Swimming Hair Protection

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +86.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months

43K

Growth, 90 days vs prior 90

+86.8%

Conversion, latest week

7.8%

Market size, estimated

£37Ka year

Top search term

philip kingsley swimcap8K searches a year

Listings sell for £11.23 on average, from £4.87 to £23.78. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £11.23 that is £1K to £3K a year per listing.

Average price

£11.23under the $15 to $100 sweet spot

Price range

£4.87–£23.78

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #413 within Hair Masks. It carries 2,870 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

1.7%

Average rank

#413in Hair Masks

Average rating

4.30 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,870per listing

Listings tracked

13

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

62 months