Swim Shampoo
FailThe top 5 brands take 92% of clicks, so Swim Shampoo is a Fail.
- Flapen Score
- 49 / 100Top 39% of 2,481 Beauty niches · +2 vs the category median of 4749
- Market size
- £147K/yr124K searches / yr
- 90-day growth
- +23.2%search demand this quarter
- Competition
- 70%top-5 click share · 8 brands · 65 sellers
Flapen Score
Swim Shampoo against its category
The dotted line is the Beauty average. Past it, Swim Shampoo is stronger. Inside it, weaker.
Market
The Swim Shampoo market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Swim Shampoo 124K times last year and spent an estimated £147K. The top 5 brands take 92% of clicks. Demand peaks in Jul–Aug. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 8.5% of those searches ended in a purchase.
Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £147K a year.
- Searches, last 12 months
- 124K
- Growth, 90 days vs prior 90
- +23.2%
- Conversion, latest week
- 8.5%
- Market size, estimated
- £147Ka year
- Peak month
- August2.2× the quietest month
- Top search term
- chlorine shampoo18K searches a year
02 · Price
A sale here is worth £13.88.
Listings sell for £13.88 on average, from £3.02 to £29.33. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £13.88 that is £7K to £10K a year per listing.
- Average price
- £13.88under the $15 to $100 sweet spot
- Price range
- £3.02–£29.33
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £7K–£10K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #412 within Shampoos & Conditioners. It carries 2,060 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 9.0%
- Average rank
- #412in Shampoos & Conditioners
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,060per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Swim Shampoo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
65
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
4%
- Brand 135%
- Brand 224%
- Brand 322%
- Brand 46%
- Brand 54%
- Brand 63%
- Open — no brand owns it (2 brands, 4%)
Demand
Swim Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 2.2×
Search terms
Top Swim Shampoo search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- chlorine shampoo18K/yr
- swim shampoo14K/yr
- swimming shampoo11K/yr
- swimmers shampoo and conditioner11K/yr
- chlorine removal shampoo7K/yr
- swimming shampoo and conditioner9K/yr
- childs farm swim6K/yr
- swim shampoo and conditioner8K/yr
- triswim7K/yr
- anti chlorine shampoo6K/yr
Reviews and returns
What reviews say buyers love and hate about Swim Shampoo
We read the reviews and the return reasons for every product selling here.
“Smells vile”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Cellulite Massager
£199K/yr+31.0%
Anti Chafing Stick
£446K/yr+174.2%
Mens Aftershave
£5.0M/yr+20.0%
Face Gems
£156K/yr+184.1%
England Face Paint
£20K/yr>1,000%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Swim Shampoo questions
Answered from the same tracked data.