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supergoop sunscreen

Worth a look

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 20Growth 89Conversion 57Competition 14Returns 100Price range 86Avg price 95Brand share 0Review moat 47Quality gap 45

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible£23.55

avg listing price — sweet spot $15–$100

Growth

Great+93.9%

90-day search growth — must beat 0% to launch

Price range

Great£9.55–£56.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,760.6

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad£82K

£82K/yr · 73K searches

Competition

Bad84%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, supergoop sunscreen is a £82K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 50/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

supergoop sunscreen market data

Units sold / yr
3K–3K
avg 100–250/product
Revenue / yr
£59K–£71K
units × avg price
Conversion rate
4.8%
Avg BSR
#408
Page quality
0%
Prime
80%
Sponsored
20%
Out of stock
22.6%
Avg brand age
42 months
Avg seller age
150 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

19

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Supergoop!94%
  • COSRX4%
  • BYOMA2%

Demand & seasonality

Weekly Amazon search volume, last 58 weeks — +93.9% search growth over the last 90 days.
5K3KPrime Day '25Black Friday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.5×

Top supergoop sunscreen search terms

  • supergoop sunscreen32K/yr
  • supergoop17K/yr
  • supergoop unseen sunscreen spf 506K/yr
  • supergoop glow screen9K/yr
  • unseen sunscreen3K/yr
  • super goop2K/yr
  • super goopsunscreen2K/yr
  • supergoop unseen sunscreen2K/yr
All search terms

Top supergoop sunscreen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%£12K30%£25K45%£37K60%£49K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

What buyers say about supergoop sunscreen

What buyers praise and complain about, mined from review topics.

What buyers love

Suitability Combination Skin12%

“It blends smoothly into the skin”

Weight Light12%

“This is a great lightweight product”

Moist/Dry9%

“Lovely and hydrating”

Quality-Overall9%

“Good performance”

Soft Feel6%

“So silky smooth”

Absorbency5%

“Easily absorbed”

Smell4%

“I also really like that it's totally fragrance free”

Suitability Dry Skin4%

“it also blends smoothly into the skin”

Texture/Consistency-Overall3%

“This is very similar - lovely consistency”

Brightness/Shine/Glow3%

“It does leave you 'glowy'”

What buyers complain about

Allergies11%

“Causes my skin to go red”

Suitability Dry Skin6%

“If you have dry or slightly sensitive skin, I wouldnt recommend”

Oily/Greasy6%

“Oily skin do not get this”

Size-Overall5%

“the size is kinda disappointing for that much”

Skin Health4%

“my skin reacts badly to this”

Value For Money4%

“Really bad product 15ml for that price”

Sensitivity-Overall3%

“But I have very sensitive skin so it made me break out on my nose and chin”

Suitability Oily Skin3%

“It was not suitable for acne prone or oily skin as marketed”

Adhesion/Stickiness3%

“everything started to roll off”

Quality-Overall3%

“Not the best”

Top return reasons

Size-Overall21%
Value For Money9%
Ingredients-Overall9%
Suitability Combination Skin7%
Advertised Vs Actual Product7%
Functionality-Overall6%
Leak-Proof4%
Product Condition3%
Skin Health3%
Oily/Greasy3%

Common questions

Is supergoop sunscreen profitable to sell on Amazon United Kingdom?
The niche generates £82K/yr across 10 tracked products. 90-day search growth is +93.9%. Flapen's verdict: Worth a look (50/100).
How competitive is the supergoop sunscreen niche?
3 brands and 19 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in supergoop sunscreen?
Top complaints mined from reviews: Allergies, Suitability Dry Skin, Oily/Greasy. The return rate is 0.1%.
When does demand for supergoop sunscreen peak?
Demand peaks in Apr–May–Jun–Jul; the busiest month runs 3.5× the quietest.
What does it cost to enter the supergoop sunscreen niche?
Listings span £9.55–£56.70; the average listing price is £23.55 (sweet spot $15–$100). The average incumbent carries 1,761 reviews — the moat a new listing must climb.