Is sunburn relief profitable to sell on Amazon United Kingdom?

The niche generates £381K/yr across 5 tracked products. 90-day search growth is +74.6%. Flapen's verdict: Skip it (47/100).

How competitive is the sunburn relief niche?

3 brands and 32 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in sunburn relief?

Top complaints mined from reviews: Allergies, Functionality-Overall, Dispensing Mechanism. The return rate is 0.1%.

When does demand for sunburn relief peak?

Demand peaks in May–Jul; the busiest month runs 3.3× the quietest.

What does it cost to enter the sunburn relief niche?

Listings span £2.48–£10.08; the average listing price is £6.45 (sweet spot $15–$100). The average incumbent carries 2,517 reviews — the moat a new listing must climb.

sunburn relief

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible16.0%

search→purchase rate — share of searches ending in a sale

Growth

Great+74.6%

90-day search growth — must beat 0% to launch

Market size

Good£381K

£381K/yr · 369K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,517

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£6.45

avg listing price — sweet spot $15–$100

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£2.48–£10.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, sunburn relief is a £381K/yr Amazon United Kingdom market (369K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jul. Verdict: Skip it — 47/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

sunburn relief market data

Units sold / yr: 60K–80K; avg 8,000–10,000/product
Revenue / yr: £387K–£516K; units × avg price
Conversion rate: 16.0%
Avg BSR: #79
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 62 months
Avg seller age: 164 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Care87%
Veil Cover Cream10%
Poxclin3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +74.6% search growth over the last 90 days.

Peak months: May, Jul · busiest ÷ quietest = 3.3×

Open Trend

Top sunburn relief search terms

calamine lotion172K/yr +86.9%19.3% conv.
calamine cream29K/yr +56.4%18.5% conv.
camomile lotion30K/yr +34.9%18.9% conv.
calamine lotion for itching adults22K/yr +124.3%17.3% conv.
heat rash cream for adults11K/yr +634.2%4.5% conv.
calamine lotion chicken pox25K/yr -41.4%18.5% conv.
calamine10K/yr +83.4%14.1% conv.
chamomile lotion10K/yr +81.7%11.8% conv.
prickly heat cream5K/yr +587.8%2.1% conv.
heat rash5K/yr +471.9%2.6% conv.

All search terms

Top sunburn relief products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Care Calamine Lotion 200ml Mild Antiseptic and Astringent Relieves Symptoms of Suburn and Minor Skin Conditions Soothes Eczema Rashes and Chickenpox

Care£2.484.6★3,625 rev

Care Aqueous Calamine Cream Sunburn Relief Soothing Itch Relief Cream Itchy skin relief for adults & Children TLC For Dry Skin And Other Minor Skin Conditions 100g 1 Pack

Care£3.074.6★4,737 rev

Veil Cover Cream Calm and Calamine UK | Traditional Calamine Cream for Irritated or Itchy Skin Relief 50g

Veil Cover Cream£8.174.4★632 rev

Calm and Calamine UK | All-Purpose Relief Cream | Calamine Cream for Itchy Skin Irritated Skin Relief Prickly Heat and Rashes (100ml)

Veil Cover Cream£10.084.3★115 rev

PoxClin CoolMousse Chickenpox Treatment for Children Relieve Symptoms and Itch of Chickenpox Natural Ingredients 100 ml

Poxclin£8.464.6★3,476 rev

Newest

by launch date

Calm and Calamine UK | All-Purpose Relief Cream | Calamine Cream for Itchy Skin Irritated Skin Relief Prickly Heat and Rashes (100ml)

Veil Cover Cream£10.08115 rev

3y ago

Veil Cover Cream Calm and Calamine UK | Traditional Calamine Cream for Irritated or Itchy Skin Relief 50g

Veil Cover Cream£8.17632 rev

4y ago

Care Aqueous Calamine Cream Sunburn Relief Soothing Itch Relief Cream Itchy skin relief for adults & Children TLC For Dry Skin And Other Minor Skin Conditions 100g 1 Pack

Care£3.074,737 rev

13y ago

PoxClin CoolMousse Chickenpox Treatment for Children Relieve Symptoms and Itch of Chickenpox Natural Ingredients 100 ml

Poxclin£8.463,476 rev

14y ago

Care Calamine Lotion 200ml Mild Antiseptic and Astringent Relieves Symptoms of Suburn and Minor Skin Conditions Soothes Eczema Rashes and Chickenpox

Care£2.483,625 rev

17y ago

What buyers say about sunburn relief

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“Excellent product”

Advertised Vs Actual Product12%

“Does the job”

Value For Money11%

“Worth the money”

Itch Relief11%

“Really helped with the itching”

Allergies10%

“Great for skin irritation”

Ease Of Use6%

“Easy to use”

Efficiency5%

“Works perfectly”

Moist/Dry4%

“Dried them up instantly”

Ease Of Application3%

“allows for gentle application”

Soft Feel3%

“Very gentle on the skin”

What buyers complain about

Allergies33%

“resulting in a red swollen face”

Functionality-Overall11%

“Did not work”

Dispensing Mechanism5%

“deducted one star because tricky to get out of bottle. more expensive if made easier to dispense”

Leak-Proof5%

“mine had leaked”

Instructions/User Manual/Troubleshooting5%

“instructions are not clear”

Quality-Overall5%

“Very poor”

Itch Relief4%

“ok. Doesn't provide any itch relief for me”

Symptom Reduction2%

“No relief from my bites”

Value For Money2%

“Expensive”

Moist/Dry2%

“Its ok, very tacky and takes a while to dry, better products on the market”

Top return reasons

Ingredients-Overall33%

Advertised Vs Actual Product17%

Leak-Proof17%

Skin Health17%

Functionality-Overall8%

Dispensing Mechanism8%

Common questions

Is sunburn relief profitable to sell on Amazon United Kingdom?: The niche generates £381K/yr across 5 tracked products. 90-day search growth is +74.6%. Flapen's verdict: Skip it (47/100).
How competitive is the sunburn relief niche?: 3 brands and 32 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in sunburn relief?: Top complaints mined from reviews: Allergies, Functionality-Overall, Dispensing Mechanism. The return rate is 0.1%.
When does demand for sunburn relief peak?: Demand peaks in May–Jul; the busiest month runs 3.3× the quietest.
What does it cost to enter the sunburn relief niche?: Listings span £2.48–£10.08; the average listing price is £6.45 (sweet spot $15–$100). The average incumbent carries 2,517 reviews — the moat a new listing must climb.