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Swimming Hair Protection

Swimming Hair Protection shows low returns (0.6%), but a small market ($37K/yr) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 22% of 2,481 Beauty niches · +6 vs the category median of 47

Market size 9Growth 86Conversion 78Competition 23Returns 97Price range 46Avg price 44Brand share 37Review moat 36Quality gap 75
This niche Category average · 2,481 niches

Is Swimming Hair Protection profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Swimming Hair Protection is a £37K/yr Amazon United Kingdom market (43K searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 53/100.

Swimming Hair Protection: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +86.8% over the last 90 days and 7.8% of searches end in a purchase.

£37K

revenue / yr

Units sold / yr4K
Search volume / yr+86.8%43K
Conversion rate7.8%
Avg price£11.23

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers10 · 73
Top-5 product click share72%
Open market17%
Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement85%
New entrants (1y)0· 0 succeeded
Avg rating4.3★
Avg reviews2,870

Top Swimming Hair Protection products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

£0£4K£7K£11K£15K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

73

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

12%

  • Philip Kingsley44%
  • Umberto Giannini18%
  • Speedo10%
  • AQUA GUARD6%
  • SOUL CAP6%
  • SO COZY5%
  • Open — no brand owns it (4 brands, 12%)

Top Swimming Hair Protection search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • philip kingsley swimcap8K/yr
  • swimming hair protection10K/yr
  • swim hair protection5K/yr
  • chlorine hair protection4K/yr
  • umberto giannini swim proof3K/yr
  • swim proof umberto giannini3K/yr
  • chlorine protection for hair4K/yr
  • pre swim hair protection4K/yr
  • phillip kingsley swim cap3K/yr

What reviews say buyers love and hate about Swimming Hair Protection

What buyers mention most, as a share of all reviews.

What buyers love

71% of reviews
Smell11%

It has a lovely peachy smell and left my hair really shiny and soft

Protection10%

Keeps hair protected

Quality-Overall10%

Good quality back up hats for a swimming gala

Soft Feel9%

Kept my hair soft and colour protected

Ease Of Use7%

Really lovely to use

What buyers complain about

78% of reviews
Size-Overall25%

Terrible Fit

Durability13%

Split useless

Value For Money11%

expensive

Moist/Dry6%

Edges get damp especially when jumping in

Quality-Overall6%

Poor quality

Swimming Hair Protection return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

87%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
78%
2Durability
3%
3Value For Money
2%
4Advertised Vs Actual Product
2%
5Leak-Proof
2%

Common Swimming Hair Protection questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Swimming Hair Protection 53/100 on Amazon United Kingdom — Worth a look. The niche generates £37K/yr across 13 tracked products. Search demand moved +86.8% over the last 90 days.
Swimming Hair Protection buyers on Amazon United Kingdom complain most about Size-Overall, Durability, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.6%.