Sure Maximum Protection Men
a small market ($13K/yr) — Sure Maximum Protection Men doesn't clear our bar today.
Flapen Score
Ranks 1,399 of 2,481 Beauty niches · −2 vs the category median of 47
Is Sure Maximum Protection Men profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Sure Maximum Protection Men is a £13K/yr Amazon United Kingdom market (31K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 45/100.
Sure Maximum Protection Men: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +110.6% over the last 90 days and 4.8% of searches end in a purchase.
£13K
revenue / yr
Who owns the niche?
The top 5 brands hold 89% of demand, so 11% of the market is open.
11%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 16 products
Top Sure Maximum Protection Men products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Sure Men Maximum Protection Clean Scent Antiperspirant Deodorant Cream Stick with 3x stronger* sweat protection for 96 hour sweat and odour protection 45 ml Pack of 6
- Price
- £16.99
- Rating
- 4.7/5
- Reviews
- 1,703
- Age
- 11y ago
Sure Maximum Protection Sport Strength Anti-Perspirant Stick 45 ml
- Price
- £3.13
- Rating
- 4.7/5
- Reviews
- 973
- Age
- 10y ago
Rexona Men Maximum Protection Deodorant Cream Clean Scent Anti Perspirant with 3x Protection for Stress Heat and Movement 45 ml
- Price
- £8.24
- Rating
- 4.5/5
- Reviews
- 4,478
- Age
- 12y ago
2 x 45ml Sure Men Maximum Protection 48H Anti-Perspirant Deodorant - Clean Scent
- Price
- £13.87
- Rating
- 3.8/5
- Reviews
- 17
- Age
- 9y ago
Sure Antiperspirant Deodorant Stick Sensitive 72H Nonstop Sweat and Odour Protection Roll On with Citrusy Spicy and Woody Scent Deodorant for Men 50ml Pack of 6
- Price
- £15.01
- Rating
- 4.5/5
- Reviews
- 121
- Age
- 2y ago
Trending
90-day click momentum
Sure Men Maximum Protection Cobalt Dry 50ml 6 Pack - Clinical Strength Anti-Perspirant Cream Stick for 96H Sweat Protection Dermatologically Tested Formula
- Price
- £19.72
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago
Rexona Men Maximum Protection Deodorant Cream Clean Scent Anti Perspirant with 3x Protection for Stress Heat and Movement 45 ml
- Price
- £8.24
- Rating
- 4.5/5
- Reviews
- 4,478
- Age
- 12y ago
Sure Men Maximum Protection Clean Scent 50ml 6 Pack - Clinical Strength Anti-Perspirant Cream Stick for 96H Sweat Protection Dermatologically Tested Formula
- Price
- £19.78
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago
Sure Men Amber Woods Whole Body Deodorant mens deodorant stick with a warm & woody fragrance for 48-hour odour control 50 ml
- Price
- £4.01
- Rating
- 4.3/5
- Reviews
- 41
- Age
- 6mo ago
Sure Maximum Protection Sport Strength Anti-Perspirant Stick 45 ml
- Price
- £3.13
- Rating
- 4.7/5
- Reviews
- 973
- Age
- 10y ago
Newest
by launch dateSure Men Maximum Protection Clean Scent 50ml 6 Pack - Clinical Strength Anti-Perspirant Cream Stick for 96H Sweat Protection Dermatologically Tested Formula
- Price
- £19.78
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago
Sure Men Maximum Protection Cobalt Dry 50ml 6 Pack - Clinical Strength Anti-Perspirant Cream Stick for 96H Sweat Protection Dermatologically Tested Formula
- Price
- £19.72
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago
Sure Men Amber Woods Whole Body Deodorant mens deodorant stick with a warm & woody fragrance for 48-hour odour control 50 ml
- Price
- £4.01
- Rating
- 4.3/5
- Reviews
- 41
- Age
- 6mo ago
Dove Men+Care Advanced Clean Comfort Anti-Perspirant Stick Mens Deodorant with Anti-Odour Technology and a lemon & cedarwood scent for 72 hour sweat and anti-bacterial odour protection 50 ml
- Price
- £2.16
- Rating
- 4.6/5
- Reviews
- 252
- Age
- 1y ago
Sure Men Maximum Protection Cobalt Dry Antiperspirant Body Spray Deodorant with 3x stronger* sweat protection for 96 hour protection against sweat and odour 150 ml
- Price
- £3.01
- Rating
- 4.4/5
- Reviews
- 66
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
Brands
5 rising
Sellers
106
Top-5 brand share
89%
Top 20: 89%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- Sure68%
- Rexona12%
- --11%
- DOVE MEN + CARE5%
- Mitchum3%
- Revlon2%
Sure Maximum Protection Men demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.7×
Top Sure Maximum Protection Men search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- sure maximum protection men23K/yr
- sure mens deodorant stick6K/yr
- sure deodorant mens stick3K/yr
What reviews say buyers love and hate about Sure Maximum Protection Men
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“Nice clean smell”
“Fantastic price”
“Fantastic quality”
“Reliable & Long Lasting”
“Easy to use”
What buyers complain about
50% of reviews“Not worth the money”
“Doesn't last as long as I'd like”
“I didnt really like the smell”
“Doesn't work”
“Gave me a skin rash”
Sure Maximum Protection Men return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
50%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Sure Maximum Protection Men questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
