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Tabac

brand-locked demand (top 5 brands take 100% of clicks) — Tabac doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47

Market size 10Growth 29Conversion 76Competition 63Returns 100Price range 59Avg price 46Brand share 0Review moat 62Quality gap 37
This niche Category average · 2,481 niches

Is Tabac profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Tabac is a £38K/yr Amazon United Kingdom market (47K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 45/100.

Tabac: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +2.8% over the last 90 days and 7.1% of searches end in a purchase.

£38K

revenue / yr

Units sold / yr5K
Search volume / yr+2.8%47K
Conversion rate7.1%
Avg price£11.46

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers1 · 80
Top-5 product click share47%
Open market0%
Avg brand age70 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement73%
New entrants (1y)2· 0 succeeded
Avg rating4.5★
Avg reviews1,004

Top Tabac products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

80

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

47%

Top 20: 94%

Open market

0%

  • Tabac Original100%

Tabac demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume47KCVR7.1%Products26Brands1Top 5 Brands100%OOS Rate5.4%Rating4.5★Reviews1,004Avg BSR#214
2K1KSpike '25Prime Day '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Top Tabac search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • tabac29K/yr
  • tabac aftershave for men15K/yr
  • tabac aftershave3K/yr

What reviews say buyers love and hate about Tabac

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews
Smell55%

Classic smell

Quality-Overall15%

Excellent product

Value For Money9%

Good price

Lather5%

Great shaving soap smells good lots of lather

Advertised Vs Actual Product4%

Does the job

What buyers complain about

81% of reviews
Smell34%

Smell

Allergies8%

my face is burning quite fiercely

Value For Money7%

A bit expensive

Durability5%

does not last long on my partner

Skin Health5%

It stings and doesn't calm the skin as well as other after shave balms

Tabac return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

23%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
55%
2Advertised Vs Actual Product
23%
3Value For Money
14%
4Dilute/Watery
9%

Common Tabac questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tabac 45/100 on Amazon United Kingdom — Skip it. The niche generates £38K/yr across 26 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +2.8% over the last 90 days.
Search demand for Tabac on Amazon United Kingdom peaks in Oct–Nov–Dec, where the busiest month runs 2.7× the quietest.