swimming hair protection
Worth a lookShows low returns (0.6%), but a small market ($37K/yr) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Growth
Great+86.8%90-day search growth — must beat 0% to launch
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Okay£4.87–£23.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.23avg listing price — sweet spot $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Review moat
Okay2,870avg incumbent reviews — the moat a new listing must climb
Competition
Bad72%top-5 click share — a locked-up shelf
Market size
Bad£37K£37K/yr · 43K searches
According to Flapen's Amazon United Kingdom niche tracking, swimming hair protection is a £37K/yr Amazon United Kingdom market (43K searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
swimming hair protection market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £34K–£45K
- units × avg price
- Conversion rate
- 7.8%
- Avg BSR
- #413
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 1.7%
- Avg brand age
- 62 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 rising
Sellers
73
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
12%
- Philip Kingsley44%
- Umberto Giannini18%
- Speedo10%
- AQUA GUARD6%
- SOUL CAP6%
- SO COZY5%
- Open — no brand owns it (4 brands, 12%)
Top swimming hair protection search terms
- philip kingsley swimcap8K/yr
- swimming hair protection10K/yr
- swim hair protection5K/yr
- chlorine hair protection4K/yr
- umberto giannini swim proof3K/yr
- swim proof umberto giannini3K/yr
- chlorine protection for hair4K/yr
- pre swim hair protection4K/yr
- phillip kingsley swim cap3K/yr
Top swimming hair protection products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Philip Kingsley | Swimcap - Chlorine Hair Protection Water Resistant Mask | Swim Hair Mask Protects Hair from Chlorine Salt Water and Heat Damage | Hair Colour Protection Products | 40ml
Philip Kingsley£8.004.3★210 rev
Umberto Giannini Swim Proof Hair Protecting Cream 150ml - Leave in Hair Cream with UV Protection - Prevents Damage from Sun Sea & Chlorine. Infused with Coconut & Olive Oil. Vegan & Cruelty Free.
Umberto Giannini£7.374.5★93 rev
Philip Kingsley | Swimcap - Chlorine Hair Protection Water Resistant Mask | Swim Hair Mask Protects Hair from Chlorine Salt Water and Heat Damage | Hair Colour Protection Products | 100ml
Philip Kingsley£19.244.3★210 rev
SOUL CAP Large Swimming Cap for Long Hair - Designed for Long Hair Dreadlocks Weaves Hair Extensions Braids Curls & Afros - Women & Men - Silicone (Black Large)
SOUL CAP£12.264.1★9,631 rev
Speedo Unisex-Adult Long Hair Cap | Swim Essentials | Hair Protection Training Aids Spearmint One Size
Speedo£7.444.2★2,821 rev
Newest
by launch date
Pantene Pro-V Sunkiss Glow Hair Spray 200ml. Helps Protect Against UVA UVB Salt and Chlorine Lightweight Nourishing and Detangling Spray for Strong and Shiny Hair
Pantene£5.62671 rev
Umberto Giannini Swim Proof Hair Protecting Cream 150ml - Leave in Hair Cream with UV Protection - Prevents Damage from Sun Sea & Chlorine. Infused with Coconut & Olive Oil. Vegan & Cruelty Free.
Umberto Giannini£7.3793 rev
Philip Kingsley | Swimcap - Chlorine Hair Protection Water Resistant Mask | Swim Hair Mask Protects Hair from Chlorine Salt Water and Heat Damage | Hair Colour Protection Products | 40ml
Philip Kingsley£8.00210 rev
Philip Kingsley | Swimcap - Chlorine Hair Protection Water Resistant Mask | Swim Hair Mask Protects Hair from Chlorine Salt Water and Heat Damage | Hair Colour Protection Products | 100ml
Philip Kingsley£19.24210 rev
TRIHARD Chlorine Defense Swim Conditioner Protect and Hydrate Hair from Pool and Ocean Chlorine and Saltwater Pre and Post Swim Hair Protection Hydrating Conditioner for Swimmers
TRIHARD£15.92469 rev
Trending
90-day click momentum
Maru Silicone Swim Cap (Black) Smooth Easy-Fit Silicone Swimming Cap for Adults & Kids (One Size Fits All) Durable Swimming Hat for Speed Comfort & Chlorine Protection
MARU£5.614.2★
Speedo Unisex-Adult Long Hair Cap | Swim Essentials | Hair Protection Training Aids Spearmint One Size
Speedo£7.444.2★
Speedo Unisex-Adult Plain Moulded Silicone Swimming Cap | Swim Essentials | Hair Protection Training Aids
Speedo£5.064.2★
SOUL CAP Large Swimming Cap for Long Hair - Designed for Long Hair Dreadlocks Weaves Hair Extensions Braids Curls & Afros - Women & Men - Silicone (Black Large)
SOUL CAP£12.264.1★
AQUA GUARD Pre-Swim Hair Defense | Prevents Chlorine Damage + Softens Strands While Swimming | Made in California | Color Safe Leaves Hair Smelling Great | 5.3 oz
AQUA GUARD£17.664.2★
What buyers say about swimming hair protection
What buyers praise and complain about, mined from review topics.What buyers love
“It has a lovely peachy smell and left my hair really shiny and soft”
“Keeps hair protected”
“Good quality back up hats for a swimming gala”
“Kept my hair soft and colour protected”
“Really lovely to use”
“Exact description”
“Good value for money”
“fully conditions the hair”
“This is ideal on holidays or over here in the sun leaves hair in good condition”
“The colour is beautiful”
What buyers complain about
“Terrible Fit”
“Split useless”
“expensive”
“Edges get damp especially when jumping in”
“Poor quality”
“The product also just smells bad”
“Not waterproof”
“So Im having to pull it down while Im swimming very annoying”
“Could be my hair damage”
“Could be my hair damage”
Top return reasons
Common questions
- Is swimming hair protection profitable to sell on Amazon United Kingdom?
- The niche generates £37K/yr across 13 tracked products. 90-day search growth is +86.8%. Flapen's verdict: Worth a look (53/100).
- How competitive is the swimming hair protection niche?
- 10 brands and 73 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in swimming hair protection?
- Top complaints mined from reviews: Size-Overall, Durability, Value For Money. The return rate is 0.6%.
- What does it cost to enter the swimming hair protection niche?
- Listings span £4.87–£23.78; the average listing price is £11.23 (sweet spot $15–$100). The average incumbent carries 2,870 reviews — the moat a new listing must climb.