How competitive is the Sunflowers Perfume niche on Amazon United Kingdom?

2 brands and 81 sellers compete in Sunflowers Perfume on Amazon United Kingdom. The top 5 Sunflowers Perfume products take 87% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Sunflowers Perfume niche?

Sunflowers Perfume sells for £10.97 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £6.85–£15.88. The average incumbent carries 614 reviews — the moat a new listing must climb.

Sunflowers Perfume

brand-locked demand (top 5 brands take 100% of clicks) — Sunflowers Perfume doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47

This niche Category average · 2,481 niches

Is Sunflowers Perfume profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sunflowers Perfume is a £76K/yr Amazon United Kingdom market (57K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.

Sunflowers Perfume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +23.0% over the last 90 days and 12.2% of searches end in a purchase.

£76K

revenue / yr

Units sold / yr8K

Search volume / yr+23.0%57K

Conversion rate12.2%

Avg price£10.97

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 81

Top-5 product click share87%

Open market0%

Avg brand age92 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 8 products

Top Sunflowers Perfume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Elizabeth Arden Sunflowers Eau de Toilette 100ml floral perfume luxury fragrance for women

Price: £10.84
Rating: 4.7/5
Reviews: 1,887
Age: 6y ago

Elizabeth Arden Sunflowers Eau de Toilette 50ml floral perfume luxury fragrance for women

Price: £7.22
Rating: 4.6/5
Reviews: 834
Age: 19y ago

Elizabeth Arden Sunflowers Eau de Toilette Spray 30ml

Price: £6.85
Rating: 4.4/5
Reviews: 887
Age: 18y ago

WOOTONG Elizabeth Arden Sunflowers Damen edt vapo 100 ml

Price: £14.72
Rating: 4.5/5
Reviews: 129
Age: 11y ago

Elizabeth Arden SUNFLOWERS Eau de Toilette 100ml 2-piece Gift Set fragrance gifting for women

Price: £15.88
Rating: 4.6/5
Reviews: 183
Age: 3y ago

Newest

by launch date

Elizabeth Arden SUNFLOWERS Eau de Toilette 100ml 2-piece Gift Set fragrance gifting for women

Price: £15.88
Rating: 4.6/5
Reviews: 183
Age: 3y ago

Elizabeth Arden Sunflowers Sunrise EDT 100 ml (Pack of 1)

Price: £11.25
Rating: 4.6/5
Reviews: 558
Age: 5y ago

Elizabeth Arden Sunflowers Eau de Toilette 100ml floral perfume luxury fragrance for women

Price: £10.84
Rating: 4.7/5
Reviews: 1,887
Age: 6y ago

EA Sunflowers EDT Spray 30ml

Price: £7.23
Rating: 4.7/5
Reviews: 208
Age: 8y ago

WOOTONG Elizabeth Arden Sunflowers Damen edt vapo 100 ml

Price: £14.72
Rating: 4.5/5
Reviews: 129
Age: 11y ago

Competition: brands, sellers & click share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

Elizabeth Arden93%
WOOTONG7%

Sunflowers Perfume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume57KCVR12.2%Products8Brands2Top 5 Brands100%OOS Rate2.6%Rating4.6★Reviews614Avg BSR#138

Top Sunflowers Perfume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

sunflowers perfume21K/yr +27.0%13.5% conv.
sunflower perfume17K/yr +22.6%11.5% conv.
elizabeth arden sunflowers perfume5K/yr +28.5%12.2% conv.
sunflower perfume elizabeth arden6K/yr +0.4%16.3% conv.
elizabeth arden sunflowers3K/yr +44.3%9.8% conv.
sunflowers elizabeth arden4K/yr +9.5%12.2% conv.

What reviews say buyers love and hate about Sunflowers Perfume

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Smell75%

“Beautiful fragrance”

Value For Money16%

“Very very reasonable”

Advertised Vs Actual Product5%

“Exactly what I expected”

Size-Overall3%

“Size is good”

Durability1%

“Long lasting”

What buyers complain about

100% of reviews

Smell88%

“Chemical smell, not for me”

Size-Overall13%

“Small size”

Sunflowers Perfume return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

29%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

56%

2Size-Overall

24%

3Defective Material/Parts

4Value For Money

5Advertised Vs Actual Product

Common Sunflowers Perfume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sunflowers Perfume 41/100 on Amazon United Kingdom — Skip it. The niche generates £76K/yr across 8 tracked products. Search demand moved +23.0% over the last 90 days.

Sunflowers Perfume buyers on Amazon United Kingdom complain most about Smell, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.2%.