Is sun cream spf 15 profitable to sell on Amazon United Kingdom?

The niche generates £194K/yr across 17 tracked products. 90-day search growth is +146.2%. Flapen's verdict: Worth a look (55/100).

How competitive is the sun cream spf 15 niche?

6 brands and 170 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in sun cream spf 15?

Top complaints mined from reviews: Ease Of Use, Value For Money, Size-Overall. The return rate is 0.0%.

When does demand for sun cream spf 15 peak?

Demand peaks in Apr–May–Jun–Aug; the busiest month runs 12.1× the quietest.

What does it cost to enter the sun cream spf 15 niche?

Listings span £2.57–£7.24; the average listing price is £5.37 (sweet spot $15–$100). The average incumbent carries 1,709 reviews — the moat a new listing must climb.

sun cream spf 15

Worth a look

Shows low returns (0.0%), but prices mostly outside the sweet spot ($2.57–$7.24) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible15.1%

search→purchase rate — share of searches ending in a sale

Growth

Incredible+146.2%

90-day search growth — must beat 0% to launch

Review moat

Okay1,708.53

avg incumbent reviews — the moat a new listing must climb

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£194K

£194K/yr · 239K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Bad£5.37

avg listing price — sweet spot $15–$100

Brand share

Bad96%

top-5 brand share — brand-locked demand

Price range

Bad£2.57–£7.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Trending

According to Flapen's Amazon United Kingdom niche tracking, sun cream spf 15 is a £194K/yr Amazon United Kingdom market (239K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Apr–May–Jun–Aug. Verdict: Worth a look — 55/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

sun cream spf 15 market data

Units sold / yr: 30K–40K; avg 1,500–2,000/product
Revenue / yr: £161K–£215K; units × avg price
Conversion rate: 15.1%
Avg BSR: #43
Page quality: 0%
Prime: 100%
Sponsored: 41%
Out of stock: 0.0%
Avg brand age: 57 months
Avg seller age: 151 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

170

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

Piz Buin46%
Malibu20%
Nivea Sun12%
HAWAIIAN Tropic11%
Garnier7%
NIVEA4%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +146.2% search growth over the last 90 days.

Peak months: Apr, May, Jun, Aug · busiest ÷ quietest = 12.1×

Open Trend

Top sun cream spf 15 search terms

piz buin 1553K/yr +92.5%14.3% conv.
factor 15 sun cream34K/yr +186.9%13.3% conv.
sun cream spf 1528K/yr +68.3%11.1% conv.
spf 1519K/yr +276.2%7.3% conv.
suncream 1513K/yr +144.2%9.7% conv.
sun tan lotion factor 1511K/yr +124.6%11.6% conv.
suntan lotion factor 1511K/yr +80.0%10.8% conv.
piz buin allergy 159K/yr +178.0%9.1% conv.
sun cream 156K/yr +325.9%13.1% conv.
factor 156K/yr +317.3%9.5% conv.

All search terms

Top sun cream spf 15 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Piz Buin Moisturising Sun Lotion SPF 15 (200ml) Advanced Skincare Cream with UVA/UVB filters Enriched Sunscreen to Prevent Premature Ageing

Piz Buin£5.774.6★2,990 rev

NIVEA SUN Protect & Moisture Sun Spray SPF 15 (200ml) Moisturising Suncream Spray with SPF 15 Highly Effective Sunscreen Providing Immediate UVA + UVB Protection Fast-Absorbing No White Cast

Nivea Sun£5.754.6★2,160 rev

Piz Buin Tan and Protect Intensifying Sun Spray SPF 15 150ml

Piz Buin£7.094.5★1,849 rev

Hawaiian Tropic Hydrating Protection Sunscreen Lotion Water Resistant SPF 15 UVA + UVB Protection Suncream 12-Hour Moisturising Sun Lotion with Cocoa and Shea Butter 180 ml

HAWAIIAN Tropic£5.714.7★2,816 rev

Garnier Ambre Solaire Sun Cream Spray SPF15 Ideal Bronze Protective Oil Sunscreen Tan Enhancing High Sun Protection Factor 15 Shea Butter Water Resistant Non-Greasy UVA & UVB Protect150ml

Garnier£6.014.6★617 rev

Newest

by launch date

Malibu Sun SPF 15 Continuous Tanning Oil with Coconut Spray 175ml

Malibu£5.08132 rev

2y ago

Garnier Ambre Solaire Sun Cream Spray SPF15 Ideal Bronze Protective Oil Sunscreen Tan Enhancing High Sun Protection Factor 15 Shea Butter Water Resistant Non-Greasy UVA & UVB Protect150ml

Garnier£6.01617 rev

4y ago

Piz Buin Tan and Protect Intensifying Sun Spray SPF 15 150ml

Piz Buin£7.091,849 rev

6y ago

Hawaiian Tropic Glowing Protection Sunscreen Dry Oil Spray Mist Waterproof SPF 15 UVA + UVB Protection Sun Spray Sunscreen with Tropical Fragrance and Hawaiian Inspired Botanicals 177 ml

HAWAIIAN Tropic£6.73491 rev

6y ago

Piz Buin Moisturising Sun Lotion SPF 15 (200ml) Advanced Skincare Cream with UVA/UVB filters Enriched Sunscreen to Prevent Premature Ageing

Piz Buin£5.772,990 rev

7y ago

What buyers say about sun cream spf 15

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money25%

“Good deal”

Quality-Overall19%

“Great stuff used it for many years”

Smell10%

“Great smell”

Advertised Vs Actual Product5%

“did the job”

Moist/Dry5%

“Dries quickly”

Ease Of Use4%

“So easy to use”

Suitability Colored Hair4%

“This really does enhance your tan”

Color4%

“gives a fab bronze looking tan”

Protection3%

“Excellent product - protected my wife whilst allowing her to tan”

Durability3%

“Works well, lasts as expected”

What buyers complain about

Ease Of Use12%

“Unable to use”

Value For Money11%

“abit expensive”

Size-Overall10%

“Very small”

Allergies10%

“both became covered in a raised rash”

Oily/Greasy8%

“it is a greasy gel”

Smell7%

“Coconut fragrance Not”

Suitability Dry Skin5%

“I dont recommend using if you have fair skin”

Quality-Overall5%

“Cheap”

Defective Material/Parts5%

“Defective item”

Dilute/Watery5%

“Does as described bit watery”

Common questions

Is sun cream spf 15 profitable to sell on Amazon United Kingdom?: The niche generates £194K/yr across 17 tracked products. 90-day search growth is +146.2%. Flapen's verdict: Worth a look (55/100).
How competitive is the sun cream spf 15 niche?: 6 brands and 170 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in sun cream spf 15?: Top complaints mined from reviews: Ease Of Use, Value For Money, Size-Overall. The return rate is 0.0%.
When does demand for sun cream spf 15 peak?: Demand peaks in Apr–May–Jun–Aug; the busiest month runs 12.1× the quietest.
What does it cost to enter the sun cream spf 15 niche?: Listings span £2.57–£7.24; the average listing price is £5.37 (sweet spot $15–$100). The average incumbent carries 1,709 reviews — the moat a new listing must climb.