Swim Shampoo

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +23.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £147K a year.

Searches, last 12 months

124K

Growth, 90 days vs prior 90

+23.2%

Conversion, latest week

8.5%

Market size, estimated

£147Ka year

Peak month

August2.2× the quietest month

Top search term

chlorine shampoo18K searches a year

Listings sell for £13.88 on average, from £3.02 to £29.33. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £13.88 that is £7K to £10K a year per listing.

Average price

£13.88under the $15 to $100 sweet spot

Price range

£3.02–£29.33

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

500–750

Revenue per listing a year

£7K–£10K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #412 within Shampoos & Conditioners. It carries 2,060 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

9.0%

Average rank

#412in Shampoos & Conditioners

Average rating

4.46 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,060per listing

Listings tracked

16

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

66 months