swim shampoo
Skip itBrand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.88avg listing price — sweet spot $15–$100
Price range
Good£3.02–£29.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+23.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,060.25avg incumbent reviews — the moat a new listing must climb
Market size
Okay£147K£147K/yr · 124K searches
Competition
Bad70%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, swim shampoo is a £147K/yr Amazon United Kingdom market (124K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 49/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
swim shampoo market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- £174K–£208K
- units × avg price
- Conversion rate
- 8.5%
- Avg BSR
- #412
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 9.0%
- Avg brand age
- 66 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
65
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
4%
- TRISWIM35%
- Childs Farm24%
- UltraSwim22%
- Malibu C6%
- TRIHARD4%
- VANERIA3%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +23.2% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 2.2×
Top swim shampoo search terms
- chlorine shampoo18K/yr
- swim shampoo14K/yr
- swimming shampoo11K/yr
- swimmers shampoo and conditioner11K/yr
- chlorine removal shampoo7K/yr
- swimming shampoo and conditioner9K/yr
- childs farm swim6K/yr
- swim shampoo and conditioner8K/yr
- triswim7K/yr
- anti chlorine shampoo6K/yr
Top swim shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Childs Farm Kids 3 in 1 Swim Strawberry & Mint - Body Wash Shampoo & Conditioner | Tear-free | Suitable for Dry Sensitive Skin 250ml
Childs Farm£3.024.7★913 rev
UltraSwim Chlorine Removal Shampoo - Releases Chlorines Bond To Remove Chlorine Inhibits Copper & Metal Deposits. Effective After One Use Gentle Enough For Use Every Swim. Suitable for Kids. 207mL
UltraSwim£11.264.6★1,339 rev
TRISWIM Chlorine Removal After Swim Shampoo | Removes Chlorine Salt and Hard Water Buildup | Relieves Dry and Itchy Scalp | With Aloe Vera and Botanicals | Lime&Mango Scent 251 ml
TRISWIM£12.154.5★5,513 rev
TRISWIM Chlorine Removal After Swim Shampoo | Removes Chlorine Salt and Hard Water Buildup | Relieves Dry and Itchy Scalp | With Aloe Vera and Botanicals | Lychee & Mango Scent 250 ml
TRISWIM£12.124.5★5,513 rev
Malibu C: Swimmers Wellness Treatment Kit Includes Swimmers Wellness Shampoo
Malibu C£19.894.5★5,331 rev
Newest
by launch date
VANERIA 2-in-1 Swim Shampoo & Hard Water Shampoo Chlorine Removal for Swimmers Removes Minerals and Buildup for Hard Water Restorative Hair Care for Swimmers Safe for Colored Hair 8.8 oz
VANERIA£11.4188 rev
TRIHARD Kids Chlorine Defense Shampoo Childrens Swim Shampoo to Protect and Hydrate Hair from Pool and Ocean Gentle Post Swim Saltwater and Chlorine Removal Hair Care
TRIHARD£11.0752 rev
Childs Farm Kids 3 in 1 Swim Strawberry & Mint - Body Wash Shampoo & Conditioner | Tear-free | Suitable for Dry Sensitive Skin 250ml
Childs Farm£3.02913 rev
TRISWIM Chlorine Removal Hair Care Bundle | After Swim Shampoo and Repair Conditioner | Removes Chlorine Salt & Hard Water Buildup and Repairs Damage Caused by Them | Exotic Fruits Scent 251+251 ml
TRISWIM£22.19225 rev
TRISWIM Chlorine Removal Hair Care Bundle | After Swim Shampoo and Repair Conditioner | Removes Chlorine Salt & Hard Water Buildup and Repairs Damage Caused by Them | Lychee&Mango Scent 250+250 ml
TRISWIM£21.93383 rev
Trending
90-day click momentum
TRISWIM Chlorine Removal After Swim Body Wash | Removes Chlorine Salt and Hard Water Minerals | Hydrates and Restores Swimmers Skin | With Aloe Vera and Botanicals | Apricot&Mango Scent 250 ml
TRISWIM£12.064.3★
Malibu C: Swimmers Wellness Treatment Kit Includes Swimmers Wellness Shampoo
Malibu C£19.894.5★
UltraSwim Ultra Repair Chlorine Conditioner - 2-in-1 Formula: Pre Swim Hair Mask To Protect From Chlorine Absorption & Post Swim Hydrating Conditioning Repair and Chlorine Removal for Swimmers. 207mL
UltraSwim£10.524.5★
Childs Farm Kids 3 in 1 Swim Strawberry & Mint - Body Wash Shampoo & Conditioner | Tear-free | Suitable for Dry Sensitive Skin 250ml
Childs Farm£3.024.7★
TRISWIM Chlorine Removal After Swim Shampoo | Removes Chlorine Salt and Hard Water Buildup | Relieves Dry and Itchy Scalp | With Aloe Vera and Botanicals | Lychee & Mango Scent 250 ml
TRISWIM£12.124.5★
What buyers say about swim shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“Nice smell”
“I have found this is really helping my hair after swimming”
“Great product”
“Good shampoo - my hair feels soft”
“Does what it says”
“But I definitely feel that it cleans my hair well”
“GOOD VALUE FOR MONEY”
“good lather”
“I go swimming every morning so these products are invaluable to try to take care of my hair”
“gets rid of neck bumps”
What buyers complain about
“Smells vile”
“A little pricey”
“ive seen reviews saying the bottles leak”
“Unfortunately for me personally this shampoo makes my head burn”
“Too harsh”
“hair still gets a bit wet”
“Need a travel size”
“prior to using this my hair was getting severely damaged”
“Did not work”
“Too expensive and leaves residue”
Top return reasons
Common questions
- Is swim shampoo profitable to sell on Amazon United Kingdom?
- The niche generates £147K/yr across 16 tracked products. 90-day search growth is +23.2%. Flapen's verdict: Skip it (49/100).
- How competitive is the swim shampoo niche?
- 8 brands and 65 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in swim shampoo?
- Top complaints mined from reviews: Smell, Value For Money, Leak-Proof. The return rate is 0.1%.
- When does demand for swim shampoo peak?
- Demand peaks in Jul–Aug; the busiest month runs 2.2× the quietest.
- What does it cost to enter the swim shampoo niche?
- Listings span £3.02–£29.33; the average listing price is £13.88 (sweet spot $15–$100). The average incumbent carries 2,060 reviews — the moat a new listing must climb.