Swim Shampoo
brand-locked demand (top 5 brands take 92% of clicks) — Swim Shampoo doesn't clear our bar today.
Flapen Score
Top 39% of 2,481 Beauty niches · +2 vs the category median of 47
Is Swim Shampoo profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Swim Shampoo is a £147K/yr Amazon United Kingdom market (124K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 49/100.
Swim Shampoo: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +23.2% over the last 90 days and 8.5% of searches end in a purchase.
£147K
revenue / yr
Who owns the niche?
The top 5 brands hold 92% of demand, so 8% of the market is open.
8%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 16 products
Top Swim Shampoo products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Childs Farm Kids 3 in 1 Swim Strawberry & Mint - Body Wash Shampoo & Conditioner | Tear-free | Suitable for Dry Sensitive Skin 250ml
- Price
- £3.02
- Rating
- 4.7/5
- Reviews
- 913
- Age
- 1y ago
UltraSwim Chlorine Removal Shampoo - Releases Chlorines Bond To Remove Chlorine Inhibits Copper & Metal Deposits. Effective After One Use Gentle Enough For Use Every Swim. Suitable for Kids. 207mL
- Price
- £11.26
- Rating
- 4.6/5
- Reviews
- 1,339
- Age
- 12y ago
TRISWIM Chlorine Removal After Swim Shampoo | Removes Chlorine Salt and Hard Water Buildup | Relieves Dry and Itchy Scalp | With Aloe Vera and Botanicals | Lime&Mango Scent 251 ml
- Price
- £12.15
- Rating
- 4.5/5
- Reviews
- 5,513
- Age
- 13y ago
TRISWIM Chlorine Removal After Swim Shampoo | Removes Chlorine Salt and Hard Water Buildup | Relieves Dry and Itchy Scalp | With Aloe Vera and Botanicals | Lychee & Mango Scent 250 ml
- Price
- £12.12
- Rating
- 4.5/5
- Reviews
- 5,513
- Age
- 9y ago
Malibu C: Swimmers Wellness Treatment Kit Includes Swimmers Wellness Shampoo
- Price
- £19.89
- Rating
- 4.5/5
- Reviews
- 5,331
- Age
- 9y ago
Trending
90-day click momentum
TRISWIM Chlorine Removal After Swim Body Wash | Removes Chlorine Salt and Hard Water Minerals | Hydrates and Restores Swimmers Skin | With Aloe Vera and Botanicals | Apricot&Mango Scent 250 ml
- Price
- £12.06
- Rating
- 4.3/5
- Reviews
- 5,242
- Age
- 9y ago
Malibu C: Swimmers Wellness Treatment Kit Includes Swimmers Wellness Shampoo
- Price
- £19.89
- Rating
- 4.5/5
- Reviews
- 5,331
- Age
- 9y ago
UltraSwim Ultra Repair Chlorine Conditioner - 2-in-1 Formula: Pre Swim Hair Mask To Protect From Chlorine Absorption & Post Swim Hydrating Conditioning Repair and Chlorine Removal for Swimmers. 207mL
- Price
- £10.52
- Rating
- 4.5/5
- Reviews
- 569
- Age
- 11y ago
Childs Farm Kids 3 in 1 Swim Strawberry & Mint - Body Wash Shampoo & Conditioner | Tear-free | Suitable for Dry Sensitive Skin 250ml
- Price
- £3.02
- Rating
- 4.7/5
- Reviews
- 913
- Age
- 1y ago
TRISWIM Chlorine Removal After Swim Shampoo | Removes Chlorine Salt and Hard Water Buildup | Relieves Dry and Itchy Scalp | With Aloe Vera and Botanicals | Lychee & Mango Scent 250 ml
- Price
- £12.12
- Rating
- 4.5/5
- Reviews
- 5,513
- Age
- 9y ago
Newest
by launch date
VANERIA 2-in-1 Swim Shampoo & Hard Water Shampoo Chlorine Removal for Swimmers Removes Minerals and Buildup for Hard Water Restorative Hair Care for Swimmers Safe for Colored Hair 8.8 oz
- Price
- £11.41
- Rating
- 4.1/5
- Reviews
- 88
- Age
- 1y ago
TRIHARD Kids Chlorine Defense Shampoo Childrens Swim Shampoo to Protect and Hydrate Hair from Pool and Ocean Gentle Post Swim Saltwater and Chlorine Removal Hair Care
- Price
- £11.07
- Rating
- 4.4/5
- Reviews
- 52
- Age
- 1y ago
Childs Farm Kids 3 in 1 Swim Strawberry & Mint - Body Wash Shampoo & Conditioner | Tear-free | Suitable for Dry Sensitive Skin 250ml
- Price
- £3.02
- Rating
- 4.7/5
- Reviews
- 913
- Age
- 1y ago
TRISWIM Chlorine Removal Hair Care Bundle | After Swim Shampoo and Repair Conditioner | Removes Chlorine Salt & Hard Water Buildup and Repairs Damage Caused by Them | Exotic Fruits Scent 251+251 ml
- Price
- £22.19
- Rating
- 4.4/5
- Reviews
- 225
- Age
- 3y ago
TRISWIM Chlorine Removal Hair Care Bundle | After Swim Shampoo and Repair Conditioner | Removes Chlorine Salt & Hard Water Buildup and Repairs Damage Caused by Them | Lychee&Mango Scent 250+250 ml
- Price
- £21.93
- Rating
- 4.2/5
- Reviews
- 383
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
Brands
8 falling
Sellers
65
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
4%
- TRISWIM35%
- Childs Farm24%
- UltraSwim22%
- Malibu C6%
- TRIHARD4%
- VANERIA3%
- Open — no brand owns it (2 brands, 4%)
Swim Shampoo demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul, Aug · busiest ÷ quietest = 2.2×
Top Swim Shampoo search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- chlorine shampoo18K/yr
- swim shampoo14K/yr
- swimming shampoo11K/yr
- swimmers shampoo and conditioner11K/yr
- chlorine removal shampoo7K/yr
- swimming shampoo and conditioner9K/yr
- childs farm swim6K/yr
- swim shampoo and conditioner8K/yr
- triswim7K/yr
- anti chlorine shampoo6K/yr
What reviews say buyers love and hate about Swim Shampoo
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Nice smell”
“I have found this is really helping my hair after swimming”
“Great product”
“Good shampoo - my hair feels soft”
“Does what it says”
What buyers complain about
72% of reviews“Smells vile”
“A little pricey”
“ive seen reviews saying the bottles leak”
“Unfortunately for me personally this shampoo makes my head burn”
“Too harsh”
Swim Shampoo return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Swim Shampoo questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
