Tabac
brand-locked demand (top 5 brands take 100% of clicks) — Tabac doesn't clear our bar today.
Flapen Score
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Is Tabac profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Tabac is a £38K/yr Amazon United Kingdom market (47K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 45/100.
Tabac: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +2.8% over the last 90 days and 7.1% of searches end in a purchase.
£38K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 26 products
Top Tabac products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Tabac Original Aftershave Lotion for Men 100ml - Refreshing Post-Shave with Classic Scent
- Price
- £9.11
- Rating
- 4.6/5
- Reviews
- 1,948
- Age
- 17y ago

Tabac Original After Shave Lotion Moisturises and Revitalises 150 ml (Pack of 1)
- Price
- £13.18
- Rating
- 4.5/5
- Reviews
- 3,336
- Age
- 17y ago

Tabac Original Aftershave Lotion for Men 300ml
- Price
- £18.31
- Rating
- 4.6/5
- Reviews
- 1,671
- Age
- 17y ago

Tabac Original Mens Eau de Cologne Splash 150ml - Classic Fragrance with Woody Aromatic Notes
- Price
- £15.32
- Rating
- 4.6/5
- Reviews
- 1,015
- Age
- 11y ago

Tabac Original Eau de Cologne for Men 100ml - Timeless Masculine Fragrance with Classic Scent
- Price
- £12.44
- Rating
- 4.4/5
- Reviews
- 1,103
- Age
- 17y ago
Trending
90-day click momentum
Tabac Original Bath & Shower Gel for Men 200ml - Classic Masculine Fragrance with Spicy Woody & Musky Notes - Nourishing Formula for Freshness and Skin Hydration
- Price
- £6.56
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 9mo ago

Tabac Original Beard Shampoo & Conditioner 200ml - 2-in-1 Grooming Formula for Men - Cleanses Softens & Nourishes Beard and Hair with Classic Spicy Woody Fragrance
- Price
- £7.91
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9mo ago

After Shave Lotion 100 ml
- Price
- £10.13
- Rating
- 4.6/5
- Reviews
- 1,671
- Age
- 3y ago

Tabac Original | Shaving foam with the unmistakable scent of Tabac Original - ideal preparation for a close wet shave - Original since 1959 | 200 ml
- Price
- £6.42
- Rating
- 4.3/5
- Reviews
- 425
- Age
- 11y ago

Tabac Original Shaving Soap in a Jar 125 g (Pack of 1)
- Price
- £10.65
- Rating
- 4.7/5
- Reviews
- 318
- Age
- 2y ago
Newest
by launch date
Tabac Original Bath & Shower Gel for Men 200ml - Classic Masculine Fragrance with Spicy Woody & Musky Notes - Nourishing Formula for Freshness and Skin Hydration
- Price
- £6.56
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 9mo ago

Tabac Original Beard Shampoo & Conditioner 200ml - 2-in-1 Grooming Formula for Men - Cleanses Softens & Nourishes Beard and Hair with Classic Spicy Woody Fragrance
- Price
- £7.91
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9mo ago

Tabac Original Shaving Soap in a Jar 125 g (Pack of 1)
- Price
- £10.65
- Rating
- 4.7/5
- Reviews
- 318
- Age
- 2y ago

Tabac Wild Ride | After Shave Spray - Exciting - Aromatic - Fresh - Awakens Adventure Lust | 125 ml Natural Spray
- Price
- £9.01
- Rating
- 4.5/5
- Reviews
- 358
- Age
- 3y ago

After Shave Lotion 100 ml
- Price
- £10.13
- Rating
- 4.6/5
- Reviews
- 1,671
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
Brands
1 falling
Sellers
80
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
47%
Top 20: 94%
Open market
0%
- Tabac Original100%
Tabac demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×
Top Tabac search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- tabac29K/yr
- tabac aftershave for men15K/yr
- tabac aftershave3K/yr
What reviews say buyers love and hate about Tabac
What buyers mention most, as a share of all reviews.
What buyers love
96% of reviews“Classic smell”
“Excellent product”
“Good price”
“Great shaving soap smells good lots of lather”
“Does the job”
What buyers complain about
81% of reviews“Smell”
“my face is burning quite fiercely”
“A bit expensive”
“does not last long on my partner”
“It stings and doesn't calm the skin as well as other after shave balms”
Tabac return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
23%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Tabac questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.









