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Sweet Bee Magnesium Butter

soft demand (-40.4% this quarter) — Sweet Bee Magnesium Butter doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47

Market size 52Growth 5Conversion 88Competition 9Returns 99Price range 44Avg price 67Brand share 5Review moat 55Quality gap 80
This niche Category average · 2,481 niches

Is Sweet Bee Magnesium Butter profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sweet Bee Magnesium Butter is a £320K/yr Amazon United Kingdom market (222K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 45/100.

Sweet Bee Magnesium Butter: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -40.4% over the last 90 days and 10.3% of searches end in a purchase.

£320K

revenue / yr

Units sold / yr30K
Search volume / yr-40.4%222K
Conversion rate10.3%
Avg price£14.01

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers6 · 42
Top-5 product click share89%
Open market2%
Avg brand age29 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 9 products

Sponsored placement100%
New entrants (1y)2· 2 succeeded
Avg rating4.2★
Avg reviews1,298

Top Sweet Bee Magnesium Butter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

£0£32K£64K£96K£128K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

42

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Sweet Bee Organics48%
  • Feather & Down38%
  • fierce nature6%
  • Longevity3%
  • BetterYou3%
  • NaturallyMum2%
  • Open — no brand owns it (0%)

Sweet Bee Magnesium Butter demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume222KCVR10.3%Products9Brands6Top 5 Brands98%OOS Rate0.0%Rating4.2★Reviews1,298Avg BSR#51
18K13KSpike '25Black Friday '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.6×

Top Sweet Bee Magnesium Butter search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • magnesium butter39K/yr
  • sweet bee organics magnesium butter14K/yr
  • magnesium balm29K/yr
  • feather and down magnesium sleep butter13K/yr
  • sweet bee magnesium butter30K/yr
  • magnesium butter for sleep23K/yr
  • magnesium body butter12K/yr
  • sweet bee organics15K/yr
  • sweet bee8K/yr
  • magnesium balm feet9K/yr

What reviews say buyers love and hate about Sweet Bee Magnesium Butter

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Smell40%

smells sexy

Quality-Overall12%

Nice quality and easy to use before bed

Soft Feel7%

it does have relaxing effect

Moist/Dry7%

Lovely Moisturiser & Smells lovely

Absorbency5%

absorbs well

What buyers complain about

69% of reviews
Smell19%

The smell is devine

Value For Money9%

expensive

Allergies8%

Caused a rash

Sleep Quality7%

which definitely doesn't help sleep

Moist/Dry7%

doesnt even moisturise

Sweet Bee Magnesium Butter return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
54%
2Texture/Consistency-Overall
13%
3Defective Material/Parts
8%
4Functionality-Overall
5%
5Quality-Overall
4%

Common Sweet Bee Magnesium Butter questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sweet Bee Magnesium Butter 45/100 on Amazon United Kingdom — Skip it. The niche generates £320K/yr across 9 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -40.4% over the last 90 days.
Search demand for Sweet Bee Magnesium Butter on Amazon United Kingdom peaks in Jan–Nov–Dec, where the busiest month runs 4.6× the quietest.