Swarfega Heavy Duty Hand Cleaner

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved +10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £234K a year.

Searches, last 12 months

186K

Growth, 90 days vs prior 90

+10.7%

Conversion, latest week

11.6%

Market size, estimated

£234Ka year

Peak month

May1.6× the quietest month

Top search term

swarfega87K searches a year

Listings sell for £10.88 on average, from £3.96 to £20.50. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £10.88 that is £16K to £22K a year per listing.

Average price

£10.88under the $15 to $100 sweet spot

Price range

£3.96–£20.50

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

1,500–2,000

Revenue per listing a year

£16K–£22K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

73% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 18.3% of listings are out of stock. The average listing ranks #151 within Bath & Body. It carries 562 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

82%

Out of stock, average day

18.3%

Average rank

#151in Bath & Body

Average rating

4.56 starsAmazon United Kingdom average 4.36 stars

Average reviews

562per listing

Listings tracked

11

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

2Amazon's first-year sales bar

Average brand age

67 months