Is Sunburn Relief profitable to sell on Amazon United Kingdom?

Flapen scores Sunburn Relief 47 out of 100 on Amazon United Kingdom, a Fail. Shoppers spend £381K a year across 5 tracked products. Search demand grew +74.6% in the last 90 days.

How competitive is the Sunburn Relief niche on Amazon United Kingdom?

3 brands and 32 sellers compete in Sunburn Relief on Amazon United Kingdom. The top 5 Sunburn Relief products take 100% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Sunburn Relief?

Sunburn Relief buyers on Amazon United Kingdom complain most about Allergies, Functionality-Overall, and Dispensing Mechanism. An estimated 0.1% of orders come back.

When does demand for Sunburn Relief peak?

Search demand for Sunburn Relief on Amazon United Kingdom peaks in May–Jul, and the busiest month runs 3.3× the quietest.

What does it cost to enter the Sunburn Relief niche?

Sunburn Relief sells for £6.45 on average on Amazon United Kingdom, outside the $15 to $100 sweet spot. Listings run £2.48 to £10.08. The average product has 2,517 reviews, the count a new listing must catch up to.

Sunburn Relief

Fail

The top 5 products take 100% of clicks, so Sunburn Relief is a Fail.

Flapen Score: 47
47 / 100Ranks 1,175 of 2,481 Beauty niches · on the category median
Market size: £381K/yr369K searches / yr
90-day growth: +74.6%search demand this quarter
Competition: 100%top-5 click share · 3 brands · 32 sellers

Flapen Score

Sunburn Relief against its category

The dotted line is the Beauty average. Past it, Sunburn Relief is stronger. Inside it, weaker.

47Fail

This niche Category average

See the method

Market

The Sunburn Relief market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sunburn Relief 369K times last year and spent an estimated £381K. All 3 brands take every click. Demand peaks in May–Jul. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 16.0% of those searches ended in a purchase.

Shoppers searched for this 369K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.0% of those searches ended in a purchase. Searches in the last 90 days moved +74.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £381K a year.

Searches, last 12 months: 369K
Growth, 90 days vs prior 90: +74.6%
Conversion, latest week: 16.0%
Market size, estimated: £381Ka year
Peak month: May3.3× the quietest month
Top search term: calamine lotion172K searches a year

02 · Price

A sale here is worth £6.45.

Listings sell for £6.45 on average, from £2.48 to £10.08. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 8,000 to 10,000 of them. At £6.45 that is £52K to £65K a year per listing.

Average price: £6.45under the $15 to $100 sweet spot
Price range: £2.48–£10.08
Amazon United Kingdom median price: £12.12across 27,606 niches
Units sold a year: 60K–80K
Units per listing a year: 8,000–10,000
Revenue per listing a year: £52K–£65K
Returns: 0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #79 within Body. It carries 2,517 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #79in Body
Average rating: 4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews: 2,517per listing
Listings tracked: 5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 62 months

Products

Top Sunburn Relief products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Brand 187%
Brand 210%
Brand 33%

Demand

Sunburn Relief search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: May, Jul · busiest ÷ quietest = 3.3×

Search terms

Top Sunburn Relief search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

calamine lotion172K/yr +86.9%19.3% conv.
calamine cream29K/yr +56.4%18.5% conv.
camomile lotion30K/yr +34.9%18.9% conv.
calamine lotion for itching adults22K/yr +124.3%17.3% conv.
heat rash cream for adults11K/yr +634.2%4.5% conv.
calamine lotion chicken pox25K/yr -41.4%18.5% conv.
calamine10K/yr +83.4%14.1% conv.
chamomile lotion10K/yr +81.7%11.8% conv.
prickly heat cream5K/yr +587.8%2.1% conv.
heat rash5K/yr +471.9%2.6% conv.

Reviews and returns

What reviews say buyers love and hate about Sunburn Relief

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”

33%of negative reviews mention “Allergies”

0.1%of orders come back

“resulting in a red swollen face”

A buyer, on “Allergies”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Sunburn Relief questions

Answered from the same tracked data.

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