sure maximum protection men
Skip itA small market ($13K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Growth
Incredible+110.6%90-day search growth — must beat 0% to launch
Review moat
Good1,130.94avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Price range
Okay£2.16–£19.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.37avg listing price — sweet spot $15–$100
Competition
Bad73%top-5 click share — a locked-up shelf
Market size
Bad£13K£13K/yr · 31K searches
According to Flapen's Amazon United Kingdom niche tracking, sure maximum protection men is a £13K/yr Amazon United Kingdom market (31K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 45/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
sure maximum protection men market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- £21K–£25K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #276
- Page quality
- 0%
- Prime
- 63%
- Sponsored
- 63%
- Out of stock
- 0.0%
- Avg brand age
- 80 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
106
Top-5 brand share
89%
Top 20: 89%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- Sure68%
- Rexona12%
- --11%
- DOVE MEN + CARE5%
- Mitchum3%
- Revlon2%
Demand & seasonality
Weekly Amazon search volume, last 53 weeks — +110.6% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 2.7×
Top sure maximum protection men search terms
- sure maximum protection men23K/yr
- sure mens deodorant stick6K/yr
- sure deodorant mens stick3K/yr
Top sure maximum protection men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sure Men Maximum Protection Clean Scent Antiperspirant Deodorant Cream Stick with 3x stronger* sweat protection for 96 hour sweat and odour protection 45 ml Pack of 6
Sure£16.994.7★1,703 rev
Sure Maximum Protection Sport Strength Anti-Perspirant Stick 45 ml
Sure£3.134.7★973 rev
Rexona Men Maximum Protection Deodorant Cream Clean Scent Anti Perspirant with 3x Protection for Stress Heat and Movement 45 ml
Rexona£8.244.5★4,478 rev
2 x 45ml Sure Men Maximum Protection 48H Anti-Perspirant Deodorant - Clean Scent
--£13.873.8★17 rev
Sure Antiperspirant Deodorant Stick Sensitive 72H Nonstop Sweat and Odour Protection Roll On with Citrusy Spicy and Woody Scent Deodorant for Men 50ml Pack of 6
Sure£15.014.5★121 rev
Newest
by launch date
Sure Men Maximum Protection Clean Scent 50ml 6 Pack - Clinical Strength Anti-Perspirant Cream Stick for 96H Sweat Protection Dermatologically Tested Formula
Sure£19.781 rev
Sure Men Maximum Protection Cobalt Dry 50ml 6 Pack - Clinical Strength Anti-Perspirant Cream Stick for 96H Sweat Protection Dermatologically Tested Formula
Sure£19.721 rev
Sure Men Amber Woods Whole Body Deodorant mens deodorant stick with a warm & woody fragrance for 48-hour odour control 50 ml
Sure£4.0141 rev
Dove Men+Care Advanced Clean Comfort Anti-Perspirant Stick Mens Deodorant with Anti-Odour Technology and a lemon & cedarwood scent for 72 hour sweat and anti-bacterial odour protection 50 ml
DOVE MEN + CARE£2.16252 rev
Sure Men Maximum Protection Cobalt Dry Antiperspirant Body Spray Deodorant with 3x stronger* sweat protection for 96 hour protection against sweat and odour 150 ml
Sure£3.0166 rev
Trending
90-day click momentumSure Men Maximum Protection Cobalt Dry 50ml 6 Pack - Clinical Strength Anti-Perspirant Cream Stick for 96H Sweat Protection Dermatologically Tested Formula
Sure£19.725.0★
Rexona Men Maximum Protection Deodorant Cream Clean Scent Anti Perspirant with 3x Protection for Stress Heat and Movement 45 ml
Rexona£8.244.5★
Sure Men Maximum Protection Clean Scent 50ml 6 Pack - Clinical Strength Anti-Perspirant Cream Stick for 96H Sweat Protection Dermatologically Tested Formula
Sure£19.785.0★
Sure Men Amber Woods Whole Body Deodorant mens deodorant stick with a warm & woody fragrance for 48-hour odour control 50 ml
Sure£4.014.3★
Sure Maximum Protection Sport Strength Anti-Perspirant Stick 45 ml
Sure£3.134.7★
What buyers say about sure maximum protection men
What buyers praise and complain about, mined from review topics.What buyers love
“Nice clean smell”
“Fantastic price”
“Fantastic quality”
“Reliable & Long Lasting”
“Easy to use”
“Keep you fresh and dry”
“I like that its a stick that glides on smoothly without any stickiness”
“has long lasting protection”
“effective too”
“No irritation”
What buyers complain about
“Not worth the money”
“Doesn't last as long as I'd like”
“I didnt really like the smell”
“Doesn't work”
“Gave me a skin rash”
“container is a lot bigger than actual product”
“Some deo's can leave a white residue once applied”
“Stains and white marks everywhere”
“sticky when you first start using it”
“Poor container design”
Top return reasons
Common questions
- Is sure maximum protection men profitable to sell on Amazon United Kingdom?
- The niche generates £13K/yr across 16 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +110.6%. Flapen's verdict: Skip it (45/100).
- How competitive is the sure maximum protection men niche?
- 5 brands and 106 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in sure maximum protection men?
- Top complaints mined from reviews: Value For Money, Durability, Smell. The return rate is 0.0%.
- When does demand for sure maximum protection men peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 2.7× the quietest.
- What does it cost to enter the sure maximum protection men niche?
- Listings span £2.16–£19.78; the average listing price is £8.37 (sweet spot $15–$100). The average incumbent carries 1,131 reviews — the moat a new listing must climb.