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Sunburn Relief

a concentrated shelf (top 5 take 100% of clicks) — Sunburn Relief doesn't clear our bar today.

Flapen Score

47
Skip it

Ranks 1,175 of 2,481 Beauty niches · on the category median

Market size 55Growth 81Conversion 98Competition 0Returns 100Price range 0Avg price 18Brand share 0Review moat 40Quality gap 42
This niche Category average · 2,481 niches

Is Sunburn Relief profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sunburn Relief is a £381K/yr Amazon United Kingdom market (369K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jul. Verdict: Skip it — 47/100.

Sunburn Relief: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +74.6% over the last 90 days and 16.0% of searches end in a purchase.

£381K

revenue / yr

Units sold / yr80K
Search volume / yr+74.6%369K
Conversion rate16.0%
Avg price£6.45

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 32
Top-5 product click share100%
Open market0%
Avg brand age62 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 5 products

Sponsored placement100%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews2,517

Top Sunburn Relief products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

£0£57K£114K£171K£229K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

32

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Care87%
  • Veil Cover Cream10%
  • Poxclin3%

Sunburn Relief demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume369KCVR16.0%Products5Brands3Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews2,517Avg BSR#79
20K15KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jul · busiest ÷ quietest = 3.3×

Top Sunburn Relief search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • calamine lotion172K/yr
  • calamine cream29K/yr
  • camomile lotion30K/yr
  • calamine lotion for itching adults22K/yr
  • heat rash cream for adults11K/yr
  • calamine lotion chicken pox25K/yr
  • calamine10K/yr
  • chamomile lotion10K/yr
  • prickly heat cream5K/yr
  • heat rash5K/yr

What reviews say buyers love and hate about Sunburn Relief

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Quality-Overall13%

Excellent product

Advertised Vs Actual Product12%

Does the job

Value For Money11%

Worth the money

Itch Relief11%

Really helped with the itching

Allergies10%

Great for skin irritation

What buyers complain about

74% of reviews
Allergies33%

resulting in a red swollen face

Functionality-Overall11%

Did not work

Dispensing Mechanism5%

deducted one star because tricky to get out of bottle. more expensive if made easier to dispense

Leak-Proof5%

mine had leaked

Instructions/User Manual/Troubleshooting5%

instructions are not clear

Sunburn Relief return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

17%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Ingredients-Overall
33%
2Advertised Vs Actual Product
17%
3Leak-Proof
17%
4Skin Health
17%
5Functionality-Overall
8%

Common Sunburn Relief questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sunburn Relief 47/100 on Amazon United Kingdom — Skip it. The niche generates £381K/yr across 5 tracked products. Search demand moved +74.6% over the last 90 days.
Search demand for Sunburn Relief on Amazon United Kingdom peaks in May–Jul, where the busiest month runs 3.3× the quietest.