Tallow Soap
MaybeAn estimated 0.1% of orders come back. But shoppers spend an estimated $54K a year here, so Tallow Soap is a Maybe.
- Flapen Score
- 55 / 100Top 15% of 2,481 Beauty niches · +8 vs the category median of 4755
- Market size
- £54K/yr73K searches / yr
- 90-day growth
- +14.6%search demand this quarter
- Competition
- 43%top-5 click share · 15 brands · 29 sellers
Flapen Score
Tallow Soap against its category
The dotted line is the Beauty average. Past it, Tallow Soap is stronger. Inside it, weaker.
Market
The Tallow Soap market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tallow Soap 73K times last year and spent an estimated £54K. The top 5 brands take 86% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 6.5% of those searches ended in a purchase.
Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £54K a year.
- Searches, last 12 months
- 73K
- Growth, 90 days vs prior 90
- +14.6%
- Conversion, latest week
- 6.5%
- Market size, estimated
- £54Ka year
- Peak month
- December1.5× the quietest month
- Top search term
- tallow soap28K searches a year
02 · Price
A sale here is worth £11.23.
Listings sell for £11.23 on average, from £5.02 to £23.76. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £11.23 that is £1K to £3K a year per listing.
- Average price
- £11.23under the $15 to $100 sweet spot
- Price range
- £5.02–£23.76
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #453 within Bath & Body. It carries 282 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 73%
- Out of stock, average day
- 8.6%
- Average rank
- #453in Bath & Body
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 282per listing
- Listings tracked
- 33
04 · Newcomers
1 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 13
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Tallow Soap products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
29
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
43%
Top 20: 86%
Open market
11%
- Brand 152%
- Brand 216%
- Brand 37%
- Brand 46%
- Brand 55%
- Brand 63%
- Open — no brand owns it (9 brands, 11%)
Demand
Tallow Soap search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Tallow Soap search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tallow soap28K/yr
- fierce nature27K/yr
- beef tallow soap11K/yr
- fierce nature tallow balm5K/yr
- tallow soap bar3K/yr
Reviews and returns
What reviews say buyers love and hate about Tallow Soap
We read the reviews and the return reasons for every product selling here.
“expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tallow Soap questions
Answered from the same tracked data.