Is Sunflowers Perfume profitable to sell on Amazon United Kingdom?

Flapen scores Sunflowers Perfume 41 out of 100 on Amazon United Kingdom, a Fail. Shoppers spend £76K a year across 8 tracked products. Search demand grew +23.0% in the last 90 days.

How competitive is the Sunflowers Perfume niche on Amazon United Kingdom?

2 brands and 81 sellers compete in Sunflowers Perfume on Amazon United Kingdom. The top 5 Sunflowers Perfume products take 87% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Sunflowers Perfume?

Sunflowers Perfume buyers on Amazon United Kingdom complain most about Smell and Size-Overall. An estimated 0.2% of orders come back.

What does it cost to enter the Sunflowers Perfume niche?

Sunflowers Perfume sells for £10.97 on average on Amazon United Kingdom, outside the $15 to $100 sweet spot. Listings run £6.85 to £15.88. The average product has 614 reviews, the count a new listing must catch up to.

Sunflowers Perfume

Fail

The top 5 brands take 100% of clicks, so Sunflowers Perfume is a Fail.

Flapen Score: 41
41 / 100Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 47
Market size: £76K/yr57K searches / yr
90-day growth: +23.0%search demand this quarter
Competition: 87%top-5 click share · 2 brands · 81 sellers

Flapen Score

Sunflowers Perfume against its category

The dotted line is the Beauty average. Past it, Sunflowers Perfume is stronger. Inside it, weaker.

41Fail

This niche Category average

See the method

Market

The Sunflowers Perfume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sunflowers Perfume 57K times last year and spent an estimated £76K. All 2 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 12.2% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved +23.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.

Searches, last 12 months: 57K
Growth, 90 days vs prior 90: +23.0%
Conversion, latest week: 12.2%
Market size, estimated: £76Ka year
Top search term: sunflowers perfume21K searches a year

02 · Price

A sale here is worth £10.97.

Listings sell for £10.97 on average, from £6.85 to £15.88. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £10.97 that is £5K to £8K a year per listing.

Average price: £10.97under the $15 to $100 sweet spot
Price range: £6.85–£15.88
Amazon United Kingdom median price: £12.12across 27,606 niches
Units sold a year: 6K–8K
Units per listing a year: 500–750
Revenue per listing a year: £5K–£8K
Returns: 0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #138 within Fragrances. It carries 614 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings: 50%
Prime listings: 100%
Out of stock, average day: 2.6%
Average rank: #138in Fragrances
Average rating: 4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews: 614per listing
Listings tracked: 8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 92 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 92 months

Products

Top Sunflowers Perfume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

Brand 193%
Brand 27%

Demand

Sunflowers Perfume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 3.9× · 9 of 12 months tracked

Search terms

Top Sunflowers Perfume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

sunflowers perfume21K/yr +27.0%13.5% conv.
sunflower perfume17K/yr +22.6%11.5% conv.
elizabeth arden sunflowers perfume5K/yr +28.5%12.2% conv.
sunflower perfume elizabeth arden6K/yr +0.4%16.3% conv.
elizabeth arden sunflowers3K/yr +44.3%9.8% conv.
sunflowers elizabeth arden4K/yr +9.5%12.2% conv.

Reviews and returns

What reviews say buyers love and hate about Sunflowers Perfume

We read the reviews and the return reasons for every product selling here.

75%of positive reviews mention “Smell”

88%of negative reviews mention “Smell”

0.2%of orders come back

“Chemical smell, not for me”

A buyer, on “Smell”88% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Beauty niches

Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

Hose Pipe

£5.4M/yr+167.3%

Fly Zapper

£4.1M/yr>1,000%

Dog Cooling Mats

£1.8M/yr>1,000%

Ceiling Fan

£3.0M/yr>1,000%

Water Gun

£1.5M/yr+528.7%

FAQ

Common Sunflowers Perfume questions

Answered from the same tracked data.

Categories