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Tallow Soap

Maybe

An estimated 0.1% of orders come back. But shoppers spend an estimated $54K a year here, so Tallow Soap is a Maybe.

Flapen Score
55
55 / 100
Top 15% of 2,481 Beauty niches · +8 vs the category median of 47
Market size
£54K/yr73K searches / yr
90-day growth
+14.6%search demand this quarter
Competition
43%top-5 click share · 15 brands · 29 sellers

Flapen Score

Tallow Soap against its category

The dotted line is the Beauty average. Past it, Tallow Soap is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tallow Soap market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Tallow Soap 73K times last year and spent an estimated £54K. The top 5 brands take 86% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 6.5% of those searches ended in a purchase.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
+14.6%
Conversion, latest week
6.5%
Market size, estimated
£54Ka year
Peak month
December1.5× the quietest month
Top search term
tallow soap28K searches a year

02 · Price

A sale here is worth £11.23.

Listings sell for £11.23 on average, from £5.02 to £23.76. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £11.23 that is £1K to £3K a year per listing.

Average price
£11.23under the $15 to $100 sweet spot
Price range
£5.02–£23.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #453 within Bath & Body. It carries 282 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
73%
Out of stock, average day
8.6%
Average rank
#453in Bath & Body
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
282per listing
Listings tracked
33

04 · Newcomers

1 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
1Amazon's first-year sales bar
Average brand age
27 months

Products

Top Tallow Soap products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

29

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

43%

Top 20: 86%

Open market

11%

  • fierce nature52%
  • WYOK16%
  • Nuri7%
  • ulluxe6%
  • ZUFIO5%
  • Mila's soapary3%
  • Open — no brand owns it (9 brands, 11%)

Demand

Tallow Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Tallow Soap search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tallow soap28K/yr
  • fierce nature27K/yr
  • beef tallow soap11K/yr
  • fierce nature tallow balm5K/yr
  • tallow soap bar3K/yr

Reviews and returns

What reviews say buyers love and hate about Tallow Soap

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Smell”
11%of negative reviews mention “Value For Money”
0.1%of orders come back
“expensive”
A buyer, on “Value For Money”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Tallow Soap questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data