tallow soap
Worth a lookShows low returns (0.1%), but a small market ($54K/yr) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great282.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Okay£5.02–£23.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.23avg listing price — sweet spot $15–$100
Growth
Okay+14.6%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Bad£54K£54K/yr · 73K searches
According to Flapen's Amazon United Kingdom niche tracking, tallow soap is a £54K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 86% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
tallow soap market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £67K–£90K
- units × avg price
- Conversion rate
- 6.5%
- Avg BSR
- #453
- Page quality
- 0%
- Prime
- 73%
- Sponsored
- 85%
- Out of stock
- 8.6%
- Avg brand age
- 27 months
- Avg seller age
- 191 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
29
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
43%
Top 20: 86%
Open market
11%
- fierce nature52%
- WYOK16%
- Nuri7%
- ulluxe6%
- ZUFIO5%
- Mila's soapary3%
- Open — no brand owns it (9 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 67 weeks — +14.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top tallow soap search terms
- tallow soap28K/yr
- fierce nature27K/yr
- beef tallow soap11K/yr
- fierce nature tallow balm5K/yr
- tallow soap bar3K/yr
Top tallow soap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tallow Soap 3 x 100G Multipack Natural Soap for Skin Body Hair & Shaving Nourishing Moisturising & Natural 100% Toxin-Free
WYOK£8.364.4★109 rev
Fierce Nature - Pure Organic Tallow Soap (Sweet Orange and Clove) - 80g
fierce nature£7.144.3★205 rev
Beef Tallow Soap All Natural Grass Fed Tallow Soap Bar Unscented Deep Moisturizing Face & Body Wash Soaps for Dry Itchy Sensitive Skin Handcrafted Soaps for Women Men 3 * 100 g
ulluxe£9.274.0★65 rev
Fierce Nature - Pure Organic Tallow Nourish Balm (Unscented) - 100g
fierce nature£15.224.4★271 rev
Fierce Nature Multi-Use Tallow Bar Unscented 80g | Organic Cleansing Bar for Face Body Hands & Hair
fierce nature£7.184.3★205 rev
Newest
by launch date
Tallow Soap 3 x 100g Grass Fed Multi Use Bar for Face Body Hands Gentle Cleanse
ZUFIO£8.7275 rev
Tallow Soap 3 x 100G Multipack Natural Soap for Skin Body Hair & Shaving Nourishing Moisturising & Natural 100% Toxin-Free
WYOK£8.36109 rev
Nuri Tallow Soap 2 x 100G Multipack Coconut Luxury Soap Luxurious Multi-Use Bars for Skin Body Hair & Shaving Nourishing Moisturising & Natural Rich Creamy Lather 100% Toxin-Free
Nuri£8.0660 rev
beef tallow soap with Honey - Tallow and Honey Balm Soap Bar Handmade Moisturising Soap for Dry Skin Deep Cleansing & Nourishing Bar for Smooth Radiant Complexion - Soaps for Body & Face 100g (1)
Clawrex£5.387 rev
Nuri Tallow Soap 2 x 100G Multipack Unscented Luxury Soap Luxurious Multi-Use Bars for Skin Body Hair & Shaving Nourishing Moisturising & Natural Rich Creamy Lather 100% Toxin-Free
Nuri£8.9560 rev
Trending
90-day click momentumTallow Soap 3 x 100g Grass Fed Multi Use Bar for Face Body Hands Gentle Cleanse
ZUFIO£8.724.4★
Fierce Nature Organic Tallow Skin Tint - Light Coverage
fierce nature£23.703.8★
Tallow Soap 3 x 100G Multipack Natural Soap for Skin Body Hair & Shaving Nourishing Moisturising & Natural 100% Toxin-Free
WYOK£8.364.4★
Nuri Tallow Soap 2 x 100G Multipack Coconut Luxury Soap Luxurious Multi-Use Bars for Skin Body Hair & Shaving Nourishing Moisturising & Natural Rich Creamy Lather 100% Toxin-Free
Nuri£8.064.2★
Fierce Nature Organic Tallow Skin Tint - Warm Coverage
fierce nature£23.763.8★
What buyers say about tallow soap
What buyers praise and complain about, mined from review topics.What buyers love
“Nice smell”
“Excellent product”
“It definitely helps retain moisture”
“The soap lathers well”
“Good for your skin”
“super soft”
“No dry skin feeling”
“good cleaning”
“The value for money is great as you get 3 bars”
“No irritation great for sensitive skin”
What buyers complain about
“expensive”
“This is not as advertised”
“Smells a bit artificial”
“sore and dry the skin out”
“The ingredients were completely different to what was shown in the description”
“doesnt last”
“Poor quality”
“Too dark and greasy”
“Doesn't look. the colour is an almost see-through white.”
“If it didnt smell so artificial”
Top return reasons
Common questions
- Is tallow soap profitable to sell on Amazon United Kingdom?
- The niche generates £54K/yr across 33 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is +14.6%. Flapen's verdict: Worth a look (55/100).
- How competitive is the tallow soap niche?
- 15 brands and 29 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in tallow soap?
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Smell. The return rate is 0.1%.
- When does demand for tallow soap peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the tallow soap niche?
- Listings span £5.02–£23.76; the average listing price is £11.23 (sweet spot $15–$100). The average incumbent carries 282 reviews — the moat a new listing must climb.