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Sun Cream Spf 20

Maybe

An estimated 0.0% of orders come back. But products sell for $6.10 on average, outside the sweet spot, so Sun Cream Spf 20 is a Maybe.

Filters Trending
Flapen Score
53
53 / 100
Top 22% of 2,481 Beauty niches · +6 vs the category median of 47
Market size
£84K/yr107K searches / yr
90-day growth
+161.7%search demand this quarter
Competition
61%top-5 click share · 8 brands · 150 sellers

Flapen Score

Sun Cream Spf 20 against its category

The dotted line is the Beauty average. Past it, Sun Cream Spf 20 is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sun Cream Spf 20 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sun Cream Spf 20 107K times last year and spent an estimated £84K. The top 5 brands take 90% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 12.8% of those searches ended in a purchase.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved +161.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
+161.7%
Conversion, latest week
12.8%
Market size, estimated
£84Ka year
Peak month
May8.3× the quietest month
Top search term
factor 20 sun cream25K searches a year

02 · Price

A sale here is worth £6.10.

Listings sell for £6.10 on average, from £2.61 to £17.72. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £6.10 that is £5K to £6K a year per listing.

Average price
£6.10under the $15 to $100 sweet spot
Price range
£2.61–£17.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #76 within Sun Care & Tanning. It carries 1,435 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#76in Sun Care & Tanning
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,435per listing
Listings tracked
19

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top Sun Cream Spf 20 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

150

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

5%

  • Brand 134%
  • Brand 231%
  • Brand 39%
  • Brand 49%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (2 brands, 5%)

Demand

Sun Cream Spf 20 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 8.3×

Search terms

Top Sun Cream Spf 20 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • factor 20 sun cream25K/yr
  • spf 2013K/yr
  • sun cream spf 2018K/yr
  • spf 20 sunscreen7K/yr
  • sun cream 205K/yr
  • factor 20 sun cream spray7K/yr
  • sun cream factor 205K/yr
  • sun tan lotion factor 206K/yr
  • factor 205K/yr
  • suntan lotion factor 205K/yr

Reviews and returns

What reviews say buyers love and hate about Sun Cream Spf 20

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Doesnt work very well”
A buyer, on “Functionality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sun Cream Spf 20 questions

Answered from the same tracked data.