talcum powder for men
Skip itPrices mostly outside the sweet spot ($2.86–$14.09) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+17.6%90-day search growth — must beat 0% to launch
Review moat
Okay2,166.95avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.04avg listing price — sweet spot $15–$100
Market size
Bad£77K£77K/yr · 77K searches
Price range
Bad£2.86–£14.09cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, talcum powder for men is a £77K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Aug–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
talcum powder for men market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £70K–£88K
- units × avg price
- Conversion rate
- 14.2%
- Avg BSR
- #45
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 57%
- Out of stock
- 3.9%
- Avg brand age
- 61 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
108
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
68%
Top 20: 99%
Open market
12%
- Yardley24%
- Generic21%
- NO HAIR CREW18%
- Cuticura18%
- SSR5%
- SLEEPY SKIPPER3%
- Open — no brand owns it (9 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +17.6% search growth over the last 90 days.Peak months: Aug, Nov, Dec · busiest ÷ quietest = 2.6×
Top talcum powder for men search terms
- talcum powder for men42K/yr
- mens talcum powder20K/yr
- mens talc10K/yr
- mens talcum powder uk5K/yr
Top talcum powder for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NO HAIR CREW Intimate Powder for Men 100 g Fights Sweat Odour & Chafing
NO HAIR CREW£8.314.4★3,053 rev
Body Powder for Men 100% Talc-Free Body Powder 2 Pack (250g Each) Aqua Fresh & Cool Musk Anti-Chafing Sweat Control & Odour Protection
Generic£6.124.6★83 rev
CUTICURA Mildly Medicated Body Powder 250g | Personal Hygiene | Sweat Control | Chafing & Friction Prevention | Itching Relief
Cuticura£3.374.7★995 rev
Yardley London Gentleman Classic Talcum Powder 250 g
Yardley£6.304.4★8,766 rev
Yardley London Gentleman Deodorizing Talc Talcum Powder for Men 100Gm
Yardley£4.894.3★3,576 rev
Newest
by launch date
2xNUAGE Body Powder for Men 100% Talc-Free Body Powder Aqua Fresh & Cool Musk Anti-Chafing Sweat Control & Odour Protection 2 Pack (250g Each)
Generic£7.862 rev
Body Powder for Men 100% Talc-Free Body Powder 2 Pack (250g Each) Aqua Fresh & Cool Musk Anti-Chafing Sweat Control & Odour Protection
Generic£6.1283 rev
Nuage Men Talc-Free Body Powder 250g x2 Cool Musk & Aqua Fresh Anti-Chafing & Moisture Absorbing
Generic£9.4221 rev
New Nuage Talc Free Body Powder for Men Bundle 250g Cool Musk & 250g Aqua Fresh 2 Pk Talc Free Powder for Women & Men Anti-Chafing & Fresh Skin by GBH
Great British Home£8.5242 rev
SDMAX Gym Body Powder Moisture Absorption Anti-Chafing Protection Cooling and Soothing Effect Lightweight and Non-Greasy Compact Pleasant Fragrance (75gram) (3PCS)
SDMAX£9.9620 rev
Trending
90-day click momentum2xNUAGE Body Powder for Men 100% Talc-Free Body Powder Aqua Fresh & Cool Musk Anti-Chafing Sweat Control & Odour Protection 2 Pack (250g Each)
Generic£7.864.5★
Body Powder for Men 100% Talc-Free Body Powder 2 Pack (250g Each) Aqua Fresh & Cool Musk Anti-Chafing Sweat Control & Odour Protection
Generic£6.124.6★
Nuage Men Talc-Free Body Powder 250g x2 Cool Musk & Aqua Fresh Anti-Chafing & Moisture Absorbing
Generic£9.424.1★
CUTICURA Mildly Medicated Body Powder 250g | Personal Hygiene | Sweat Control | Chafing & Friction Prevention | Itching Relief
Cuticura£3.374.7★
Yardley Elegance Perfumed Talcum Powder 100gm
Yardley£4.864.4★
What buyers say about talcum powder for men
What buyers praise and complain about, mined from review topics.What buyers love
“Delightful fragrance”
“Great powder”
“Good price”
“Does what it says”
“So soft”
“is amazing at keeping your skin dry”
“It certainly helps remove itchiness”
“It works well very quickly _ would recomend”
“Good stuff, doesn't contain talc and not too powdery, doesn't create a dust cloud”
“Quick and easy”
What buyers complain about
“Scent is dissapointing”
“so poor quality containers”
“To expensive”
“Allergic reaction”
“Small”
“On trying to use the product, the lid wouldn't come off eventually it popped off spilling most of the powder in the tub on the floor and myself”
“makes it a pain to use”
“A brilliant alternative to Johnsons ad its slightly medicated”
“Avoid if you have sensitive skin”
“Not for me I found this a bit thick and lumpy”
Top return reasons
Common questions
- Is talcum powder for men profitable to sell on Amazon United Kingdom?
- The niche generates £77K/yr across 21 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +17.6%. Flapen's verdict: Skip it (46/100).
- How competitive is the talcum powder for men niche?
- 15 brands and 108 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in talcum powder for men?
- Top complaints mined from reviews: Smell, Quality-Overall, Value For Money. The return rate is 0.1%.
- When does demand for talcum powder for men peak?
- Demand peaks in Aug–Nov–Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the talcum powder for men niche?
- Listings span £2.86–£14.09; the average listing price is £7.04 (sweet spot $15–$100). The average incumbent carries 2,167 reviews — the moat a new listing must climb.