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Sun Cream Spf 20

Sun Cream Spf 20 shows low returns (0.0%), but pricing outside the sweet spot ($6.10 avg) keeps it on the watch list.

Signals Trending

Flapen Score

53
Worth a look

Top 22% of 2,481 Beauty niches · +6 vs the category median of 47

Market size 21Growth 96Conversion 96Competition 41Returns 100Price range 18Avg price 17Brand share 26Review moat 52Quality gap 30
This niche Category average · 2,481 niches

Is Sun Cream Spf 20 profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sun Cream Spf 20 is a £84K/yr Amazon United Kingdom market (107K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 53/100.

Sun Cream Spf 20: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +161.7% over the last 90 days and 12.8% of searches end in a purchase.

£84K

revenue / yr

Units sold / yr15K
Search volume / yr+161.7%107K
Conversion rate12.8%
Avg price£6.10

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers8 · 150
Top-5 product click share61%
Open market10%
Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement47%
New entrants (1y)1· 1 succeeded
Avg rating4.6★
Avg reviews1,435

Top Sun Cream Spf 20 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£8K£13K£17K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

150

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

5%

  • Malibu34%
  • NIVEA31%
  • Nivea Sun9%
  • HAWAIIAN Tropic9%
  • Calypso7%
  • Garnier5%
  • Open — no brand owns it (2 brands, 5%)

Sun Cream Spf 20 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume107KCVR12.8%Products19Brands8Top 5 Brands90%OOS Rate0.0%Rating4.6★Reviews1,435Avg BSR#76
10K6KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 8.3×

Top Sun Cream Spf 20 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • factor 20 sun cream25K/yr
  • spf 2013K/yr
  • sun cream spf 2018K/yr
  • spf 20 sunscreen7K/yr
  • sun cream 205K/yr
  • factor 20 sun cream spray7K/yr
  • sun cream factor 205K/yr
  • sun tan lotion factor 206K/yr
  • factor 205K/yr
  • suntan lotion factor 205K/yr

What reviews say buyers love and hate about Sun Cream Spf 20

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Quality-Overall22%

Always reliable

Value For Money18%

worth it

Advertised Vs Actual Product8%

Just what I wanted

Smell7%

pleasantly light fragrance to

Ease Of Application6%

So easy and less hassle than the continuous greasy sun cream application

What buyers complain about

61% of reviews
Functionality-Overall11%

Doesnt work very well

Leak-Proof9%

the product itself appeared to have leaked slightly

Skin Health9%

As soon as I put this on it burned my skin in the sun it bubbled up

Oily/Greasy5%

I was worried it would leave me feeling greasy and sticky

Value For Money5%

abit expensive

Common Sun Cream Spf 20 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sun Cream Spf 20 53/100 on Amazon United Kingdom — Worth a look. The niche generates £84K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +161.7% over the last 90 days.
Search demand for Sun Cream Spf 20 on Amazon United Kingdom peaks in May–Jun–Jul–Aug, where the busiest month runs 8.3× the quietest.