sweet bee magnesium butter
Skip itSoft demand (-40.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good£14.01avg listing price — sweet spot $15–$100
Review moat
Good1,298.44avg incumbent reviews — the moat a new listing must climb
Market size
Good£320K£320K/yr · 222K searches
Price range
Okay£5.89–£22.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad89%top-5 click share — a locked-up shelf
Growth
Bad-40.4%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, sweet bee magnesium butter is a £320K/yr Amazon United Kingdom market (222K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
sweet bee magnesium butter market data
- Units sold / yr
- 25K–30K
- avg 2,500–3,000/product
- Revenue / yr
- £350K–£420K
- units × avg price
- Conversion rate
- 10.3%
- Avg BSR
- #51
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 29 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 flat
Sellers
42
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Sweet Bee Organics48%
- Feather & Down38%
- fierce nature6%
- Longevity3%
- BetterYou3%
- NaturallyMum2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 76 weeks — -40.4% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.6×
Top sweet bee magnesium butter search terms
- magnesium butter39K/yr
- sweet bee organics magnesium butter14K/yr
- magnesium balm29K/yr
- feather and down magnesium sleep butter13K/yr
- sweet bee magnesium butter30K/yr
- magnesium butter for sleep23K/yr
- magnesium body butter12K/yr
- sweet bee organics15K/yr
- sweet bee8K/yr
- magnesium balm feet9K/yr
Top sweet bee magnesium butter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Feather & Down Magnesium Butter for Sleep - Lavender & Chamomile Soothing Body Butter (300ml) to support relaxation in your self care routine.
Feather & Down£5.894.5★3,623 rev
Sweet Bee Magnesium Body Butter with Shea Butter | Moisturizing Body Cream for Dry Skin | Rich Hydrating Formula | Non-Greasy Skin Care | Lavender 120ml
Sweet Bee Organics£22.194.2★870 rev
Sweet Bee Magnesium Butter for Sleep and Relaxation | Fragrance Free Magnesium Cream with Shea Butter | Magnesium Balm for Feet and Muscle Recovery | Calm Sleep Balm Body Moisturizer | 120ml
Sweet Bee Organics£22.294.2★870 rev
Fierce Nature Magnesium Tallow Balm Natural Body Balm for Muscle Aches Strains and Relaxation Organic Sleep Support Cream Unscented 100g
fierce nature£18.294.4★271 rev
Sweet Bee Magnesium Butter - Soothing Magnesium for Sleep & Relaxation with Shea Butter - Moisturizing Magnesium Balm for Muscle Recovery - Nourishing Magnesium Cream for Sleep - Lavender 35ml
Sweet Bee Organics£12.504.2★870 rev
Newest
by launch dateSweet Bee Magnesium Butter - Soothing Magnesium for Sleep & Relaxation with Shea Butter - Moisturizing Magnesium Balm for Muscle Recovery - Nourishing Magnesium Cream for Sleep - Lavender 35ml
Sweet Bee Organics£12.50870 rev
Longevity Magnesium Butter Cream for Better Sleep - 100g Vegan High-Strength with Lavender Chamomile - Fast Absorbing Muscle Relaxation
Longevity£13.4891 rev
Feather & Down Magnesium and Passionflower Dreamy Sleep Cloud (290ml) - Whipped Body Butter Infused with Magnesium and Passionflower Extract Calms for Anxiety & Stress Relaxation Aromatherapy
Feather & Down£8.39179 rev
![Magnesium Butter [NATURAL & VEGAN] - Topical Magnesium Chloride Cream Butter Support for Sleep Bone Heart & Muscle Health - Lavender & Chamomile High Strength Balm - Made in UK & Safe for Kids](https://m.media-amazon.com/images/I/512HOTOZzaL.jpg)
Magnesium Butter [NATURAL & VEGAN] - Topical Magnesium Chloride Cream Butter Support for Sleep Bone Heart & Muscle Health - Lavender & Chamomile High Strength Balm - Made in UK & Safe for Kids
NaturallyMum£16.61174 rev
Sweet Bee Magnesium Body Butter with Shea Butter | Moisturizing Body Cream for Dry Skin | Rich Hydrating Formula | Non-Greasy Skin Care | Lavender 120ml
Sweet Bee Organics£22.19870 rev
Trending
90-day click momentumSweet Bee Magnesium Butter - Soothing Magnesium for Sleep & Relaxation with Shea Butter - Moisturizing Magnesium Balm for Muscle Recovery - Nourishing Magnesium Cream for Sleep - Lavender 35ml
Sweet Bee Organics£12.504.2★
Sweet Bee Magnesium Butter for Sleep and Relaxation | Fragrance Free Magnesium Cream with Shea Butter | Magnesium Balm for Feet and Muscle Recovery | Calm Sleep Balm Body Moisturizer | 120ml
Sweet Bee Organics£22.294.2★
Fierce Nature Magnesium Tallow Balm Natural Body Balm for Muscle Aches Strains and Relaxation Organic Sleep Support Cream Unscented 100g
fierce nature£18.294.4★
Feather & Down Magnesium Butter for Sleep - Lavender & Chamomile Soothing Body Butter (300ml) to support relaxation in your self care routine.
Feather & Down£5.894.5★
Feather & Down Magnesium and Passionflower Dreamy Sleep Cloud (290ml) - Whipped Body Butter Infused with Magnesium and Passionflower Extract Calms for Anxiety & Stress Relaxation Aromatherapy
Feather & Down£8.394.5★
What buyers say about sweet bee magnesium butter
What buyers praise and complain about, mined from review topics.What buyers love
“smells sexy”
“Nice quality and easy to use before bed”
“it does have relaxing effect”
“Lovely Moisturiser & Smells lovely”
“absorbs well”
“Good value”
“Soothing and pleasant to use”
“It also lasts ages as the consistency is thick”
“The consistency is perfect”
“Actually works”
What buyers complain about
“The smell is devine”
“expensive”
“Caused a rash”
“which definitely doesn't help sleep”
“doesnt even moisturise”
“Didn't work for me”
“The texture of this item is very poor”
“This time it was so hard it was unusable”
“The tub is also quite large at 300 ml”
“It's as though the ingredients have not been properly blended”
Top return reasons
Common questions
- Is sweet bee magnesium butter profitable to sell on Amazon United Kingdom?
- The niche generates £320K/yr across 9 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -40.4%. Flapen's verdict: Skip it (45/100).
- How competitive is the sweet bee magnesium butter niche?
- 6 brands and 42 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in sweet bee magnesium butter?
- Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 0.2%.
- When does demand for sweet bee magnesium butter peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 4.6× the quietest.
- What does it cost to enter the sweet bee magnesium butter niche?
- Listings span £5.89–£22.29; the average listing price is £14.01 (sweet spot $15–$100). The average incumbent carries 1,298 reviews — the moat a new listing must climb.