Is tabac profitable to sell on Amazon United Kingdom?

The niche generates £38K/yr across 26 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.8%. Flapen's verdict: Skip it (45/100).

How competitive is the tabac niche?

1 brands and 80 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in tabac?

Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 0.1%.

When does demand for tabac peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the tabac niche?

Listings span £5.26–£29.01; the average listing price is £11.46 (sweet spot $15–$100). The average incumbent carries 1,004 reviews — the moat a new listing must climb.

tabac

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,004.42

avg incumbent reviews — the moat a new listing must climb

Price range

Good£5.26–£29.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£11.46

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+2.8%

90-day search growth — must beat 0% to launch

Market size

Bad£38K

£38K/yr · 47K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, tabac is a £38K/yr Amazon United Kingdom market (47K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

tabac market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: £46K–£57K; units × avg price
Conversion rate: 7.1%
Avg BSR: #214
Page quality: 0%
Prime: 81%
Sponsored: 73%
Out of stock: 5.4%
Avg brand age: 70 months
Avg seller age: 155 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

47%

Top 20: 94%

Open market

Tabac Original100%

Demand & seasonality

Weekly Amazon search volume, last 72 weeks — +2.8% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Open Trend

Top tabac search terms

tabac29K/yr +15.4%6.8% conv.
tabac aftershave for men15K/yr -19.9%12.3% conv.
tabac aftershave3K/yr -2.6%9.5% conv.

All search terms

Top tabac products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tabac Original Aftershave Lotion for Men 100ml - Refreshing Post-Shave with Classic Scent

Tabac Original£9.114.6★1,948 rev

Tabac Original After Shave Lotion Moisturises and Revitalises 150 ml (Pack of 1)

Tabac Original£13.184.5★3,336 rev

Tabac Original Aftershave Lotion for Men 300ml

Tabac Original£18.314.6★1,671 rev

Tabac Original Mens Eau de Cologne Splash 150ml - Classic Fragrance with Woody Aromatic Notes

Tabac Original£15.324.6★1,015 rev

Tabac Original Eau de Cologne for Men 100ml - Timeless Masculine Fragrance with Classic Scent

Tabac Original£12.444.4★1,103 rev

Newest

by launch date

Tabac Original Bath & Shower Gel for Men 200ml - Classic Masculine Fragrance with Spicy Woody & Musky Notes - Nourishing Formula for Freshness and Skin Hydration

Tabac Original£6.5613 rev

9mo ago

Tabac Original Beard Shampoo & Conditioner 200ml - 2-in-1 Grooming Formula for Men - Cleanses Softens & Nourishes Beard and Hair with Classic Spicy Woody Fragrance

Tabac Original£7.912 rev

9mo ago

Tabac Original Shaving Soap in a Jar 125 g (Pack of 1)

Tabac Original£10.65318 rev

2y ago

Tabac Wild Ride | After Shave Spray - Exciting - Aromatic - Fresh - Awakens Adventure Lust | 125 ml Natural Spray

Tabac Original£9.01358 rev

3y ago

After Shave Lotion 100 ml

Tabac Original£10.131,671 rev

3y ago

What buyers say about tabac

What buyers praise and complain about, mined from review topics.

What buyers love

Smell55%

“Classic smell”

Quality-Overall15%

“Excellent product”

Value For Money9%

“Good price”

Lather5%

“Great shaving soap smells good lots of lather”

Advertised Vs Actual Product4%

“Does the job”

Durability3%

“Great longevity”

Soft Feel2%

“gets bristles very soft for easy shaving”

Allergies2%

“leaves a soft skin with no irritation”

Moist/Dry1%

“the cap gives an excellent seal to prevent the deodorant drying out”

Efficiency1%

“Works well,”

What buyers complain about

Smell34%

“Smell”

Allergies8%

“my face is burning quite fiercely”

Value For Money7%

“A bit expensive”

Durability5%

“does not last long on my partner”

Skin Health5%

“It stings and doesn't calm the skin as well as other after shave balms”

Thin5%

“A bit thin”

Quality-Overall5%

“Feels like a cheap deodrant”

Weight Light5%

“a little lighter”

Advertised Vs Actual Product3%

“Attributes Wrong”

Suitability Winter Weather3%

“However, these are the colder months at the moment”

Top return reasons