Is sun cream spf 20 profitable to sell on Amazon United Kingdom?

The niche generates £84K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +161.7%. Flapen's verdict: Worth a look (53/100).

How competitive is the sun cream spf 20 niche?

8 brands and 150 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in sun cream spf 20?

Top complaints mined from reviews: Functionality-Overall, Leak-Proof, Skin Health. The return rate is 0.0%.

When does demand for sun cream spf 20 peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 8.3× the quietest.

What does it cost to enter the sun cream spf 20 niche?

Listings span £2.61–£17.72; the average listing price is £6.10 (sweet spot $15–$100). The average incumbent carries 1,435 reviews — the moat a new listing must climb.

sun cream spf 20

Worth a look

Shows low returns (0.0%), but pricing outside the sweet spot ($6.10 avg) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Growth

Incredible+161.7%

90-day search growth — must beat 0% to launch

Conversion

Incredible12.8%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,435.26

avg incumbent reviews — the moat a new listing must climb

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Market size

Bad£84K

£84K/yr · 107K searches

Price range

Bad£2.61–£17.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad£6.10

avg listing price — sweet spot $15–$100

Signals Trending

According to Flapen's Amazon United Kingdom niche tracking, sun cream spf 20 is a £84K/yr Amazon United Kingdom market (107K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 53/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

sun cream spf 20 market data

Units sold / yr: 13K–15K; avg 750–1,000/product
Revenue / yr: £76K–£92K; units × avg price
Conversion rate: 12.8%
Avg BSR: #76
Page quality: 0%
Prime: 95%
Sponsored: 47%
Out of stock: 0.0%
Avg brand age: 61 months
Avg seller age: 154 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 rising

Sellers

150

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

Malibu34%
NIVEA31%
Nivea Sun9%
HAWAIIAN Tropic9%
Calypso7%
Garnier5%
Open — no brand owns it (2 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +161.7% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 8.3×

Open Trend

Top sun cream spf 20 search terms

factor 20 sun cream25K/yr +215.3%11.7% conv.
spf 2013K/yr +273.4%7.6% conv.
sun cream spf 2018K/yr +18.9%10.7% conv.
spf 20 sunscreen7K/yr +185.0%7.5% conv.
sun cream 205K/yr +385.3%13.3% conv.
factor 20 sun cream spray7K/yr +167.2%11.3% conv.
sun cream factor 205K/yr +329.6%12.2% conv.
sun tan lotion factor 206K/yr +105.5%10.2% conv.
factor 205K/yr +261.2%8.5% conv.
suntan lotion factor 205K/yr +101.1%9.5% conv.

All search terms

Top sun cream spf 20 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NIVEA SUN Protect & Moisture Sun Lotion SPF 20 (200 ml) Suncream with Vitamin C and Hyaluron Provides 48H Moisture and Immediate UVA/UVB Protection Fast-Absorbing No White Cast Formula

NIVEA£5.494.6★1,144 rev

Malibu Sun SPF 20 Sun Lotion Spray with Shea Butter Extract Moisturising Sunscreen Spray for Body Lightweight Hydrating Sun Cream Water Resistant Vitamin Enriched 200ml

Malibu£4.124.4★125 rev

NIVEA SUN Protect & Moisture Sun Lotion SPF 20 (200 ml) Suncream with Vitamin C and Hyaluron Provides 48 Hour Moisture and Immediate UVA/UVB Protection Fast-Absorbing No White Cast Formula

NIVEA£5.744.6★1,695 rev

Malibu Sun SPF 20 Sun Lotion Moisturising Sunscreen for Body 200ml

Malibu£4.254.5★406 rev

NIVEA SUN Protect & Bronze Sun Spray SPF20 (200ml) Bronzing Tanning Lotion Spray with SPF20 Advanced Suncream Protection Natural Pro-Melanin Extract

Nivea Sun£6.804.7★1,677 rev

Newest

by launch date

RIEMANN P20 Original SPF20 Spray 200ml Advanced Sunsceen Protection High Performance Triple Protect + Sweat Resistance Protects up to 10 hours Very Water Resistant

P20£17.7259 rev

5mo ago

Garnier Ambre Solaire Sun Cream Spray SPF15 Ideal Bronze Protective Oil Sunscreen Tan Enhancing High Sun Protection Factor 15 Shea Butter Water Resistant Non-Greasy UVA & UVB Protect150ml

Garnier£6.01617 rev

4y ago

Malibu Sun SPF 20 Sun Lotion Spray with Shea Butter Extract Moisturising Sunscreen Spray for Body Lightweight Hydrating Sun Cream Water Resistant Vitamin Enriched 200ml

Malibu£4.12125 rev

5y ago

Piz Buin Moisturising Sun Lotion SPF 15 (200ml) Advanced Skincare Cream with UVA/UVB filters Enriched Sunscreen to Prevent Premature Ageing

Piz Buin£5.772,990 rev

7y ago

Malibu Sun SPF 20 Sun Lotion Spray with Shea Butter Extract Moisturising Sunscreen Spray for Body Lightweight Hydrating Sun Cream Water Resistant Vitamin Enriched 100ml

Malibu£3.05534 rev

7y ago

What buyers say about sun cream spf 20

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Always reliable”

Value For Money18%

“worth it”

Advertised Vs Actual Product8%

“Just what I wanted”

Smell7%

“pleasantly light fragrance to”

Ease Of Application6%

“So easy and less hassle than the continuous greasy sun cream application”

Suitability Combination Skin4%

“Help me protect my skin while maintaining a healthy glow”

Protection4%

“Good level of protection”

Color3%

“great tan”

Moist/Dry3%

“Dries quickly”

Absorbency3%

“Absorbs really well”

What buyers complain about

Functionality-Overall11%

“Doesnt work very well”

Leak-Proof9%

“the product itself appeared to have leaked slightly”

Skin Health9%

“As soon as I put this on it burned my skin in the sun it bubbled up”

Oily/Greasy5%

“I was worried it would leave me feeling greasy and sticky”

Value For Money5%

“abit expensive”

Allergies4%

“I had an allergic reaction”

Suitability Dry Skin4%

“I dont recommend using if you have fair skin”

Thickness4%

“Feel that is could be thicker”

Advertised Vs Actual Product4%

“Deceitful marketing”

Dilute/Watery4%

“Does as described bit watery”

Common questions

Is sun cream spf 20 profitable to sell on Amazon United Kingdom?: The niche generates £84K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +161.7%. Flapen's verdict: Worth a look (53/100).
How competitive is the sun cream spf 20 niche?: 8 brands and 150 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in sun cream spf 20?: Top complaints mined from reviews: Functionality-Overall, Leak-Proof, Skin Health. The return rate is 0.0%.
When does demand for sun cream spf 20 peak?: Demand peaks in May–Jun–Jul–Aug; the busiest month runs 8.3× the quietest.
What does it cost to enter the sun cream spf 20 niche?: Listings span £2.61–£17.72; the average listing price is £6.10 (sweet spot $15–$100). The average incumbent carries 1,435 reviews — the moat a new listing must climb.