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Sure Maximum Protection Men

Fail

Shoppers spend an estimated $13K a year here, so Sure Maximum Protection Men is a Fail.

Filters Trending
Flapen Score
45
45 / 100
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Market size
£13K/yr31K searches / yr
90-day growth
+110.6%search demand this quarter
Competition
73%top-5 click share · 5 brands · 106 sellers

Flapen Score

Sure Maximum Protection Men against its category

The dotted line is the Beauty average. Past it, Sure Maximum Protection Men is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sure Maximum Protection Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sure Maximum Protection Men 31K times last year and spent an estimated £13K. The top 5 brands take 89% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +110.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
+110.6%
Conversion, latest week
4.8%
Market size, estimated
£13Ka year
Peak month
June2.7× the quietest month
Top search term
sure maximum protection men23K searches a year

02 · Price

A sale here is worth £8.37.

Listings sell for £8.37 on average, from £2.16 to £19.78. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £8.37 that is £837 to £2K a year per listing.

Average price
£8.37under the $15 to $100 sweet spot
Price range
£2.16–£19.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£837–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #276 within Bath & Body. It carries 1,131 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
63%
Out of stock, average day
0.0%
Average rank
#276in Bath & Body
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,131per listing
Listings tracked
16

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
80 months

Products

Top Sure Maximum Protection Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

106

Top-5 brand share

89%

Top 20: 89%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Brand 168%
  • Brand 212%
  • Brand 311%
  • Brand 45%
  • Brand 53%
  • Brand 62%

Demand

Sure Maximum Protection Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Black Friday '25Holiday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.7×

Search terms

Top Sure Maximum Protection Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sure maximum protection men23K/yr
  • sure mens deodorant stick6K/yr
  • sure deodorant mens stick3K/yr

Reviews and returns

What reviews say buyers love and hate about Sure Maximum Protection Men

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Smell”
11%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not worth the money”
A buyer, on “Value For Money”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Sure Maximum Protection Men questions

Answered from the same tracked data.