Is sunflowers perfume profitable to sell on Amazon United Kingdom?

The niche generates £76K/yr across 8 tracked products. 90-day search growth is +23.0%. Flapen's verdict: Skip it (41/100).

How competitive is the sunflowers perfume niche?

2 brands and 81 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in sunflowers perfume?

Top complaints mined from reviews: Smell, Size-Overall. The return rate is 0.2%.

What does it cost to enter the sunflowers perfume niche?

Listings span £6.85–£15.88; the average listing price is £10.97 (sweet spot $15–$100). The average incumbent carries 614 reviews — the moat a new listing must climb.

sunflowers perfume

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible12.2%

search→purchase rate — share of searches ending in a sale

Review moat

Good614.13

avg incumbent reviews — the moat a new listing must climb

Growth

Good+23.0%

90-day search growth — must beat 0% to launch

Avg price

Okay£10.97

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad£76K

£76K/yr · 57K searches

Competition

Bad87%

top-5 click share — a locked-up shelf

Price range

Bad£6.85–£15.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, sunflowers perfume is a £76K/yr Amazon United Kingdom market (57K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

sunflowers perfume market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: £66K–£88K; units × avg price
Conversion rate: 12.2%
Avg BSR: #138
Page quality: 0%
Prime: 100%
Sponsored: 50%
Out of stock: 2.6%
Avg brand age: 92 months
Avg seller age: 153 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

Elizabeth Arden93%
WOOTONG7%

Demand

Weekly Amazon search volume, last 37 weeks — +23.0% search growth over the last 90 days.

Open Trend

Top sunflowers perfume search terms

sunflowers perfume21K/yr +27.0%13.5% conv.
sunflower perfume17K/yr +22.6%11.5% conv.
elizabeth arden sunflowers perfume5K/yr +28.5%12.2% conv.
sunflower perfume elizabeth arden6K/yr +0.4%16.3% conv.
elizabeth arden sunflowers3K/yr +44.3%9.8% conv.
sunflowers elizabeth arden4K/yr +9.5%12.2% conv.

All search terms

Top sunflowers perfume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Elizabeth Arden Sunflowers Eau de Toilette 100ml floral perfume luxury fragrance for women

Elizabeth Arden£10.844.7★1,887 rev

Elizabeth Arden Sunflowers Eau de Toilette 50ml floral perfume luxury fragrance for women

Elizabeth Arden£7.224.6★834 rev

Elizabeth Arden Sunflowers Eau de Toilette Spray 30ml

Elizabeth Arden£6.854.4★887 rev

WOOTONG Elizabeth Arden Sunflowers Damen edt vapo 100 ml

WOOTONG£14.724.5★129 rev

Elizabeth Arden SUNFLOWERS Eau de Toilette 100ml 2-piece Gift Set fragrance gifting for women

Elizabeth Arden£15.884.6★183 rev

Newest

by launch date

Elizabeth Arden SUNFLOWERS Eau de Toilette 100ml 2-piece Gift Set fragrance gifting for women

Elizabeth Arden£15.88183 rev

3y ago

Elizabeth Arden Sunflowers Sunrise EDT 100 ml (Pack of 1)

Elizabeth Arden£11.25558 rev

5y ago

Elizabeth Arden Sunflowers Eau de Toilette 100ml floral perfume luxury fragrance for women

Elizabeth Arden£10.841,887 rev

6y ago

EA Sunflowers EDT Spray 30ml

Elizabeth Arden£7.23208 rev

8y ago

WOOTONG Elizabeth Arden Sunflowers Damen edt vapo 100 ml

WOOTONG£14.72129 rev

11y ago

What buyers say about sunflowers perfume

What buyers praise and complain about, mined from review topics.

What buyers love

Smell75%

“Beautiful fragrance”

Value For Money16%

“Very very reasonable”

Advertised Vs Actual Product5%

“Exactly what I expected”

Size-Overall3%

“Size is good”

Durability1%

“Long lasting”

Quality-Overall1%

“great value for this quality”

What buyers complain about

Smell88%

“Chemical smell, not for me”

Size-Overall13%

“Small size”

Top return reasons

Smell56%

Size-Overall24%

Defective Material/Parts6%

Value For Money6%

Advertised Vs Actual Product6%

Quality-Overall3%

Common questions

Is sunflowers perfume profitable to sell on Amazon United Kingdom?: The niche generates £76K/yr across 8 tracked products. 90-day search growth is +23.0%. Flapen's verdict: Skip it (41/100).
How competitive is the sunflowers perfume niche?: 2 brands and 81 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in sunflowers perfume?: Top complaints mined from reviews: Smell, Size-Overall. The return rate is 0.2%.
What does it cost to enter the sunflowers perfume niche?: Listings span £6.85–£15.88; the average listing price is £10.97 (sweet spot $15–$100). The average incumbent carries 614 reviews — the moat a new listing must climb.