Tabac
FailThe top 5 brands take 100% of clicks, so Tabac is a Fail.
- Flapen Score
- 45 / 100Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 4745
- Market size
- £38K/yr47K searches / yr
- 90-day growth
- +2.8%search demand this quarter
- Competition
- 47%top-5 click share · 1 brands · 80 sellers
Flapen Score
Tabac against its category
The dotted line is the Beauty average. Past it, Tabac is stronger. Inside it, weaker.
Market
The Tabac market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Tabac 47K times last year and spent an estimated £38K. One brand takes every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 7.1% of those searches ended in a purchase.
Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.
- Searches, last 12 months
- 47K
- Growth, 90 days vs prior 90
- +2.8%
- Conversion, latest week
- 7.1%
- Market size, estimated
- £38Ka year
- Peak month
- December2.7× the quietest month
- Top search term
- tabac29K searches a year
02 · Price
A sale here is worth £11.46.
Listings sell for £11.46 on average, from £5.26 to £29.01. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £11.46 that is £1K to £3K a year per listing.
- Average price
- £11.46under the $15 to $100 sweet spot
- Price range
- £5.26–£29.01
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #214 within Bath & Body. It carries 1,004 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 81%
- Out of stock, average day
- 5.4%
- Average rank
- #214in Bath & Body
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,004per listing
- Listings tracked
- 26
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Tabac products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Tabac Original Aftershave Lotion for Men 100ml - Refreshing Post-Shave with Classic Scent
- Price
- £9.11
- Rating
- 4.6/5
- Reviews
- 1,948
- Age
- 17y ago

Tabac Original After Shave Lotion Moisturises and Revitalises 150 ml (Pack of 1)
- Price
- £13.18
- Rating
- 4.5/5
- Reviews
- 3,336
- Age
- 17y ago

Tabac Original Aftershave Lotion for Men 300ml
- Price
- £18.31
- Rating
- 4.6/5
- Reviews
- 1,671
- Age
- 17y ago

Tabac Original Mens Eau de Cologne Splash 150ml - Classic Fragrance with Woody Aromatic Notes
- Price
- £15.32
- Rating
- 4.6/5
- Reviews
- 1,015
- Age
- 11y ago

Tabac Original Eau de Cologne for Men 100ml - Timeless Masculine Fragrance with Classic Scent
- Price
- £12.44
- Rating
- 4.4/5
- Reviews
- 1,103
- Age
- 17y ago
Trending
estimated 90-day click momentum
Tabac Original Bath & Shower Gel for Men 200ml - Classic Masculine Fragrance with Spicy Woody & Musky Notes - Nourishing Formula for Freshness and Skin Hydration
- Price
- £6.56
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 9mo ago

Tabac Original Beard Shampoo & Conditioner 200ml - 2-in-1 Grooming Formula for Men - Cleanses Softens & Nourishes Beard and Hair with Classic Spicy Woody Fragrance
- Price
- £7.91
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9mo ago

After Shave Lotion 100 ml
- Price
- £10.13
- Rating
- 4.6/5
- Reviews
- 1,671
- Age
- 3y ago

Tabac Original | Shaving foam with the unmistakable scent of Tabac Original - ideal preparation for a close wet shave - Original since 1959 | 200 ml
- Price
- £6.42
- Rating
- 4.3/5
- Reviews
- 425
- Age
- 11y ago

Tabac Original Shaving Soap in a Jar 125 g (Pack of 1)
- Price
- £10.65
- Rating
- 4.7/5
- Reviews
- 318
- Age
- 2y ago
Newest
by launch date
Tabac Original Bath & Shower Gel for Men 200ml - Classic Masculine Fragrance with Spicy Woody & Musky Notes - Nourishing Formula for Freshness and Skin Hydration
- Price
- £6.56
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 9mo ago

Tabac Original Beard Shampoo & Conditioner 200ml - 2-in-1 Grooming Formula for Men - Cleanses Softens & Nourishes Beard and Hair with Classic Spicy Woody Fragrance
- Price
- £7.91
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9mo ago

Tabac Original Shaving Soap in a Jar 125 g (Pack of 1)
- Price
- £10.65
- Rating
- 4.7/5
- Reviews
- 318
- Age
- 2y ago

Tabac Wild Ride | After Shave Spray - Exciting - Aromatic - Fresh - Awakens Adventure Lust | 125 ml Natural Spray
- Price
- £9.01
- Rating
- 4.5/5
- Reviews
- 358
- Age
- 3y ago

After Shave Lotion 100 ml
- Price
- £10.13
- Rating
- 4.6/5
- Reviews
- 1,671
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
1 falling
Sellers
80
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
47%
Top 20: 94%
Open market
0%
- Tabac Original100%
Demand
Tabac search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Tabac search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tabac29K/yr
- tabac aftershave for men15K/yr
- tabac aftershave3K/yr
Reviews and returns
What reviews say buyers love and hate about Tabac
We read the reviews and the return reasons for every product selling here.
“Smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tabac questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









