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Talcum Powder for Men

Fail

Prices span $2.86–$14.09, mostly outside the sweet spot, so Talcum Powder for Men is a Fail.

Flapen Score
46
46 / 100
Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47
Market size
£77K/yr77K searches / yr
90-day growth
+17.6%search demand this quarter
Competition
68%top-5 click share · 15 brands · 108 sellers

Flapen Score

Talcum Powder for Men against its category

The dotted line is the Beauty average. Past it, Talcum Powder for Men is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Talcum Powder for Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Talcum Powder for Men 77K times last year and spent an estimated £77K. The top 5 brands take 85% of clicks. Demand peaks in Aug–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 14.2% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.2% of those searches ended in a purchase. Searches in the last 90 days moved +17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
+17.6%
Conversion, latest week
14.2%
Market size, estimated
£77Ka year
Peak month
December2.6× the quietest month
Top search term
talcum powder for men42K searches a year

02 · Price

A sale here is worth £7.04.

Listings sell for £7.04 on average, from £2.86 to £14.09. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £7.04 that is £2K to £4K a year per listing.

Average price
£7.04under the $15 to $100 sweet spot
Price range
£2.86–£14.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #45 within Body. It carries 2,167 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
95%
Out of stock, average day
3.9%
Average rank
#45in Body
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,167per listing
Listings tracked
21

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top Talcum Powder for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

108

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

68%

Top 20: 99%

Open market

12%

  • Brand 124%
  • Brand 221%
  • Brand 318%
  • Brand 418%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (9 brands, 12%)

Demand

Talcum Powder for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Talcum Powder for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • talcum powder for men42K/yr
  • mens talcum powder20K/yr
  • mens talc10K/yr
  • mens talcum powder uk5K/yr

Reviews and returns

What reviews say buyers love and hate about Talcum Powder for Men

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Smell”
21%of negative reviews mention “Smell”
0.1%of orders come back
“Scent is dissapointing”
A buyer, on “Smell”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Talcum Powder for Men questions

Answered from the same tracked data.