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Supergoop Sunscreen

Supergoop Sunscreen shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

50
Worth a look

Top 34% of 2,481 Beauty niches · +3 vs the category median of 47

Market size 20Growth 89Conversion 57Competition 14Returns 100Price range 86Avg price 95Brand share 0Review moat 47Quality gap 45
This niche Category average · 2,481 niches

Is Supergoop Sunscreen profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Supergoop Sunscreen is a £82K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 50/100.

Supergoop Sunscreen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +93.9% over the last 90 days and 4.8% of searches end in a purchase.

£82K

revenue / yr

Units sold / yr3K
Search volume / yr+93.9%73K
Conversion rate4.8%
Avg price£23.55

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 19
Top-5 product click share84%
Open market0%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement20%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews1,761

Top Supergoop Sunscreen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

£0£12K£25K£37K£49K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

19

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Supergoop!94%
  • COSRX4%
  • BYOMA2%

Supergoop Sunscreen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume73KCVR4.8%Products10Brands3Top 5 Brands100%OOS Rate22.6%Rating4.5★Reviews1,761Avg BSR#408
5K3KPrime Day '25Black Friday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.5×

Top Supergoop Sunscreen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • supergoop sunscreen32K/yr
  • supergoop17K/yr
  • supergoop unseen sunscreen spf 506K/yr
  • supergoop glow screen9K/yr
  • unseen sunscreen3K/yr
  • super goop2K/yr
  • super goopsunscreen2K/yr
  • supergoop unseen sunscreen2K/yr

What reviews say buyers love and hate about Supergoop Sunscreen

What buyers mention most, as a share of all reviews.

What buyers love

66% of reviews
Suitability Combination Skin12%

It blends smoothly into the skin

Weight Light12%

This is a great lightweight product

Moist/Dry9%

Lovely and hydrating

Quality-Overall9%

Good performance

Soft Feel6%

So silky smooth

What buyers complain about

49% of reviews
Allergies11%

Causes my skin to go red

Suitability Dry Skin6%

If you have dry or slightly sensitive skin, I wouldnt recommend

Oily/Greasy6%

Oily skin do not get this

Size-Overall5%

the size is kinda disappointing for that much

Skin Health4%

my skin reacts badly to this

Supergoop Sunscreen return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

38%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
21%
2Value For Money
9%
3Ingredients-Overall
9%
4Suitability Combination Skin
7%
5Advertised Vs Actual Product
7%

Common Supergoop Sunscreen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Supergoop Sunscreen 50/100 on Amazon United Kingdom — Worth a look. The niche generates £82K/yr across 10 tracked products. Search demand moved +93.9% over the last 90 days.
Search demand for Supergoop Sunscreen on Amazon United Kingdom peaks in Apr–May–Jun–Jul, where the busiest month runs 3.5× the quietest.