come back
“Crap dont work”
A buyer, on “Functionality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Tan Remover questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data