sun allergy sunscreen
Worth a lookShows demand growing +313.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+313.4%90-day search growth — must beat 0% to launch
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible19.0%search→purchase rate — share of searches ending in a sale
Market size
Good£370K£370K/yr · 222K searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,842.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£4.84–£20.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.75avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, sun allergy sunscreen is a £370K/yr Amazon United Kingdom market (222K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
sun allergy sunscreen market data
- Units sold / yr
- 30K–40K
- avg 2,000–2,500/product
- Revenue / yr
- £263K–£350K
- units × avg price
- Conversion rate
- 19.0%
- Avg BSR
- #70
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 60%
- Out of stock
- 0.0%
- Avg brand age
- 56 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
168
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
0%
- Piz Buin54%
- E4541%
- Eucerin5%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 32 weeks — +313.4% search growth over the last 90 days.Top sun allergy sunscreen search terms
- piz buin allergy68K/yr
- e45 sun cream34K/yr
- piz buin 5032K/yr
- sun allergy sunscreen10K/yr
- eucerin sun allergy protect7K/yr
- piz buin allergy 3012K/yr
- fragrance free sunscreen6K/yr
- e45 sun cream spf 50 kids5K/yr
- allergy sun cream5K/yr
- e45 sunscreen5K/yr
Top sun allergy sunscreen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Piz Buin Allergy Sun Sensitive Skin Lotion SPF 30 (200ml) Hypoallergenic Protective Cream with UVA/UVB Filters Water-Resistant Sunscreen with Calmanelle Helps Protect Itchy & Sensitive Skin
Piz Buin£5.724.6★4,016 rev
Piz Buin Allergy Sensitive Skin Sun Cream SPF 50+ Moisturiser (200ml) Nourishing and Ultra-Hydrating Sunscreen Caring Lotion with Calmanelle Sweat & Water Resistant
Piz Buin£5.604.6★3,091 rev
E45 SPF50+ Sensitive Sun Cream for Face with Hyaluronic Acid - UVA and UVB Protection - Fragrance-Free and Dermatologically Tested Sunscreen - Suitable For Dry Sensitive and Eczema Prone Skin (50ml)
E45£9.084.5★622 rev
E45 Kids & Baby Sun Lotion for Sensitive Skin SPF 50+. Face & Body Gentle Sun Cream with UVA & UVB Protection with Avocado Oil. For Dry Sensitive Skin and Eczema Prone Skin -180 ml
E45£9.644.4★285 rev
E45 Kids and Baby Sunscreen SPF50+ Spray for Face With Avocado Oil - UVA and UVB Protection- Dermatologically Tested and Fragrance-Free - Suitable For Dry Sensitive and Eczema Prone Skin (180ml)
E45£10.124.7★280 rev
Newest
by launch date
E45 Sun Body Lotion for Sensitive Skin. Hydrating Sun Cream with very high UVA and UVB protection and SPF 50+. For Dry Skin Sensitive Skin and Eczema Prone Skin - 180 ml
E45£9.87419 rev
E45 Sun Body Cream Spray for Sensitive Skin. Hydrating Sun Spray with very high UVA and UVB protection and SPF 50+. Instantly Moisturising for Dry Skin Sensitive Skin and Eczema Prone Skin - 180 ml
E45£9.69343 rev
E45 Sunscreen Spray for Sensitive Skin SPF 30 - Hydrating Sun Protection with high UVA and UVB - Instantly Moisturising for Dry Skin Sensitive Skin and Eczema Prone Skin - 180 ml
E45£9.61329 rev
E45 SPF50+ Sensitive Sun Cream for Face with Hyaluronic Acid - UVA and UVB Protection - Fragrance-Free and Dermatologically Tested Sunscreen - Suitable For Dry Sensitive and Eczema Prone Skin (50ml)
E45£9.08622 rev
E45 Kids & Baby Sun Lotion for Sensitive Skin SPF 50+. Face & Body Gentle Sun Cream with UVA & UVB Protection with Avocado Oil. For Dry Sensitive Skin and Eczema Prone Skin -180 ml
E45£9.64285 rev
Trending
90-day click momentum
Eucerin Sun Protection Allergy Protect Sun Creme-Gel LSF 50 150 ml Cream
Eucerin£20.174.5★
E45 Kids and Baby Sunscreen SPF50+ Spray for Face With Avocado Oil - UVA and UVB Protection- Dermatologically Tested and Fragrance-Free - Suitable For Dry Sensitive and Eczema Prone Skin (180ml)
E45£10.124.7★
E45 SPF50+ Sensitive Sun Cream for Face with Hyaluronic Acid - UVA and UVB Protection - Fragrance-Free and Dermatologically Tested Sunscreen - Suitable For Dry Sensitive and Eczema Prone Skin (50ml)
E45£9.084.5★
E45 Kids & Baby Sun Lotion for Sensitive Skin SPF 50+. Face & Body Gentle Sun Cream with UVA & UVB Protection with Avocado Oil. For Dry Sensitive Skin and Eczema Prone Skin -180 ml
E45£9.644.4★
Piz Buin Moisturising Sun Lotion SPF 15 (200ml) Advanced Skincare Cream with UVA/UVB filters Enriched Sunscreen to Prevent Premature Ageing
Piz Buin£5.774.6★
What buyers say about sun allergy sunscreen
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Product”
“Excellent value”
“It smells beautiful”
“Dries quickly”
“It soaks into the skin really well”
“Skin protection from sun”
“Anti allergy”
“Easily absorbed”
“Product as described”
“Applies well”
What buyers complain about
“Coming out in rash”
“the smell is not intolerable”
“I am quite sensitive”
“none of them worked”
“Nozzle broke at first use”
“no prickly heat at all”
“2 of the bottles leaked all in the packaging”
“Very greasy looking”
“Quite thick in texture”
“a broken skin area which has scabbed over”
Top return reasons
Common questions
- Is sun allergy sunscreen profitable to sell on Amazon United Kingdom?
- The niche generates £370K/yr across 20 tracked products. 90-day search growth is +313.4%. Flapen's verdict: Worth a look (59/100).
- How competitive is the sun allergy sunscreen niche?
- 3 brands and 168 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in sun allergy sunscreen?
- Top complaints mined from reviews: Allergies, Smell, Sensitivity-Overall. The return rate is 0.1%.
- What does it cost to enter the sun allergy sunscreen niche?
- Listings span £4.84–£20.17; the average listing price is £8.75 (sweet spot $15–$100). The average incumbent carries 1,843 reviews — the moat a new listing must climb.