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54

sun cream spf 50

Worth a look

Shows demand growing +285.4% this quarter, but prices mostly outside the sweet spot ($4.02–$11.00) keeps it on the watch list.

Market size 57Growth 100Conversion 88Competition 30Returns 100Price range 0Avg price 18Brand share 10Review moat 38Quality gap 33

Growth

Incredible+285.4%

90-day search growth — must beat 0% to launch

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great10.2%

search→purchase rate — share of searches ending in a sale

Market size

Good£431K

£431K/yr · 668K searches

Review moat

Okay2,713.65

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad£6.36

avg listing price — sweet spot $15–$100

Brand share

Bad96%

top-5 brand share — brand-locked demand

Price range

Bad£4.02–£11.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Trending

According to Flapen's Amazon United Kingdom niche tracking, sun cream spf 50 is a £431K/yr Amazon United Kingdom market (668K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 54/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

sun cream spf 50 market data

Units sold / yr
80K–100K
avg 3,000–4,000/product
Revenue / yr
£509K–£636K
units × avg price
Conversion rate
10.2%
Avg BSR
#29
Page quality
0%
Prime
100%
Sponsored
90%
Out of stock
0.0%
Avg brand age
50 months
Avg seller age
147 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 flat

Sellers

215

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

2%

  • Garnier58%
  • Nivea Sun24%
  • NIVEA8%
  • HAWAIIAN Tropic3%
  • Malibu3%
  • La Roche-Posay2%
  • Open — no brand owns it (2 brands, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +285.4% search growth over the last 90 days.
70K50KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 8.1×

Top sun cream spf 50 search terms

  • sun cream spray85K/yr
  • spray sunscreen59K/yr
  • sunscreen spray72K/yr
  • garnier sunscreen56K/yr
  • factor 50 sun cream spray50K/yr
  • ambre solaire 5050K/yr
  • spray sunscreen spf 5032K/yr
  • sun spray31K/yr
  • ambre solaire32K/yr
  • spf spray23K/yr
All search terms

Top sun cream spf 50 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£43K20%£86K30%£129K40%£172K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

What buyers say about sun cream spf 50

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money13%

“Excellent value”

Quality-Overall11%

“the quality of the ingredients felt consistent”

Protection9%

“Good sun protection”

Ease Of Use9%

“Easy to use”

Smell7%

“doesnt smell bad”

Ease Of Application7%

“Applies well”

Suitability Combination Skin5%

“suitable for sensitive skin”

Advertised Vs Actual Product5%

“Just as described”

Moist/Dry4%

“Very moisturizing”

Absorbency3%

“Absorbs really well”

What buyers complain about

Oily/Greasy8%

“Very greasy looking”

Value For Money6%

“Not worth the money”

Size-Overall4%

“too small”

Allergies4%

“Have Allergies”

Smell4%

“I did not like the chemical smell either”

Protection3%

“Zero protection”

Advertised Vs Actual Product3%

“Does not do what it says on the tin”

Adhesion/Stickiness3%

“like it says sand doesn't stick to it”

Stain Resistance3%

“Leaves awful stains on clothing”

Durability3%

“Spray pump broke”

Top return reasons

Size-Overall47%
Product Condition11%
Leak-Proof11%
Smell6%
Functionality-Overall6%
Advertised Vs Actual Product4%
Motor Power3%
Damage/Burn Hair3%
Compatibility-Overall3%
Color Fading/Discoloration1%

Common questions

Is sun cream spf 50 profitable to sell on Amazon United Kingdom?
The niche generates £431K/yr across 20 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +285.4%. Flapen's verdict: Worth a look (54/100).
How competitive is the sun cream spf 50 niche?
8 brands and 215 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in sun cream spf 50?
Top complaints mined from reviews: Oily/Greasy, Value For Money, Size-Overall. The return rate is 0.0%.
When does demand for sun cream spf 50 peak?
Demand peaks in May–Jun–Jul; the busiest month runs 8.1× the quietest.
What does it cost to enter the sun cream spf 50 niche?
Listings span £4.02–£11.00; the average listing price is £6.36 (sweet spot $15–$100). The average incumbent carries 2,714 reviews — the moat a new listing must climb.