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Sun Allergy Sunscreen

Sun Allergy Sunscreen shows demand growing +313.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Trending

Flapen Score

59
Worth a look

Top 7% of 2,481 Beauty niches · +12 vs the category median of 47

Market size 54Growth 100Conversion 99Competition 48Returns 100Price range 34Avg price 24Brand share 0Review moat 47Quality gap 35
This niche Category average · 2,481 niches

Is Sun Allergy Sunscreen profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sun Allergy Sunscreen is a £370K/yr Amazon United Kingdom market (222K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 59/100.

Sun Allergy Sunscreen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +313.4% over the last 90 days and 19.0% of searches end in a purchase.

£370K

revenue / yr

Units sold / yr40K
Search volume / yr+313.4%222K
Conversion rate19.0%
Avg price£8.75

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 168
Top-5 product click share56%
Open market0%
Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement60%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews1,843

Top Sun Allergy Sunscreen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

£0£18K£37K£55K£74K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

168

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

0%

  • Piz Buin54%
  • E4541%
  • Eucerin5%
  • Open — no brand owns it (0%)

Sun Allergy Sunscreen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume222KCVR19.0%Products20Brands3Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews1,843Avg BSR#70
25K15KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26

Top Sun Allergy Sunscreen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • piz buin allergy68K/yr
  • e45 sun cream34K/yr
  • piz buin 5032K/yr
  • sun allergy sunscreen10K/yr
  • eucerin sun allergy protect7K/yr
  • piz buin allergy 3012K/yr
  • fragrance free sunscreen6K/yr
  • e45 sun cream spf 50 kids5K/yr
  • allergy sun cream5K/yr
  • e45 sunscreen5K/yr

What reviews say buyers love and hate about Sun Allergy Sunscreen

What buyers mention most, as a share of all reviews.

What buyers love

70% of reviews
Quality-Overall16%

Excellent Product

Value For Money13%

Excellent value

Smell10%

It smells beautiful

Moist/Dry7%

Dries quickly

Suitability Combination Skin6%

It soaks into the skin really well

What buyers complain about

50% of reviews
Allergies19%

Coming out in rash

Smell6%

the smell is not intolerable

Sensitivity-Overall5%

I am quite sensitive

Functionality-Overall4%

none of them worked

Durability3%

Nozzle broke at first use

Sun Allergy Sunscreen return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

42%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
33%
2Leak-Proof
15%
3Motor Power
11%
4Smell
7%
5Product Condition
6%

Common Sun Allergy Sunscreen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sun Allergy Sunscreen 59/100 on Amazon United Kingdom — Worth a look. The niche generates £370K/yr across 20 tracked products. Search demand moved +313.4% over the last 90 days.
Sun Allergy Sunscreen buyers on Amazon United Kingdom complain most about Allergies, Smell, Sensitivity-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.